Search results

This chapter shares the findings of a research study that investigated how organizations managed critical incidents that had the potential for dramatic economic impact and why those organizations chose to pursue certain issues. The findings expose organization identity’s role in stabilizing organizations. Understanding this role creates an opportunity to improve organization change efforts by examining and understanding a subject’s organization identity. Armed with this understanding, a change agent may design interventions in such a way as to align with identity or, when necessary, to specifically alter identity.

Talking about smart cities also entails talking about new ways of mobility. Various concepts compete for reimagining future mobility, most prominently connected cars, robo taxis, and other forms of shared mobility. New digital technologies, changing customer requirements, but also new competitors are dynamically affecting previous market logics. To stay future-proof in this new world of mobility, the automotive sector, which is an important nucleus for developing such mobility solutions, is currently undergoing fundamental digital transformation processes. Established car manufacturers have to find their path to choose out of the many possibilities on the rise. Against this backdrop, they face the major challenge to find an answer to the question: Who are we and who do we want to be in the future? Therefore, we argue that organizations’ digital transformation is highly entangled with questions on organizational identity and discuss digital transformation as a potential identity threat for established organizations.

We begin this chapter by introducing the concept of organizational identity. Afterward, we will continue with applying it to the practical context of car manufacturers: After depicting the major trends of digitalization in the mobility and automotive sector, we will focus on the digital transformation processes of established automotive companies and discuss their impact on organizational identity. Empirical illustrations of the Volkswagen case depict our theoretical considerations.

We provide theoretical ideas for better understanding the impact of digital transformation on organizational identity, as well as suggestions for practitioners concerned with organizations’ digital transformation processes.

Past research has highlighted multiple interrelations between technology and social cognition. In this chapter, building on past studies, as well as on our own research, we advance propositions about the conditions under which technological features are likely to serve as cues for the construction of organizational identity and about the consequences of this fact for the enduringness of these features. In doing so, our emerging framework may contribute to increase more general understanding of how organizational features come to be perceived as part of organizational identity.

Addresses the relationship between organizational culture, identity and image. Argues that contemporary organizations need to define their corporate identity as a bridge between the external position of the organization in its marketplace and other relevant environments, and internal meanings formed within the organizational culture. Offers an analytical framework using the concepts of organizational culture, identity and image and suggests implications, including the need for symbolic management in and of the organization and the need to combine knowledge from the disciplines of marketing and organization studies.

As hybrid organizations become increasingly common, the authors observe that some hybrid forms are becoming institutionalized and legitimated. The authors explore the implications of the institutionalization of hybridity, addressing both the internal tensions that plague many hybrids and the external tensions stemming from evaluator assessments and stakeholder uncertainty. The authors propose that institutionalization can dampen internal tensions associated with hybridity and also facilitate legitimation and acceptance by external audiences. The authors present identity as a useful theoretical lens through which to examine these questions, as identities are born from, but also have the potential to modify, existing institutional arrangements. The authors present directions for future research at the juncture of identity, hybridity, and institutionalization, suggesting potential avenues of inquiry in this productive stream of research.

The purpose of this paper is to investigate the relationship between “social identities” and “innovation as a collective act”, specifically how multiple social identity processes construct, reconstruct and revise organisational identity, and create positive commitment and motivation for collaborative innovation (co‐innovation).

The paper adopted an inductive theory building from cases (particularly, theory building from a singular case) methodology. As the purpose of the research is to develop theory and not to test it, theoretical sampling was used. The particular case was specifically chosen because the business – a successful co‐operative for over 30 years – enables the investigation of organisational identity construction and development on different levels including intra‐ and inter‐organisational interactions.

While still leaving scope for the readers to make interpretations and conclusions from the case themselves, the study suggests some general conclusions drawn from the interrelationship of key concepts in the case, and from the subsequent model of evolving multiple social identity processes for co‐innovation that emerged. These conclusions may not only broaden “the social identity approach to organisations” and “organisational innovation”, but also link their underlying theories.

The case explains the phenomena in a particular social system, namely a co‐operative business with a common purpose. The co‐operative model can be associated with organisations with poor democratic governance and accountability. The ultimate success of the case depended on the ability of the organisation and its members to construct and maintain a common organisational identity of innovation and to innovate collectively.

This paper extends “the social identity approach to organisations” and “organisational innovation” by developing a model, inductively sourced from a “real‐life” case, for explaining the construction, reconstruction or revision of social identities that result from the reciprocal relationship between co‐innovating organisations. The proposed model suggests an evolutionary (rather than a revolutionary) framework for the presentation of co‐innovation as a product of social identity construction.

After eight years of reforms, the French Red Cross (FRC) changed status from humanitarian association to nonprofit organization (NPO). This in-depth study of the organization’s recent past (2005-2013) aims to highlight several identity threats linked to the ongoing process of organizational rationalization and managerialization. The main contribution of this paper is based on the responses provided by this NPO to deal with it.

This communication has been produced as part of a three-year research contract (2010-2013) for the FRC. A total of 39 semi-structured interviews conducted between February and June 2013, participatory observation and documentary study. Of the 39 interviews, 29 were usable, and these were analyzed using ALCESTE software. This software enabled the authors to quantify and extract the strongest signifying structures.

The “Red Cross” meta-identity has so far enabled FRC to change its identity, not without difficulty, but without major organizational crises. In this case, the results confirm the Ravasi at Schultz model (2006) by underlining the difficulty to create a “giving sense process.” At managerial level, the choice of “self-regulated” professionalization seems to have made the most impact in changing the members’ identity understanding. In response to the threat of the fragmentation of social links, the implementation of an important internal communication policy around the idea of a “community of actors” has not had the expected results.

This study is based on a unique case with unusual dimensions (18,025 employees and 56,136 volunteers).

