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Article
Publication date: 1 August 2002

Barrie Gunter, David Nicholas, Paul Huntington and Peter Williams

The growth of the Internet and other digital media has opened up exciting opportunities for the provision of public services, for business and for personal transactions…

Abstract

The growth of the Internet and other digital media has opened up exciting opportunities for the provision of public services, for business and for personal transactions. Comparisons between the earliest forms of “online” research, in the form of telephone interviewing, and offline data collection via face‐to‐face interviews or self‐completion questionnaires, revealed that the modality within which research was conducted could affect research findings. In examining the evidence, this paper indicates that the use of online methodologies has important implications for sampling, response rates, quality of data produced, and operational practices in research projects. Online research is restricted to individuals with access to relevant technologies (e.g. the Internet) and where online technology penetration is limited, survey samples are unlikely to represent the general population. Online surveys, however, can produce quicker response rates than offline surveys and also richer open‐ended responses. The important point is to recognise the strengths and weaknesses are associated with different methodologies and what differences can exist between online and offline data collection procedures.

Details

Aslib Proceedings, vol. 54 no. 4
Type: Research Article
ISSN: 0001-253X

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Article
Publication date: 27 March 2020

Vitaly Brazhkin

The purpose of this paper is to provide a comprehensive review of the respondents’ fraud phenomenon in online panel surveys, delineate data quality issues from surveys of…

Abstract

Purpose

The purpose of this paper is to provide a comprehensive review of the respondents’ fraud phenomenon in online panel surveys, delineate data quality issues from surveys of broad and narrow populations, alert fellow researchers about higher incidence of respondents’ fraud in online panel surveys of narrow populations, such as logistics professionals and recommend ways to protect the quality of data received from such surveys.

Design/methodology/approach

This general review paper has two parts, namely, descriptive and instructional. The current state of online survey and panel data use in supply chain research is examined first through a survey method literature review. Then, a more focused understanding of the phenomenon of fraud in surveys is provided through an analysis of online panel industry literature and psychological academic literature. Common survey design and data cleaning recommendations are critically assessed for their applicability to narrow populations. A survey of warehouse professionals is used to illustrate fraud detection techniques and glean additional, supply chain specific data protection recommendations.

Findings

Surveys of narrow populations, such as those typically targeted by supply chain researchers, are much more prone to respondents’ fraud. To protect and clean survey data, supply chain researchers need to use many measures that are different from those commonly recommended in methodological survey literature.

Research limitations/implications

For the first time, the need to distinguish between narrow and broad population surveys has been stated when it comes to data quality issues. The confusion and previously reported “mixed results” from literature reviews on the subject have been explained and a clear direction for future research is suggested: the two categories should be considered separately.

Practical implications

Specific fraud protection advice is provided to supply chain researchers on the strategic choices and specific aspects for all phases of surveying narrow populations, namely, survey preparation, administration and data cleaning.

Originality/value

This paper can greatly benefit researchers in several ways. It provides a comprehensive review and analysis of respondents’ fraud in online surveys, an issue poorly understood and rarely addressed in academic research. Drawing from literature from several fields, this paper, for the first time in literature, offers a systematic set of recommendations for narrow population surveys by clearly contrasting them with general population surveys.

Details

Supply Chain Management: An International Journal, vol. 25 no. 4
Type: Research Article
ISSN: 1359-8546

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Article
Publication date: 14 November 2016

Latisha Reynolds, Samantha McClellan, Susan Finley, George Martinez and Rosalinda Hernandez Linares

This paper aims to highlight recent resources on information literacy (IL) and library instruction, providing an introductory overview and a selected annotated…

Abstract

Purpose

This paper aims to highlight recent resources on information literacy (IL) and library instruction, providing an introductory overview and a selected annotated bibliography of publications covering all library types.

Design/methodology/approach

This paper introduces and annotates English-language periodical articles, monographs, dissertations and other materials on library instruction and IL published in 2015.

Findings

This paper provides information about each source, describes the characteristics of current scholarship and highlights sources that contain either unique or significant scholarly contributions.

Originality/value

The information may be used by librarians and interested parties as a quick reference to literature on library instruction and IL.

