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Purpose: Curatorial consumption studies have hitherto focused on the consumption of family heirlooms. By exploring curatorial consumption within the context of vintage outlets, the authors extend its usage to other consumption sites, allowing them to further develop the construct.

Design/Methodology/Approach: Participant observation was employed at vintage outlets alongside in-depth interviews with 15 vintage traders incorporating object elicitation.

Findings: The authors identify the potential for curatorial consumption to help further develop understanding of individuals’ relationships with their possessions. The authors present a re-contextualization of curatorial consumption, which expands the term beyond caring for family heirlooms, allowing them to incorporate additional contexts. The authors identify vintage traders’ roles as guardians for their merchandise and their sense of responsibility to ensure objects’ circulation to future generations. The authors develop the findings around themes related to curation: acquisition, preservation, and transference. Running through these themes is an overarching concern for historical objects.

Originality/Value: While few studies loosely refer to curatorial consumption, the construct remains underdeveloped. The re-contextualization allows to unpack its potential to enhance understanding of individuals’ relationships with their possessions. In contrast to existing curatorial consumption work that emphasizes the sense of continuity with ancestors, the authors extend this to consider how connections with the past can be maintained beyond local family settings.

The rapid evolution of curation practices today is a response to expanded access to information and knowledge and the dynamic development of intelligent technologies well suited to curatorial practices. This chapter provides an overview of traditional curation theory and practice. It identifies its historical origins of anthropology, ethnography, museum work, and archival practices. The authors note that traditional curatorial practices have been a subset of preservation practices. Today it draws heavily from traditional practices but expands the goal and purpose beyond simple preservation to storytelling, learning, creating new perspectives, interpreting the past and present, and creating new business knowledge. The chapter lays out the emerging spectrum of curation purposes and practices. The widespread access to curatorial tools now opens curatorial work to the general public. More comprehensive access argues for a broader dialog around the new competencies and capabilities these new practices require.

The purpose of this study is to examine the interplay between the curatorial practices of consumers as collectors and the materiality of the collected objects. In particular, this study explores how the material substances of collected objects shapes curatorial practices and how the ongoing use of the collected objects challenges curatorial practices.

Taking advantage of the publicization of once-private collections on social media, we collect 111 YouTube videos created by plastic shoe aficionados. Drawing from visual anthropology and theorizations of materiality, we analyze consumer interactions with the objects they collect.

This study’s findings elucidate consumers’ interactions with the material substances of the objects they collect and demonstrate how these interactions shape the ways in which consumers curate their collections, including how they wear, care for, catalog, and display the collected objects.

Our findings have implications for theorization on consumer collections, consumer identity, and consumer participation in brand communities and are relevant for consumer researchers who study the interactions and relationships between consumers and consumption objects.

This study is the first to re-examine consumers as collectors to extend and update consumer research on the curatorial practices of physical, wearable collectibles. This study sets the foundations for further research to advance our understanding of consumers as collectors as well as to illuminate other theories and aspects of consumer research that consider consumer–object interactions.

Market research and insight generation is the art of unifying relevant pieces of information when formulating the solution to a puzzle. The present chapter contributes to the market research industry and the literature on research methods by providing a detailed snapshot of the current state of the industry in Turkey, as an emerging market, together with the future outlook. The comprehensive review in convergence with expert precepts elucidates the transformation of the industry. In the last decade, the world has witnessed a digital revolution that has affected the way in which research is conducted, and the identity of the storyteller. The consumer is the principal actor, and researchers assume the roles of co-creators and curators who are responsible for combining different forms of data. The new roles have changed the perception of the term market research and have generated new labels to denote business in the digital era. From the study, conclusions can also be drawn regarding the impact of technology and new methods upon research designs. New technologies are inspirational; they raise the industry to a higher level and allow researchers spend their time, energy and resources on the interpretation of data rather than on the gathering process. Consequently, the role of the researcher is to understand people, and hence the eternal principles of marketing research remain valid even in this new era. Professionals are expected to be courageous in their decisions and to be agile leaders who will be active participants in the transformation process of the discipline.

Advances in information technology have enabled consumers to connect and communicate as they never have before. This chapter conceptualizes information and the digital machines that enable contemporary connection and communication as being part of a “Moveable Feast.” A brief historical review tracing the impact and evolution of information technology on consumers’ lives and the marketplace is first provided. Culminating the historical review is a metaphorical description of the current period as a “Moveable Feast” of information, whereby consumers and digital machines interact to create and share information “dishes” with other consumers worldwide. With this guiding metaphor in place, current marketing-relevant information phenomena are described within a framework of three important digital dyads proposed to exist between humans and machines. Deep discussion of machine–machine, human–machine, and human–human dyads points to the importance of information as a resource that consumers create and exchange in the contemporary marketplace. This chapter concludes by encouraging marketers and marketing researchers to consider the impact and importance of digital information and information technology on consumers’ ability to connect and communicate with digital machines and with one another.

Since the arrival of mass production, commodification has been plaguing markets – none more so than that for music. By separating production and consumption in space and time, commodification challenges the very conditions underlying economic exchange. This chapter explores authenticity as the institutional response to the commodification of music, rekindling the relationship between isolated market participants in the increasingly digitized world of music. Building upon the “Production of Culture” perspective, we unpack the commodification of music across five different institutional realms – (1) production, (2) consumption, (3) selection, (4) appropriation, and (5) classification – and provide a thoroughly relational account of authenticity as an institutional practice.

After having drawn lessons from the recent COVID-19 pandemic for retailers in the previous chapters, in this last chapter we provide an outline on retailing over a longer time horizon. We start with projections of how the phygitalization trend in retailing will further evolve and what role data plays as a basis for a competitive advantage – on the condition of smart and ethical use. Besides looking at customers (downstream), we address the upstream in the value delivery network, focusing on how to succeed in balancing between efficiency and sustainability in the retail supply chain. Retailers face huge challenges. This chapter contributes to setting the scene for retailers to thrive in the brand-new post-pandemic aftermath.

This chapter identifies the five new roles that are critical to establishing and sustaining a knowledge preservation and curation practice. For each role, the authors describe fundamental responsibilities and competencies. Two of the roles support knowledge preservation, including business knowledge analyst and specialized knowledge preservationist. Three of the roles support knowledge curation including business interlocutor/translator, knowledge curator, and knowledge asset developer. Each role faces peculiar challenges in a dynamic and chaotic knowledge economy.