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Article
Publication date: 1 July 2022

Lianzhuang Qu and Patrick Y. K. Chau

Although considerable evidence shows that online product reviews (OPRs) can greatly affect consumers, how interface designs of OPR systems (i.e. websites where consumers read and…

Abstract

Purpose

Although considerable evidence shows that online product reviews (OPRs) can greatly affect consumers, how interface designs of OPR systems (i.e. websites where consumers read and write OPRs) impact online buying behavior has not yet been well investigated. Using research on confidence in judgment and the Stimulus-Organism-Response (SOR) framework, this study aims to develop a model of the effects of OPR system design on consumer purchase behavior.

Design/methodology/approach

A study using a two by two by two factorial experimental design was conducted. The structural model with AMOS 23 based on 319 useable data points was tested.

Findings

Findings are very interesting. First, designs that manipulate positions of reviews impact perceived value but surprisingly have no effects on confidence in judgment. Second, designs using default display order based on helpfulness votes rather than on recency of reviews increase confidence to a higher level. Third, although unstructured organization methods are used by many major OPR systems, they are inferior in enhancing consumers’ emotional reactions to structured ones.

Research limitations/implications

This paper highlights the need for more academic research on how interface designs of online product review systems impact purchase behavior. Additionally, this study emphasizes the need for examining how confidence in judgment is impacted in the online environment.

Practical implications

For practitioners, this research provides them with design implications on how to increase consumer purchase behavior.

Originality/value

This research enhances the understanding of the effects of OPR system interface design on purchase behavior. In addition, the current paper sheds light on how confidence in judgment, given its importance in reducing online consumer’s hesitance to buy, is impacted by various interface designs of OPR systems. Furthermore, this study applies the SOR framework to the context of OPR system designs.

Details

Information Technology & People, vol. 36 no. 4
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 17 April 2024

Khurram Shahzad and Shakeel Ahmad Khan

The purpose of this study is to identify the impact of online learning on university librarians’ professional development and library services.

Abstract

Purpose

The purpose of this study is to identify the impact of online learning on university librarians’ professional development and library services.

Design/methodology/approach

A mixed-methods study through an explanatory research design was applied to address the study’s objectives. Quantitative data were gathered from 341 librarians working in 221 universities, while qualitative data were gathered from 27 experts working in 21 different universities of Pakistan.

Findings

The findings of the study revealed that online learning has a significant positive impact on the professional development of university librarians. Results revealed that online learning assists in the provision of sustainable, innovative library services in university libraries.

Originality/value

The study has offered a model in light of the study's quantitative and qualitative findings. It contributes to theoretical understanding by expanding the existing knowledge base. It offers managerial insights, enabling the development of policies that foster the professional development of library personnel and the implementation of smart library services.

Details

Global Knowledge, Memory and Communication, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9342

Keywords

Article
Publication date: 27 September 2023

Helene Yildiz, Sara Tahali and Eleni Trichina

In the era of new technological revolution, seeking to survive and guarantee business sustainability in their digital internationalization, enterprises choose to become…

Abstract

Purpose

In the era of new technological revolution, seeking to survive and guarantee business sustainability in their digital internationalization, enterprises choose to become environmentally oriented. The need for new green business models has become evident in recent years, and enterprises offer green services in creative and eco-friendly ways. However, does the display of a green label on hotels' websites really promote the eco-conscious tourists' online booking intention? This study aims to examine the impact of the perceived label on the online sustainable hotel booking intention of the eco-conscious tourists, using the foundations of signal theory.

Design/methodology/approach

This study adopted a structural equation model to integrate several constructs with a sample of 349 validated responses.

Findings

The empirical results highlight, the importance of the green label perception on the eco-conscious tourists' booking intention of online sustainable hotel and the role that green trust and green perceived risk play as a mediating variable between the perception of the exposed label and the booking intention. Indeed, when booking a sustainable hotel online, the tourists may be sensitive to the exposure of a green label. Therefore, this signal decreases the perceived risk of unsustainability and ultimately increases the trust in hotel's sustainability.

