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The purpose of this paper is to solve the challenges in knowledge outcome (e.g. knowledge contribution, knowledge exploration) improvement at the post-adoption phase in the context of e-communities. This study develops a model by integrating dedication-constraint framework and self-presentation theory. The model proposes that knowledge outcomes at the post-adoption phase rely on relationship development between community members, conceptualized as commitment. The authors also hypothesize that members’ perceived online self-presentation quality, theorized as personal control and social influence, serves as the key means to motivate members’ commitment.

This study used survey instrument to collect data and adopted partial least squares to test the proposed hypotheses.

The results show that perceived online self-presentation quality positively affects relationship development, which in turn affects continuance intention for knowledge outcomes.

This study expands the dedication-constraint framework by integrating the self-presentation theory. This study contributes new knowledge by proposing a model that delineates the relationship between online self-presentation quality, relationship development, and knowledge outcomes at the post-adoption stage.

This study shows that members’ perceived online self-presentation quality affects both affective commitment and calculative commitment, which in turn affect knowledge outcomes, suggesting the important role of the perceived quality in stimulating a member’s post-adoption reactions.

This study contributes to the research on post-adoption behavior in an e-community context by accounting for the influence of e-community features in self-presentation quality and dedication-constraint mechanisms on post-adoption phenomena.

The goal of this chapter was to provide an insight into rules and norms behind generation Y social media presence and inform future research through an exploration of the norms underpinning digitally mediated interaction and behavior among college-age students in Ireland.

The authors administered a questionnaire containing both closed- and open-ended questions among 131 first-year college students in Ireland, asking them to identify online behaviors and actions with a purpose of recognizing rules and norms that guided how they handled sharing, interaction, and mediated aspects of relationships in their use of mobile devices and social media platforms.

This study reveals that the driving force is the desire for and implementation of what can be called the norm of “Do No Harm Lest Others Do Harm to You.” This norm, rather than being driven by the Hippocratic Code of principled awareness is an expression of an acute consciousness of audience segregation and the need for self-protection in online interaction. The respondents were asked about the rules and norms that guided how they handled sharing, interaction, and mediated aspects of relationships in their use of mobile devices and social media platforms. Their responses demonstrated that millennials, in their everyday and intensive use of digitally mediated technologies, have begun to observe a new social contract of “Do No Harm Lest Others Do Harm to You” where internet becomes a space of entertainment and private messaging devoid of conflict and exchanges of opinion with others. Millennials seem to be closing down the scope of online interaction which in the long run can limit the function of internet as a social sphere where various issues, including political views, are exchanged and discussed.

The research is exploratory in nature and relied up on a relatively small sample size. For this reason, while the study produces new analytic frameworks, the findings could not be generalized. Additionally, there are certain features that appear to be specifically Irish such as a blurred line between perception of bullying and harmless having the “craic.”

This research makes explicit the harm mitigation and conflict avoidance strategies underpinning the use of social and digital media as it has been deployed and shaped by Irish millennials and discusses the consequences of their reluctance to engage in the public realm of the internet.

The purpose of this study is to understand more of online anonymity in the global file sharing community in the context of social norms and copyright law. The study describes the respondents in terms of use of VPN or similar service related to age, gender, geographical location, as well as analysing the correlation with file sharing frequencies.

This study is to a large extent descriptively collecting data through a web‐based survey. This was carried out in collaboration with the BitTorrent tracker The Pirate Bay (TPB), allowing the authors to link the survey from the main logo of their site. In 72 hours the authors received over 75,000 responses, which gives the opportunity to compare use of anonymity services with factors of age, geographical region, file sharing frequency, etc.

Overall, 17.8 per cent of the respondents use a VPN or similar service (free or paid). A core of high frequency uploaders is more inclined to use VPN or similar services than the average file sharer. Online anonymity practices in the file sharing community are depending on how legal and social norms correlate (more enforcement means more anonymity).

The web‐based survey was in English and mainly attracted visitors on The Pirate Bays' web page. This means that it is likely that those who do not have the language skills necessary were excluded from the survey.

This study adds to the knowledge of anonymity practices online in terms of traceability and identification. This means that it shows some of the conditions for legal enforcement in a digital environment.

