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The purpose of this paper is to examine the impact of word-of-mouth (WOM) types, WOM valence, content types and discussion topics of user posts on online engagement in two channels of a consumption community. The posts are composed by users on the discussion forum and shared to the Facebook channel of the consumption community by the administrators.

The data for this study were obtained from a popular car consumption community in Vietnam. A total of 505 user posts on the discussion forum were manually coded and assigned to WOM types, valence and content characteristics. The online engagement metrics were measured by the number of views and replies on the discussion forum, and the number of likes, comments and shares on Facebook.

The results indicate that the WOM types and valence have a significant impact on online engagement and the popularity of posts on Facebook is associated with the number of views on a discussion forum. The content type and discussion topic partially influence some factors of the online engagement metrics.

The findings are helpful for consumption community administrators to understand and manage their users’ engagement. Moreover, it indirectly supports brands and companies, since the consumption communities also include sub-communities of particular brands and marketers cooperate with consumption communities for their social media marketing strategies.

This research contributes to the literature of online engagement in two aspects. First, this study examines the impact of WOM types and valence. Second, this is the first study investigating the effects of posts by users within an information flow from a discussion forum to Facebook.

As most teachers realize, classroom discussions have limitations including time restraints, reserved participants, or domineering discussants. With the advent of Web 2.0, the opportunities for class discussion have expanded to include synchronous and asynchronous discussion boards, blogs, and wikis. Discussion forums, as an extension of classroom discussions and activities, allow teachers to target multiple social studies skills while giving students opportunities to expand their own historical understandings via peer interaction. Whether the goal is to address specific historical thinking skills or push students to think about what it means to be an active citizen in a diverse society, discussion forums can play an integral role in the development of students’ understanding of society. I describe the reasons for expanding discussion into these new mediums and provide examples of students’ online discussions. Recommendations are offered for teachers who would like to begin using discussion forums in their own classrooms.

The main aim of this paper is to address the lack of research on the potential impact of the radical changes in social networking in the so-called network society and indirectly the need to manage and constructively share in the collateral knowledge creation. To do this, a tracking study of the knowledge creation and sharing in a discussion forum has been conducted from a knowledge management perspective.

A quantitative content analysis research design has been adopted in accordance with which content, text and messages on the website were critically examined; categories and themes identified and analysed; content coded and interpreted; and the results reported, relative to the research problem and theory. Both substantive decisions (what and how to code) and technical decisions (how coding will be interpreted) were made during the coding process and the interpretation of the results (Keyton, 2015). Three levels of division were used in the development of the coding system, namely, message construction, a summary of criteria and subcriteria and main links and sublinks (Wagner et al., 2012). The unit of analysis was a website, specifically the SouthAfrica.com online discussion forum, which presented an observable and measurable unit for the dissection of the text into components, criteria, subcriteria and elements to be analysed.

Two main findings emerged. First, it was empirically found that knowledge intervention by an expert in the organisation is in fact possible (and indeed needed as a proactive means) to ensure new knowledge is created and shared by individuals in the forum on a continuous basis. Second, it was found that a good theoretical foundation or framework can indicate the importance of various aspects which should be considered to obtain useful results from the participants or members of the forum through knowledge management.

The study is limited by the fact that it only focussed on the measurement of knowledge management in one online discussion forum, SouthAfrica.com, during two time frames from an organisational perspective in terms of the three Cs. Further research in other settings would enhance the findings of this study, and researchers are encouraged to use the theoretical framework in future studies.

The main implication for managers in practice is that the research proved that participants in an online discussion forum quite often regard those members who manage the discussion forum as “experts”, but organisations then run the risk that the knowledge created and shared might not support, and/or might be detrimental to, the overall objectives and brand of the organisation.

This paper proposes the use of a theoretical framework to measure knowledge management, as applied to the identified online discussion forum, focussing on the three main components of content, communication and consumer with subcriteria and elements of the knowledge management perspective specifically. The main findings indicated that knowledge creation and sharing in online discussion forums is best supported if these components are proactively managed by an expert in the organisation to sustain and enhance successful communication.