Research limitations/implications

The first limitation is related to the sample employed in this study. Given that most of the participants were residents of France, the results of this study may not be generalized to the entire population. Secondly, a range of other factors can affect the eco-conscious tourists' intentions to book online a hotel with green label, such as their attitude, social media influence, tourists' satisfaction, etc. Indeed, other variables and/or signals could be adopted to study online booking intention in the pandemic era.

Practical implications

In light of these results, theoretical and managerial implications are discussed. The findings make an important contribution to SMEs sustainability and internationalization by exploring new ties. This study considers how SMEs and specifically hotels start following green practices (e.g. adoption of an eco-label) relevant to their international environment where they operate and in response to global pressures. SMEs can survive better in the highly competitive global environment where they need to employ more green practices, however, managers should consider how green trust and green perceived risk can affect customer behavior. It also adds to the existing literature by dealing with customer perceptions about the green label of sustainable hotels and its subsequent effect on booking intention.

Originality/value

This study had shown the importance of the display of green label on the eco-conscious tourist's online booking intention.

Details

Journal of Enterprise Information Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1741-0398

Keywords

Content available
Book part
Publication date: 30 July 2018

Abstract

Details

Marketing Management in Turkey
Type: Book
ISBN: 978-1-78714-558-0

Article
Publication date: 11 May 2015

Nikoletta-Theofania Siamagka, George Christodoulides and Nina Michaelidou

The extant literature highlights the significant role of brand perceptions in buying behavior and brand equity. Despite the importance of brand perceptions and the proliferation…

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Abstract

Purpose

The extant literature highlights the significant role of brand perceptions in buying behavior and brand equity. Despite the importance of brand perceptions and the proliferation of online brands, research in an online context is still scarce. The purpose of this paper is to address this gap by investigating the effect of positive and negative comparative affective states (online vs offline) on online brand perceptions. Consistent with existing evidence, highlighting the role of culture on brand perceptions and affective states, this research is conducted in a cross-national setting to identify the stability of the hypothesized relationships among countries.

Design/methodology/approach

The study uses consumer survey data from five countries (UK, USA, Australia, Canada and China). After imposing metric and factor variance invariance, we used multi-group CFA to test the hypotheses regarding the impact of positive and negative comparative affective states on online brand perceptions across the five countries in the sample.

Findings

The results show that positive comparative affective states have a significant and positive impact on online brand perceptions across the countries studied, although the impact size varies by country. The findings also show that negative comparative affective states, which are context-specific and not induced by any particular brand, have no effect on online brand perceptions across the country samples.

Practical implications

Managers can use the findings reported in this research to inform their branding strategies. For instance, managers may focus on triggering feelings of comfort online as these lead to more favorable online brand perceptions rather than on supressing feelings of caution, as the latter do not directly impact online brand perceptions.

Originality/value

The study builds on and extends the recent work of Christodoulides et al. (2013) by focussing on online brand perceptions and looking into the role of affective states in a cross-national setting.

Details

International Marketing Review, vol. 32 no. 3/4
Type: Research Article
ISSN: 0265-1335

Keywords

Article
Publication date: 3 August 2010

Fahri Karakaya and Nora Ganim Barnes

The purpose of this paper is to study the impact of customer care experiences voiced online on consumer choice of brand or company when purchasing products and services by…

12634

Abstract

Purpose

The purpose of this paper is to study the impact of customer care experiences voiced online on consumer choice of brand or company when purchasing products and services by including the level of usage of these sites, and consumer opinions about whether or not their comments would make a difference to the actions of companies.

Design/methodology/approach

The theoretical framework of word of mouth is extended to an online environment, electronic word of mouth (e‐WOM), when using consumer opinions about customer care, and a model is suggested using structural equation modeling utilizing data from 320 consumers in the USA.

