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Article
Publication date: 31 May 2013

Sunghun Chung

The purpose of this study is to find the role of online informediaries on the perspective of price comparison and information aggregator. Specifically, the author wants to…

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1218

Abstract

Purpose

The purpose of this study is to find the role of online informediaries on the perspective of price comparison and information aggregator. Specifically, the author wants to explain how the level of product involvement moderates the effect of price dispersion and product information quality on attitude toward product in online informediaries.

Design/methodology/approach

The data for this study are obtained from a three‐way factorial experimental research design. Data were collected from 258 college students who have an experience with an online informediary. Combining ANCOVA and regression analysis enables the study of attitude formation and yields encouraging results.

Findings

The study finds that high‐involvement consumers focus on systematic cues (e.g. product attributes) in evaluating product quality. However, when they feel that their initial search yields insufficient results, causing them to perceive more product performance risk, they search for additional cues (e.g. price dispersion). Low‐involvement consumers are mainly affected by price dispersion, which is a heuristic cue, and they evaluate the product more favorably under a high (vs low) level of price dispersion.

Originality/value

This paper is one of the first to consider and empirically test a heuristic‐systematic model for attitude toward product in online informediaries. It also uniquely tests the level of price dispersion to discern the important motivating factors.

Details

Internet Research, vol. 23 no. 3
Type: Research Article
ISSN: 1066-2243

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Article
Publication date: 1 June 2015

Kyung Young Lee and Sung-Byung Yang

– The purpose of this paper is to investigate the impact of features involving online product reviews (OPRs) on information adoption by new product developers (NPDs).

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1942

Abstract

Purpose

The purpose of this paper is to investigate the impact of features involving online product reviews (OPRs) on information adoption by new product developers (NPDs).

Design/methodology/approach

In total, 143 OPRs on a specific product on Amazon.com were collected as the sample of this study. Using content analysis ratings and observed data in OPRs, the research model was analyzed with the partial least squares (PLS) method.

Findings

Results suggest that helpfulness rating and the degree of referencing are positively associated with NPDs’ information adoption, while the extremeness of product rating is negatively associated. Moreover, title attractiveness mitigates the negative relationship between the extremeness of product rating and information adoption.

Practical implications

The findings provide interesting insight for NPDs who visit e-commerce sites to learn through electronic word-of-mouth (eWOM) communication. OPRs with a higher degree of referencing, higher helpfulness rating, moderate level of product rating, and higher degree of title attractiveness are better adopted by NPDs.

Social implications

This paper investigates the value of OPRs for a specific group of information users and suggests that information about products generated by anonymous consumers can be crucial.

Originality/value

While extant studies have focussed on the impacts of OPRs on consumers’ purchasing intention and behavior, this paper is among the first attempts to investigate the impacts of OPRs on developers’ information adoption. Therefore, it contributes to the body of knowledge on knowledge transfer from consumers to business as well as the information adoption literature.

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Article
Publication date: 1 August 2016

Kyung Young Lee, Ying Jin, Cheul Rhee and Sung-Byung Yang

The purpose of this paper is to investigate how consumers respond to price changes by analyzing online product reviews (OPRs) posted on a product (Amazon’s Kindle 2), and…

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1488

Abstract

Purpose

The purpose of this paper is to investigate how consumers respond to price changes by analyzing online product reviews (OPRs) posted on a product (Amazon’s Kindle 2), and to suggest several future research topics on online consumers’ reactions embedded in OPRs.

Design/methodology/approach

An exploratory case study is conducted using OPRs added to the Kindle 2. By analyzing 6,714 OPRs, the authors examine how online consumers respond to two continual price decreases embedded in the observable (star rating and review depth) and implicit (positive and negative emotions) features of OPRs as well as how the number of OPRs per day has changed after two price drops.

Findings

The authors found that all four features of OPRs (star rating, review depth, positive emotion, and negative emotion) and the number of OPRs per day had significantly changed after two price decreases for both long-term and short-term periods. In addition, online consumers’ reactions to price decreases in terms of these four features and the change in the number of OPRs per day were different between the first and the second price drops.

Research limitations/implications

This study investigates online consumers’ reactions to price decreases only. Future research should investigate other cases where price changes under the dynamic pricing strategy in order to find the relationship between price increases/decreases and consumers’ reactions.

Practical implications

This study implies that online merchants should consider consumer groups’ innovation adoption stages and make strategic decisions for price decreases to improve the sales of their products.

Originality/value

While prior research involving the effects of price changes on consumers’ reactions has focussed on offline consumers, this is among the first attempts to address the long- and short-term reactions to price changes in terms of both the observable and implicit features of OPRs, and suggests that consumers’ reactions to price changes in OPRs are more complex.

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Article
Publication date: 6 June 2016

Keqiang Wang, Hongmei Liu, Wuyang Hu and Linda Cox

Dolphin excursions have become increasingly popular worldwide. Many past studies assessing the value of dolphin excursions use choice-based methods such as the conjoint…

Abstract

Purpose

Dolphin excursions have become increasingly popular worldwide. Many past studies assessing the value of dolphin excursions use choice-based methods such as the conjoint analysis. However, this method is often criticized as being hypothetical. The purpose of this paper is to describe a relatively low cost but effective approach to enhance understanding of consumer preference obtained by conjoint analysis. The method relies heavily on using internet-based survey tools.

