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The purpose of this paper is to present a new concept – task affordance in crowdsourcing context, and build it as a theoretical lens to help the authors reconfigure the artifacts and process in task-oriented crowdsourcing projects. The paper differs from previous studies by focusing on the relationships between the task artifacts, systems and goal-directed actors in crowdsourcing process rather than on the pure examination of task properties.

An operational definition of task affordance was proposed and a pseudo-entity-relationship model based approach was employed to portrait the task affordance in online crowdsourcing context. Furthermore, the authors developed a typology of task affordance and decomposed the concept into five dimensions, namely, design affordance, presentation affordance, assignment affordance, task-platform fit affordance, and task-worker fit affordance. A preliminary analysis of task affordances across various crowdsourcing categories was also conducted to validate the proposed typological framework.

The findings show that the task affordances have varying degree and extend among the diverse crowdsourcing categories. For instance, task design affordances seem to be low in the crowd processing and crowd rating cases compared with that in the crowd solving and crowd creation cases. For another example, in terms of the task presentation affordance, crowd rating cases need the lowest affordance while the crowd creation cases need the highest affordance. Therefore, the authors would like to emphasize that the successful adoption, implementation, and design of the task-oriented crowdsourcing owes to the careful examination of the relationships among the actors, artifacts, and environment of the crowdsourcing projects.

To the authors’ best knowledge, this paper is the first study on conceptualizing the task affordance in online crowdsourcing context. The study contributes to the academic literature on a comprehensive overview of task-related studies in crowdsourcing, which are scattered in several information related fields. Furthermore, this research contributes directly to the area of information science and technology due to a common interest in studying the environments and contexts in which people, information and technology interact and interplay. Practically, this study may yield some implications for the requester and platform operator when designing the relevant tasks or developing the specific crowdsourcing platform.

This study aims to explore whether creativity can overcome banner blindness in the viewing of web pages and demonstrate how visual saliency and banner-page congruity constitute the boundary conditions for creativity to improve memory for banner ads.

Three studies were conducted to understand the influence of advertising creativity and banner blindness on recognition of banner ads, which were assessed using questionnaires and bias adjustment. The roles of online user tasks (goal-directed vs free-viewing), visual saliency (high vs low) and banner-page congruity (congruent vs incongruent) were considered.

The findings suggest that creativity alone is not sufficient to overcome the banner blindness phenomenon. Specifically, in goal-directed tasks, the effect of creativity on recognition of banner ads is dependent on banner ads’ visual saliency and banner-page congruity. Creative banners are high on visual saliency, and banner-page congruity yields higher recognition rates.

Creativity matters for attracting consumer attention. And in a web page context, where banner blindness prevails, the design of banners becomes even more important in this respect. Given the prominence of banners in online marketing, it is also necessary to tap the potential of creativity of banner ads.

First, focusing on how creativity influences memory for banner ads across distinct online user tasks not just provides promising theoretical insight on the tackling of banner blindness but also enriches research on advertising creativity. Second, contrary to the popular belief of extant literature, the findings suggest that, in a web page context, improvement in memory for banner ads via creativity is subject to certain boundary conditions. Third, a computational neuroscience software program was used in this study to assess the visual saliency of banner ads, whereas signal detection theory was used for adjustment of recognition scores. This interdisciplinary examination combining the two perspectives sheds new light on online advertising research.

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.

The purpose of this paper is to present the results of an exploratory study that investigates Portuguese academics’ conceptions concerning the temporal properties of e-learning, in the context of traditional Higher Education Institutions.

Grounded Theory methodology was used to systematically analyse data collected in semi-structured interviews with 62 academics. Data analysis followed the constant comparative method and its three-staged coding approach: open, axial and selective coding. Data collection and analysis developed until theoretical saturation was reached.

Emergent academics’ conceptions concerning the temporal properties of e-learning indicate the existence of unregulated and unaccounted for dynamics, which are a direct consequence of transitioning from campus-based lecturing to teaching online using the affordances of virtual learning environments. This transition produces disruptions to established workload metrics and work patterns, as well as conflicts with dominant modes of instructional delivery that are not synchronised with the demands of online interaction and immediacy.