Findings

Consumer opinions about customer care in socially‐based web sites impact consumer opinions and consumer engagement and consequently consumer choice of brand or company when making purchases. The web sites, including government/consumer advocacy information sites, company web sites, and information found through search engines, are not considered important in influencing consumers.

Research limitations/implications

The implications of the study are that companies need to pay attention to the voices of customers on socially‐based web sites and respond appropriately in order to keep customers brand‐loyal. Since this was an exploratory study, it was limited in the number of variables used for testing the hypotheses. The study could be improved by increasing the number of variables that explain online consumer opinions, online engagement and consumer choice of brand or company.

Originality/value

This is an exploratory study focusing on the customer care experience rather than product quality or value provided by companies as discussed by consumers on a variety of web sites. Therefore, it extends the previous works on product quality and value.

Details

Journal of Consumer Marketing, vol. 27 no. 5
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 12 August 2020

Na Hao, H. Holly Wang and Qingjie Zhou

This research is to examine the impact of online channels on food stockpile behavior.

11488

Abstract

Purpose

This research is to examine the impact of online channels on food stockpile behavior.

Design/methodology/approach

In this study, we use bivariate probit models to empirically investigate the impact of online purchasing channels on Chinese urban consumer food hoarding behaviors with random survey samples.

Findings

Results show that fresh food e-commerce channels are more likely to be associated with panic stockpile behaviors due to higher likelihood of supply shortages than offline channels with government assistance in logistic management. In contrast, community group buy, another format of e-commerce, appears superior in satisfying the consumer needs and easing the panic buying perception.

Practical implications

It suggests that online channels may have diverse impacts on consumers' panic stockpiling behaviors during the extreme situations. Online channels need to develop efficient supply chains to be more resilient to extreme situations and the government shall recognize the increasing share of the online channels together with traditional offline channels when implementing supporting policies.

Social implications

With ever increasing share of online channels, it is imperative in terms of policy implications to understand how would online channels affect hoarding behavior.

Originality/value

We are the first study in online shopping's impact on food stockpile during pandemics using a random sample. Although food stockpile behavior at times of emergency have been investigated in many literature, there are no empirical studies on the impact of online channels on stockpile behaviors under extreme situations. Unlike disasters that immediately impact every entity in supply chains covering producers, vendors, distribution centers and retailers, pandemics did not render supply chains affected immediately, but rather increase consumers' willingness to shop online to avoid virus. Thus, Covid-19 provides a natural experiment to investigate the online channels' impact on stockpile behavior.

Details

China Agricultural Economic Review, vol. 12 no. 3
Type: Research Article
ISSN: 1756-137X

Keywords

Article
Publication date: 29 January 2024

Sheikh Shueb, Sumeer Gul, Aabid Hussain Kharadi, Nahida Tun Nisa and Farzana Gulzar

The study showcases the social impact (online attention) of funded research compared to nonfunded for the BRICS nations. The key themes achieving online attention across the…

Abstract

Purpose

The study showcases the social impact (online attention) of funded research compared to nonfunded for the BRICS nations. The key themes achieving online attention across the funded and nonfunded publications have also been identified.

Design/methodology/approach

A total of 1,507,931 articles published across the BRICS nations for a period of three (03) years were downloaded from the Clarivate Analytics' InCites database of Web of Science (WoS). “Funding Acknowledgement Analysis (FAA)” was used to identify the funded and nonfunded publications. The altmetric score of the top highly cited (1%) publications was gauged from the largest altmetric data provider, “Altmetric.com”, using the DOI of each publication. One-way ANOVA test was used to know the impact of funding on the mentions (altmetrics) across different data sources covered by Altmetric.com. The highly predominant keywords (hotspots) have been mapped using bibliometric software, “VOSviewer”.

