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Article
Publication date: 20 July 2021

Anwar Allah Pitchay, Yuvaraj Ganesan, Nurul Syifa Zulkifli and Ahmad Khaliq

The study aims to examine factors that influence customers' intention to use online food delivery applications using a smartphone. The factors examined in this study are…

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Abstract

Purpose

The study aims to examine factors that influence customers' intention to use online food delivery applications using a smartphone. The factors examined in this study are based on the existing theory of Unified Theory of Acceptance and Use of Technology (UTAUT) namely performance expectancy, effort expectancy, social influence, information quality, price-saving orientation and time-saving orientation towards intention to use the applications. Moreover, this research model also has been expanded with an additional dimension, attitude towards online food delivery services which lead to the intention to use online food delivery services through a smartphone. Furthermore, the present study also tested the role of age as moderator constructs between attitude towards online food delivery services and intention to use online food delivery services through a smartphone.

Design/methodology/approach

The study employed a quantitative method and 256 respondents participated in this study. The questionnaires are distributed using a convenience sampling technique and the data is analysed using partial least square approach.

Findings

The result shows that four (4) constructs, i.e. social influence, information quality, price-saving orientation and time-saving orientation have a positive relationship and significant effect on attitude towards online food delivery service where it enhances the intention to use the application. Attitude towards online food delivery services also has a significant effect on the intention to use. Furthermore, age was not found significant to moderate the relationship between attitude and intention to use.

Practical implications

The output of this study has several practical contributions such as enhances the existing knowledge and skillset of the shared-economy industry, online food delivery service providers as well as restaurant owners in improving the quality of life of the customers. It also provides contextual knowledge and a deeper understanding of online food delivery applications for customers in Malaysia.

Originality/value

The findings provide a guiding principle for improving the present determinant factors, attitude towards online food delivery service and intention to use online food delivery applications.

Details

British Food Journal, vol. 124 no. 3
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 14 August 2007

Liang Han and Francis Greene

The purpose of this paper is to examine both the characteristics of the business customers and the types of venture which make use of online loan applications. Despite the…

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Abstract

Purpose

The purpose of this paper is to examine both the characteristics of the business customers and the types of venture which make use of online loan applications. Despite the growth in the use of technology in banking and the advent of online banking, little research has been conducted on the factors underlying online loan application behaviour amongst business banking customers.

Design/methodology/approach

A multivariate analysis is conducted on a USA dataset to empirically test the hypotheses derived in this paper. The empirical evidence is drawn from the US Survey of Small Business Finances, which contains 3,561 sample ventures, representing 5.3 million small businesses in the USA.

Findings

The paper finds that online loan behaviour is largely determined by the characteristics of the entrepreneur, rather than that of the venture. It is also found that factors that trust, evident in the length of the relationship between the applicants and their primary lender, is important. Moderating these effects is further evidence that suggests the number of lenders and distance between lenders and applicants has a marked effect on online loan behaviour.

Originality/value

This paper identifies the factors determining small business online loan application behaviour. This is important because the nature of online loan behaviour is changing the existing relationships between banks and customers. Whilst online loan applications afford banks the opportunity to substantially reduce costs, the danger is that long term relationships with customers are harder to cement.

Details

Journal of Small Business and Enterprise Development, vol. 14 no. 3
Type: Research Article
ISSN: 1462-6004

Keywords

Book part
Publication date: 13 November 2017

Robert Kozielski, Grzegorz Mazurek, Anna Miotk and Artur Maciorowski

It seems that the Internet boom, which started at the end of the 1990s and finished with the spectacular collapse of the so-called dotcoms, is probably over. We are…

Abstract

It seems that the Internet boom, which started at the end of the 1990s and finished with the spectacular collapse of the so-called dotcoms, is probably over. We are currently enjoying a period of fast and stable growth. This is manifested by the growing number of both Internet users and companies which – to an ever-increasing extent – use the Internet as a form of communication (both internal and external), promotion, sales etc. Expenditures on Internet advertising are growing continuously and now constitute more than 25% of all advertising expenditure. A natural consequence of this development is the need for the standardisation and organisation of the world of the Internet. These activities will result in a greater awareness of the benefits which this medium provides, increasing the possibilities of its use, and – most importantly – the opportunity to evaluate the return on investments made on the Internet. Nowadays, it is clear that many companies are striving to increase the quality of their activities on the Internet or to improve the effectiveness of such activities. As a consequence, the number of companies that look for indices which would enable the making of more precise and effective decisions in the scope of online operations is growing.

