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Based on the principles of the social capital theory (SCT), this study aimed to generate hypotheses and evaluate a mediated moderated model that examined the impact of social capital on online brand community happiness (OBCH).

Using 215 online questionnaires from users of private online brand communities (OBCs) , researchers examined the hypothesized connections between variables. The SPSS 21.0 and AMOS 26.0 were applied to fulfill the purpose.

For the goodness of model fit, the authors have applied cut off criteria for fit indexes given by Hu and Bentler (1999) and model-fit measures indicators, i.e. CMIN/DF 1.397, CFI 0.958, SRMR 0.045, RMSEA 0.043 and PCLOSE 0.866, which meet the minimum acceptable criteria. Based on the results, social capital significantly affects psychological well-being (PWB), which, consequently, leads toward increased happiness among OBCs. Furthermore, membership duration moderates the relationship between PWB and OBCs.

The authors have utilized a cross-sectional research design, and it limits the researcher’s ability to generalize the findings. These findings imply how social capital leverages PWB and OBCH. Moreover, the presence of membership duration helps to understand that members who spend more time in the community are happier in the OBCs.

In this age of social media, it provides valuable guidance to the administrators of private Facebook groups dedicated to specific brands, enhancing the definition and development of OBC operations and community interactions.

This research takes a broader look at social capital’s impact on happiness among private OBCs. The current research contributes to the existing body of work by emphasizing the role of PWB in generating happiness. The study is novel in examining the mediating moderating model of PWB and membership duration to explore deep insights for social media platforms.

The purpose of this study is to investigate the structural relationships between a sense of virtual community (SOVC), community satisfaction, community involvement, community commitment and alternative attractiveness in the online fan community context.

This study gathered and empirically analyzed data from 277 members of the online Super Junior fan community with frequency, reliability, confirmatory factor analyses and structural equation modeling (SEM) with Statistical Package for the Social Sciences (SPSS) 20.0 and AMOS 24.0.

The findings of SEM indicated that community satisfaction was significantly influenced by the four dimensions of SOVC, while community involvement was significantly affected by membership and fulfillment of needs. Also, community commitment and alternative attractiveness were significantly impacted by community satisfaction and community involvement. Lastly, privacy concern moderated the paths from influence to community satisfaction and from community satisfaction to community commitment, respectively.

The findings of this study should help online fan community administrators to reduce members' perception of alternative attractiveness (other fan communities) and to understand how privacy concern influences members' attitudes toward the online community.

In light of the findings, a greater understanding of the determinants of community commitment and alternative attractiveness along with privacy concern is critical in retaining virtual fan communities' members over the long-term.

The purpose of this paper is to explore the extent to which academics are engaged with online communities for research purposes, and the research activities, platforms and tools associated with these communities. In addition, the paper aims to discover the benefits, disadvantages and barriers involved in the use of online communities, and especially in regard to the trust and authority issues, so important in scholarly communications.

A layered, mixed-methods approach was used for this complex research topic. Interviews were undertaken with social science and humanities researchers, followed up with focus groups in both the USA and UK. This qualitative work was then followed up with an online questionnaire that generated over 1,000 responses.

Over half the sample had experience of an online research community and a majority of researchers are making at least occasional use of one or more Web 2.0 services for communicating their research activity; for developing and sustaining networks and collaboration; or for finding out what others are doing. Big differences exist in membership rates according to subject, but not really by age or other demographic factors. The biggest benefit to joining an online community is the ability to seek information in one’s own specialism. Younger researchers are more engaged with online communities.

The qualitative research was limited to the UK and USA. While use of online communities is now accepted by both established and younger researchers, the main ways of communicating research remain scholarly journals and books.

The implications for learned societies and publishers are not clear. Journals are confirmed as the primary way of disseminating research. However, it would be easy for these stakeholders to miss how younger researchers expect to connect in digital communities.

With researchers of all ages accepting the existing and importance of online communities and connections, there are few technical or social barriers to using mainstream digital tools to connect professionally.

There is little published research considering the role of online research communities, so the study is highly original. It is valuable to discover that researchers still prefer to share research findings primarily through journals, rather than through social technologies.