The example of the FRC is indicative of what happens in the nonprofit sector. The answers provided by this extraordinary association may inspire other organizations facing an identity crisis.

This paper reveals two major contributions. First, it validates the appropriateness of the Ravasi and Schultz model (2006) for the study of identity change in social enterprises. Second, it assists managers through its analysis of the appropriateness of procedures and tools used to support identity change. From an international perspective, this paper also contributes by describing the evolution of NPOs in the French context.

The purpose of this paper is to study how a social venture perceives and constructs its identity. This study highlights the importance of a common cause and collective entrepreneurial identity when studying entrepreneurial cognition in a social entrepreneurship context. The study also introduces the concept of identity layers. These aspects have not been emphasized in previous research and, therefore, there is a lack of knowledge in this specific area. The research question that this paper sets out to explore is “What influences the identity perception of a social venture and how does the identity construction process affect organizational behavior?”.

The paper starts by presenting references to previous research in social entrepreneurship, entrepreneurial cognition and organizational identity, thereby building a theoretical context for the case study. The case chosen is the cultural heritage site Rosenlund located in Pietarsaari, Finland. The study is based on qualitative data. Previous research on entrepreneurial identity has often been based on narrative analysis and discourse analysis (Jones et al., 2008; Down and Warren, 2006). To get a different point of view, this analysis concentrates more on behavior and outcomes, but in combination with narratives. The data analysis starts out by mirroring Rosenlund in the categorization of Zahra et al. (2009) and then moves on to taking a closer look at the organizational identity and how it is constructed.

The results from the case study show that the identity perception and the identity construction process are strongly affected by the mission (i.e. the cause) of the organization. Due to limited resources, the organization needs to be flexible, but the organization is under no circumstances ready to compromise its values. To avoid this potential dilemma, the organization has created an identity consisting of many layers, where the outer layer is thinner and more inclusive, thus providing the flexibility needed. This way of constructing identity clearly impacts the way the organization works.

The results indicate that Rosenlund identity-wise perceives itself mainly as a collective actor. The entrepreneurial actions undertaken cannot be assigned to one single actor, but instead to a group of people. This does not rhyme very well with existing entrepreneurial cognition research where the focus is on the person, i.e. individual actor. To get a better understanding of social entrepreneurship, “collective entrepreneurial cognition” therefore needs to be studied. The organization studied turned out to be a social constructionist. It remains for future research to investigate if the same layers of identity can be seen in social bricoleurs and social engineers.

The results indicate the importance of identifying and communicating mission and values, i.e. defining core identity. Strategic decisions become easier when the organization has clearly defined its cause and its values, because then the organization will know when to compromise and when to say no in order not to jeopardize the cause. In the long run, this will have a positive effect on the organizational development.

One important finding is the existence of different layers in the organizational identity. This aspect has not been addressed before and can certainly deepen our understanding of social entrepreneurial ventures. Moreover, the findings show that by introducing the concepts of organizational identity and identity building, the focus of the entrepreneurial cognition debate shifts from an individual perspective to a collective perspective. This aspect has not previously been explored in entrepreneurial cognition research.

This paper aims to describe how organization’s identity changes in the course of time. Focus is on project-based companies.

The paper first highlights the concept of process thinking. Then follow descriptions of notions of identity and identity change as change processes. After that, three different identity change processes – negotiation of meaning, lauguaging and interaction – are illustrated. And after that follows the main content of the paper, namely, descriptions of identity changes in organizations. These descriptions focus on two approaches: “Unintentional identity change” and “Intentional identity change”.

Identity provides organizations with powerful understanding of theories of who they are. These understandings guide subsequent resource allocation decisions. Identity change in an organization can be categorized into unintentional and intentional identity changes. Unintentional identity changes takes place through the previously mentioned three processes. Instead, intentional identity change takes place through strategy planning.

Finding a viable view through which organizations can understand how their identities chance in the course of time is a very important issue. Therefore, in this paper, the authors have sought to offer a brief illustration of this area.

In the literature, rather, a lot of attention has been focused on how identities are constructed, and what is their role, for example, in the companies’ strategic management and marketing. However, less attention has been paid to how identities are involved in organizations’ change processes. That is why the goal of this paper is to address that lack by studying identity change in organizations.

The aim of this research is to investigate the relationship between (dual) organizational identity and individual heuristics – simple rules and biases – in the process of strategy change. This paper offers a theory on identity reflexivity as a cognitive mechanism of strategy change in the context of organizational hybridity.

The authors draw on a 2-year ethnographic study at a Dutch social housing association dealing with the process of strategy change. The empirical data comprises of in-depth semi-structured interviews, ethnographic observations as well as secondary sources.

Conflicting identities at the organizational level influence heuristics at the individual level, since members tend to identify with their department's identity. Despite conflicting interpretations, paths of cognitive shortcuts – that the authors define as internal and external identity reflexivity – are shared by the conflicting identities.

The findings of this research are subject to limitations typical of a qualitative case-study, such as possibly being context dependent. The authors argue that this research contributes to the understanding of how individual heuristics relate to organizational heuristics, and suggest that the process of identity reflexivity can contribute to the alignment of conflicting identities enabling strategy formation in the context of a dual-identity organization.

Understanding how managers with conflicting identities achieve agreements is important to help organizational leaders to pursue sustainability-oriented strategy change.

Given the pressure experienced by mission-driven organizations to integrate multiple sustainability demands in their mission, understanding managers' decision-making mechanism when adapting to new, often conflicting, sustainability demands is important to accelerate societal sustainability transitions.

This paper addresses the process of new strategy design in the context of a socially driven business. This context fundamentally differs from the one addressed by the existing heuristics literature with respect to organizational environment and role, and specific competing demands.