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Open Access
Article
Publication date: 21 November 2022

Anjum Mishu, Hanan Abdullah Mohammed, Sabreen Ahmed A. Hakami and Gaus Chowdhury

This study aims to focus on how online presentations have a positive effect on the anxiety of the students, especially students who are introverted by nature and always suffer…

2345

Abstract

Purpose

This study aims to focus on how online presentations have a positive effect on the anxiety of the students, especially students who are introverted by nature and always suffer from anxiety and stress while performing face-to-face presentations in the classrooms, which negatively affect students’ performance and, thereby grade.

Design/methodology/approach

This study adopted a quantitative research design to obtain a broader perspective. An online questionnaire, developed using Google Forms, was accessed by 239 female undergraduate students from Level 1 to 8 of the English Department at the College of Languages and Translation in King Khalid University, Saudi Arabia. The questionnaire consisted of 15 closed Likert-type questions. The Arabic translation of the questions was included in the questionnaire to make the participants more comfortable answering the questions as all the participants' L1 is Arabic.

Findings

With the outbreak of the pandemic in March 2020, COVID-19 became a global health issue and significantly impacted education worldwide. With this, a digital transformation took place, resulting in a total e-learning distance education system. This type of technology enhanced distance learning approach had to be adopted as social and physical contacts were limited globally to mitigate the transmissions of the virus. Accordingly, all lectures, learning activities, tests and other forms of evaluation were conducted via distance e-learning. When oral presentations were conducted online, a new reality emerged in this changed situation. This study sought to prove that online oral presentations positively reduce introvert EFL learners' anxiety and stress.

Research limitations/implications

The study was conducted using a small number of samples; thus, to gain substantial insight, future research could be conducted with a greater number of samples from diverse demographic backgrounds. Teachers' perceptions of online oral presentations could also be considered in future studies since education consolidates between learners and teachers. In addition, as this research explored English language major students only, further comparative studies can be conducted including students from other disciplines, which may lead to new insights and issues related to online presentations. This study used a questionnaire as a data collection instrument. It is recommended to use qualitative tools such as interviews, focus group meetings, journals and student diaries in future studies so that more information about in-person presentation anxiety can be discovered.

Originality/value

Participants' opinions, procured through the questionnaire of this study, can bring new insights for educators and policymakers to incorporate online presentations as one of the mainstream assessment methods for tertiary-level courses.

Details

Saudi Journal of Language Studies, vol. 3 no. 1
Type: Research Article
ISSN: 2634-243X

Keywords

Article
Publication date: 31 August 2020

Sameh Al Natour and Carson Woo

The purpose of this paper is to examine the determinants of learners' satisfaction with a new blended learning method, namely online video presentations.

1471

Abstract

Purpose

The purpose of this paper is to examine the determinants of learners' satisfaction with a new blended learning method, namely online video presentations.

Design/methodology/approach

The study tests the proposed model using responses from 353 students who were exposed to the new method. Regression analysis was used to test the hypotheses.

Findings

The results show that both the perceived social (e.g. reduction in comparison bias) and utilitarian (e.g. presentation originality) benefits increase satisfaction with the online video presentation method, from both the creator's and the learner's perspectives.

Practical implications

This study provides several guidelines to instructors employing blended learning methods, as well as designers of platforms that enable blended learning.

Originality/value

This study provides a model to understand the determinants of learners' satisfaction with a new blended learning method. It looks at these determinants from both the content creators' perspective and the content viewer's perspective.

Details

Internet Research, vol. 31 no. 1
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 7 August 2017

Qi Wang, Lin Wang, Xiaohang Zhang, Yunxia Mao and Peng Wang

Because online shopping is risky, there is a strong need to develop better presentation of online reviews, which may reduce the perceived risk and create more pleasurable shopping…

3264

Abstract

Purpose

Because online shopping is risky, there is a strong need to develop better presentation of online reviews, which may reduce the perceived risk and create more pleasurable shopping experiences. To test the impact of online reviews’ sentiment polarity presentation, the purpose of this paper is to adopt a scenario experiment to study consumers’ decision-making process under the two scenarios of mixed presentation and classified presentation of online reviews collected from Jingdong.com in China: focusing on the comparative analysis on the differences of the consumers’ perceived risk, purchase intention and purchase delay, and further studying the interaction effect of involvement and online reviews’ sentiment polarity presentation.

Design/methodology/approach

This paper employed a 2×2 factorial experiment to test the hypothesis. The experimental design is divided into four groups: 2 (online reviews’ sentiment polarity presentation: mixed presentation vs classified presentation) × 2 (involvement: low vs high), each of which contains 90 samples. Through the data analysis, the main effect, mediation effect and moderating effect were examined.

Findings

The results show that compared with mixed presentation, classified presentation can reduce purchase intention and increase purchase delay due to the existence of loss aversion and availability heuristic. Furthermore, the paper also confirms that there is a significant interaction effect between involvement and online reviews’ sentiment polarity presentation.

Originality/value

The existing research pays less attention to the impact of online reviews presentation on consumers’ decision making, especially the lack of discussion on the interaction effect between involvement and online reviews presentation. For this reason, this paper proposes a problem, which concerns whether mixed presentation and classified presentation of online reviews will affect consumers’ decision making differently.

