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Given the importance of the growing segmentation of ageing consumers and their increasing interaction with the Internet, digital marketing scholars are becoming more interested in this market. Prior research needs to pay more attention to this market in many contexts of digital marketing. This study aims to provide insights into ageing consumers’ content usage, content typology choices, and online brand advocacy (OBA).

Semi-structured interviews were applied, and 16 consumers from Southern Europe aged 55+ were included. The interviews were transcribed and examined following the principles of content analysis.

According to the research, older consumers display their usage and concerns regarding online content. They have different decision-making processes depending on whether they are purchasing products or services. Likewise, their choices of content typology vary based on the utilitarian or hedonic product category.

This study contributes to the literature by providing insights into this growing segmentation and proposing an OBA framework for older consumers related to content marketing. Finally, the study suggests that older consumers are passive online and active offline brand advocates.

Invented in late 1890s, asbestos cement sheeting rose to prominence during the post-Second World War period as a building material for low-cost housing by state housing commissions and low-income families (“fibro homes”). The adverse health effects of asbestos fibres in the building industry and home renovation activities are well documented. Fibro homes of the 1950s and 1960s are increasingly coming under the gaze of heritage studies, which brings to the fore the question of how to deal with the asbestos cement sheeting most are clad with.

This paper provides the first systematic review to assess the literature (126 papers were identified in Google Scholar and scanned for content) on the conservation management of asbestos cement sheeting in heritage properties.

Overall, engagement with the conservation management of asbestos cement sheeting in heritage properties was low, with only two sources dealing with asbestos cement sheeting in any level of detail. The studies note that if asbestos cement sheeting is in good condition, it should be left alone. Numerous conservation and repair options do exist, in particular the application of (coloured) sealants that extend the life of asbestos cement sheets and asbestos cement roofing.

This paper represents the first systematic review to assess conservation management options for asbestos cement sheeting in heritage properties.

The purpose is to understand the fundamental mechanism of the consumer decision-making process and how perceived financial risk of search and experience goods influences electronic word-of-mouth adoption (e-WOMA) on social networking sites (SNSs), which will lead to purchase intention.

Drawing on information processing theory, the study conceptualizes a moderated mediation model to investigate the underlying influence of perceived financial risk and online social ties on e-WOMA and the subsequent effect on online purchase intention. Survey data from 275 individuals were analyzed through statistical tools using Statistical Package for the Social Sciences (SPSS).

The results revealed that e-WOMA mediates the effect of perceived financial risk of search and experience goods on online purchase intention. Strength of online social ties on SNSs positively moderates the electric word of mouth adoption for both the experience and search goods.

The limitation of this study was about the researcher's restrictions related to the length of the survey. Moreover, causal explanations can't be deduced as this is a cross-sectional study.

This research offers insight into the consumers that allow marketers to dive into the target market. Marketers should focus on social ties importance while selling products/services of markets online.

The study is novel in the context of an emerging economy to educate marketers on the product categorization of search goods and experience goods based on financial risk.

The primary purpose of this study was to check the online information retrieval self-efficacy among library professionals in predicting the satisfaction of patrons within universities’ libraries.

The study was grounded on Bandura four sources of self-efficacy, encompassing mastery experience, vicarious experience, social persuasion and physiological states. To accomplish this, a meticulously designed questionnaire was administered to collect data from library professionals employed in universities libraries recognized by the Higher Education Commission in Punjab and capital city of Pakistan (Islamabad). Following by the validation of assumptions, researchers conducted a multiple linear regression test to predict the outcomes of the dependent variable by using the independents variables. Additionally, a comparative evaluation was carried out among all the independent variables to determine their respective contributions to satisfaction of library patrons.

The results emphasized the distinct and substantial significance of three variables, physiological states, social feedback and mastery experience in predicting the satisfaction of library patrons. Nevertheless, vicarious experience did not demonstrate a significant influence on the satisfaction of library patrons. Furthermore, influence of physiological states on the improvement of library patrons’ satisfaction was relatively higher compared to other three self-efficacy sources. In conclusion, research established the essential role of online information retrieval self-efficacy in enhancing the satisfaction of library patrons.

The findings of the study can form a solid basis for devising academic programs to train the library professionals for effective utilization of various information systems and databases. These programs play an important role in improving the self-efficacy of library professionals, ultimately refining their skills in online information retrieval.

In essence, this study provides insights into the factors which are pivotal in effective information searching process, ultimately leading to increase the satisfaction level of library patrons which has not been previously researched in Pakistan as well as the world context. Moreover, the study significance lies in contribute to academic discourse, its potential to transform and promote the library services and as well as empower library professionals in delivering the satisfying and efficient experience for library patrons in the current digital age.

This paper aims to investigate the impact of online identity orientation and online friendship homophily on online socializing, online information search and ethnic guests’ hospitality experiences.

