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This study aims to use eye-tracking technology to conduct an empirical study about online learning process analysis, thus aiming to understand the attentional preferences and learning paths in online learners.

With eye movement tracking and data analysing technology, the Tobii X120 eye-tracking instrument, Tobii studio and online learning platform are used to record and visualise data of eye moving and learning steps during the real task-based online learning processes of 14 online learners. According to Barbara A. Soloman’s learning style classification framework, these learners’ learning style was presented in four dimensions. Based on data of eye moving, leaning style and operation in online course, the correlation about learners’ preferences of learning content, online learning paths and learning style were analysed based on according data.

The paper provides empirical insights about how change is brought about during online learning. It is found that there is no significant difference in attention preference between the students with the difference on the learning style of visual-verbal, although each person has a different attention preference on the learning content.

The limitation of this study is that only one common type of video learning process is studied. The learning process of various types of instructional videos in online learning will be done in future research.

In this study, eye-movement tracking technology is used to understand students’ learning path and learning preference in the online learning process, which is helpful to optimise the online learning process and improve the efficiency of online learning.

This research findings have been approved by relevant experts and have won the first prize in the school-level competition of South China Normal University in China.

In this study, the technology of psychology (eye-tracking technology) is introduced into the study of real task-based online learning process in the subject of educational technology, realising the integration of multi-disciplinary research techniques and methods.

The post-pandemic recognises changes are required; universities need to rethink their e-servicescapes strategies by offering different approaches to enhance students’ learning. This study aims to draw on learning self-efficacy trajectories and propose a conceptual model for exploring the predictive validity of satisfaction. In addition, it explores the mediating role of e-servicescapes and the moderating relationship effect of mature and younger students.

Learning self-efficacies is incorporated into the design of the model in an attempt to understand student cognition. The influences of e-servicescape on adopting online preferences and satisfaction are also examined. The model was empirically validated by surveying 266 respondents. Structural equation modelling and multi-group analysis were used to analyse the data.

The results of this study show learning self-efficacies has no significant influence on satisfaction. Yet, they showed a significant influence on e-servicescapes. E-servicescapes positively influenced satisfaction and preference for adopting online learning. E-servicescapes also had a mediating effect between self-efficacy to complete a course and satisfaction, as well as self-efficacy to interact with instructors and satisfaction. It had a negative suppressed effect on social interaction.

The research makes the following contributions. Firstly, the conceptualised model identifies an association between learning self-efficacies and e-servicescapes, suggesting universities as service providers can maximise the value offerings of their customer assets. Secondly, e-servicescapes demonstrate a full mediating effect between self-efficacies and satisfaction, indicating that if universities are to compete successfully in dynamic markets, they should co-create value in their e-servicescapes domain to increase satisfaction. Thirdly, the study recognises the need for a hybrid system of both face-to-face and online delivery because the multi-group analysis shows mature age preference for online learning is required to make this transformation successful.

This study intends to examine whether the reasons learners like or dislike a learning environment can help explain the differences in the characteristics of the learner and whether learner characteristics can influence a learner's preference for a learning environment.

This study adopted an exploratory sequential mixed methods research design. The study first conducted focus groups with university students to uncover their learner characteristics by examining the reasons they liked or disliked a learning environment. This was followed by a questionnaire survey to explore how these learner characteristics influenced learner inclination for a learning environment. The survey data were analysed using exploratory and confirmatory factor analysis (partial least squares structural equation modelling).

The findings showed that two types of learner characteristics, i.e. online learner characteristics and classroom learner characteristics, significantly affected learner inclination for a learning environment. Analyses also indicated that learner demographics had no major moderating effect between learner characteristics and learner inclination for a learning environment.

The findings can be useful for education institutions, learning designers and academics to design engaging learning activities to better support different learning needs.

This study makes a novel attempt to distinguish learner characteristics based on the reasons learners like or dislike a learning environment and establishes that individual learners' characteristics play a role in influencing their preference for a specific learning environment.

