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Article
Publication date: 3 May 2016

Maryam Eslami and Eboshogwe Imomoh

Nowadays with the rapid growth of futures market, trust issues are increasing, especially, for individual traders because of the existing risks. However, to date there is…

Abstract

Purpose

Nowadays with the rapid growth of futures market, trust issues are increasing, especially, for individual traders because of the existing risks. However, to date there is no study that focuses on trust issues within online futures market and risks that threaten individual traders. This paper aims to understand trust issues in online futures market.

Design/methodology/approach

This study adopts an in-depth qualitative approach of online futures market in Malaysia through 30 interviews include senior managers, managers and individual traders who involve in futures online trading from three brokerage firms. Using agency theory, a new scale model, this study provides understanding on trust issues for traders in online futures market.

Findings

The paper provides empirical insights about trust issues that will occur as a result of information, risk and goal asymmetries between traders and brokers in online futures market. It suggests licensed and registered broker, platform familiarity, platform accessibility and usability, flexible contract size and leverage, providing segregated account and appropriate devices as key elements to overcome the mentioned asymmetries.

Originality/value

This is the first paper to investigate existing risk in online futures market and provide valuable implications for both traders and brokers to reduce the risk and increase the traders’ trust.

Details

Qualitative Research in Financial Markets, vol. 8 no. 2
Type: Research Article
ISSN: 1755-4179

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Article
Publication date: 5 July 2011

Amalesh Sharma

The purpose of this research is to study the emerging nature of on‐line marketing and define the next generation strategies for online marketers.

Abstract

Purpose

The purpose of this research is to study the emerging nature of on‐line marketing and define the next generation strategies for online marketers.

Design/methodology/approach

It is a qualitative research to explain a few factors. Surveys were conducted to determine the view points of consumers. Existing literature and current trends are considered

Findings

On the basis of the study, author has tried to forecast certain major factors and strategic approaches, which will dominate the on‐line marketing world in the near future.

Research limitations/implications

It is difficult to predict trends. Extreme technological revolution, huge changes in market dynamics, economy of the nations and few other factors may affect the trends suddenly. So the intensity of the result may vary with time.

Practical implications:

It will add value to the strategic thinking of the organizations. Especially for the start‐ups firms and for the firms, which are following the traditional on‐line marketing strategies, it will give a new outlook.

Originality/value

The paper attempts to showing the critical factors, which are neglected while building the online marketing strategies. Also, author tries to show the original market trends and the necessity of innovative strategies

Details

Business Strategy Series, vol. 12 no. 4
Type: Research Article
ISSN: 1751-5637

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Article
Publication date: 1 August 2002

Thompson S.H. Teo and Jek Swan Tan

This paper represents one of the first few studies on Internet marketing strategies of business‐to‐consumer (B2C) firms in Singapore. A survey was sent to CEOs/marketing

Abstract

This paper represents one of the first few studies on Internet marketing strategies of business‐to‐consumer (B2C) firms in Singapore. A survey was sent to CEOs/marketing managers of 400 firms, of which 92 usable responses were obtained. The results of hierarchical regression analyses indicate that strategies to attract customers and to relate to customers have significant positive relationships to online brand equity (defined as “a set of brand assets and liabilities linked to a brand, its name and symbol that add or subtract from the value provided by a product or service to a firm and/or to its customers”). In addition, online brand equity is positively related to financial growth. Implications of the results are discussed.

Details

Internet Research, vol. 12 no. 3
Type: Research Article
ISSN: 1066-2243

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Article
Publication date: 1 April 2003

Diana Luck and Geoff Lancaster

Explores the degree to which UK based hotel groups had exploited the medium of electronic customer relationship marketing (E‐CRM). Research is incorporated that…

Abstract

Explores the degree to which UK based hotel groups had exploited the medium of electronic customer relationship marketing (E‐CRM). Research is incorporated that investigated their use of the Internet to verify whether customer relationship marketing was being implemented within online operations or whether their Internet presence merely revolved around the basic functions of “providing information” and “hotel reservations”. The findings and subsequent discussion showed that on the Internet, hotel groups used their relationship with customers to provide rather than gather information. The majority of the hotel groups had only embraced a few elements of E‐CRM and even indicated that they had no intention of being led online by the concept. Although the findings of the questionnaire indicated that hotel groups were generally aware of the potential of Web technologies and strategies, they also showed that companies were not putting this knowledge into practice when it came to implementing E‐CRM. Primary research concluded that hotel groups based in the UK were failing to take advantage of the many opportunities identified through the secondary research.

Details

Managerial Auditing Journal, vol. 18 no. 3
Type: Research Article
ISSN: 0268-6902

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Article
Publication date: 10 May 2019

Pradeep Kautish and Rajesh Sharma

The purpose of this paper is to bridge together seemingly disparate yet interconnected paradigmatic antecedents of e-tailing and servicescape, i.e., product assortment…

Abstract

Purpose

The purpose of this paper is to bridge together seemingly disparate yet interconnected paradigmatic antecedents of e-tailing and servicescape, i.e., product assortment, order fulfillment, shopping assistance and its consequences for shopping efficiency.

Design/methodology/approach

The proposed conceptual model is well grounded in the extensive literature from e-tailing as well as retailing domain and to assess the plausibility of the model. Total 246 female online apparel shoppers were surveyed from an Indian university and the data were analyzed using structural equation modeling through SmartPLS.

Findings

The outcomes of the study indicate that the e-customer may derive a substantial share of shopping assistance and service interface through product assortment offered by e-tailing sites. Customer-perceived performance of this e-shopping process – a crucial element of e-tail servicescape – directly affects the shopping assistance, along with order fulfillment capability of retail scope.

