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Purpose: This chapter proposes narrative allyship across ability as a practice in which nondisabled researchers work with disabled nonresearchers to co-construct a process that centers and acts on the knowledge contained in and expressed by the lived experience of the disabled nonresearchers. This chapter situates narrative allyship across ability in the landscape of other participatory research practices, with a particular focus on oral history as a social justice praxis.

Approach: In order to explore the potential of this practice, the author outlines and reflects on both the methodology of her oral history graduate thesis work, a narrative project with self-advocates with Down syndrome, and includes and analyzes reflections about narrative allyship from a self-advocate with Down syndrome.

Findings: The author proposes three guiding principles for research as narrative allyship across ability, namely that such research further the interests of narrators as the narrators define them, optimize the autonomy of narrators, and tell stories with, instead of about, narrators.

Implications: This chapter suggests the promise of research praxis as a form of allyship: redressing inequality by addressing power, acknowledging expertise in subjugated knowledges, and connecting research practices to desires for social change or political outcomes. The author models methods by which others might include in their research narrative work across ability and demonstrates the particular value of knowledge produced when researchers attend to the lived expertise of those with disabilities. The practice of narrative allyship across ability has the potential to bring a wide range of experiences and modes of expression into the domains of research, history, policy, and culture that would otherwise exclude them.

In 1971 the second volume of Advances in Librarianship contained a chapter titled “Oral History: Problems and Prospects.” Written by Louis Starr, then director of the oral history program at Columbia University, it offered a wide-ranging assessment of a field of work that was just beginning to coalesce. The first national colloquium on oral history had been held only 5 years earlier, in 1966, and the term oral history had not achieved the popular distinction it enjoys today.

This paper aims to explore two separate legacy oral history digitization projects at one institution and how the project teams approached the different issues and challenges these projects presented.

The approach compares two case studies of how digitization of legacy oral history collections was carried out. The paper discusses these projects utilizing a lifecycle model approach and reveals how archival and digital humanities perspectives drove some of the projects’ differences.

The authors find that when working with digitizing legacy oral history collections, each collection will require different approaches and methods of problem solving. In large institutions with multiple repositories, it can be useful for project teams to consult each other to develop best practices.

The two case studies presented in this paper can serve as models for other institutions digitizing many oral history collections and serve as a model for communication and collaboration in larger institutions with multiple repositories.

This paper compares and contrasts two case studies of digitization projects involving legacy oral history collections in different units of one large institution. Project teams were influenced by different approaches. One project was conducted by archivists and the other led by a digital humanities librarian. Differing professional foci provided different perspectives about collection characteristics and, subsequently, led to different approaches that impacted implementation of the projects.

The purpose of this chapter is to explain and celebrate the benefits of oral history for tourism and hospitality research. Oral history is accessible and interdisciplinary, often used in local projects and community groups which creates some disdain from traditional academics. Despite this, there is an accepted call for the depth and detail in tourism and hospitality research that oral history can bring. The opinion of the authors is that many researchers are not as transparent as they could be about their research method and this is a disappointment for those that wish to gain a full understanding of what has taken place and why. So, this chapter will (1) elaborate on the reasons for and development of oral history technique; (2) illustrate how this method can be used by researchers; (3) provide examples from the extant literature; and (4) conclude with suggestions of how this type of research may be taken further. A variety of references have been used to encourage wider reading and the aim is to be thought provoking and encouraging. Tourism and hospitality from any angle are all about the human experience and oral history interviews bring depth and richness to both present and future interpretations.

The purpose of this paper is to describe the use of oral history to teach students about management history and the implementation of principles of management during the evolution of an organization.

The paper describes the oral history methodology and how the process was adapted to classroom learning.

By studying the historical development of a multispeciality physician practice, students were able to see firsthand the incredible impact of the founders on the future of the organization and understand how the early culture and strategy of the organization set the stage for its successful future. Other findings involved the evolution of the organizational structure and incentive system, staff and recruiting policies, and the impact of the environment overtime. In addition, the use of oral history in the classroom proved to be an effective way of making management history come alive for students.

Although designed to benefit students, the researchers found that the project provided an exciting learning experience that revealed numerous new research ideas and avenues to explore.