This paper aims to report on research investigating the benefits of membership of the online community LiveJournal, for both active and non‐active participants (lurkers). It also aims to build on and develop previous research on this topic in a new context and to present some alternative perspectives on how lurking is understood by both active participants and lurkers themselves.

Data were gathered using an online questionnaire made available to members of two different LiveJournal communities.

The data indicate that both active participants and lurkers receive similar benefits from their membership of LiveJournal in terms of their sense of community and satisfaction with experience of the community. The percentage of lurkers who felt a sense of community and high levels of satisfaction was lower than that of the respondents who posted regularly to the community, but nonetheless represented the majority of the lurkers. The majority of overall respondents said that lurkers are members of the community, in contrast to earlier research in this area.

The research contributes to an understanding of the fast‐developing world of online communities, including individuals' reasons for joining and participating in communities.

The research builds on an earlier research in a new context; the findings present a different, developing understanding of how non‐active participants are viewed as part of the community of LiveJournal.

This study aims to understand how social network online communities affect information seeking behavior and decision making for apparel shopping.

An empirical study was conducted using a developed research model that hypothesized the effects of selected variables on information seeking behavior at social network online communities. The analyzed data were 186 samples collected from female college students who had more than three months of experience at a social network online community.

The results confirmed the positive relationship between commitment to a social network online community and information seeking behavior at the community. This relationship was expected to be moderated by individuals' sensitivity to group conformity. A visual inspection of the plot suggested a meaningful implication, but no significant statistical results were identified in a following test. Results also found commitment will be developed when the individuals are psychologically attached to the community.

Generalization of the results in a larger population is cautioned because the collected data represent specific demographics.

Apparel retailers may want to utilize the results of this study to develop an online community representing the company brands. In order to increase members' psychological attachment and commitment to an online apparel brand community, key strategies should be focused on providing active and enjoyable interactions among the community members through unique/creative communication methods, fun experiences, and diverse off‐line events.

It was previously unknown how a social network online community influences apparel consumers' decision making, but this was investigated by the current study.

This study aims to investigate the critical role of online brand community (OBC) engagement and brand evangelism: the role of age, gender and membership number.

To achieve the study’s objective, 303 active Facebook OBC users were surveyed. The AMOS structural equation modelling (SEM) is used to test the hypothesised model.

The results indicate that OBC engagement improves brand evangelism. Specifically, the results show that age, gender, and OBC membership number moderate the relationship between OBC engagement and brand evangelism. Interestingly, this study found that female, younger and low-OBC follower consumers more significantly contribute to nourishing brand evangelism than male, older and high-OBC follower counterparts.

OBC engagement is validated as a key brand evangelism driver, further substantiating its role as a crucial strategic metric. Moreover, age, gender and OBC membership number as moderating factors in the association between OBC engagement and brand evangelism (word of mouth referral, brand defence and future purchases) have been verified. Although the findings suggest that improved OBC engagement contributes to evangelism, this effect transpires more significantly among female, younger and low-OBC followers than male, older and high-OBC followers.

Over the past few years online fashion communities have proliferated becoming an increasingly powerful forum for user-generated content, and consequently, the fashion industry has shown great interest in such communities. The purpose of this paper is to review and analyse brand advocacy behaviour within luxury brand accessory forums: to analyse the role these communities play in influencing purchase intention; assessing their contribution to fashion brand love.

The study adopted a netnographic approach to the phenomenon of online luxury accessory communities. The research reports observational data including blog texts and audience comments for four popular forums: The Purse Forum, The Fashion Spot, The Bag Forum (TBF) and Shoe Forum (SF). Although the forums are open to all and are designed to be internationally relevant; the observations were conducted from a base in the UK.

Findings indicate that informants display some unifying characteristics clustered around engagement, involvement, self-concept and self-connection, brand love and hedonic values. Informants however, display some discernible differences as they “rally” to two distinctive totems: first, active luxury brand advocates and second, passive brand advocates. Although subtle, these differences suggest significant possibilities for fashion brand owners.