The purpose of this paper is to examine how online discussion can be used in work‐integrated learning as a vehicle for students to demonstrate their learning in the workplace and to facilitate collaborative learning where face‐to‐face classes are not feasible.

The paper evaluates the use of assessable online discussion in facilitating collaborative learning and scaffolding reflection in work placement subjects. It reviews the literature regarding the use of online discussion, particularly for work placement subjects, and evaluates the use of an online discussion forum in a case study subject in the Queensland University of Technology (QUT) undergraduate law course.

The paper suggests that assessable online discussion forums are appropriate to facilitate student collaboration and collaborative learning in work placement subjects.

The paper is original in its examination of the assessment of online discussion in a work‐integrated learning context.

The major aim of this study is to find out whether people articulate their information needs and provide information to others differently in online sites of various types, more specifically, blogs and internet discussion forums.

The study is based on the analysis of ten blogs and 40 threads of Suomi24, a Finnish internet discussion forum. The blogs and discussion threads focus on the same topic, that is, coping with depression. For the study, 1,044 blog postings, 1,727 bloggers' and blog readers' comments and 1,236 messages written by the discussion forum participants were analyzed by means of descriptive statistics and qualitative content analysis.

The bloggers, blog readers and discussion group participants mainly articulated needs related to getting an opinion or evaluation of an issue, while needs for factual information and procedural information about possible ways of action were presented less frequently. Information provision drew strongly on the use of personal knowledge. There were no remarkable differences between the types of online sites with regard to the articulation of information needs and using sources for providing information to others.

The findings are based on the analysis of a limited number of Finnish blogs and discussion threads in the field of coping with depression. Thus, the findings cannot be generalized to all online forums of these kinds.

Blogs and internet discussion forums provide useful sites to pose questions for online contributors and to get opinions as well as factual information about the ways to cope with depression.

The study is unique in that it compares information needs and information provision in online sites of various types.

This paper aims to explore student teachers’ views related to the online academic support e-tools used under the COVID-19 lockdown.

Mapping a pragmatic research approach, an explanatory mixed methods design was used for the study.

Empirical evidence revealed that student teachers were satisfied and experienced the academic support tools as being positively applied to their online learning. Furthermore, it is reported that student teachers preferred the discussion forum as the most appropriate academic support e-tool in the course under coronavirus (COVID-19) lockdown.

This exploratory pragmatic study extends the knowledge of the online academic support e-tools for an open distance e-learning (ODeL) context that was used under COVID-19 lockdown. This study provides additional evidence concerning a revised academic support frame for an ODeL online learning context. Research limitations: small sample size was used, and therefore caution must be applied, as the findings might not be transferable to a similar context. The current study has only examined a teacher education course and could not be generalised to similar conditions as those under COVID-19 lockdown. This exploratory research has raised many questions that require further investigation. More research is required to determine the efficacy of the academic support e-tools with regard to student learning in other online courses and contexts.

The student teachers that participated in this study were empowered to using the academic support e-tools to support them under COVID-19 lockdown. The discussion was mostly preferred academic supportive e-tool as an engaged, participatory and communicative platform for accelerated learning in the teaching methodology of economics course.

A noteworthy contribution was made in the design and testing of the reliability of methodological tools, which could be replicated in blended and ODeL contexts.

This research investigates the impact of learners' non-substantive responses in online course forums, referred to as online listening responses, on e-learning performance. A common type of response in online course forums, online listening responses consist of brief, non-substantive replies/comments (e.g. “agree,” “I see,” “thank you,” “me too”) and non-textual inputs (e.g. post-voting, emoticons) in online discussions. Extant literature on online forum participation focuses on learners' active participation with substantive inputs and overlooks online listening responses. This research, by contrast, stresses the value of online listening responses in e-learning and their heterogeneous effects across learner characteristics. It calls for recognition and encouragement from online instructors and online forum designers to support this activity.

The large-scale proprietary dataset comes from a leading MOOC (massive open online courses) platform in China. The dataset includes 68,126 records of learners in five MOOCs during 2014–2018. An ordinary least squares model is used to analyze the data and test the hypotheses.

