Search results

1 – 10 of over 16000
To view the access options for this content please click here
Article
Publication date: 9 April 2018

Tri D. Le

The purpose of this paper is to examine the impact of word-of-mouth (WOM) types, WOM valence, content types and discussion topics of user posts on online engagement in two…

Abstract

Purpose

The purpose of this paper is to examine the impact of word-of-mouth (WOM) types, WOM valence, content types and discussion topics of user posts on online engagement in two channels of a consumption community. The posts are composed by users on the discussion forum and shared to the Facebook channel of the consumption community by the administrators.

Design/methodology/approach

The data for this study were obtained from a popular car consumption community in Vietnam. A total of 505 user posts on the discussion forum were manually coded and assigned to WOM types, valence and content characteristics. The online engagement metrics were measured by the number of views and replies on the discussion forum, and the number of likes, comments and shares on Facebook.

Findings

The results indicate that the WOM types and valence have a significant impact on online engagement and the popularity of posts on Facebook is associated with the number of views on a discussion forum. The content type and discussion topic partially influence some factors of the online engagement metrics.

Practical implications

The findings are helpful for consumption community administrators to understand and manage their users’ engagement. Moreover, it indirectly supports brands and companies, since the consumption communities also include sub-communities of particular brands and marketers cooperate with consumption communities for their social media marketing strategies.

Originality/value

This research contributes to the literature of online engagement in two aspects. First, this study examines the impact of WOM types and valence. Second, this is the first study investigating the effects of posts by users within an information flow from a discussion forum to Facebook.

Details

Online Information Review, vol. 42 no. 2
Type: Research Article
ISSN: 1468-4527

Keywords

To view the access options for this content please click here
Article
Publication date: 7 April 2015

Rachel Barker

The main aim of this paper is to address the lack of research on the potential impact of the radical changes in social networking in the so-called network society and…

Abstract

Purpose

The main aim of this paper is to address the lack of research on the potential impact of the radical changes in social networking in the so-called network society and indirectly the need to manage and constructively share in the collateral knowledge creation. To do this, a tracking study of the knowledge creation and sharing in a discussion forum has been conducted from a knowledge management perspective.

Design/methodology/approach

A quantitative content analysis research design has been adopted in accordance with which content, text and messages on the website were critically examined; categories and themes identified and analysed; content coded and interpreted; and the results reported, relative to the research problem and theory. Both substantive decisions (what and how to code) and technical decisions (how coding will be interpreted) were made during the coding process and the interpretation of the results (Keyton, 2015). Three levels of division were used in the development of the coding system, namely, message construction, a summary of criteria and subcriteria and main links and sublinks (Wagner et al., 2012). The unit of analysis was a website, specifically the SouthAfrica.com online discussion forum, which presented an observable and measurable unit for the dissection of the text into components, criteria, subcriteria and elements to be analysed.

Findings

Two main findings emerged. First, it was empirically found that knowledge intervention by an expert in the organisation is in fact possible (and indeed needed as a proactive means) to ensure new knowledge is created and shared by individuals in the forum on a continuous basis. Second, it was found that a good theoretical foundation or framework can indicate the importance of various aspects which should be considered to obtain useful results from the participants or members of the forum through knowledge management.

Research limitations/implications

The study is limited by the fact that it only focussed on the measurement of knowledge management in one online discussion forum, SouthAfrica.com, during two time frames from an organisational perspective in terms of the three Cs. Further research in other settings would enhance the findings of this study, and researchers are encouraged to use the theoretical framework in future studies.

Practical implications

The main implication for managers in practice is that the research proved that participants in an online discussion forum quite often regard those members who manage the discussion forum as “experts”, but organisations then run the risk that the knowledge created and shared might not support, and/or might be detrimental to, the overall objectives and brand of the organisation.

Originality/value

This paper proposes the use of a theoretical framework to measure knowledge management, as applied to the identified online discussion forum, focussing on the three main components of content, communication and consumer with subcriteria and elements of the knowledge management perspective specifically. The main findings indicated that knowledge creation and sharing in online discussion forums is best supported if these components are proactively managed by an expert in the organisation to sustain and enhance successful communication.

