Search results

The purpose of this paper is to develop a model for online transactions, integrating the social influence approach, the trust‐risk framework, and the theory of reasoned action, and to test it in a non US/UK context such as Greece.

Structural equation modeling was used to survey data from 376 household respondents from two residential departments of the city of Thessaloniki in Greece in order to examine causal inferences.

The results of the model, where the trust‐risk‐subjective norms framework mediated the impact of information privacy on actual transactions, indicated that the individual's attitude toward using technology, through the intention to submit individual information, resulted in positive actual transaction outcomes.

Cross‐section data were used for testing the model. However, for properly investigating causality time‐series or longitudinal data should be employed.

For increasing online transactions, organizations should make their websites as simple and attractive as possible, develop their image that they do care about customers and are trustworthy, and develop privacy‐friendly policies for gaining competitive advantage.

This study proposes and empirically validates an integrative framework for online transactions at the individual level by adapting information privacy concerns and trust‐risk‐subjective norm beliefs and relates them to attitudes of individuals. Thus, the proposed integrative framework is critically engaging and well established but with limited information models.

The ultimate objective of any learning platform is student engagement with the material, instructor, and classmates. Little is currently known about students’ concerns regarding privacy, confidentiality, and information safety and the potential impact these may have on engagement within an online learning environment. Existing literature and practice must be supplemented with awareness of the importance of student perceptions concerning privacy and confidentiality if online learning engagement is to be maximized. Our exploratory research shows that students do experience concerns, that these concerns can be impacted by the professional school status of the students in question, and that students take steps to create safety accordingly. As a result, student engagement within an online learning environment is different than its physical counterpart. Our findings and subsequent recommendations suggest more can be done to maximize the notion of learning safety and student online learning engagement.

Privacy and security concerns of consumers have been touted as one of the hindrances to the growth of e-commerce. These concerns increase the risk perception of consumers. Understanding the consequences of privacy and security concerns and their relationship to risk perceptions may provide a solution. The relationship between privacy and security is investigated using the theory of planned behavior. The study aims to examine the relationship of trust, privacy and security concerns to the risk perception adoption of e-commerce. The results from a survey validate the model.

Data were collected using survey from undergraduate business students. The respondents were requested to select a specific product that they plan to purchase in the next six months. After selecting a product, the respondents were requested to report an online company that they have recently visited which offers the selected product. The respondents were requested to fill out the survey with regard to their selected online company. Time given was approximately 20 min.

The results suggest that privacy and security concerns and trust beliefs had effects on risk perception. Among these effects, trust had the largest effect followed by privacy and security concerns. Furthermore, risk perception and trust beliefs had effects on attitude. The effect of trust beliefs on attitude was larger than the effect of risk perception on attitude. Similarly, subjective norm, perceived behavioral control and attitude had a positive and direct effect on intention to be involved in e-commerce.

The first limitation of this study is the use of student subjects. Because this study took place in an educational setting, its generalizability to the general population of consumers lacks to some degree. The second limitation of this study is mono-method bias.

The effect of privacy concerns on risk perception was larger than that of security concerns. Because the consumers get more experienced and sophisticated using the Web, the security concerns that they may have had at the beginning are not reflected in their risk perceptions. It is likely that they have adopted protective measures on their own to defend their privacy online. An example of such a measure would be providing false information to online companies when asked to submit personal information.

The major contributions of this study are developing and validating an integrative framework of e-commerce adoption at the individual level. The model includes privacy and security concerns, risk perception and trust beliefs. This study also highlighted the distinction of constructs of privacy and security concerns and showed their differential effects on other related constructs in the research model.

The study aims to empirically understand individuals' tendency to disclose private information online following different forms of data breach (i.e. reversible and irreversible victimization).

Survey methodology is applied to measure the perception of victims of data breaches on key indicators of information disclosure.

Analysis of responses from 309 victims of data breaches show that while victims' irreversible data breach victimization experience influences both dimensions of privacy concerns, reversible data breach victimization experiences influenced only peer privacy concerns (PPCs). Furthermore, only institutional privacy concerns impacted online disclosure and fully mediate the relationship between victimization experience and online disclosure.

The findings contribute to the privacy literature by expanding the dimension of victimization and considering their differential effect on privacy concerns. Additionally, the study uncovers the efficacy of privacy dimension on privacy recalibration following a data breach announcement.

For practice, the results provide insights for managers on how to manage customer restitution after a data breach. Management of the process of privacy recalibration should not be homogenous but be based on degree of consequence.

This research provides deeper understanding of how the ascendancy of privacy breaches affect privacy management. The findings illuminate why the increasing trend in online activities is observed.

The study is the first to identify two dimensions of data breach victimization experience based on the breach level index (BLI). The two dimensions of victimization (i.e. reversible and irreversible privacy victimizations) were used to understand individuals' tendency to disclose private information online.

Customer privacy and security are major concerns. Online firms worldwide collect customer data for various reasons. This study aims to investigate factors that motivate and hinder a customer’s willingness to disclose personal information (WTD) to online firms on e-commerce websites.

Based on an extensive literature review, three sets of factors have been identified. These sets of factors are privacy concern, perceived disclosure benefits and privacy assurances. It is hypothesized that privacy concerns negatively affect the disclosure of personal information, while the perceived benefits of disclosure have positive effects. Privacy assurances would positively affect information disclosure and attenuate the negative effect of privacy concerns on the disclosure of personal information. The authors gathered data from 253 online customers in Saudi Arabia.