Details

Reference Services Review, vol. 44 no. 4
Type: Research Article
ISSN: 0090-7324

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Article
Publication date: 21 March 2008

Barrie Gunter

An online survey was carried out with the purpose of finding out the extent to which internet users subscribe to online dating services. The paper aims to assess users'…

Abstract

Purpose

An online survey was carried out with the purpose of finding out the extent to which internet users subscribe to online dating services. The paper aims to assess users' experiences of such services and their eventual outcomes.

Design/methodology/approach

Data were obtained through a self‐completion online questionnaire survey posted on the website of a leading internet research agency, utilising its online panel of c. 30,000 UK respondents.

Findings

More than 3,800 online panellists responded of whom 29 per cent said they had used an online dating site. Most of these respondents (90 per cent) had spent up to £200 on internet dating in the past two years, with 70 per cent of users achieving at least one date, 43 per cent enjoying at least one sexual relationship, and 9 per cent finding a marriage partner.

Research limitations/implications

Despite the limitations over sample control of self‐completion surveying, a large online sample was achieved that indicated the growing importance of the internet for finding social and even sexual companionship.

Practical implications

Data indicate the kinds of factors that are important to internet daters in choosing online dating agencies and that drive eventual satisfaction with service received.

Originality/value

This survey provides original and up‐to‐date findings on a growing online and social phenomenon and represents one of the largest surveys of its kind yet carried out in the UK.

Details

Aslib Proceedings, vol. 60 no. 2
Type: Research Article
ISSN: 0001-253X

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Article
Publication date: 1 April 2005

Joel R. Evans and Anil Mathur

To provide a thorough analysis of the role of the internet in survey research and to discuss the implications of online surveys becoming such a major force in research.

Abstract

Purpose

To provide a thorough analysis of the role of the internet in survey research and to discuss the implications of online surveys becoming such a major force in research.

Design/methodology/approach

The paper is divided into four major sections: an analysis of the strengths and potential weaknesses of online surveys; a comparison of online surveys with other survey formats; a discussion on the best uses for online surveys and how their potential weaknesses may be moderated; and an overview of the online survey services being offered by the world's largest research firms.

Findings

If conducted properly, online surveys have significant advantages over other formats. However, it is imperative that the potential weaknesses of online surveys be mitigated and that online surveys only be used when appropriate. Outsourcing of online survey functions is growing in popularity.

Practical implications

The paper provides a very useful source of information and impartial advice for any professional who is considering the use of online surveys.

Originality/value

The paper synthesizes the vast literature related to online surveys, presents original material related to survey methodology, and offers a number of recommendations.

Details

Internet Research, vol. 15 no. 2
Type: Research Article
ISSN: 1066-2243

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Article
Publication date: 6 March 2017

Søren Bøye Olsen, Jürgen Meyerhoff, Morten Raun Mørkbak and Ole Bonnichsen

Fatigue effects related to answering a sequence of choice tasks have received much scrutiny in the stated choice experiments (SCE) literature. However, decision fatigue…

Abstract

Purpose

Fatigue effects related to answering a sequence of choice tasks have received much scrutiny in the stated choice experiments (SCE) literature. However, decision fatigue related to the time of day when respondents answer questionnaires has been largely overlooked in this literature even though time of day related fatigue effects are well known in the psychology literature. The purpose of this paper is to hypothesize that variations in the time of day when respondents answer an online food choice experiment will translate into observable fatigue effects in the food choices.

Design/methodology/approach

An empirical SCE concerning food choices is conducted using a web-based questionnaire for interviews in a pre-recruited online panel of consumers. Timestamps collected during the online interviews provide knowledge about the time of day at which each respondent has answered the survey. This information is linked with knowledge from a food sociology survey on typical meal times as well as biophysical research linking food intake to blood sugar and mental energy in order to generate a proxy variable for each respondent’s level of mental energy when answering the food choice tasks in the questionnaire.

Findings

Results show evidence of a time of day effect on error variance in the stated food choices as well as the subsequently estimated market share predictions. Specifically, respondents provide less consistent answers during the afternoon than at other times of the day.

Originality/value

The results indicate that time of day can affect responses to an online survey through increased fatigue and correspondingly less choice consistency. Thus, especially online surveys might account for this in data analysis or even restrict accessibility to the online survey for certain times of day.