This paper reports on a preliminary investigation into the instructional preferences of students from Confucian‐heritage backgrounds studying in a transnational Master of Business Administration (MBA) program of an Australian university. This is part of a long‐term undertaking to ensure that teaching and learning arrangements in the MBA program are improved. The teaching and learning environment of the program is characterised by an intensive teaching regime which utilises a mixed mode of face‐to‐face and online delivery which promotes independent and collaborative learning. The aim of the investigation was to provide lecturers with an understanding of the students’ instructional preferences so that, where possible and appropriate, they can better assist the students to meet the learning objectives of the MBA program. Questionnaire data was collected from students studying the MBA in English (EMBA) in both Hong Kong and Singapore, as well as students studying the MBA in Chinese (CMBA) in Hong Kong, Singapore and Taiwan. The findings demonstrate that whilst students ranked teacher‐directed, face‐to‐face instructional delivery highly, some students also indicated that an independent, online learning environment had advantages even though it was their least‐preferred approach to learning. These findings provide lecturers with insights into their students as learners and this is particularly useful in terms of informing planning processes for how to best assist students to work productively and successfully in the face‐to‐face and online teaching and learning environment.

The purpose of this paper is to recognize that individual learning styles must be taken into account in the instructional design template used in online education. The paper argues that when students' learning styles are identified, it is possible to define an appropriate context of learning.

The paper identifies a set of instructional principles for online learning environments that are derived from multiple theories of learning with a consideration of different learning styles. The VARK questionnaire was used to determine learning styles of students who participated in two online courses. The VARK instrument identifies four distinct learning styles: visual (V); aural (A); reading/writing (R) and kinesthetic (K). These four dimensions are used to analyze the appropriateness of online learning structures.

The paper identifies teaching strategies in online courses while recognizing the four learning styles. The paper concludes that the achievement of online learning can be improved by providing instruction in a manner consistent with each student's learning style. However, it is important to keep in mind that, even if a specific student learns best in a certain way, he or she should be exposed to a variety of learning experiences to become a more versatile online learner.

The new result indicates that students with the auditory learning preference do not select online education as their first choice for learning. The combination of different techniques can make it possible for students with all types of learning styles to be successful in an online course.

“I can't do online learning”. This is a surprisingly common response from professional postgraduate students who have a narrow view of what online learning might comprise. Images of screen‐gazing at mega‐bytes of text or childish multi‐choice quizzes on CD‐ROMs have encouraged strange reactionary responses from many otherwise engaged learners. This paper aims to address these issues.

This paper reports a qualitative study which, among other things, aimed to explore the views of higher education (HE) teachers experienced in the use of virtual learning environments (VLEs) about the variation and value of specific learning styles and approaches in relation to effective learning in those online environments. University teachers speak readily about learning style preferences, cognitive strategies and andragogical principles (based on Knowles) of self‐directed or self‐managed learning, but often in terms which suggest that VLEs favour certain individual styles.

The findings from a detailed grounded analysis of interview data from ten enthusiasts for online learning suggest a potential plasticity of online learning environments which can accommodate any style or strategy. There was a sense in the transcripts of a different kind of learning space, which could mould itself to these differences in a way which could not be achieved in a traditional classroom. Some authors, including Palloff and Pratt, identify the importance of differing learning styles and approaches to learning in HE and tackle the issue of how to accommodate such differences online.

This research suggested that the plasticity of the online learning environment compensated for such variety of style, without the need for engineering learning activities online to cater for specific styles. Online, the time flexibility and potential for learner control can support multiple styles and strategies, provided the teacher has designed the environment to allow this, and of course that the relevant technologies are available to the teacher.

So, rather than the environment dictating design, within the limits of available technologies, the teacher's approach to design may dictate the degree to which the plastic potential of the online environment is available to the learner.

The concept of plasticity is borrowed from other scientific disciplines. Applying this to the virtual learning space opens up the pedagogical perspective.

This paper aims to explore student teachers’ views related to the online academic support e-tools used under the COVID-19 lockdown.

Mapping a pragmatic research approach, an explanatory mixed methods design was used for the study.

Empirical evidence revealed that student teachers were satisfied and experienced the academic support tools as being positively applied to their online learning. Furthermore, it is reported that student teachers preferred the discussion forum as the most appropriate academic support e-tool in the course under coronavirus (COVID-19) lockdown.

This exploratory pragmatic study extends the knowledge of the online academic support e-tools for an open distance e-learning (ODeL) context that was used under COVID-19 lockdown. This study provides additional evidence concerning a revised academic support frame for an ODeL online learning context. Research limitations: small sample size was used, and therefore caution must be applied, as the findings might not be transferable to a similar context. The current study has only examined a teacher education course and could not be generalised to similar conditions as those under COVID-19 lockdown. This exploratory research has raised many questions that require further investigation. More research is required to determine the efficacy of the academic support e-tools with regard to student learning in other online courses and contexts.