Online listening responses in course forums, along with learners' substantive inputs, positively influence learner performance in online courses. The effects are heterogeneous across learner characteristics, being more prominent for early course registrants, learners with full-time jobs and learners with more e-learning experience, but weaker for female learners.

This research distinguishes learners' brief, non-substantive responses (online listening responses) and substantive inputs (online speaking) as two types of active participation in online forums and provides empirical evidence for the importance of online listening responses in e-learning. It contributes to online forum research by advancing the active-passive dichotomy of online forum participation to a nuanced classification of learner behaviors. It also adds to e-learning research by generating insights into the positive and heterogeneous value of learners' online listening responses to e-learning outcomes. Finally, it enriches online listening research by introducing and examining online listening responses, thereby providing a new avenue to probe online discussions and e-learning performance.

To explore an emerging area in internet practice that has implication for consumer marketers.

The paper integrates concepts including a range of recently published (1993‐2004) theoretical works and ongoing case developments in internet practice.

Provides information and action approaches to consumer marketers that may increase the success, providing want‐satisfying market offerings. Outlines the market research benefits of monitoring and participating in internet community forums and offers practical suggestions for maximizing their value in the marketing and marketing research. It also provides a series of tactics that consumer marketers may use to maximize the value of internet community forums for their firms.

The theoretical concepts that form the foundation of the paper appear to have a significant application to consumer marketing, but have not been tested empirically.

Uncovers a previously unrecognized source of direct consumer input and cooperation in the design and valuation of new products and the identification of emerging consumer wants.

This paper describes the nature and application of internet community forums to an important marketing process. It offers the potential of increasing marketing success by clearly and accurately identifying the wants of specific market segments.

This paper aims to study the following two questions. Do earnings announcements stimulate investors to participate in online discussions? Does online investment forum participation affect the market’s reaction to earnings news?

The authors collect all the online posts, which were related to the internet service companies and posted in a Chinese financial forum, guba.eastmoney.com (Guba), during the period between June 30, 2008 and December 31, 2015. Multiple linear regression analysis is used to test the questions.

The study finds that the earnings announcements induce online discussion. In addition, before the earnings announcement, online posting activity does not affect earnings response coefficient but can weaken the positive association between the magnitude of the upcoming earnings surprise and abnormal trading volume. In contrast, after the earnings announcement, online forum participation can facilitate the incorporation of earnings surprise into the price.

This study contributes to the literature studying the impact of social media on market reaction to earnings news by providing evidence that the price discovery process can be affected by the online investment forum. Several policy implications are also provided.

This study aims to examine students' perceptions of the use of asynchronous discussion forums to facilitate case‐based learning in financial accounting, measuring whether students' perceptions of the benefits of using online discussion forums are related to – and can be predicted from – students' demographic profiles. The paper commences by briefly reviewing the case study‐based learning literature, followed by an in‐depth review of the use of asynchronous discussion forums as a delivery platform. These pedagogical approaches are then linked to the emerging needs and learning styles of the current generation of “digital” students.

The study, which is questionnaire‐based, uses data collected from two New Zealand universities. A choice modelling approach is used to analyse the data in order to correlate students' preferences for online discussion forum usage with their profiles.

The findings of the study indicate that students perceive numerous benefits to be associated with case‐based online discussions, including learning from other students' opinions and perspectives, the opportunity to debate issues critically, encouragement to think independently, a heightened awareness of their communication ability and assisting them to revise prior‐held views of accounting. These findings, supported by students' comments, suggest that the use of asynchronous discussion forums has created a social discourse of learning, assisting in the construction of a community of practice in financial accounting. The choice modelling analysis of the results indicates that the students most likely to be positively disposed towards discussion groups are older, male, domestic students, who have English as a first language. Of the international student respondents, Asian students perceive the forum as being most useful.

The study provides evidence that accounting students perceive value from the use of asynchronous discussion forums. Furthermore, the choice modelling identifies which particular groups of students may benefit most from the use of online discussion forums. The findings suggest that accounting educators may gainfully employ this learning technique in their courses as a means of developing critical thinking skills, building a heightened awareness of the student's ability to communicate and enhancing overall student engagement and participation in course work.