The study uses structural equation modeling to test a conceptual model developed after reviewing hospitality literature. Data is collected from a sample of 514 Turkish-Dutch ethnic guests living in the Netherlands using a self-administered questionnaire.

The results show that online identity orientations aligned with minority and majority cultures impact online friendship homophily and online socializing, which subsequently impact online information search and hospitality experiences of ethnic guests.

On the whole, ethnic communities have considerable spending power. The findings point to heritage and mainstream cultural socialization accounting for travel and hospitality experiences within an ethnic minority group. The findings supply relevant information for hospitality sectors on services to endorse or promote to guests from ethnic communities.

The study examines the simultaneous effects of online identity orientations and online friendship homophily on online socialization and hospitality experiences of ethnic guests. It highlights the role of culture in explaining the use of social networking sites and its potential impact on hospitality-related behaviors and experiences of ethnic guest consumers.

The objective of this research is to analyze how omnichannel consumer journey design (OCJD) influences the online customer experience (OCE) and e-satisfaction in consumers' multirooming behavior (searching for information in online and offline channels and purchasing the product online).

The problem-solving theory and experiential marketing perspective are the theoretical background that enables the establishment of five hypotheses. A survey is conducted on multiroomers who had purchased a product online, following an online and offline research journey.

The results showed that OCJD directly and indirectly (through online consumer experience) influences e-satisfaction. Females and younger individuals exhibited higher levels of e-satisfaction.

First, this research analyzes consumers' multichannel search strategies. Second, the consumer journey is incorporated into the study of multichannel retailing. Third, an emergent typology of cross-channel free-riding behavior is analyzed: multirooming.

This work aims to explore the effects of (equity and non-equity) strategic alliances between banks and FinTechs on FinTechs' online visibility.

For a sample of 124 Italian FinTechs, the authors measured online visibility through their website ranking (Google PageRank) and website traffic (Google Trends). Consistent to the historical depth of these measures, the authors separately investigated the effect of equity and non-equity (contractual) agreements on online visibility by means of ordinal logistic regressions and diff-in-diff analysis.

Strategic alliances with banks enhance FinTechs' online visibility. Although both equity and contractual agreements positively influence the popularity of FinTechs' website achieved through the activity of internal and external online content creators (websites ranking), only equity agreements are effective in attracting Internet users (website traffic).

When deciding to interact with banks, FinTechs' managers should consider that equity agreements may be a powerful strategic choice for enlarging the customer base and boosting visibility of FinTechs.

Fostering strategic alliances between banks and FinTechs contributes to FinTechs' growth, generating virtuous mechanisms of innovation, financial inclusion and better allocative efficiency of the financial system.

This work expands marketing knowledge and literature regarding online visibility determinants, by investigating the benefits of strategic alliances and cooperation in the market, while providing an empirical strategy replicable by future marketing studies.

The COVID-19 outbreak has disrupted the habits of customers as well as their shopping behavior. This study aims to critically examine the associated benefits and challenges of online shopping from the perspective of customers in the COVID-19 pandemic.

A systematic review of the relevant literature published between 2020 and 2022 was conducted via performing comprehensive search query in leading scholarly databases “Scopus and Web of Science” with the restriction of their predefined subject category of “Business.” Overall, 30 research studies were selected for the review and a significant number of studies were published in 2021 (n = 15).

The research findings revealed that customers are motivated to shop online because of perceived benefits such as time-saving, convenience, 24/7 accessibility, interactive services without physical boundaries, trust, website attractiveness and cost-saving. However, challenging factors such as financial scams, privacy concerns, poor quality of products and services, fake promotions and reduced social interaction have hindered the growth of online shopping. The recommendations regarding designing marketing strategies, secured transaction, multiple payment options, trust building, protection of privacy, promotion via social media, effective mechanism to secure and timely delivery of product are helpful to improve the service quality of online shopping.

The outcomes of this research are valuable to online retailers and policymakers, as it highlights how the benefits can enhance customers’ shopping intentions and minimize the impact of associated challenges. This study also recommends the redesigning of user-friendly interfaces of online shopping websites and ensures their privacy, security and performance on a regular basis.

Search engines, the most popular online services, are associated with several concerns. Users are concerned about the unauthorized processing of their personal data, as well as about search engines keeping track of their search preferences. Various search engines have been introduced to address these concerns, claiming that they protect users’ privacy. The authors call these search engines privacy-preserving search engines (PPSEs). This paper aims to investigate the factors that motivate search engine users to use PPSEs.

This study adopted protection motivation theory (PMT) and associated its constructs with subjective norms to build a comprehensive research model. The authors tested the research model using survey data from 830 search engine users worldwide.