Details

Journal of Knowledge Management, vol. 19 no. 2
Type: Research Article
ISSN: 1367-3270

Keywords

To view the access options for this content please click here
Article
Publication date: 6 November 2009

Judith McNamara and Catherine Brown

The purpose of this paper is to examine how online discussion can be used in work‐integrated learning as a vehicle for students to demonstrate their learning in the…

Abstract

Purpose

The purpose of this paper is to examine how online discussion can be used in work‐integrated learning as a vehicle for students to demonstrate their learning in the workplace and to facilitate collaborative learning where face‐to‐face classes are not feasible.

Design/methodology/approach

The paper evaluates the use of assessable online discussion in facilitating collaborative learning and scaffolding reflection in work placement subjects. It reviews the literature regarding the use of online discussion, particularly for work placement subjects, and evaluates the use of an online discussion forum in a case study subject in the Queensland University of Technology (QUT) undergraduate law course.

Findings

The paper suggests that assessable online discussion forums are appropriate to facilitate student collaboration and collaborative learning in work placement subjects.

Originality/value

The paper is original in its examination of the assessment of online discussion in a work‐integrated learning context.

Details

Campus-Wide Information Systems, vol. 26 no. 5
Type: Research Article
ISSN: 1065-0741

Keywords

To view the access options for this content please click here
Article
Publication date: 4 December 2020

Micheal Moos van Wyk

This paper aims to explore student teachers’ views related to the online academic support e-tools used under the COVID-19 lockdown.

Abstract

Purpose

This paper aims to explore student teachers’ views related to the online academic support e-tools used under the COVID-19 lockdown.

Design/methodology/approach

Mapping a pragmatic research approach, an explanatory mixed methods design was used for the study.

Findings

Empirical evidence revealed that student teachers were satisfied and experienced the academic support tools as being positively applied to their online learning. Furthermore, it is reported that student teachers preferred the discussion forum as the most appropriate academic support e-tool in the course under coronavirus (COVID-19) lockdown.

Research limitations/implications

This exploratory pragmatic study extends the knowledge of the online academic support e-tools for an open distance e-learning (ODeL) context that was used under COVID-19 lockdown. This study provides additional evidence concerning a revised academic support frame for an ODeL online learning context. Research limitations: small sample size was used, and therefore caution must be applied, as the findings might not be transferable to a similar context. The current study has only examined a teacher education course and could not be generalised to similar conditions as those under COVID-19 lockdown. This exploratory research has raised many questions that require further investigation. More research is required to determine the efficacy of the academic support e-tools with regard to student learning in other online courses and contexts.

Practical implications

The student teachers that participated in this study were empowered to using the academic support e-tools to support them under COVID-19 lockdown. The discussion was mostly preferred academic supportive e-tool as an engaged, participatory and communicative platform for accelerated learning in the teaching methodology of economics course.

Originality/value

A noteworthy contribution was made in the design and testing of the reliability of methodological tools, which could be replicated in blended and ODeL contexts.

Details

Interactive Technology and Smart Education, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1741-5659

Keywords

To view the access options for this content please click here
Article
Publication date: 6 September 2011

Reijo Savolainen

The major aim of this study is to find out whether people articulate their information needs and provide information to others differently in online sites of various…

Abstract

Purpose

The major aim of this study is to find out whether people articulate their information needs and provide information to others differently in online sites of various types, more specifically, blogs and internet discussion forums.

Design/methodology/approach

The study is based on the analysis of ten blogs and 40 threads of Suomi24, a Finnish internet discussion forum. The blogs and discussion threads focus on the same topic, that is, coping with depression. For the study, 1,044 blog postings, 1,727 bloggers' and blog readers' comments and 1,236 messages written by the discussion forum participants were analyzed by means of descriptive statistics and qualitative content analysis.

Findings

The bloggers, blog readers and discussion group participants mainly articulated needs related to getting an opinion or evaluation of an issue, while needs for factual information and procedural information about possible ways of action were presented less frequently. Information provision drew strongly on the use of personal knowledge. There were no remarkable differences between the types of online sites with regard to the articulation of information needs and using sources for providing information to others.