Findings

The mentions across all the altmetric sources for funded research are higher compared to nonfunded research for all nations. It indicates the altmetric advantage for funded research, as funded publications are more discussed, tweeted, shared and have more readers and citations; thus, acquiring more social impact/online attention compared to nonfunded publications. The difference in means for funded and nonfunded publications varies across various altmetric sources and nations. Further, the authors’ keyword analysis reveals the prominence of the respective nation names in publications of the BRICS.

Research limitations/implications

The study showcases the utility of indexing the funding information and whether research funding increases social impact return (online attention). It presents altmetrics as an important impact assessment and evaluation framework indicator, adding one more dimension to the research performance. The linking of funding information with the altmetric score can be used to assess the online attention and multi-flavoured impact of a particular funding programme and source/agency of a nation so that necessary strategies would be framed to improve the reach and impact of funded research. It identifies countries that achieve significant online attention for their funded publications compared to nonfunded ones, along with the key themes that can be utilised to frame research and investment plans.

Originality/value

The study represents the social impact of funded research compared to nonfunded across the BRICS nations.

Details

Performance Measurement and Metrics, vol. 25 no. 1
Type: Research Article
ISSN: 1467-8047

Keywords

Article
Publication date: 28 March 2024

Jing Liang, Ming Li and Xuanya Shao

The purpose of this study is to explore the impact of online reviews on answer adoption in virtual Q&A communities, with an eye toward extending knowledge exchange and community…

Abstract

Purpose

The purpose of this study is to explore the impact of online reviews on answer adoption in virtual Q&A communities, with an eye toward extending knowledge exchange and community management.

Design/methodology/approach

Online reviews contain rich cognitive and emotional information about community members regarding the provided answers. As feedback information on answers, it is crucial to explore how online reviews affect answer adoption. Based on signaling theory, a research model reflecting the influence of online reviews on answer adoption is established and empirically examined by using secondary data with 69,597 Q&A data and user data collected from Zhihu. Meanwhile, the moderating effects of the informational and emotional consistency of reviews and answers are examined.

Findings

The negative binomial regression results show that both answer-related signals (informational support and emotional support) and answerers-related signals (answerers’ reputations and expertise) positively impact answer adoption. The informational consistency of reviews and answers negatively moderates the relationships among information support, emotional support and answer adoption but positively moderates the effect of answerers’ expertise on answer adoption. Furthermore, the emotional consistency of reviews and answers positively moderates the effect of information support and answerers’ reputations on answer adoption.

Originality/value

Although previous studies have investigated the impacts of answer content, answer source credibility and personal characteristics of knowledge seekers on answer adoption in virtual Q&A communities, few have examined the impact of online reviews on answer adoption. This study explores the impacts of informational and emotional feedback in online reviews on answer adoption from a signaling theory perspective. The results not only provide unique ideas for community managers to optimize community design and operation but also inspire community users to provide or utilize knowledge, thereby reducing knowledge search costs and improving knowledge exchange efficiency.

Book part
Publication date: 4 December 2023

Chad A. Rose, Madison H. Imler and Jessica Cowley

The duality of online socialization can be examined by looking at the dynamic contrast between cyberbullying and online friendships. From the beginning of instant messaging to…

Abstract

The duality of online socialization can be examined by looking at the dynamic contrast between cyberbullying and online friendships. From the beginning of instant messaging to what we know now as direct messaging, the impact of rapid and continuous interactions in online spaces can have a widespread impact on youth. As the landscape of technology and technological access continues to evolve, the virtual interactions that arise in daily life also evolve. Therefore, understanding the impact of these interactions becomes an increasing concern. This chapter evaluates the unique characteristics, and related reciprocity, of online friendships and cyberbullying by assessing the impact of online socialization on school-aged youth. Overall, by juxtaposing both cyberbullying and online friendships, this chapter aims to provide a comprehensive understanding of the complexities that increased online socialization can have on youth in a digital age.

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