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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/09596119510146823. When citing the article, please cite: Ali Kara, Erdener Kaynak, Orsay Kucukemiroglu, (1995), “Marketing strategies for fast-food restaurants: a customer view”, International Journal of Contemporary Hospitality Management, Vol. 7 Iss: 4, pp. 16 - 22.

Examines how Chinese organizational buyers evaluate four categories of industrial products from four different source‐regions, the basic hypothesis being that the majority of the purchasing managers held favourable images of the industrial products coming from the industrialized regions of the world. Discovers that statistically significant differences exist among respondents in terms of age, sex, education, income and work experience, and the source‐regions selected for procurement of four classes of industrial products.

In recent years, we have witnessed a tremendous movement of the manufacturing firms around the globe. In response to this trend large advertising agencies from the triad countries are following on the footsteps of their manufacturing clients. In view of these globalization efforts, the advertising industry is experiencing growth in many countries of the world, as evidenced by the increased number of advertising agencies and total billings. In particular, certain issues have come forward for investigation. For instance, how to manage and produce the advertising strategies? Should the domestic agency or in‐house advertising department do it? What are the duties and responsibilities of advertising agencies? The present study examines current structural characteristics of advertising agencies in an advanced developing country , Turkey, and critically compares the role, function, and structure of the advertising agency and client relationships in that country.

Presents the structural changes taking place in the international airline industry and the progression of changes in airline marketing strategies in global markets. Discusses major criteria for survival as well as an analysis of the future of the industry. Highlights specific marketing implications such as impact on service levels, price and distribution. Presents results of a survey conducted in South Central Pennsylvania on airline selection for foreign travel for orderly decision‐making purposes by airline executives.

Examines an empirical study by questionnaire survey to determine the importance of selected patronage factors used by 106 Hong Kong consumers in choosing domestic and foreign banks. Although Hong Kong consumers use domestic banks more, they perceive the usefulness of a select number of services in a similar manner for both domestic and foreign banks. Suggests lessons that banks may learn from the results.

The purpose of this empirical study is to find out the similarities and differences between first and multiple time Hong Kong holiday makers in their selection of foreign holiday destinations and the type of activities they are engaged in while spending their vacations away from home. Study results indicate that there are demographic, socio‐economic and behavioral differences between first and multiple time Hong Kong overseas visitors. These pronounced differences between the two segments can be used in the development of appropriate marketing strategies to attract higher numbers of tourists to the same destination.

In the globalization age, with worldwide increases in dual income households, decision‐making has become more difficult and even more important than in the past. In this article, a five‐countries cross ‐ cultural comparisons of husband and wife decision‐making roles in the purchase of various goods and services in unlike environments is presented. Despite substantial cultural variation, there are surprisingly high degrees of similarities in family purchasing decision roles among the five countries. This study provides insights for managerial and public policy makers on the implications of cross‐cultural similarities and differences in consumer decision‐making.

In the light of increased competition and introduction of advanced technologies into financial service sectors, financial institutions felt the need to apply marketing concepts and techniques. In particular, assessment and understanding of credit card customers′ needs and wants have become very important. It is known that people develop their first brand loyalties when they are between the ages of 18 and 25. Accordingly, college students as an important part of the youth market offer great opportunities for credit card companies. With this in mind, the purpose of this empirical study is to determine the important factors influencing credit card selection behaviour of college students via conjoint analysis. The results of this study offer important managerial implications for policy makers at the banks, financial institutions and other credit card dispensing retail outlets.

In recent years, a major food consumption trend in the USA and Canada is that more people are eating more meals outside their homes. It is predicted that this trend will accelerate in the future. As a result, fast‐food markets will offer greater growth opportunities for marketers. Presents consumers′ perceptions of and preferences for fast‐food restaurants in the USA and Canada. The results of this study may have very important implications for developing successful marketing strategies for fast‐food restaurants. Findings of the study offer need‐oriented marketing strategies for both franchisers and franchisees in the US and Canadian fast‐food sectors to enable them to be more competitive in this fast‐changing business environment.

Past studies indicate that there is a close relationship between spread of credit card usage in a country and its stage of socio‐economic development. With increased level of socio‐economic and technological development, credit card usage particularly increases in developing countries. Studies credit card usage behavior in an advanced developing country – Turkey. An empirical research study conducted in urban Turkey indicates that there are certain relationships between socio‐economic and demographic characteristics of Turkish consumers and their credit cardholding and usage behaviors. In light of the survey findings, offers a number of marketing strategy guidelines for credit card issuers in developing countries to remain competitive as well as creating more market growth opportunities in this growing service industry.