Research limitations/implications

The findings are based on the analysis of a limited number of Finnish blogs and discussion threads in the field of coping with depression. Thus, the findings cannot be generalized to all online forums of these kinds.

Practical implications

Blogs and internet discussion forums provide useful sites to pose questions for online contributors and to get opinions as well as factual information about the ways to cope with depression.

Originality/value

The study is unique in that it compares information needs and information provision in online sites of various types.

Details

Journal of Documentation, vol. 67 no. 5
Type: Research Article
ISSN: 0022-0418

Keywords

Content available
Book part
Publication date: 4 June 2021

Elina Vaahensalo

The growth of online communities and social media has led to a growing need for methods, concepts, and tools for researching online cultures. Particular attention should…

Abstract

The growth of online communities and social media has led to a growing need for methods, concepts, and tools for researching online cultures. Particular attention should be paid to polarizing online discussion cultures and dynamics that increase inequality in online environments. Social media has enormous potential to create good, but in order to unlock its full potential, we also need to examine the mechanisms keeping these spaces monotonous, homogenous, and even hostile toward some groups. With this need in mind, I have developed the concept and theory of othering online discourse (OOD).

This chapter introduces and defines the concept of OOD and explains the key characteristics and different attributes of OOD in relation to other concepts that deal with disruptive and discriminatory behavior in online spaces. The attributes of OOD are demonstrated drawing on examples gathered from the Finnish Suomi24 (Finland24) forum.

Details

The Emerald International Handbook of Technology Facilitated Violence and Abuse
Type: Book
ISBN: 978-1-83982-849-2

Keywords

To view the access options for this content please click here
Article
Publication date: 7 October 2019

Qian Hao, Dayong Dong and Keke Wu

This paper aims to study the following two questions. Do earnings announcements stimulate investors to participate in online discussions? Does online investment forum

Abstract

Purpose

This paper aims to study the following two questions. Do earnings announcements stimulate investors to participate in online discussions? Does online investment forum participation affect the market’s reaction to earnings news?

Design/methodology/approach

The authors collect all the online posts, which were related to the internet service companies and posted in a Chinese financial forum, guba.eastmoney.com (Guba), during the period between June 30, 2008 and December 31, 2015. Multiple linear regression analysis is used to test the questions.

Findings

The study finds that the earnings announcements induce online discussion. In addition, before the earnings announcement, online posting activity does not affect earnings response coefficient but can weaken the positive association between the magnitude of the upcoming earnings surprise and abnormal trading volume. In contrast, after the earnings announcement, online forum participation can facilitate the incorporation of earnings surprise into the price.

Originality/value

This study contributes to the literature studying the impact of social media on market reaction to earnings news by providing evidence that the price discovery process can be affected by the online investment forum. Several policy implications are also provided.

Details

International Journal of Accounting & Information Management, vol. 27 no. 4
Type: Research Article
ISSN: 1834-7649

Keywords

To view the access options for this content please click here
Article
Publication date: 1 August 2005

Dennis A. Pitta and Danielle Fowler

To explore an emerging area in internet practice that has implication for consumer marketers.

Abstract

Purpose

To explore an emerging area in internet practice that has implication for consumer marketers.

Design/methodology/approach

The paper integrates concepts including a range of recently published (1993‐2004) theoretical works and ongoing case developments in internet practice.

Findings

Provides information and action approaches to consumer marketers that may increase the success, providing want‐satisfying market offerings. Outlines the market research benefits of monitoring and participating in internet community forums and offers practical suggestions for maximizing their value in the marketing and marketing research. It also provides a series of tactics that consumer marketers may use to maximize the value of internet community forums for their firms.

Research limitations/implications

The theoretical concepts that form the foundation of the paper appear to have a significant application to consumer marketing, but have not been tested empirically.

Practical implications

Uncovers a previously unrecognized source of direct consumer input and cooperation in the design and valuation of new products and the identification of emerging consumer wants.