This paper is valuable to e-learning strategists and administrators. An understanding of the temporal properties of e-learning as perceived by academics provides actionable knowledge that is directly applicable to the design of suitable work arrangements, normative frameworks and e-learning practices that address perceived time-related barriers. To mitigate the time-related conflicts and disruptions identified in the study the authors suggest the establishment of university-wide norms of virtual presence and the implementation of temporal protocols to sustain the productive engagement between instructors and learners.

Investigates the differences in protocols between arbitral tribunals and courts, with particular emphasis on US, Greek and English law. Gives examples of each country and its way of using the law in specific circumstances, and shows the variations therein. Sums up that arbitration is much the better way to gok as it avoids delays and expenses, plus the vexation/frustration of normal litigation. Concludes that the US and Greek constitutions and common law tradition in England appear to allow involved parties to choose their own judge, who can thus be an arbitrator. Discusses e‐commerce and speculates on this for the future.

Knowledge withholding is an important but under-studied topic, which refers to the phenomenon that individuals give less than full effort to contributing knowledge. This study aims to investigate the differential effects of task characteristics on individuals’ knowledge withholding behavior in online space, this study develops and empirically verifies a theoretical model that covers the five core task characteristics in job characteristics model (autonomy, identity, feedback, skill variety and significance), knowledge sharing self-inefficacy and withholding effort in sharing knowledge.

Using an online survey method, this study collected empirical data from 351 general internet users from 30 provincial administrative units in China. The data were analyzed using the structural equation modeling technique of partial least squares.

The analysis results indicate that autonomy negatively affects, while identity, skill variety and significance positively affect users’ knowledge withholding behavior in online space through the mediation of knowledge sharing self-inefficacy, and that three task characteristics (autonomy, identity and feedback) strengthen the relationship between knowledge sharing self-inefficacy and knowledge withholding.

This study provides valuable insights for reducing knowledge withholding behavior in online space. Operationally, different levels of task characteristics such as autonomy, identity and feedback can be set to prevent users from perceiving themselves as inefficacious, and to weaken the behavioral expression of knowledge sharing self-inefficacy.

This study provides a comprehensive understanding of the differential effects of task characteristics on knowledge withholding in online space, and improves the cognition of the boundaries of withholding effort in sharing knowledge in online space.

The objective of the paper is to amalgamate theories of text retrieval from various research traditions into a cognitive theory for information retrieval interaction. Set in a cognitive framework, the paper outlines the concept of polyrepresentation applied to both the user's cognitive space and the information space of IR systems. The concept seeks to represent the current user's information need, problem state, and domain work task or interest in a structure of causality. Further, it implies that we should apply different methods of representation and a variety of IR techniques of different cognitive and functional origin simultaneously to each semantic full‐text entity in the information space. The cognitive differences imply that by applying cognitive overlaps of information objects, originating from different interpretations of such objects through time and by type, the degree of uncertainty inherent in IR is decreased. Polyrepresentation and the use of cognitive overlaps are associated with, but not identical to, data fusion in IR. By explicitly incorporating all the cognitive structures participating in the interactive communication processes during IR, the cognitive theory provides a comprehensive view of these processes. It encompasses the ad hoc theories of text retrieval and IR techniques hitherto developed in mainstream retrieval research. It has elements in common with van Rijsbergen and Lalmas' logical uncertainty theory and may be regarded as compatible with that conception of IR. Epistemologically speaking, the theory views IR interaction as processes of cognition, potentially occurring in all the information processing components of IR, that may be applied, in particular, to the user in a situational context. The theory draws upon basic empirical results from information seeking investigations in the operational online environment, and from mainstream IR research on partial matching techniques and relevance feedback. By viewing users, source systems, intermediary mechanisms and information in a global context, the cognitive perspective attempts a comprehensive understanding of essential IR phenomena and concepts, such as the nature of information needs, cognitive inconsistency and retrieval overlaps, logical uncertainty, the concept of ‘document’, relevance measures and experimental settings. An inescapable consequence of this approach is to rely more on sociological and psychological investigative methods when evaluating systems and to view relevance in IR as situational, relative, partial, differentiated and non‐linear. The lack of consistency among authors, indexers, evaluators or users is of an identical cognitive nature. It is unavoidable, and indeed favourable to IR. In particular, for full‐text retrieval, alternative semantic entities, including Salton et al.'s ‘passage retrieval’, are proposed to replace the traditional document record as the basic retrieval entity. These empirically observed phenomena of inconsistency and of semantic entities and values associated with data interpretation support strongly a cognitive approach to IR and the logical use of polyrepresentation, cognitive overlaps, and both data fusion and data diffusion.

