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This chapter explores organic farming's development potential in Europe. It analyses the enterprise capacities to reach a workable structure of the supply chains, in order to market good products at reasonable prices. This study has been carried out in the framework of a European project (OMIaRD). This aimed to assess the impact of the Organic Marketing Initiatives (OMI) on Rural Development. The results show after a growing phase, most of the organic marketing initiatives meet a strategic turn point, linked to their ability to face logistic problems, linked to an increasing of collected, processed and marketed volumes. This strategic turn leads them to take decisions together with their stakeholders, such that the economic and ethical goals are not questioned by the changes to be implemented.

The purpose of this paper is to examine the ways in which academic researchers frame and conduct sustainability research and to ask to what extent we are limited by these frames.

Our approach is based on an epistemological critique. We begin with a discussion of the ways in which sustainable consumption has been conceptualised within marketing; we question the influence of positivist social science research traditions and examine how research on sustainability is impacted by the structure of academia.

Our critical reflection leads us to suggest three ways in which sustainability research might be re-framed: a reconsideration of language, a shift in the locus of responsibility and the adoption of a holistic approach.

We propose that in order to make progress in sustainability research, alternative frames, terms, units of analysis, method(ologies) and research ambitions are needed.

By making visible our collective, unexamined assumptions, we can now move forward with new questions and agendas for sustainability research.

The growth in the ecotourism industry has increased emphasis on sustainable practices. Despite the fact that ample research has been conducted on sustainable ecotourism practices, many ecotourism destinations fail to become sustainable. The growth of the ecotourism industry and the global population has called for greener practices to be incorporated in developing ecotourism destinations. Waterwheel, located in the Limpopo province of South Africa, is faced with this green development challenge and serves as a case study (located at the end of the chapter) for this chapter.

This chapter gives a brief overview of the green principles associated with developing ecotourism destinations. Green ecotourism destination planning is explained within the context of the tourists’ experience to highlight aspects necessary for sustainable ecotourism destination development.

Even though the green market is still in its infancy, tourists are increasingly demanding green accommodation. A green, sustainable ecotourism destination can only be developed if green principles are incorporated from the input phase. The input phase (e.g., building materials and infrastructure systems for water and energy) determines the output phase (e.g., operational materials, activities, suppliers, activities, and marketing) and, subsequently, the level of sustainability. It is therefore crucial to plan for these aspects and the level to which the destination aims to adhere to these aspects, as they are costly.

Even though research on the green economy is not a new phenomenon it has only recently trickled down to ecotourism development. This explains the lack of research currently experienced in the literature of ecotourism and a gap that should be addressed urgently. Although this chapter only briefly discusses green ecotourism development, the aspects highlighted in the chapter provides other researchers with research opportunities to pursue in an effort to bridge the gap.

Today, governance of food safety and quality as well as environmental aspects of food chains increasingly operates through public and private standards. This governance, as led by retail power, is often interpreted to undermine farmer’s agrarian independence by dictating detailed agricultural practices on the farm, thereby conditioning access into the food chain. Focusing on farmers’ discursive resources, agrarian writing implies an alternative social force, constructed here as farmer’s freedom. By analysing qualitative data from Finland along the theoretical axes of farmers’ interest in socio-economic achievement and willingness to comply with standards, a more nuanced understanding of farmers’ occupational freedom emerges. Freedom in economic interests and organic farming represents farmers as standard takers as standards supported values most important for them. Realizing freedom in economic creativity can be antagonistic to (public) standards and lead to contestations and negotiations for feasibility. Finally, freedom in self-sufficiency is antithetical to the commercial food chain; however, dissenting from standards displays a strong capacity to close the metabolic rift, along with organic farming. The evidence from the study suggests that farmers’ freedom has the character of a social force to modify food chains and to increase their socio-economic and environmental sustainability and to call for consumers’ freedom to join farmers’ efforts.