This study adds to the knowledge of how the Internet is changing in terms of a polarization between stronger means of legally enforced identification and a growing awareness of how to be more untraceable.

The scale of the survey, with over 75,000 respondents from most parts of the world, has likely not been seen before on this topic. The descriptive study of anonymity practices in the global file sharing community is therefore likely unique.

The objective of this study is to identify the factors that affect CoP activation and performance variables obtainable through CoP activities, and to gain greater insight into their relationships and the mechanisms. In particular, this paper intends to illustrate the role of perceived risk factor for the loss of uniqueness of one's own knowledge in terms of their influence on CoP activities.

In this study, the human behaviours were divided into online and offline CoP activities and adopted affirmative affect and social norm from the Triandis model. In addition, the paper considered perceived expectation, perceived risk, and organization support as independent variables. These would accelerate online and offline activities in the community of practice. The paper considered relationship commitment and individual performance in the context of performance evaluations via CoP activities. A structural equation model was developed with research variables and hypotheses.

As the consequence of the empirical assessment of the variables influencing the on/offline activities of a CoP, social norm, perceived expectation, perceived risk, and organizational support showed significantly influential relationships with online activities, and affirmative affect, perceived expectation, and organizational support evidenced significantly influential relationships with offline activities. However, with regard to online CoP activities, affirmative affect was not shown to be significant. As to offline activities, perceived risk was not shown to be significantly influential, while it was determined to significantly influence online activities in a negative direction.

The results of this study demonstrated that on/offline CoP activities were significantly influential in terms both of relationship commitment and individual performance.

Digital finance is a promising way to realize inclusive finance. However, the determinants of digital finance participation are largely unknown. This study aims to analyze the interface between social interaction and the digital finance participation of rural households and explore potential channels of social interaction to help them access digital finance.

Using rural household survey data from China in 2017, employing the probit, ordered probit and count model, this study assesses the relationship between social interaction and digital finance.

The authors find that active online social interaction of rural households promotes digital finance participation, which also increases the depth and breadth of digital finance usage. Meanwhile, the role of traditional offline social interaction is insignificant. Contextual interaction is the channel through which online social interaction influences digital finance participation. Moreover, word-of-mouth, common topic pleasure and social norms in endogenous interactions are irrelevant. In addition, the role of online social interaction complements offline social interaction at promoting digital finance participation.

This study contributes to the understanding of digital finance by investigating the possible channels by which social interaction influences digital finance participation and highlight an important channel–contextual interaction, especially for online social interaction. This study expands the content of social interaction from traditional offline social interaction to online social interaction to evaluate the interface between social interaction and financial behavior more comprehensively.

The purpose of this paper is to examine online community loyalty through an extension of the theory of planned behaviour by incorporating motivational drivers of enjoyment and compatibility and the moderating role of consumer traits.

Data were collected using an online survey of 382 Facebook users in Malaysia. Structural equation modelling was used to assess the hypothesised relationships.

Findings reveal that individuals’ attitude towards social network usage is associated with three factors: social influence, compatibility and enjoyment; attitude and usage behaviour are the determinants of online community loyalty. In addition, moderating effects are found in innovativeness and social network user experience.

Generalisation of the results to other contexts or populations should be made with caution given the study's focus on Facebook and its use of non-probability sampling. Future research can cross-validate or extend the theoretical model across different samples and/or virtual community settings.

This study highlights the importance of designing online brand community web sites which are not only appealing and enjoyable but also acts as an outlet for its members to build upon their experiences and showcase their innovativeness.

This research contributes to a better understanding of how personal factors can either strengthen or attenuate a member's loyalty to his or her online community. The research framework developed in this study can serve as a springboard for future research to examine other virtual community engagement such as blogging, online advertising and online public relation activities.

This study aims to reveal consumers' internal and external motivations to prefer online food shopping. The paper proposes an integrated model including aspirations, capabilities, subjective norms (divided into online resources and offline resources), perceived value and traditionalism to examine their effects on consumers' intention to do online food shopping.

A cross–sectional design was used to understand which factors affect consumers' intention to do online food shopping. The data were collected from a total of 400 people via an online survey. The conceptual model was tested using structural equational modeling to understand the relationships between the factors.