This chapter is dedicated to the phenomenon of the increasing role of the Internet in business, including the scale of its use by Polish and international companies. We present the most commonly used measures of marketing activities on the Internet and in social media. This group includes the indices which make it possible to determine whether a company actually needs a website. Other measures allow for the improvement in the effectiveness of the activity on the Internet, whereas others specify the costs of activities on the Internet and often serve as the basis for settlements between a company and advertising agencies or companies specialising in website design. It is worth emphasising that the Paid, Earned, Shared, Owned (PESO) model, worked out by Don Bartholomew,1 is the basis for creation and description of indices concerning social media. This model has gained certain popularity in the social media industry. It does not, however, specify how individual indices should be named and calculated. It maps already existing indices and adapts them to specific levels of marketing communication measurement. All the measures indicated by the author of the model have been grouped into five major areas: exposure, engagement, brand awareness, action and recommendations. This model– similarly to all models of performance measurement – inspired by the sales funnel concept, adjusts certain standard indices and proposals of measurements for specific levels. Additionally, the measures are divided into four types, depending on who the owner of the content is: Paid (P) – refers to all forms of paid content; Owned (O) – all websites and web properties controlled by a company or brand; Earned (E) – the contents about a given brand created spontaneously by Internet users; and Shared (S) – the contents shared by Internet users.

Details

Mastering Market Analytics
Type: Book
ISBN: 978-1-78714-835-2

Keywords

Article
Publication date: 20 September 2011

Nandy Millan and Adrian Bromage

The paper comprises an extended discussion of the possibilities that Web 2.0 applications offer to doctoral researchers, and where such applications fit in the early…

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Abstract

Purpose

The paper comprises an extended discussion of the possibilities that Web 2.0 applications offer to doctoral researchers, and where such applications fit in the early twenty‐first century in the research environment. It explores the main issues associated with their use by doctoral researchers, and how these factors have influenced the design of a series of four information and communication technologies (ICT) development courses.

Design/methodology/approach

Over 29 Web 2.0 applications were reviewed and grouped into 13 subject categories in terms of how they might support the activities of doctoral researchers. The resulting categories were then themed into four different groups to facilitate the delivery in order to address where and how Web 2.0 applications can enhance doctoral researchers' activities.

Findings

Four groups of applications emerged: social networking, online project collaboration, online virtual desks and reusable multi‐media. The four groups were developed into four courses that together comprise a new ICT skills development module intended for doctoral researchers.

Social implications

In terms of portability, the 13 categories of web‐based applications identified could, when taken together, comprise the infrastructure for a complete research environment that can be accessed anywhere in the world on an internet‐connected PC or laptop. The aim of the module is to enhance the research experience of doctoral researchers by raising awareness of the potential and possibilities associated with using Web 2.0 applications in the research environment.

Originality/value

The paper offers both ICT developers and doctoral researchers insights into the possibilities and problems of using Web 2.0 applications in the process of academic research.

Details

Interactive Technology and Smart Education, vol. 8 no. 3
Type: Research Article
ISSN: 1741-5659

Keywords

Article
Publication date: 1 September 2006

Lorna Peters, Amanda Derrick, Teresa Damen, Matthew Marsh and Richard Ovenden

The purpose of this paper is to describe the eAdmissions National Project and provide some insights into a selection of the forms of research which have been conducted to…

Abstract

Purpose

The purpose of this paper is to describe the eAdmissions National Project and provide some insights into a selection of the forms of research which have been conducted to inform the Project effectively.

Design/methodology/approach

Four different kinds of studies are described as examples of different themes being pursued towards developing a better understanding of parents'/carers' needs and providing information and guidelines to help local authorities achieve their objectives in relation to online school admissions.

Findings

The paper finds that the success of the work undertaken by the National Project is reflected in the increasing numbers of local authorities (LAs) that have already, or are in the process of, offering an online school admissions facility, as well as in the take‐up of this service by parents/carers within some of these authorities. Research undertaken by the Project has been key to this success and is now being directed towards the important issue of effecting significant take‐up of the online service by all local authorities that have responsibility for education. The outcomes from this research work have been applied to spread good practice, share information with all LAs and inform marketing campaigns. The effects of this research are beginning to be evidenced in the growing take‐up of online admissions.

Research limitations/implications

While some of the research undertaken is specific to the requirements of the eAdmissions National Project, some of the approaches developed and data gathered may be applicable to projects of a similar nature where online services need to be made available to and taken up by particular sectors of the public.

Originality/value

This paper provides a source of information to interested parties on the aims and early achievements of the eAdmissions National Project. Further and more detailed information can be found at www.eadmissions.org

Details

Aslib Proceedings, vol. 58 no. 5
Type: Research Article
ISSN: 0001-253X

Keywords

Article
Publication date: 29 March 2013

Tsui‐Chuan Hsieh, Keng‐Chieh Yang, Conna Yang and Chyan Yang

The purpose of this article is to investigate urban and rural differences for online activities and e‐payment behavior patterns.

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Abstract

Purpose

The purpose of this article is to investigate urban and rural differences for online activities and e‐payment behavior patterns.

Design/methodology/approach

This study applied the MLCA model to investigate Internet usage patterns from 11 online applications among 10,909 Taiwan residents in 25 different regions.

Findings

The results showed that online behavior patterns exhibited regional differences, as the regional segments affected the individual segments of different use patterns. For instance, the urban area comprised a higher proportion of members who were accustomed to internet applications and skilled in online shopping by using a credit card. The rural area made up a higher proportion of members who only occasionally used online services. Moreover, rural region residents used other payment methods (excluding credit cards) more often than urban region residents. As expected, users’ personal characteristics also dictated the online behavior pattern. For instance, people with higher‐level income spent relatively more money for online shopping and often used various internet applications than others.

