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Indicates that literature on facilities management is written from a Western perspective with no reference to practices in the East: therefore suggests there is profit in integrating Oriental thinking with Western thinking. Takes the ideas of philosopher Lao Tzu and incorporates them with Western thinking to enhance the leadership effectiveness of the facilities manager. Concentrates on the text of the book Tao Te Ching and relates the ideas to management. Provides a summary of the main points of the 37 chapters in book I of Tao Te Ching and provides lessons from the 44 chapters of book II. Concludes that Lao Tzu′s teaching holds a wisdom for the modern team leader but suggests Western facilities management should take note as Western notions of ethics and leadership qualities have already caused erosion of Taoism and Confucianism in the East.

The objective was to provide research‐based insights from two groups of respondents as to their perceptions, preferences and desire to purchase Chinese – influenced Western dress.

Ten images of models in designer clothing were selected that varied in degree of Chinese influence. College students from a US and a Chinese university, numbering 55 and 56 respectively, were asked to respond by ranking each image to discern their perceptions of ethnic influence and their preferences for and desire to purchase each of the ten images. Responses were compared and analyzed.

A conclusion based upon analysis of responses was that degree of Chinese influence was less critical than the aesthetic character of the form itself. Some disagreement occurred in respondent's highest ranked preferences. Regarding preference and desire to purchase, US respondents ranked them similarly, while Chinese students ranked them differently.

The sample was confined to College students with similar majors in the two countries. Limiting the sample in this way offered control in age and interest, but also limited application of results.

This study addressed the perceptions, preferences and purchasing desires for dress with Chinese influence in a cross cultural perspective. Respondents in this study preferred effective design of the whole image and not simply a borrowing of disparate ethnic attributes.

Results provide a managerial guide for ethnic fashion marketers.

The purpose of this study is to find evidence of the impact of intellectual capital on firm value, and, in turn, enhance the existing literature which lacks consensus on it. By employing some distinctive proxies for human capital, innovation capital, customer capital and process capital, this study might provide valuable information for firms to make strategic decisions.

This study uses Tobin's Q to represent firm value and various variables to be the proxies for intellectual capitals. By utilizing firm-year observations, this study applies panel data models first, and then Petersen regression models for further investigation to enhance the robustness of the empirical results.

Firm value is affected positively by the average net profit per employee as well as goodwill and intangible assets. This is because firms having employees with abundant knowledge will possess advantage for innovation, and the excellent reputation, a part of goodwill for oriental firms, would encourage people to consume and invest more.

The constraint of data resource is the main limitation. With the limited scales and as an emerging market of Taiwan Stock Exchange, it is not confirmed whether the results are appropriate for the developed markets. Nevertheless, firms should make efforts on developing intellectual capital and corporate governance for operating businesses with competitiveness and safety.

Since capable employees enhance the innovation, innovation improves customer's satisfaction and good customer relationship increases the sales; this study illustrates that for expanding businesses, firms should make more efforts on developing intellectual capital.

The outstanding economic growth of several East Asian countries has attracted world attention. Many observers have attributed the success of these Confucian countries to their common cultural values, such as respect for authority, loyalty to good leaders, preference for order, hard work, thrift and emphasis on education. The above factors seem to have worked in Singapore, although some researchers have observed that economic success and rapid changes have eroded these traditional values. In Singapore, the political leaders have now cautioned Singaporeans against assimilating alien values and becoming a pseudo‐Western society. They have called for a set of national principles based on Asian values to guide Singaporeans into the next century.