Many e-commerce companies adopt a product customization platform offering various choices for customers to configure products to better satisfy their needs. However, a method to effectively measure customer satisfaction is lacking. This paper aims to investigate customers' perception of time in the online configuration process of customized products and seeks to propose time perception as the measurement of the effectiveness of online product customization.

An online laptop customization system was used in an empirical experiment to collect respondents' answers in a set of research questions. Regression and correlation analysis were conducted to investigate the factors affecting customers' satisfaction as well as the relationships with time perception.

The experimental results reveal several factors in customers' perception of time during the online product customization process. First, customers tend to overestimate the amount of time spent in a short-duration task but underestimate the amount of time spent in a long-duration task. Second, customers' perceptions of time are significantly correlated with their satisfaction with the configured products, and perceived time is moderately correlated with their satisfaction with the configuration process. Third, the difficulty of customization tasks and customers' motivation to process information also significantly affect customers' perceptions of time.

This paper advances the research on time perception by developing a new relative segmentation-based method to estimate the subjective perception of time. This study also makes several contributions to product customization research: the authors fill a research gap in the field of product customization by incorporating customers' perceptions of time into the measurement of customer satisfaction and by identifying the significant relationships among customers' perception of time, the ease of task selection, the customers' motivation to process information, and customers' satisfaction with customized products. These results aid in the design of online product customization systems.

Develops an original 12‐step management of technology protocol and applies it to 51 applications which range from Du Pont’s failure in Nylon to the Single Online Trade Exchange for Auto Parts procurement by GM, Ford, Daimler‐Chrysler and Renault‐Nissan. Provides many case studies with regards to the adoption of technology and describes seven chief technology officer characteristics. Discusses common errors when companies invest in technology and considers the probabilities of success. Provides 175 questions and answers to reinforce the concepts introduced. States that this substantial journal is aimed primarily at the present and potential chief technology officer to assist their survival and success in national and international markets.

When evaluating a booking enquiry, hosts rely on peer-to-peer (P2P) accommodation platforms (P2PAP) to make an informed decision. Consequently, accepting or rejecting a booking is influenced by the capacity of the P2PAP to convey to hosts valuable information about guests. This study aims to explain hosts’ task performance in short-term rentals (e-rentals).

The proposed model explains hosts’ task performance in e-rentals as a combination of task-specific user capabilities and technology capabilities. The model was tested using the partial least square path modelling technique.

Task-specific user capabilities of covert observation and interrogation were found to have a positive influence on task performance. Moreover, a moderation effect of representation on the relationship between self-disclosure and task performance was found to be significant, yet contrary to the one hypothesized.

The findings from this study help to develop the concept of task-specific user capabilities in shaping task performance.

摘要

探究房东在电子租赁中的任务表现的前因

在评估预订查询时, 房东依靠 P2P 住宿平台 (P2PAP) 做出明智的决定。因此, 接受或拒绝预订受 P2PAP 向房东传达有关客人的有价值信息的能力的影响。本研究解释了房东在短期租赁（电子租赁）中的任务表现。

本研究的模型将房东在电子租赁中的任务表现解释为特定任务的用户能力和技术能力的组合。该模型使用偏最小二乘路径建模 (PLS-SEM) 技术进行了测试。

本研究发现隐蔽观察和询问的任务相关用户能力对任务表现有积极影响。此外, 研究发现自我表露和任务表现之间的关系被表现显著调节, 但与假设相反。

这项研究的结果有助于发展特定任务用户能力在塑造任务表现方面的概念。