Originality/value

This paper describes the nature and application of internet community forums to an important marketing process. It offers the potential of increasing marketing success by clearly and accurately identifying the wants of specific market segments.

Details

Journal of Consumer Marketing, vol. 22 no. 5
Type: Research Article
ISSN: 0736-3761

Keywords

To view the access options for this content please click here
Article
Publication date: 19 April 2013

Sidney Weil, Nicholas McGuigan, Thomas Kern and Baiding Hu

This study aims to examine students' perceptions of the use of asynchronous discussion forums to facilitate case‐based learning in financial accounting, measuring whether…

Abstract

Purpose

This study aims to examine students' perceptions of the use of asynchronous discussion forums to facilitate case‐based learning in financial accounting, measuring whether students' perceptions of the benefits of using online discussion forums are related to – and can be predicted from – students' demographic profiles. The paper commences by briefly reviewing the case study‐based learning literature, followed by an in‐depth review of the use of asynchronous discussion forums as a delivery platform. These pedagogical approaches are then linked to the emerging needs and learning styles of the current generation of “digital” students.

Design/methodology/approach

The study, which is questionnaire‐based, uses data collected from two New Zealand universities. A choice modelling approach is used to analyse the data in order to correlate students' preferences for online discussion forum usage with their profiles.

Findings

The findings of the study indicate that students perceive numerous benefits to be associated with case‐based online discussions, including learning from other students' opinions and perspectives, the opportunity to debate issues critically, encouragement to think independently, a heightened awareness of their communication ability and assisting them to revise prior‐held views of accounting. These findings, supported by students' comments, suggest that the use of asynchronous discussion forums has created a social discourse of learning, assisting in the construction of a community of practice in financial accounting. The choice modelling analysis of the results indicates that the students most likely to be positively disposed towards discussion groups are older, male, domestic students, who have English as a first language. Of the international student respondents, Asian students perceive the forum as being most useful.

Originality/value

The study provides evidence that accounting students perceive value from the use of asynchronous discussion forums. Furthermore, the choice modelling identifies which particular groups of students may benefit most from the use of online discussion forums. The findings suggest that accounting educators may gainfully employ this learning technique in their courses as a means of developing critical thinking skills, building a heightened awareness of the student's ability to communicate and enhancing overall student engagement and participation in course work.

To view the access options for this content please click here
Article
Publication date: 8 October 2018

Noora Hirvonen, Alisa Tirroniemi and Terttu Kortelainen

The purpose of this paper is to examine the role of one particular online discussion forum as a potentially authoritative health information source for its users. The…

Abstract

Purpose

The purpose of this paper is to examine the role of one particular online discussion forum as a potentially authoritative health information source for its users. The concept of cognitive authority is used as a starting point for understanding information evaluation in this context. The focus is placed on the types of information users seek for from this forum, the ways they assess the credibility of information obtained, and their views on the impact of this information.

Design/methodology/approach

The empirical data were collected with a questionnaire survey from the users of a Finnish online forum for girls and young women (n=290). The data were analyzed qualitatively with content analytic techniques and quantitatively by using descriptive analysis.

Findings

The forum was found to offer girls and young women the possibility to receive health information from peers. It was viewed as an appropriate source for experiential rather than factual health information and used to find information on sexuality, bodily functions and diets, for example. Author-related cues, argumentation and tone, veracity and verification were recognized as means to evaluate information credibility. Credibility evaluation was found to be linked with conceptions of the forum and the type of information sought. A share of the respondents recognized the information obtained to have influence on their thinking or behavior.

Originality/value

Based on the findings, it can be argued that the members of the online forum – individually or collectively – can act as cognitive authorities for other users. The findings cannot be generalized beyond this online forum, to Finnish girls or young women, or even the users of the online forum. However, they provide insights into the ways young people evaluate user-generated information in a particular online setting and domain of knowledge and as such contribute to research on cognitive authority, credibility evaluation and information literacy.

Details

Journal of Documentation, vol. 75 no. 1
Type: Research Article
ISSN: 0022-0418

Keywords

1 – 10 of over 16000