This chapter focuses on meanings of decentralization in the context of post-socialist reforms in Romania. The main purpose is to examine the circulation of decentralization reform in what is generally considered to be a highly centralized country. Drawing on policy analysis and in-depth interviews and focus groups with teachers and school administrators, the findings reveal contrasting perspectives and hybridized ideas about the meanings of decentralization reforms in Romania. These reforms should be seen in the context of larger trends toward marketization (McGinn & Welsh, 1999). With the emergence of discourses on modernization and a “return to Europe,” Romanian political culture has offered a complementary, legitimizing base to the decentralizing reform of administration and education. In line with the recent history of these reforms, most interview participants view 1998 as the peak of real “institutional autonomy,” followed by a decline or even a slow recentralization in subsequent years. They also refer to “self-assigned” or “reclaimed” autonomy, which every teacher can adopt “in their own class, once the doors are closed.” Significantly, most agree that the latter type is essentially the same as in the communist period, prior to the 1989 political changes. We will thus investigate the contrasting perspectives expressed by scholars, teachers, and in policy documents, as well as the hybridized ideas which together result in various visions of reform. The analysis of post-socialist changes, both as real and imagined processes, leads us to conclude that the Romanian education transition should be seen as a complex process which has followed unanticipated trajectories and has led to multiple destinations (Silova, 2009).

Acculturation theory shows how foreign actors have evolved in Japanese television commercials. If advertising mirrors culture, foreign businesses trying to advertise products in Japan need to be aware of societal changes and tailor their messages to the preferences of the local population. This paper aims to address these issues.

Content analysis explores the changing role of foreign female actors in Japanese television advertising for the years 1992 and 2002. Advertisements' setting, roles, appeals, and verbal and nonverbal communications are tested by chi‐square analysis.

Ads from the 2002 data set show increases in both traditional and modern themes in regards to the location of the ads, roles foreign females play, the advertising appeals, and the use of Japanese communication modalities. The findings suggest that advertisers are consciously or unconsciously incorporating cultural assimilation when ads include foreign actors.

Acculturation theory is useful for explaining cultural shifts to develop more effective advertising messages. Differences in portrayals of foreign people in advertising reflect changes in cultural values that appear to be changing more rapidly due to global trade and communication technology innovations.

Recognizing shifts in cultural norms allows marketers to more effectively communicate with target audiences. Advertisers employing foreign actors may find their messages more effective if local cultural assimilation is used.

This paper identifies and examines changes in communication modalities to show foreign actors displaying Japanese mannerisms. The evidence suggests cultural norms evolve sometimes quickly over time. Even advertisers using a localized approach must carefully monitor changes in cultural norms to assure message effectiveness.

The purpose of this paper is to examine a proposed model of location-based advertising (LBA) effectiveness upon the influence of integrative perceived values on consumers' attitude and behavioral responses in the immaturity of LBA in Vietnam.

A survey research method was utilized to collect data from mobile users. A real sample of 459 respondents was deemed and the Structural Equation Modeling (SEM) was applied to analyze data.

The results unveil that contextual offers, social facilitation, and advertising values have significantly positive effects on attitude; in turn, attitude mediates between these factors and purchase intention, information seeking and recommendation behaviors. Moreover, social facilitation is a significant stimulator of purchase intention. Otherwise, perceived encroached risk negatively impacts attitude.

Marketers should capture considerable attention to mobile natives' conscious awareness about a mechanism of tailoring their enthusiasm and behavioral responses at the embryonic stage of LBA growth in emerging countries like Vietnam.

This study fills the gap in the current literature by simultaneously exploring the importance of integrative perceived values to construct a hypothetical framework of consumers' responses and performance based on the uses and gratifications theory, inclusive perceived behavioral control derived from theory of planned behavior, associated with contextual value from the nature of LBA.

The aim of the research was to analyse the image of Vojvodina's cuisine and tourist satisfaction with food experience as part of a rural tourism offer in Vojvodina province (Serbia). This chapter is based on research carried out among 891 foreign tourists who visited villages in Vojvodina. The obtained results were examined via exploratory factor analysis, confirmatory factor analysis, multiple regression analysis (stepwise method) and T-test. The obtained results indicated that factors like food uniqueness and cultural heritage, food quality and price, nutrition and health benefits of food and affective image of food influence the image of local cuisine. The results showed that local cuisine (food) can serve as a tool for building destination's brand identity. The study pointed out the role and significance of the image of local cuisine on rural tourist attractions but also on tourist satisfaction with food experience. Also, the contribution of the research is reflected in three aspects: theoretical implication, methodological and practical contribution.