Design/methodology/approach

Enabled by an online tool, individuals are asked to self-explicate their preferred alternatives using the same attributes as are found in the conjoint design. The difference between the self-constructed, preferred alternatives and those offered in conjoint experiment are incorporated into choice models. Unlike previous research where only rough estimates can be provided, the proposed method allows precise capture of respondents’ preferred alternative through the automated online survey design.

Findings

Results show that although the extra effort involved in data collection is small, the gain in model fit, choice interpretation, and the value (welfare) estimation is sizeable. Evidence indicates that consumers would be willing to pay up to $50 more for adventurous excursions and guarantees that they will interact with dolphins could worth up to $70 per trip. The approach presented in this paper can also serve as a method to test for preference consistency.

Originality/value

This study is the first using an online survey to assess values associated with dolphin excursion. It describes the benefit of involving online tools to enhance modeling and interpretation of consumer behavior. Applications of internet-based surveys on household consumer products are abundant (such as food and electronics) but this study offers a much less discussed application in environmental service.

Details

Internet Research, vol. 26 no. 3
Type: Research Article
ISSN: 1066-2243

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Article
Publication date: 2 February 2015

Wu-Chung Wu, Edward C. S. Ku and HsinJou Liao

The purpose of this paper is to investigate how marketing capability, dysfunctional conflict, and relationship value affect relational benefits through the relational…

Abstract

Purpose

The purpose of this paper is to investigate how marketing capability, dysfunctional conflict, and relationship value affect relational benefits through the relational proclivity between suppliers and initiators in a group-buying web site.

Design/methodology/approach

The initiators selected were those who conducted group buying more than ten times in the group-buying web site. In total, 9,000 invitation e-mails were sent to initiators, of which 389 were returned; the model and hypotheses were tested by using structural equation modeling.

Findings

In online group buying, initiators can know about a new product only through the web site; the marketing capability of suppliers and the relationship value of initiators are positively associated with the relational proclivity between suppliers and initiators. And, the results indicate that the dysfunctional conflict of initiators is not positively associated with the relational proclivity between suppliers and initiators. Finally, The relational proclivity between suppliers and initiators is positively associated with the relational benefit between initiators and buyers.

Practical implications

The supplier and the initiator can work together in brainstorming new products; moreover, initiators can assist suppliers by helping them identify buyers’ demands and giving them relevant feedback.

Social implications

The suppliers’ marketing capability is important for initiators because it can help increase the latter’s ability to catch buyers’ attention. In addition, the initiator and supplier together can think about product innovation and new product designs.

Originality/value

Initiators, as key persons in the group-buying process, serve as a bridge between suppliers and buyers and have a positive impact on group buying. The findings suggest that certain facets of initiators are helpful in explaining the expected product performance of buyers.

Details

Internet Research, vol. 25 no. 1
Type: Research Article
ISSN: 1066-2243

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Article
Publication date: 9 May 2008

Manuchehr Shahrokhi

This purpose of this paper is to provide an overview of the status of e‐finance and discuss related issues and challenges. Provides data about growth of e‐finance in the…

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13969

Abstract

Purpose

This purpose of this paper is to provide an overview of the status of e‐finance and discuss related issues and challenges. Provides data about growth of e‐finance in the last decade. Introduces advances and innovations in e‐finance and challenges facing the financial services and IT industries.

Design/methodology/approach

The paper employs the archival method of reviewing related literature (theoretical, applied and empirical) and organizing and presenting the topics to provide an overview of e‐finance status.

Findings

The major contributions and finding of this paper include all areas of e‐finance, application of technology to e‐finance, growth of the e‐finance in the financial services industry.

Research limitations/implications

The paper provides areas of e‐finance that face many different challenges and calls for further research in a number of areas related to e‐finance technology and the interface of financial services and IT.

Practical implications

The paper brings all scattered information and data about e‐finance under one umbrella that would make scholars and practitioners aware of advances in e‐finance and applications of innovations and new technology to financial services provided.

Originality/value

The main value or contribution of this paper is bringing together most of available literature, advances, innovations, application of IT in the financial services industry and showing how organizations could benefit from such innovations. It also provides ideas to scholars for further research in this area.

Details

Managerial Finance, vol. 34 no. 6
Type: Research Article
ISSN: 0307-4358

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Article
Publication date: 29 January 2020

Engida H. Gebre and Esteban Morales

This paper aims to examine the nature and sufficiency of descriptive information included in open datasets and the nature of comments and questions users write in relation…

Abstract

Purpose

This paper aims to examine the nature and sufficiency of descriptive information included in open datasets and the nature of comments and questions users write in relation to specific datasets. Open datasets are provided to facilitate civic engagement and government transparency. However, making the data available does not guarantee usage. This paper examined the nature of context-related information provided together with the datasets and identified the challenges users encounter while using the resources.

