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During the past five years consumer demand for organic food has risen dramatically in the wake of a series of high profile scares about food safety. This paper provides a case study of the retailing of organic foods. The case study includes an outline of the characteristics and development of the organic food market, an examination of the different players within the retail market place and a discussion of pricing, supply and marketing issues.

The purpose of this paper is to segment the Australian organic food consumer market.

A nationwide online survey was conducted for collecting data about the Australian organic food consumer market. Various statistical techniques were used for analyzing the data and identifying market segments.

The key market segmentation variables that significantly characterize the Australian organic food consumer market include age, income, education, metro/city-vs-rural/region, purchase frequency, weekly expenditure, consumption period, retail outlets, perceived values, self-image, and perceptions about organic foods.

Australia, like many other countries, is an emerging market for the organically produced and marketed food products. The current review unfolds the fact that there are limited studies in market segmentation, and no study in the Australian context, in particular. The current paper contributes to the organic food market segmentation literature and provides several implications for market segmentation strategy.

Substantial changes in the organic food sector and recent studies on the Canadian organic food market are showing promising trends. However, community organic food markets are different from organic food mainstream markets. In a domain growing in theoretical and practical importance, the main objective of this paper is to develop an understanding and analysis of “community organic food market”.

Focus groups were conducted and data collected were analyzed using content analysis.

Five main themes emerged and brought contributions in terms of: organic food definition and recognition, organic food consumers' motivations, trust with regard to organic food, labeling and certification process, organic food distribution channels, and the proposition of a conceptual model of decision making with regard to organic food consumers in small communities.

Data collection was conducted in only one small community location and should be extended to other small communities as well as urban city centers.

This study provides some insights to managers in terms of the market mix and target marketing of organic food niche markets.

The paper explores the difference between an organic food mainstream market and an organic food niche/community market using a consumer behaviour perspective.

This paper explores the contextual relevance of sharing economy for the organic food market in an emerging economy like India.

Case study approach was used to collect empirical data from different types of organic food markets.

Organic food farmers markets compared to online and health food stores tends to facilitate sharing economy more since it helps them to build value, scale and trust. By sharing resources, skills and spaces, organic farmers markets have increased organic food availability, reduced its cost of certification and operation besides managing consumer trust. Subjective influence through social media and offline interaction reduces information asymmetry at zero marginal cost. Organic food producers/retailers can get a competitive advantage by tapping underutilized assets to create value and opportunities besides overcoming their demand and supply constraints.

The research offers a fresh perspective to the organic food sector, particularly in emerging economies like India. It could assist all stakeholders to overcome the current demand and supply challenges faced in organic food markets.

The purpose of this paper is to identify those product characteristics that are of importance to consumers of organic food in Switzerland.

In order to identify important organic product characteristics, this study applies a Generalized Linear Model using a six-year sample of Swiss household data distinguishing between organic and conventional products at the product level.

The analysis reveals three product-related dimensions of importance. First, Swiss consumers prefer unprocessed organic products over highly processed ones suggesting that communicating potential benefits of organic food is more promising for unprocessed products. Second, organic consumers are reluctant to buy products with high price premiums. Third, Swiss consumers prefer domestically produced organic products over imported ones.

The results imply that supporting organic agriculture in Switzerland is still promising from a policy and a marketing perspective as long as the organic price premium is not too high.

This paper presents results regarding the determinants of the organic market share in Switzerland. They give a first understanding of which product characteristics determine organic market shares. From a policy as well as from a marketing perspective a further investigation at the household level is promising in order to understand and respond to the needs and expectations of Swiss consumers.

Considers the present situation and future challenges of marketing organic food, drawing on experiences in Germany and the UK. Argues that the existing marketing structure in the UK, dominated by the supermarkets, is not effectively meeting demand because of structural incompatibilities between organic farming and supermarketing. In Germany, increasing supply is not reaching the consumer because the prevailing niche marketing structure is unable to deal with large quantities, a situation to which production‐oriented rather than market‐oriented organic aid schemes have contributed. In both countries, the main challenge lies in broadening the appeal of organic food and establishing a broad consumer base without compromising its identity. In the UK, there is potential for the expansion of small‐scale, decentralized marketing outlets, while in Germany greater involvement by supermarkets appears to be appropriate.