Research limitations/implications

The study used a sample of graduate students at a north-west university in India, which limits the generalizability of the research to other consumer groups. The paper links a significant body of literature within a conceptually developed framework and identifies key research areas in the e-tailing realm.

Practical implications

By better understanding the role of product assortment as a value-added feature in online value co-creation process, the e-tail managers can leverage the proposed integrated capability to improve e-tailing performance and customer outcomes in the form of business.

Social implications

With rapid advancements in internet-led communication, we are witnessing the dawn of a new era of e-tail innovations around us which is expected to change the way people experience shopping.

Originality/value

This research is an attempt to enrich the level of understanding about online shopping environment in light of relationships among virtual and physical facets of e-tail, i.e., product assortment, order fulfillment, shopping assistance and shopping efficiency. The authors investigate customer-perceived product assortment performance in e-tailing and its significances on shopping outcomes.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 31 no. 4
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 1 July 2004

Eun Young Kim and Youn‐Kyung Kim

Shopping online for clothing products is gaining in popularity. This study identified the dimensions of online shopping attributes and predictors of the intention to…

Abstract

Shopping online for clothing products is gaining in popularity. This study identified the dimensions of online shopping attributes and predictors of the intention to purchase clothes, jewelry, or accessories based on online shopping attributes and demographic variables. A mailing survey was conducted with 303 adults who had a computer at home and had access to the Internet in the USA. The perceived attributes of online shopping consisted of four factors: transaction/cost; incentive programs; site design; and interactivity. The transaction/cost factor and the incentive programs factor, along with demographic variables (gender, income and number of children), were important predictors in determining the intention to purchase clothing, jewelry, or accessories via the Internet. Incentive program also mediated the relationship between education level and online purchase intention. This study provides managerial implications for the future online marketing of clothing products.

Details

European Journal of Marketing, vol. 38 no. 7
Type: Research Article
ISSN: 0309-0566

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Book part
Publication date: 30 November 2020

Abstract

Details

The Emerald Handbook of ICT in Tourism and Hospitality
Type: Book
ISBN: 978-1-83982-689-4

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Article
Publication date: 1 September 2003

Greg Eisenbarth

The online degree and education market represents a crossroad for Higher Education. Outlines some issues the HE community must now face and several factors to success for…

Abstract

The online degree and education market represents a crossroad for Higher Education. Outlines some issues the HE community must now face and several factors to success for their online degree programs. Universities have played an important role in the formation of the Internet and application of online education. The question remains, will universities actively participate and lead this market or sit on the sidelines and watch an opportunity for education slip away? Universities must act now.

Details

On the Horizon, vol. 11 no. 3
Type: Research Article
ISSN: 1074-8121

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Article
Publication date: 28 December 2020

Zsófia Tóth, Peter Naudé, Stephan C. Henneberg and Carlos Adrian Diaz Ruiz

This paper aims to conceptualize corporate reference management as a strategic signaling activity in business networks. While research has extensively outlined how firms…

Abstract

Purpose

This paper aims to conceptualize corporate reference management as a strategic signaling activity in business networks. While research has extensively outlined how firms develop and maintain social capital through business-to-business (B2B) relationships, less is known about how they signal their participation in business networks to develop this social capital. Therefore, this paper conceptualizes B2B references, in particular corporate online references (COR), as a tool through which firms “borrow” attractiveness from their business network. Through the lens of structural social capital theory, COR is shown to capture advantages related to interconnectedness between firms.

Design/methodology/approach

The paper reports on a two-step qualitative and quantitative research design. First, the authors undertook a qualitative study that reports on the COR practices of senior business managers. A quantitative study then uses social network analysis (SNA) to audit a digital business network comprising 1,098 firms in a metropolitan area of the UK, referencing to each other through their corporate websites using COR.

Findings

The analyses find that COR practices contribute to building structural social capital in networks through strategic signaling. Firms do so by managing B2B references to craft strategic signals, using five steps: requesting, granting, curating, coding and decoding references. While the existing literature on business marketing portrays reference management as a routine and operational management practice, this investigation conceptualizes reference management, in particular COR, as a strategic activity.

Originality/value

To the best of the authors’ knowledge, this is the first study to use SNA to represent B2B references in the form of COR as a network, which overlaps with (but is not entirely identical to) the business network. Further, the study re-conceptualizes reference management as a strategic signaling activity that leverages the firm’s participation in business networks to build structural social capital by borrowing attractiveness of prestigious business partners that leverages existing structural social capital. Finally, the paper coins and conceptualizes COR as an exemplar of referencing management and offers propositions for further research.

Details

Journal of Business & Industrial Marketing, vol. 36 no. 8
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 1 July 2001

Ashok Ranchhod and Fan Zhou

The utilization of the Internet and Internet marketing for marketing research has received considerable attention. Although there is a growing body of research devoted to…

Abstract

The utilization of the Internet and Internet marketing for marketing research has received considerable attention. Although there is a growing body of research devoted to this issue little has been done to explore the impact of Internet technology, e‐mail users’ on‐line skills and experience, on their choice of the new survey medium. This study is based on a sample of 122 responses from UK marketing executives using e‐mail and mail questionnaire surveys respectively. The research instrument included measures of respondents’ extent of e‐mail use, their general knowledge of online communications and their time of using the Internet. Some significant impact of these factors has been identified. The empirical evidence supports the hypotheses that the use of e‐mail survey methods is positively connected with high technology awareness and extensive e‐mail use. The findings imply that proper survey planning and administration are important for Internet‐based marketing surveys and suggest the existence of certain user patterns among different Internet user populations.

Details

Marketing Intelligence & Planning, vol. 19 no. 4
Type: Research Article
ISSN: 0263-4503

Keywords

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