Further research could include the measurement of brand advocacy to distinguish more clearly between high and low levels of advocacy and the resulting consumer behaviour intentions. One sub-group that would be interesting to explore is that of brand evangelists and their relationship with fashion brands: what are the reasons for treating brands as religious artefacts and can this extreme level of advocacy be developed by marketing? The study focused on observing online posts by self-selected brand advocates. A worthwhile comparison could be made with fashion communities where brand marketers are active participants and how this influences the discourse and actions of brand advocates.

The findings indicate that all forum members are incredibly attached to their brands, but will still consider purchasing several brands as their “evoked set”. Additionally, even when demonstrating involvement, they can operate as passive observers in the online community.

Social media, especially online forums, play an important role in contemporary luxury fashion branding. This study addresses the role these forums play in supporting brand love and the contribution they make to luxury brand advocacy. Membership and influence dynamics are reported; which have resonance to both practitioners and researchers.

The idea of “best practice” is very much built into information systems and the ways in which they organise and structure work. The purpose of this paper is to examine how “best practice” may be identified (produced) through a community-based evaluation process as opposed to traditional expert-based evaluation frameworks. The paper poses the following research questions: how does “best practice” (e)valuation in online communities differ depending on whether they are produced by community members or experts? And what role play these two practices of valuation for online community performance?

The paper is based on a three-year ethnographic study of a large-scale online community initiative run by the European Commission. Participant observation of online and offline activities (23 events) was complemented with 73 semi-structured interviews with 58 interviewees. The paper draws on Science and Technology Studies, and in particular actor-network theory.

Promoting the idea of “best practice” is not just an exercise about determining what “best” is but rather supposes that best is something that can travel across sites and be replicated. The paper argues that it is crucial to understand the work performed to coordinate multiple practices of producing “best practice” as apparatuses of valuation. Hence if practices are shared or circulate within an online community, this is possible because of material-discursive practices of dissociation and association, through agential cuts. These cuts demarcate what is important – and foregrounded – and what is backgrounded. In so doing new “practice objects” are produced.

The research was conducted in the European public sector where participants are not associated through shared organisational membership (e.g. as employees of the same organisation). An environment for determining “best practice” that is limited to an organisation’s employees and more homogeneous may reveal further dynamics for “best practice” production.

This paper sheds light on why it is so difficult to reach commensuration in crowd-sourced environments.

The paper provides an analysis of how online community members collaborate in order to identify relevant and meaningful user-generated content. It argues that “best practice” is produced through a process of commensuration.

This study aims to investigate the nature and evolution of online communities in the early stages of their life cycles. The authors analyze the topics of discussions in an online community to identify issues related to community development. The authors also compare the topics of exemplary questions that founding members believed to be asked with the real questions based on members' information needs.

The authors use Medical Sciences Stack Exchange, a health Q&A community of Stack Exchange, which requires four stages of development: definition, commitment, private beta and public beta. The authors collect postings of discussions and health questions in the first three stages, perform a content analysis of the postings and analyze the topics of discussions and health questions.

The authors find that the topics of discussions evolved dynamically with the issues of community governance, role as a medical/health community, members and roles, content management, quality control and community design. The authors also find that the real questions included more specific and diverse issues than the exemplary questions that founding members expected.

Theoretically, this study tests the community life cycle model in an online community that has explicit phase markers. The findings could shed light on community development and help prioritize issues to solve and decisions to make in its early stages. Additionally, this study focuses on the challenges and concerns in online health community building and solutions generated by collective efforts that could influence health communications in online communities.

This study aims to evaluate the potential contribution of a membership in an online family community to older adults' overall well-being.

A total of 427 respondents over the age of 64 participated in the study (M = 74.55, SD = 7.13), answering a survey. To test the contributing of belonging to family online communities (WhatsApp), three hierarchical regression analyses were conducted, with well-being, self-perceptions of aging and loneliness as outcome variables.

Findings show that belonging to an intergenerational family online community was associated with higher levels of well-being, less loneliness and better self-perceptions of aging, even once demographic characteristics and using social media were controlled for.

This study demonstrates the important role that the family online community membership plays in older adults' lives. This has significant implications that may contribute to intergenerational emotional solidarity.

The authors suggest that technology is not per se, but the intergenerational opportunities that technology facilitates that make a difference.

The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-06-2021-0332