Design/methodology/approach

The authors extracted descriptive text provided together with (often at the top of) datasets (N = 216) and the nature of questions and comments users post in relation to the dataset. They then segmented text descriptions and user comments into “idea units” and applied open-coding with constant comparison method. This allowed them to come up with thematic issues that descriptions focus on and the challenges users encounter.

Findings

Results of the analysis revealed that context-related descriptions are limited and normative. Users are expected to figure out how to use the data. Analysis of user comments/questions revealed four areas of challenge they encounter: organization and accessibility of the data, clarity and completeness, usefulness and accuracy and language (spelling and grammar). Data providers can do more to address these issues.

Research limitations/implications

The purpose of the study is to understand the nature of open data provision and suggest ways of making open data more accessible to “non expert users”. As such, it is not focused on generalizing about open data provision in various countries as such provision may be different based on jurisdiction.

Practical implications

The study provides insight about ways of organizing open dataset that the resource can be accessible by the general public. It also provides suggestions about how open data providers could consider users' perspectives including providing continuous support.

Originality/value

Research on open data often focuses on technological, policy and political perspectives. Arguably, this is the first study on analysis of context-related information in open-datasets. Datasets do not “speak for themselves” because they require context for analysis and interpretation. Understanding the nature of context-related information in open dataset is original idea.

Details

Information and Learning Sciences, vol. 121 no. 1/2
Type: Research Article
ISSN: 2398-5348

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Article
Publication date: 2 March 2012

Stephen Bradley, Changsu Kim, Jongheon Kim and In Lee

The purpose of this conceptual paper is to provide a typology for classification of the digital goods business (DGB), analyzing its characteristics with selected cases, to…

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3105

Abstract

Purpose

The purpose of this conceptual paper is to provide a typology for classification of the digital goods business (DGB), analyzing its characteristics with selected cases, to suggest an evolution strategy appropriate for today's digital business economy, and to address the research implications.

Design/methodology/approach

Based on a focus group interview, the study identified and classified the DGB models into four types in terms of sales channels and service methods, and further proposed five evolution strategies for the DGM.

Findings

The paper proposes five evolution strategies for the DGB: from streaming direct to streaming intermediary; from download direct to download intermediary; from download intermediary to streaming intermediary; from download direct to streaming direct; and from download direct to streaming intermediary. These evaluation strategies will be suitably applicable to the type of digital goods for which a business strives.

Research limitations/implications

As the study is exploratory in nature, further research will be required to empirically confirm the findings of the underlying study regarding various DGBs, such as software, games, and movies. In addition, as the proposed typology reflects only the current state of the DGB industry, a further elaboration of the typology may also prove necessary in the future as technologies and the DGB industry evolve.

Originality/value

Providing a useful theoretical foundation for future DGB studies and valuable insight into practical applications in the ever‐growing DGB field, the paper delivers transitional strategic insights based on digital goods taxonomy. This strategic implication can be applicable to analyzing and explaining current DGB cases.

Details

Management Decision, vol. 50 no. 2
Type: Research Article
ISSN: 0025-1747

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Article
Publication date: 26 March 2010

Sarah Quinton and Sally Harridge‐March

The potential influence of consumer generated communication in the form of online discussion fora has been overlooked by marketers. The purpose of this paper to explore…

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5784

Abstract

Purpose

The potential influence of consumer generated communication in the form of online discussion fora has been overlooked by marketers. The purpose of this paper to explore the content of discussion and the relationships between posters on social networks using the wine sector as the research basis.

Design/methodology/approach

The paper examines the current usage of discussion fora by wine enthusiasts through a netnographic approach. A non‐probability purposive sample of wine discussion fora in three countries is employed to determine the content and style of the contributions posted.

Findings

The paper indicates that individuals within fora develop relationships with each other, the network itself and brands. Such relationships are predicated on trust between members, shared interests and experiences and relationships with the brands that they discuss. These relationships can develop into strong bonds and even evolve into offline activities.

Research limitations/implications

The paper is an exploratory study with a sample limited to one product type and thus generalisation is difficult.

Practical implications

The paper outlines the strength and types of relationships between social network members. It demonstrates how netnography can provide insights into consumer behaviour and relationships between consumers and products. Marketers should consider the content of discussion fora as a valuable resource for learning about contemporary consumer communication and appreciate the power of peer‐to‐peer online relationships.

Originality/value

The paper uses a novel, but accepted, research method to discover useful insights into consumer perceptions and behaviour.

Details

Journal of Research in Interactive Marketing, vol. 4 no. 1
Type: Research Article
ISSN: 2040-7122

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Article
Publication date: 1 June 1992

Britain leads Europe in business information. Britain may have the weakest economy of any major European country but it is miles ahead when it comes to business…

Abstract

Britain leads Europe in business information. Britain may have the weakest economy of any major European country but it is miles ahead when it comes to business information, according to a new survey from Headland Press.

Details

Online Review, vol. 16 no. 6
Type: Research Article
ISSN: 0309-314X

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