This chapter aims to estimate the impact of the use of an innovative cultivation method on the social, economic and environmental aspects in the French region Aix-en-Provence, by using the survey data for 200 heterogeneous vegetable producers (organic and conventional). It distinguishes three types of producers in the French region Aix-en-Provence. First, conventional producers (n = 100) who used a high level of mechanization, better access to water, high yield, high labor costs. Second, certified organic producers (n = 70) who used organic technologies such as biotechnology and rotation, low yield, high organic product price compared to conventional products, a family workforce and high transport. Third, noncertified organic producers (n = 30) have used the same technologies as certified organic producers, while they sell their products at the same price as conventional products. Labor is the member of the family. These noncertified farms are marked by high operating and transport costs and low yield compared to conventional producers or certified organic producers. The results show that this cultivation method has a positive effect on the environmental aspect, however a negative one on the social and economic aspect.

This paper documents the case of La Verde, a producer cooperative in Andalusia, Southern Spain, whose members grow and sell organic fruit and vegetables. Fieldwork data reveal a range of assessments and practices with respect to just price. Historical experiences of working as day laborers, with little access to cash or other resources informs the members’ radical political views on money, prices, and markets. These ideas modulate exchanges at the local level, and in their political networks. However, working their own land and selling a prized product allows them to generate good market returns from private shopkeepers in cities. The paper proposes that for a price to be considered just, criteria for commensuration, or equivalence between a price and the perceived value of an object must adhere, but adjudications about this vary according to the relationship between exchangers. Rather than an objective just price, the paper considers assessments and judgments about the relation between prices and justice to be contextually defined, contested, and negotiated.

This study contributes to the understanding of the health effects of pesticides exposure and of how pesticides have been and should be regulated.

This study presents literature reviews for the period 2000–2013 on (i) the health effects of pesticides and on (ii) preference valuation of health risks related to pesticides, as well as a discussion of the role of benefit-cost analysis applied to pesticide regulatory measures.

This study indicates that the health literature has focused on individuals with direct exposure to pesticides, i.e. farmers, while the literature on preference valuation has focused on those with indirect exposure, i.e. consumers. The discussion highlights the need to clarify the rationale for regulating pesticides, the role of risk perceptions in benefit-cost analysis, and the importance of inter-disciplinary research in this area.

This study relates findings of different disciplines (health, economics, public policy) regarding pesticides, and identifies gaps for future research.

Building on an ethnographic study of ethical consumption discourses and practices among activists and entrepreneurs in Hungary this chapter looks at how actors reflect critically on the current state of the Hungarian society by contrasting it to an image of Western Europe as a locus of consumer consciousness, civic activism, and sustainable economic practices. Such an opposition allows for the expression of various hopes, desires, and frustrations about the seemingly never ending process of post-socialist transition and at once provide a chance to mediate the contradictions inherent in contemporary practices of ethical consumption. While ethical consumption might offer itself as a global phenomenon, it is always practiced in local contexts with their particular struggles, histories, and trajectories. This chapter tries to contribute to the literature on ethical consumption by tracing the various meanings and values that are being attached to it in a “newly born consumer society.”

The chapter focuses on rural-urban food links in the context of governance. We seek to understand a rural-urban innovator mechanism is emerging through the food system and the renewed question of proximity and relative autonomy in the alimentary supply of this type of space and local society. We present case studies from Paris and Budapest metropolitan rural areas exploring institutional and private actors of governance, their power networks, food and related cultural components of rural-urban relations, the function of food links and the way in which they are governed. We have found several differences in governance methods between the Paris and Budapest metropolitan ruralities. The areas surrounding Paris are characterised by multi-level governance methods. However, an isolated form of rural governance of the rural-urban local food link can be identified in Budapest’s rural areas. Understanding the complex and dynamic interaction of food links and related activities within metropolitan areas offers the possibility of a far greater understanding of the complex and multiple links between sustainability, renewal of social interaction and cohesion.