The results confirm the interpretive power of PMT in privacy-related decision-making and show that users are more inclined to take protective measures when they consider that data abuse is a more severe risk and that they are more vulnerable to data abuse. Furthermore, the results highlight the importance of subjective norms in predicting and determining PPSE use. Because subjective norms refer to perceived social influences from important others to engage or refrain from protective behavior, the authors reveal that the recommendation from people that users consider important motivates them to take protective measures and use PPSE.

Despite its interesting results, this research also has some limitations. First, because the survey was conducted online, the study environment was less controlled. Participants may have been disrupted or affected, for example, by the presence of others or background noise during the session. Second, some of the survey items could possibly be misinterpreted by the respondents in the study questionnaire, as they did not have access to clarifications that a researcher could possibly provide. Third, another limitation refers to the use of the Amazon Turk tool. According Paolacci and Chandler (2014) in comparison to the US population, the MTurk workers are more educated, younger and less religiously and politically diverse. Fourth, another limitation of this study could be that Actual Use of PPSE is self-reported by the participants. This could cause bias because it is argued that internet users’ statements may be in contrast with their actions in real life or in an experimental scenario (Berendt et al., 2005, Jensen et al., 2005); Moreover, some limitations of this study emerge from the use of PMT as the background theory of the study. PMT identifies the main factors that affect protection motivation, but other environmental and cognitive factors can also have a significant role in determining the way an individual’s attitude is formed. As Rogers (1975) argued, PMT as proposed does not attempt to specify all of the possible factors in a fear appeal that may affect persuasion, but rather a systematic exposition of a limited set of components and cognitive mediational processes that may account for a significant portion of the variance in acceptance by users. In addition, as Tanner et al. (1991) argue, the ‘PMT’s assumption that the subjects have not already developed a coping mechanism is one of its limitations. Finally, another limitation is that the sample does not include users from China, which is the second most populated country. Unfortunately, DuckDuckGo has been blocked in China, so it has not been feasible to include users from China in this study.

The proposed model and, specifically, the subjective norms construct proved to be successful in predicting PPSE use. This study demonstrates the need for PPSE to exhibit and advertise the technology and measures they use to protect users’ privacy. This will contribute to the effort to persuade internet users to use these tools.

This study sought to explore the privacy attitudes of search engine users using PMT and its constructs’ association with subjective norms. It used the PMT to elucidate users’ perceptions that motivate them to privacy adoption behavior, as well as how these perceptions influence the type of search engine they use. This research is a first step toward gaining a better understanding of the processes that drive people’s motivation to, or not to, protect their privacy online by means of using PPSE. At the same time, this study contributes to search engine vendors by revealing that users’ need to be persuaded not only about their policy toward privacy but also by considering and implementing new strategies of diffusion that could enhance the use of the PPSE.

This research is a first step toward gaining a better understanding of the processes that drive people’s motivation to, or not to, protect their privacy online by means of using PPSEs.

The different dimensions of the online engagement behaviors exhibited by omnichannel shoppers, who mainly rely on the online channel for information search, are still understudied. This study aims to investigate how service journey quality (SJQ) has an impact on the overall omnichannel customer experience leading to customer identification (CI) with the store, subsequently leading to their exhibition of online engagement behaviors (writing online reviews, blogging, rating products and service online and indulging in customer-to-customer online interactions.

The research is cross-sectional, quantitative and descriptive. Purposive sampling was used to choose the research's participants. Data were collected from 591 Indian omnichannel customers who had previously made an omnichannel purchase that included the concurrent usage of various channels of a retailer using a verified self-administered survey. Using the Smart PLS 4.0 software, the proposed conceptual model has been evaluated.

The results indicate that omnichannel customer experience mediates the relationship between SJQ and CI with the store, subsequently leading to their exhibition of online engagement behaviors (writing online reviews, blogging, rating products and service online and indulging in customer-to-customer online interactions). The perceived customer gratitude toward the store significantly and positively moderated the direct relationship between SJQ and different online engagement behaviors (writing online reviews, blogging, rating products and service online and indulging in customer-to-customer online interactions).

The study relied upon the omnichannel shoppers of only Indian population and relied on a cross-sectional data collection procedure for this research.

Post-pandemic, with highly dynamic shifts in customer preferences, the need for channel-agnostic shopping leading to the unpredictability of purchase patterns has made SJQ the only dimension to achieve sustainable loyalty intentions through value co-creation in an omnichannel retail context. Emphasizing post-purchase behaviors like different online engagement behaviors (writing online reviews, blogging, rating products and services online and indulging in customer-to-customer online interactions), this study is the first to show that SJQ might affect four different online customer engagement behaviors through omnichannel shopping experience and CI with the store. The moderating effect of customer-perceived gratitude toward the retailer on a few proposed hypotheses was also tested to give managerial recommendations. The study also answers the call to investigate the moderating role of customer gratitude in determining service quality-driven engagement behaviors.