The results suggest that the conceptual framework can be used to have a better understanding of consumers' internal and external motivations to do online food shopping. The study proves that aspirations have a considerable direct effect on and a mediating role between capabilities, subjective norms from online resources, traditionalism and the effect of COVID-19 pandemics and the intention. Also, traditionalism was found to be an antecedent for consumers to prefer online food shopping.

This study reveals better insights for the sellers, marketers and system providers dealing with supplying food products through online channels. The findings suggest that the stakeholders take into consideration aspirations, capabilities, subjective norms, perceived value and traditionalism to organize their activities in food marketing in the online area.

In this study, aspirations–capabilities framework was adopted and confirmed within consumers' online food shopping domain. Also, it was proved that traditionalism was a driver of individuals' intention to do online shopping for food products.

The purpose of the study is threefold: first, to identify what factors influence mobile users' willingness of news learning and sharing, second, to find out whether users' learning in the news platforms will affect their sharing behavior and third, to access the impact of sharing intention on actual sharing behavior on the mobile platform.

This study proposes an influence mechanism model for examining the relationship among the factors, news learning and news sharing. The proposed mechanism includes factors at three levels: personal, interpersonal and social level. To achieve this, researchers collected data from 474 mobile news users in China to test the hypotheses. The tools SPSS 26.0 and AMOS 23.0 were used to analysis the reliability, validity, model fits and structural equation modeling (SEM), respectively.

The findings indicate that news learning on the mobile platforms is affected by self-efficacy and self-enhancement. And news sharing intention is influenced by self-efficacy, interpersonal trust, interpersonal reciprocity, online community identity and social norms positively. News sharing intention has a significant effect on news sharing behavior, but news learning has an insignificant relationship with new sharing.

This study provides practical guidelines for mobile platform operators and news media managers by explicating the various factors of users' engagement on the news platforms. This paper also enriches the literature of news learning and news sharing on mobile by the integration of two theories: the social ecology theory and the interpersonal behavior theory.

This study examines the effects of employees' personal social media posts on external publics' online engagement and offline word-of-mouth (WOM) intentions about a company. Specifically, it investigates how employee post characteristics including valence and content and employer reputation jointly influence publics' online and offline behaviors.

A 2 (post valence: positive vs. negative) × 2 (post content: organization-related vs. job-related) × 2 (employer reputation: good vs. bad) between-subjects experiment was conducted. Participants were asked to view a stimulus social media post created by a fictitious company employee, reflecting one of the eight experimental conditions on a random basis. After viewing, they were requested to report their online engagement intentions (i.e., “like,” “share” and “comment”) with the post and offline WOM intentions about the company.

The experimental results showed that participants expressed more “like” intentions when they viewed a positive post than a negative post. Further, they were more likely to “comment” on a job-related post as opposed to an organization-related post. In addition, a significant interaction effect between post valence and employer reputation on publics' online engagement was found, which in turn influenced their offline WOM intentions about the company.

This study is among the first empirical attempts to examine the effectiveness of employees' personal social media posts on external publics' online and offline behaviors. The experimental findings highlight the importance of managing employee relations from a corporate reputation perspective.

The aim of this study is to investigate how social media users' experience of seeking emergency information affects their engagement intention toward emergency information with a reciprocity framework integrated with information adoption model.

Drawing on reciprocity theory, indebtedness theory, and information adoption model, an integrative research model is developed. This study employs a questionnaire survey to collect data of 325 social media users in China. Structural equation modeling analyses are conducted to test the proposed theoretical model.

Social media users' experience of seeking emergency information has a strong effect on their perceived information usefulness and indebtedness, while perceived information usefulness further influences community norm, indebtedness, and engagement intention. The authors also found that perceived information usefulness mediates the relationships between experience of seeking emergency information and community norm/indebtedness.

This study offers a new perspective to explain social media users' engagement intention in the diffusion of emergency information. This study contributes to the literature by extending the theoretical framework of reciprocity and applying it to the context of emergency information diffusion. The findings of this study could benefit the practitioners who wish to leverage social media tools for emergency response purposes.