Article
Publication date: 7 November 2016

Shih-Wei Chou and I.H. Hung

The purpose of this paper is to solve the challenges in knowledge outcome (e.g. knowledge contribution, knowledge exploration) improvement at the post-adoption phase in the…

Abstract

Purpose

The purpose of this paper is to solve the challenges in knowledge outcome (e.g. knowledge contribution, knowledge exploration) improvement at the post-adoption phase in the context of e-communities. This study develops a model by integrating dedication-constraint framework and self-presentation theory. The model proposes that knowledge outcomes at the post-adoption phase rely on relationship development between community members, conceptualized as commitment. The authors also hypothesize that members’ perceived online self-presentation quality, theorized as personal control and social influence, serves as the key means to motivate members’ commitment.

Design/methodology/approach

This study used survey instrument to collect data and adopted partial least squares to test the proposed hypotheses.

Findings

The results show that perceived online self-presentation quality positively affects relationship development, which in turn affects continuance intention for knowledge outcomes.

Research limitations/implications

This study expands the dedication-constraint framework by integrating the self-presentation theory. This study contributes new knowledge by proposing a model that delineates the relationship between online self-presentation quality, relationship development, and knowledge outcomes at the post-adoption stage.

Practical implications

This study shows that members’ perceived online self-presentation quality affects both affective commitment and calculative commitment, which in turn affect knowledge outcomes, suggesting the important role of the perceived quality in stimulating a member’s post-adoption reactions.

Originality/value

This study contributes to the research on post-adoption behavior in an e-community context by accounting for the influence of e-community features in self-presentation quality and dedication-constraint mechanisms on post-adoption phenomena.

Details

Information Technology & People, vol. 29 no. 4
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 6 March 2020

Hua Pang

The primary objectives of the article are to systematically investigate the effects of differentiated functions of WeChat use (social use and recreational use) on university…

3654

Abstract

Purpose

The primary objectives of the article are to systematically investigate the effects of differentiated functions of WeChat use (social use and recreational use) on university students' online self-presentation, social support and sense of belonging.

Design/methodology/approach

The data were collected from a web-based survey on a sample of 485 university students in mainland China. Correlation analyses and structural equation modeling (SEM) were implemented to address the corresponding hypotheses.

Findings

The results demonstrate that the social use of WeChat is positively related to online self-presentation, whereas recreational use is unrelated to such behavior. Additionally, the findings verify that online self-presentation is a significant predictor of both social support and sense of belonging. Furthermore, online self-presentation could mediate the influence of social use of WeChat on social support and sense of belonging.

Research limitations/implications

Theoretically, the study represents an initial effort to elucidate the joint impact of differentiated functions of WeChat use and online self-presentation on social support and sense of belonging. Practically, these findings identify the crucial mediation role of online self-presentation in assisting individuals to acquire social support and promote sense of belonging.

Originality/value

Although mobile social media has brought dramatic revolutions in interaction and interpersonal behaviors, the empirically studies regarding the potential influences of its utilization are equivocal. These outcomes may shed meaningful light on the comprehending of unique characteristics of WeChat communication and how it could impact people's psychosocial development in the digital era.

Details

Aslib Journal of Information Management, vol. 72 no. 3
Type: Research Article
ISSN: 2050-3806

Keywords

Article
Publication date: 25 August 2023

Fuzhen Liu, Kee-hung Lai and Chaocheng He

To promote the success of peer-to-peer accommodation, this study examines the effects of online host–guest interaction as well as the interaction's boundary conditions of listing…

Abstract

Purpose

To promote the success of peer-to-peer accommodation, this study examines the effects of online host–guest interaction as well as the interaction's boundary conditions of listing price and reputation on listing popularity.

Design/methodology/approach

Using 330,686 data collected from Airbnb in the United States of America, the authors provide empirical evidence to answer whether social-oriented self-presentation and response rate influence listing popularity from the perspective of social exchange theory (SET). In addition, the authors investigate how these two kinds of online host–guest interactions work with listing price and reputation to influence listing popularity.

Findings

The results reveal the positive association between online host–guest interaction and listing popularity. Notably, the authors find that listing price strengthens but listing reputation weakens the positive effects of online host–guest interactions on listing popularity in peer-to-peer accommodation.

Originality/value

This study is the first attempt to adopt SET to explain the importance of online host–guest interactions in influencing listing popularity as well as examine the moderating role of listing price and reputation on the above relationship.

Details

Information Technology & People, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 25 March 2020

Kun Peng

This paper examines how and why online daters, differentiated by gender, strategically self-present in online dating profiles when pursuing two competing goals: attracting…

4230

Abstract

Purpose

This paper examines how and why online daters, differentiated by gender, strategically self-present in online dating profiles when pursuing two competing goals: attracting potential daters and avoiding detection as a liar.

Design/methodology/approach

A survey and a content analysis were employed to test four hypotheses.