Practical implications

The findings herein should help Internet service providers form an applicable guideline for developing service strategies of higher service satisfaction regarding products and users’ needs.

Originality/value

This study implemented a multilevel latent class model to investigate online behavior patterns that exhibited urban and rural differences, with the goal of providing service providers an understanding and mastery of their target users.

Article
Publication date: 11 April 2008

Yanbin Tu

Purpose – This study aims to introduce an application of web‐based data mining that integrates online data collection and data mining in selling strategies for online

2194

Abstract

Purpose – This study aims to introduce an application of web‐based data mining that integrates online data collection and data mining in selling strategies for online auctions. This study seeks to illustrate the process of spider online data collection from eBay and the application of the classification and regression tree (CART) in constructing effective selling strategies. Design/methodology/approach – After developing a prototype of web‐based data mining, the four steps of spider online data collection and CART data mining are shown. A business dataset from eBay is collected, and the application to derive effective selling strategies for online auctions is used. Findings – In the web‐based data‐mining application the spiders can effectively and efficiently collect online auction data from the internet, and the CART model provides sellers with effective selling strategies. By using expected auction prices with the classification and regression trees, sellers can integrate their two primary goals, i.e. auction success and anticipated prices, in their selling strategies for online auctions. Practical implications – This study provides sellers with a useful tool to construct effective selling strategies by taking advantage of web‐based data mining. These effective selling strategies will help improve their online auction performance. Originality/value – This study contributes to the literature by providing an innovative tool for collecting online data and for constructing effective selling strategies, which are important for the growth of electronic marketplaces.

Details

Online Information Review, vol. 32 no. 2
Type: Research Article
ISSN: 1468-4527

Keywords

Article
Publication date: 6 February 2019

Tingting Zhang, William Yu Chung Wang, Ling Cao and Yan Wang

Online shopping has continued to grow in popularity, and the advance of internet technology has enhanced customers’ experiences. One technology online retailers have been…

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Abstract

Purpose

Online shopping has continued to grow in popularity, and the advance of internet technology has enhanced customers’ experiences. One technology online retailers have been using to increase sales is virtual try-on (VTO). The purpose of this paper is to investigate how such technology affects online consumers’ purchase decision process towards purchase intention, especially from an integration of utilitarian, hedonic and risk perspectives, by using advanced partial least square (PLS) approaches.

Design/methodology/approach

This study applied a web-based survey approach for data collection from online apparel retailing websites. The survey instrument was developed by adapting previously validated measurement items. The valid data collected were analysed using PLS with multi-group analyses. Advanced PLS techniques such as examination of discriminant validity using heterotrait-monotrait ratio, tests of out-of-sample prediction performance, and measurement invariance of composite models were applied.

Findings

The results of examining the proposed model reveal that customers’ attitude towards VTO technology can affect their intention to purchase a garment online, which is affected by perceived usefulness, perceived enjoyment and perceived privacy risk. Perceived ease of use is found to affect perceived usefulness and perceived helpfulness. The results also show no significant differences among age groups and genders in terms of the role of VTO technology in the full decision process towards online purchase intention.

Originality/value

This study enhances the understanding of the roles that VTO technology plays in consumers’ online purchase intention by providing an integrative view of its utilitarian value, hedonic value and risk. This study demonstrates the feasibility of applying advanced PLS techniques to investigate online consumer behaviour, particularly in the field of VTO application in online retailing. Implications for online retailers and designers of VTO technology are also derived from the findings.

Abstract

Details

Beyond the Digital Divide: Contextualizing the Information Society
Type: Book
ISBN: 978-1-78756-548-7

Article
Publication date: 5 April 2019

Kam-Cheong Li and Billy Tak-Ming Wong

This study aimed to identify the professional development needs of academics in Hong Kong higher education for the use of educational technology.

Abstract

Purpose

This study aimed to identify the professional development needs of academics in Hong Kong higher education for the use of educational technology.

Design/methodology/approach

An online survey was conducted in 2017, which involved 374 academics from Hong Kong higher education institutions. The survey covered their perception and use of educational technology for professional activities and their relevant professional development needs.

Findings

The results showed an overall positive perception by the academics of the usefulness of online learning with the aid of technology, which was regarded as an effective complement to face-to-face learning. However, their use of educational technology focused only on general online applications, such as document and video-sharing tools, and e-learning platforms. Among various professional development needs, those related to the use of specific educational software with sharing of practical examples were considered to be most highly desired by the academics. In addition, the academics working in lecturer positions tended to use more online applications and had a higher need for professional development, than those with more teaching experience.

Originality/value

The findings contribute to identifying the current status of the use of educational technology and the professional development needs among academics in Hong Kong, as well as the differences between academics in different job positions and with different amounts of teaching experience. The results help in designing suitable professional development activities which address the specific needs of academics.

Details

Interactive Technology and Smart Education, vol. 16 no. 2
Type: Research Article
ISSN: 1741-5659

Keywords

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