This project was an invaluable learning experience for the students since it allowed them to witness the real world through the eyes of experienced practitioners. The students had the opportunity to talk with dynamic individuals who are successful business leaders. Their impact as role models for the students was a strong subsidiary. Furthermore, an oral history such as this leaves a memorial that can be referenced for years to come by researchers, community historians, and the organization itself.

-- The purpose of this paper is to identify unique oral history centres and collections which provide users with training and research methodology techniques necessary to planning an effective oral history programme

-- This article provides a list of oral history centres and collections with unique oral history programmes. Most centres listed also offer the user detailed instructions on planning oral history programmes and use of the collection in research methodology courses. The bibliography is an international list of oral history programmes and collections.

-- There are numerous oral history programmes within university departments, museums, and as part of state and regional organizations.

-- This bibliography includes international as well as programmes in the USA. The annotations describe the oral history programmes' subject content, and will be of interest to scholars looking to start and expand on research with an oral history methodology component.

Oral history collections can offer a wealth of detailed information for entrepreneurship researchers. The stories that entrepreneurs tell provide researchers with insight into both perspective and into substantive issues of entrepreneurial behavior. The life stories of entrepreneurs offer students of entrepreneurship insight into both the explicit and the tacit knowledge of working entrepreneurs.

The paper's aim are to: review the value and credibility of oral history for historical research in marketing; and conceptualize oral history as more than a data source in historical research but also a subject to investigate memory and a conceptual approach for understanding historical events.

The paper comprises an international historical review of oral history theory and practice linked to an examination of oral history methods in marketing.

Oral history is perceived as an “essentially contested concept”; a lack of consensus on universal principles has been sustained over a long time and has led to incredible diversity in theory and practice but has also made it difficult to grasp and manage. It is shown to be perspectival with analytical reach beyond individuals' recollected experiences and actions. Memory is identified as the subject as well as the source for oral history and a misconception that oral history can provide literal expressions of what experience and events were like is clarified. Oral history has been under‐utilized in marketing history and this is presented as a methodological paradox given the ubiquity of the interview in the marketing discipline more generally.

Central to oral history are a range of questions around issues of memory and remembering that have been largely unacknowledged in marketing and the oral history approach is perhaps uniquely placed to address some of these. Oral history critically examines the making of history and the paper highlights some of the issues this presents for historical research. Disciplinary efforts to standardize oral history are queried.

The purpose of this paper is to explore the value of oral history for marketing historians and provide case studies from projects in the Australian context to demonstrate its utility. These case studies are framed within a theme of market research and its historical development in two industries: advertising and retail property.

This study examines oral histories from two marketing history projects. The first, a study of the advertising industry, examines the globalisation of the advertising agency in Australia over the period spanning the 1950s to the 1980s, through 120 interviews. The second, a history of the retail property industry in Australia, included 25 interviews with executives from Australia’s largest retail property firms whose careers spanned from the mid-1960s through to the present day.

The research demonstrates that oral histories provide a valuable entry port through which histories of marketing, shifts in approaches to market research and changing attitudes within industries can be examined. Interviews provided insights into firm culture and practices; demonstrated the variability of individual approaches within firms and across industries; created a record of the ways that market research has been conducted over time; and revealed the ways that some experienced operators continued to rely on traditional practices despite technological advances in research methods.

Despite their ubiquity, both the advertising and retail property industries in Australia have received limited scholarly attention. Recent scholarship is redressing this gap, but more needs to be understood about the inner workings of firms in an historical context. Oral histories provide an avenue for developing such understandings. The paper also contributes to broader debates about the role of oral history in business and marketing history.

Much of the historical research in accounting continues to mimic idealized scientific methods in which written and official evidence is privileged. This research advances the narrative that the institutions of accountancy and major personalities are engaged in a heroic process of “progress”. Such a view ignores the impact of accounting on the lives of ordinary people. Thus, there is little understanding of the lived experiences of ordinary people who are affected by accounting and shape its development. This is in contrast to the currently dominant approaches to writing accounting history. Calls for the use of oral histories so that those marginalized and neglected by conventional history can be given a voice and problematize the narratives of “progress” dominating accounting research.