The student teachers that participated in this study were empowered to using the academic support e-tools to support them under COVID-19 lockdown. The discussion was mostly preferred academic supportive e-tool as an engaged, participatory and communicative platform for accelerated learning in the teaching methodology of economics course.

A noteworthy contribution was made in the design and testing of the reliability of methodological tools, which could be replicated in blended and ODeL contexts.

As online learning is the embryonic form of education in the metaverse, it is extremely important to explore the behavioral preferences of users. The aim is to explore the impact of interactive features on continuous use in online learning and to further explore what kind of interaction mode should be constructed for different types of students to obtain the best educational experience.

The study developed an empirical model and used a real-world dataset to test hypotheses. Specifically, the interaction in online learning is analyzed from different dimensions, including the interaction intensity of multiple subjects, the immersion of interactive technology, the timeliness of interactive feedback, and the fun in interaction.

The authors found that the intensity of interaction, immersion, timeliness of feedback and fun in the interaction all had significant positive effects on continuous use. Among them, the most important is the interaction between teachers and students. With the growth of user grades, the role of parents in the interaction is getting smaller and smaller, and the fun in the interaction is gradually becoming unnecessary. For high school students, gamified interactions can even have a negative impact. In addition, from the perspective of gender, males prefer immersive interaction, while females pay more attention to themselves and have negative feedback on fees.

The authors deepened the interaction and summarized the impact of different interactive features on continuous use in online learning platforms. The authors focused on the impact of the immersive experience brought by the application of interactive technology, which can confirm the user behavior preferences of online learning in the context of the metaverse. The research also provides a reference for online learning institutions to set up course interaction modes and targeted marketing programs.

The Covid-19 pandemic closed most educational institutions covering all world and academic calendars are threatened. In this situation keeping academic activities live, most institutions adopted learning via online platforms. However, the question about online learning effectiveness especially in developing countries like South Africa is still not clearly or evidently recognized, as in developing countries due to technical constraints of availability of bandwidth and device suitability is a serious challenge. The authors focus is to obtain the perception and insights of business and commerce students towards online learning education in order to improve an effective online learning environment.

The research study is based on an online survey of 415 students. The research study also explored a mixed-method and numerous explanatory attributes which helped the authors to discuss the results.

Results find out that 73 percent of students were ready to manage online learning and the majority of them prefer curriculum learning through smartphones during this pandemic. Some of the students have an attractive opinion due to the convenience and flexibility of online learning while some students in rural areas face many challenges in online learning due to the connectivity of broadband.

Research has been uniquely limited to students of tertiary level and vocational training in the field of commerce across some educational institutions from South Africa. Some students were not cooperative in providing answers on time as per the questionnaire.

The insights of this research study will be very helpful in curriculum designing for the next academic session.

Its findings will help to improve the online learning method so that it can be socially inclusive to all the students no matter their condition on data bundle accessibility background and location.

One of the few case studies done during this pandemic era and its findings will help understand how students perceive online learning in order to improve the learning environment.

This study explores how virtual learners perceive the use of humor in instructor-developed videos and their other factors for learning effectiveness in an online course.

The study adopted a set of qualitative methods flowing from lesson study, to pilot study, to self-declaration of a learning style, to semi-structured interviews. Through the process, 142 undergraduate business students from the same online course, of different learning styles, discussed their perspectives on the instructor's use of humor and their learning preferences in online situations. Thematic analysis was performed.

First, humor is deemed harmless, but its value is perceived at different degrees among the four styles of adult learners for their benefit of learning motivation toward an online course. Second, four common themes that respond to learning effectiveness online are addressed.

Similar studies with additional samples, including students in other countries, in different age groups and/or on different online courses, are encouraged to strengthen the current findings.

The results provide evidence to school administrators, course developers and instructors on the importance of using a diverse pedagogy in online education. To motivate virtual learners, being humorous from instructors proves insufficient but developing the course with all respective features for different learners' styles is a clue.

It is among the first studies contextualizing a differential relationship between humor and learners' styles as well as evaluating the effectiveness of an online course from the learning-style standpoint.