Details

British Food Journal, vol. 119 no. 3
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 13 November 2017

Latisha Reynolds, Amber Willenborg, Samantha McClellan, Rosalinda Hernandez Linares and Elizabeth Alison Sterner

This paper aims to present recently published resources on information literacy and library instruction providing an introductory overview and a selected annotated…

Abstract

Purpose

This paper aims to present recently published resources on information literacy and library instruction providing an introductory overview and a selected annotated bibliography of publications covering all library types.

Design/methodology/approach

This paper introduces and annotates English-language periodical articles, monographs, dissertations and other materials on library instruction and information literacy published in 2016.

Findings

The paper provides information about each source, describes the characteristics of current scholarship and highlights sources that contain unique or significant scholarly contributions.

Originality/value

The information may be used by librarians and interested parties as a quick reference to literature on library instruction and information literacy.

Details

Reference Services Review, vol. 45 no. 4
Type: Research Article
ISSN: 0090-7324

Keywords

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Article
Publication date: 1 April 2003

Heath McDonald and Stewart Adam

The widespread acceptance of the use of online techniques in market research necessitates appreciation of the relative advantages and disadvantages of these techniques…

Abstract

The widespread acceptance of the use of online techniques in market research necessitates appreciation of the relative advantages and disadvantages of these techniques over more traditional research methods. This paper reports on a study which directly compares online and postal data collection methods using the same survey instrument on two samples drawn from the same population of football club subscribers. The results confirm that the online and postal respondents are demographically different. Online data collection is shown to be less expensive per respondent and that data collection is faster, however, an overall lower response level is achieved relative to the postal data collection method. Of greater importance, though, are the findings that respondents seem to answer questions differently online than they do via postal methods. The conclusion here is that online data collection should not be treated as a direct substitute for postal data collection in every instance.

Details

Marketing Intelligence & Planning, vol. 21 no. 2
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 6 April 2010

Joseph Ben‐Ur and Bruce I. Newman

The purpose of this paper is to provide an evaluation of a newspaper insert survey and web‐based voter surveys associated with the same newspaper, conducted before and…

Abstract

Purpose

The purpose of this paper is to provide an evaluation of a newspaper insert survey and web‐based voter surveys associated with the same newspaper, conducted before and after the 2004 US presidential election.

Design/methodology/approach

The study compares response rates, demographics, and political profiles of voters responding to these two different channels of communication and evaluates the success of each in predicting the election outcome.

Findings

The study results show some significant differences between the two methods of voter data collection; nevertheless, each is useful in a comprehensive system that attempts to follow voter attitudes and intentions before the election and predict election outcome.

Origiality/value

The study relies on the use of an innovative marketing poll that goes beyond simple prediction of a voter's behavior and offers an explanatory component useful in the development of marketing strategies during a campaign.

Details

European Journal of Marketing, vol. 44 no. 3/4
Type: Research Article
ISSN: 0309-0566

Keywords

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Book part
Publication date: 29 January 2013

Claude Weis, Christoph Dobler and Kay W. Axhausen

Purpose — The paper reports on a research project exploring new approaches for analysing travel demand induced by changes in generalised costs of travel and activity…

Abstract

Purpose — The paper reports on a research project exploring new approaches for analysing travel demand induced by changes in generalised costs of travel and activity participation. The description of the survey approach, which to our knowledge is novel in its application, reports descriptive analyses of the respondents' reactions to the changes implied in the household interviews.

Methodology — A sample of respondents were administered a 5 day travel diary, from which 1 day was selected for further analysis. Travel times for trips conducted that day were changed using predefined heuristics based on the household characteristics to attain significant changes in the generalised costs of the reported trips. Respondents were then presented with these hypothetical scenarios in face-to-face interviews. All household members were asked to state how the implied changes would have affected their activity scheduling on the specified day, i.e. to adapt their reported schedule to the new conditions.

Findings — The postulated induced travel effect could be observed, in that the modifications to the generalised costs of travel affect the respondents' travel patterns in general, and the number and durations of conducted out-of-home activities in particular. However, the predominant reaction to changing travel times is the adaptation of departure time, which does not directly interfere with trip generation. Indicators of the effects have been shown, and are quite weak as far as activity generation effects are concerned. The activities most likely to be re-planned are leisure activities and sojourns at the home location, as is consistent with expectations.

Details

Transport Survey Methods
Type: Book
ISBN: 978-1-78-190288-2

Keywords

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