The results indicate that perceived disclosure benefits and privacy concerns have a significant positive and negative relationship, respectively, with WTD online. Privacy assurances had neither a direct nor a moderating effect on information disclosure.

The findings will inform online firms about the factors that prevent or motivate customers to disclose personal information.

The effect of privacy concerns and benefits on personal information disclosure are not fully understood in Saudi Arabia. This study reveals more insights into the specific factors that make online customers reluctant or motivated to disclose their personal information.

This study aimed to determine the antecedents of privacy concerns and their impact on consumers' online information disclosure. It also investigated the moderating role of government regulation on the relationship between privacy concerns and online information disclosure.

With the help of literature review and theories, a theoretical model was developed and then validated using the partial least squares structural equation modeling technique to analyze data from 309 respondents.

The study found that online users' privacy awareness, privacy experience, personality and cultural differences significantly and positively impact their privacy concerns, which in turn positively and significantly influence their online information disclosure. The study also found that government regulation has a significant impact on online information disclosure.

The study is cross-sectional in nature and cannot be generalized, and therefore, a longitudinal study could be conducted. Also, the study identified four antecedents of online users' privacy concerns. More antecedents and more sample data with other boundary conditions could have increased the predictive power of the model.

This study will help practitioners to better understand the privacy concerns of online users, which could help them to develop better products and enhance service quality. Policymakers can develop regulations as per the online users' requirements to increase their confidence in disclosing personal information online and other online activities.

Few studies have dealt with online users' information disclosure and their privacy concerns or the moderating role of government regulations on online information disclosure. The study is unique as its proposed model is the first that accounts for both online users' privacy concerns and government regulation and their online information disclosure.

Excavating valuable outlier information of gray privacy products, the purpose of this study takes the online reviews of women’s underwear as an example, explores the outlier characteristics of online commentary data, and analyzes the online consumer behavior of consumers’ gray privacy products.

This research adopts the social network analysis method to analyze online reviews. Based on the online reviews collected from women’s underwear flagship store Victoria’s Secret at Tmall, this study performs word segmentation and word frequency analysis. Using the fuzzy query method, the research builds the corresponding co-word matrix and conducts co-occurrence analysis to summarize the factors affecting consumers’ purchase behavior of female underwear.

Establishing a formal framework of gray privacy products, this paper confirms the commonalities among consumers with respect to their perceptions of gray privacy products, shows that consumers have high privacy concerns about the disclosure or secondary use of personal private information when shopping gray privacy products, and demonstrates the big difference between online reviews of gray privacy products and their consumer descriptions.

The research lays a solid foundation for future research in gray privacy products. The factors identified in this study provide a practical reference for the continuous improvement of gray privacy products and services.

The purpose of this paper is to investigate the attitudes and influential factors of users’ knowledge and use of the tools designated for controlling and enhancing online privacy, which are referred to as online privacy literacy (OPL). Particularly, inspired by the protection motivation theory, a motivational factor is defined as comprising several variables which reflect users’ motivation to protect their online privacy.

To this end, a user study was conducted based on the quantitative method with the participation of 169 students from the Israeli academia who were administered closed-ended questionnaires.

Generally low to moderate levels of OPL were obtained. Interestingly, the multivariate linear regression analysis showed that motivational factors, such as users’ concern for personal information protection on the internet and users’ privacy self-efficacy and sense of anonymity when visiting a website, were among the strongest predictive factors of users’ OPL level.

This research has social implications that might contribute to an increase in the OPL among internet users.

The direct influence of the examined factors on users’ OPL was not previously discussed in the literature. As a result of the study, a comprehensive model of user online privacy behavior was constructed.

Online privacy pertains to an individual’s capacity to regulate and oversee the gathering and distribution of online information. Conversely, online privacy concern (OPC) pertains to the protection of personal information, along with the worries or convictions concerning potential risks and unfavorable outcomes associated with its collection, utilization and distribution. With a holistic approach to these relationships, this study aims to model the relationships between digital literacy (DL), digital data security awareness (DDSA) and OPC and how these relationships vary by gender.

The participants of this study are 2,835 university students. Data collection tools in the study consist of personal information form and three different scales. Partial least squares (PLS), structural equation modeling (SEM) and multi-group analysis (MGA) were used to test the framework determined in the context of the research purpose and to validate the proposed hypotheses.

DL has a direct and positive effect on digital data security awareness (DDSA), and DDSA has a positive effect on OPC. According to the MGA results, the hypothesis put forward in both male and female sub-samples was supported. The effect of DDSA on OPC is higher for males.

This study highlights the positive role of DL and perception of data security on OPC. In addition, MGA findings by gender reveal some differences between men and women.

The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-03-2023-0122

This study aims to examine the effect of dataveillance on resistance towards online payment. Using a moderated-mediation framework, the study also investigates the mediating effects of perceived privacy and security concerns and how these mediating effects are moderated by corporate credibility, consumer scepticism and consumer empowerment.

A scenario-based experimental design was performed to examine the proposed hypotheses. Analysis of covariance and PROCESS macro were used to examine the hypotheses by analysing 312 collected responses.

The results indicated the dataveillance positively affects consumer resistance towards online payment. The results also suggested that corporate credibility and consumer scepticism significantly moderates the association between dataveillance and resistance towards online payment.

The findings of this study will help online retailers to reduce consumers’ perceived privacy and security concerns, thereby reducing consumers’ resistance towards online payment.

Theoretically, the study contributes to privacy, consumer behaviour, online payment and cognitive-motivational-relational theory literature.