Findings

The results revealed that seeking to project an attractive image in online dating was significantly associated with acquisitive self-presentation. The online daters adopted falsification more than any other strategies, and women were more likely than men to embellish their self-presentation, especially their physical appearance.

Originality/value

The findings clarify people's mate selection processes in light of the interpersonal deception theory (IDT) and the information manipulation theory (IMT) as well as take an evolutionary psychological perspective on computer-mediated communication. For practitioners, they provide a more nuanced picture of deceptive communication in online dating and, for online daters, can guide the adaptation of their online behaviors.

Details

Internet Research, vol. 30 no. 4
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 27 March 2009

Jung‐Hwan Kim, Minjeong Kim and Sharron J. Lennon

The purpose of this paper is to investigate the effects of web site atmospherics such as music and product presentation on consumers' emotional, cognitive, and conative responses…

6241

Abstract

Purpose

The purpose of this paper is to investigate the effects of web site atmospherics such as music and product presentation on consumers' emotional, cognitive, and conative responses in online shopping.

Design/methodology/approach

A convenience sample of 272 female college students participated in a web experiment employing a 2 (Product presentation: flat vs model)×2 (Music: present vs absent) between‐subjects factorial design.

Findings

The findings of this study showed that: product presentation (model vs flat) had a significant effect on consumers' emotional responses; and there were positive relationships among consumers' emotional, cognitive, and conative responses. Unexpectedly, music had no effect on consumers' emotional responses.

Research limitations/implications

Generalizing the results of this study is limited by the use of a convenience sample of college women.

Practical implications

Online retailers need to pay more attention on developing effective online atmospherics that evoke positive shopping outcomes. Based on the findings, product presentation using a model as compared to flat is recommended for online apparel retailers.

Originality/value

The current study confirmed the stimulus‐organism‐response relationship by showing that product presentation (online stimuli) affected emotion and attitude towards the site (emotional/cognitive states) and consequently influences purchase intent (response). Thus, this study provides practical, useful information to web site designers and online retailers by indicating that how web site atmospherics lead to positive consumer shopping outcomes.

Details

Direct Marketing: An International Journal, vol. 3 no. 1
Type: Research Article
ISSN: 1750-5933

Keywords

Article
Publication date: 4 December 2017

Liuqing Yue, Yongmei Liu and Xuhua Wei

Against the background of industrialisation and modernisation of agriculture, food production issues and environmental hazards have become more and more obvious and consumers are…

1999

Abstract

Purpose

Against the background of industrialisation and modernisation of agriculture, food production issues and environmental hazards have become more and more obvious and consumers are increasingly concerned about food safety and health, which is strengthening demand for organic food. E-commerce provides a new channel for sales. Research on consumer trust in online organic food sales is the basis of network marketing. The paper aims to discuss these issues.

Design/methodology/approach

A laboratory experiment was used to empirically test the effects of media richness on consumers’ trust and the moderating effect of online review length. A 2×2 factorial design (i.e. two types of online product presentation formats (between-subject)×two levels of online review lengths (between-subject)) was used.

Findings

Media richness has a significant positive effect on consumers’ trust and that this effect is moderated by online review length. Meanwhile, perceived risk conveys the interaction effect of the media richness of online product presentation and online review length to trust.

Practical implications

E-commerce websites should aim to promote organic food by using a variety of online product presentation formats and by presenting high quality online reviews in order to reduce consumers’ perceived risk and improve their degree of trust when buying online.

Originality/value

This paper provides a new insight into consumers’ attitude of buying organic food online. The results of the research could provide proposals for promoting organic food sales online.

Details

British Food Journal, vol. 119 no. 12
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 10 October 2023

Theresia Mennekes, Tobias Röding, Gerhard Wagner and Hanna Schramm-Klein

The purpose of this paper is to explore the extent to which customers evaluate inferior product presentations on a local shopping platform based on the retailer (small and…

Abstract

Purpose

The purpose of this paper is to explore the extent to which customers evaluate inferior product presentations on a local shopping platform based on the retailer (small and medium-sized enterprise [SME] vs retail chain).

Design/methodology/approach

The authors conducted a between-subject online study (N = 728) with a 2 (SME vs retail chain) x 2 (high vs low-quality product presentation) between-subject experimental design. The authors conducted several analyses of variance to analyze the hypotheses and analyses of covariance for a mediating effect.

Findings

This study's results show that customers tend to overlook inaccuracies from a retail chain more often than they overlook inaccuracies from SME retailers. The authors show that the perceived competence of the retailer mediates the impact of the retailer's quality on customer purchasing intentions, not only for the presented product but also for the retailer itself.

Practical implications

Based on this study's results, the authors give implications for retailer cross-channel strategies and hint at the importance of emphasizing the retail size.

Originality/value

This paper provides important contributions to the literature on resource-advantage theory by explaining that consumers perceive quality differences within product presentations on online shopping platforms differently with regard to retail chains vs SME retailers. Moreover, the information processing theory helps to provide a theoretical foundation concerning differences in online store quality (via engineered low- vs high-quality product presentations in this study).

Details

International Journal of Retail & Distribution Management, vol. 51 no. 9/10
Type: Research Article
ISSN: 0959-0552

Keywords

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