The purpose of this paper is to investigate the relationship between personal values and attitudes in an emerging market. And the authors verified whether the attitude plays a mediating role between personal values and the intention to purchase these products in the same market.

Two surveys were conducted with consumers of organic food in Brazil. The first study was conducted at two organic products fairs and obtained 385 responses. The second study was conducted on the internet and obtained 270 responses. The Portrait Values Questionnaire 21, plus attitude scales and purchase intent regarding organic food, was used. Data were analysed using structural equation modelling.

Significant relationships were found between personal values, such as openness to change (positive influence), conservation (positive), self-promotion (positive) and self-transcendence (negative). Significant relationships were also found between three personal values and the purchase intention of organic food (conservation – positive, self-promotion – positive and self-transcendence – negative), with all of them being mediated by attitude. The effect of openness to change on purchase intention was indirect, being mediated by attitude.

The authors noticed two theoretical gaps. The first involves the need to explore the attitude as a mediator in the relationship between the human values proposed by Schwartz (1992, 1994) and the intention to purchase organic food. Another perceived gap was pointed out by Steenkamp et al. (1999), Burgess and Steenkamp (2006) and Sheth (2011). These authors argue that consumption is different in emerging markets to that in more mature markets. This limits the ability to generalise consumer studies conducted in developed countries. This reasoning also applies to organic food.

The purpose of this paper is to obtain empirical understanding of organic food buyers in the context of emergent organic food market (i.e. Bosnia and Herzegovina) by using a segmentation approach.

A self-administrated online survey was carried out among organic food buyers (n=202) using the snowball sampling technique. Measurement items were mainly adapted from the prior studies.

The authors analysed the heterogeneity of organic food buyers with latent class model. Four distinct latent classes (i.e. segments) of organic food buyers were identified. Those segments were named as enthusiastic social-seekers, enthusiastic moralists, hostile seldom shoppers, and hostile heavy shoppers.

Though the study was exploratory, the identified segments of organic food buyers can enhance our knowledge about differing characteristics of organic food buyers in the context of the country where the organic food industry is in the early stages of development. The findings of this study will give organic food producers and marketers a much better framework for making product, pricing, distribution and marketing communications decision. Moreover, the identification of organic food consumer profiles will provide an insight into how policymakers should tailor their public policy and strategies to expand the size of the organic food market.

Examines the potential of organic foods in European markets, focusing on consumer demand for organic foods and the possibilities for market expansion. Aims to assess potential sales, to identify the factors determining buying propensity, and to identify the main market barriers. Identifies the types of consumers who purchase organic foods, classifying them according to socio‐economic and demographic characteristics. Elucidates the motives for purchasing and the willingness to pay. Identifies the main market barriers and bottlenecks, and examins the potential for future expansion.

Food fraud has vexed the food industry throughout history. Today, it is still a present and multidimensional problem affecting all parts of the food industry. Food fraud encompasses adulteration, counterfeit, diversion of products outside of intended markets, over-run, simulation, tampering, theft, misrepresentation or mislabelling, malicious poisoning, bioterrorism or sabotage. It is difficult to detect and trace the source of unintentional contamination and related food safety concerns and even more difficult to detect instances of product fraud. The most common product categories that are associated with food fraud are olive oil, milk and milk-based products, fish and seafood, wine, tea, honey and organic foods. On the other hand, knowledge on what influences the occurrence of fraud in food supply chain is limited. The main research aim in this chapter is to determine key factors which influence the occurrence of food fraud within the organic supply chain, and how these factors differ between various organic marketing channel members. We focus on the application of qualitative methods for detecting key food fraud aspects including broad practical areas, such as opportunities and motivations to commit fraud, as well as the presence or lack of suitable food fraud control measures. These three key aspects are assessed to identify the perceived fraud vulnerability of the organic supply chain. The research is conducted with special attention to the context of the transition economies, since these markets require a new, comprehensive strategic approach to preventing and detecting food fraud and adulteration. The entire analysis is conducted on the Serbian market.