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The purpose of this article is to highlight the key points for succeeding with the freemium business model in online digital business from a strategic point of view. The freemium business model has recently become one of the most dominant business models in online markets. However, entrepreneurs and managers still have a limited understanding of why some freemium business models become successful and sustainable while others do not.

The findings and recommendations derive from the study of online digital companies and applications, which either succeeded or failed to develop a sustainable freemium model. These are LinkedIn, Spotify, Box, Eventbrite, Chargify, Gasketball and TravelCrony.

The article describes the generic strategy and the key strategic choices that enable and support successful freemium business model execution in an online digital business.

The research is limited to digital companies applying a freemium business model and offering their products and services online.

The findings and recommendations can help new and existing companies, first, to evaluate if the freemium business model is feasible for them, and second, to adjust strategies to develop a successful freemium business model and scale it up.

The article extends the current understanding of the freemium business model logic.

This paper explores how digitalization affects the academic research publication process by taking into account the perspective of management scholars. It provides an overview of the digital professional services dedicated to academic research, and investigates academics' awareness of, the impact on the publication process of, and scholars' expectations regarding digital services and software.

This explorative study adopted a qualitative approach by performing direct observations of websites regarding digital professional research services and in-depth interviews with national and international management scholars.

The multiple digital professional services dedicated to academic research enable authors to develop a scientific paper independently or with the support of professionals. The scholars' awareness regarding the digital services and software was limited, because of both the plethora of options on the market and the frequent use of the same digital tools over time. In impact terms, these tools enable scholars to improve research quality and to increase productivity. However, the negative effects led scholars to express different expectations about how they can be improved and what difficulties should be overcome to favor the publication process.

The results of this study provide suggestions both for scholars who engage in academic research and digital services and software providers.

To the best of the authors' knowledge, this is the first study to examine the ongoing development of digitalization in support of the research publication process from the perspective of academics.

The purpose of this paper is to determine whether TAMS Analyzer and Viewshare are viable free and open source software data sharing and creation tools for those with limited funding and technological skills.

The participant observer method was used to collect experiential evidence while applying the tools to a collection of text-, image-, and video-based digital cultural records.

TAMS Analyzer was found to be a low barrier to entry tool for those with coding and qualitative data analysis experience. Those with general experience will be able to create datasets with the support of manuals and tutorials, while those with limited experience may find it difficult to use. Viewshare was found to be a low barrier to entry tool for sharing data online, and accessible for all skill levels.

TAMS Analyzer supports Mac and Linux platforms only, so a low-cost software recommendation was made for those in Windows environments.

Librarians can use these tools to address data access gaps while promoting library digital collections.

With a greater understanding of data tools, librarians can be advisors, collaborators, agents for data culture, and relevant participants in digital humanities scholarship.

The research evaluates both the capabilities of the tools and the barriers to using or accessing them, which are often neglected. The paper addresses a need in the literature for greater scrutiny of tools that are a critical component of the data ecology, and will further assist librarians when connecting scholars to tools of inquiry in an environment with limited funding and technical support.

Previous research has found that people who use anabolic androgenic steroids (hereafter ‘steroids’) typically describe these drugs as safe. However, research exploring the inside perspective on steroid risk has focussed on steroids in general, and failed to examine how particular steroids are viewed and experienced. During my online ethnographic research in bodybuilding communities, I found discussion of one particular steroid said to cause significant physical, psychological, social and sexual harm: trenbolone. Trenbolone is a veterinary drug used to increase muscle in beef cattle that has been found to have neurodegenerative and genotoxic effects on animals. It has been used by bodybuilders since the 1980s, and recent research has found it to be one of the most popular steroids used by bodybuilders. If trenbolone is described by bodybuilders as causing significant harm, why do so many bodybuilders use it? This chapter attempts to answer this question through a description of bodybuilder folk models of trenbolone risk. Using a social life of drugs approach it describes: (1) the effects of trenbolone; (2) how these effects are given meaning as either harms or benefits, and then weighed against each other; (3) how the risks of trenbolone are reduced through harm reduction strategies and (4) the role of online communities in negotiations of trenbolone risk. Trenbolone was found to occupy a mythical status in bodybuilding communities, in part because of the conflicted relationship bodybuilders have with the drug. This conflicted relationship illustrates the inherent ambivalence of drugs, which are always both remedy and poison.

This study aims to investigate the factors influencing the adoption of online pharmacies in Qatar using the unified theory of acceptance and use of technology-2 (UTAUT-2) framework. Specifically, this study examines the impact of performance expectancy, effort expectancy, social influence, hedonic motivation, habit, technology trust, perceived risk and users’ level of awareness of behavioral intention, which in turn affects the adoption of online pharmacies. Furthermore, this study explores the moderating role of word-of-mouth (WOM) recommendations on the relationship between behavioral intention and online pharmacy adaptation.

This study adopted a descriptive, quantitative approach to investigate the UTAUT-2 model in the context of consumers’ adoption of e-pharmacy in Qatar. Through convenience sampling, 455 responses were collected from regular customers accessing online pharmacy services. The data were analyzed using Smart-PLS 3.2 software to examine the hypothesized relationships.

The results showed that WOM recommendations significantly enhanced the relationship between behavioral intention and adopting online pharmacies in Qatar. This study identified the factors that may hinder or enable the adoption of online pharmacies, including performance expectancy, effort expectancy, social influence, hedonic motivation, habit, technology trust, perceived risk and users’ level of awareness.

This study contributes to the existing literature on technology acceptance by extending the UTAUT-2 model and recognizing three additional variables (perceived risk, technology trust and technology awareness). These need to be investigated against UTAUT-2 variables to detect the significance of their impact on adapting the e-health concept in Qatar. The potential for cultural change to accelerate the adoption of online pharmacies is highlighted. Future research should explore the role of moral and cultural factors in technology adoption.

The results underscore the economic and social significance of e-pharmacy adoption, particularly within the context of a developing country. Considering the positive intentions expressed by individuals toward e-pharmacy, it becomes crucial for managers and decision-makers to make strategic choices to address any challenges that may arise. Policymakers are encouraged to enhance their services and implement various development initiatives to expand e-pharmacy accessibility and availability.

This study builds upon previous research on e-commerce in the pharmaceutical industry and provides a comprehensive understanding of customers in developing countries. Extending the UTAUT-2 model and identifying additional variables contributes to the knowledge of e-health concepts in Qatar. The findings have practical implications for developing strategies to promote online pharmacy adoption in Qatar and other countries.

This article offers practical advice to ethnographers venturing into doing participant observations through, but not about, videoconferencing applications such as Zoom, for which the methods literature offers little guidance.

The article stems from a research project about a BioMedical Design Fellowship. As the COVID-19 pandemic hit, the Fellowship converted all teaching activities to online learning via Zoom, and the participant observations followed along. Taking an autoethnographic approach, the authors present and discuss concrete examples of encountered obstacles produced by the video-mediated format, such as limited access and interactions, technical glitches and changing experiences of embodiment.

Changing embodiment in particular initially led the authors to believe that the “messiness” of ethnography (i.e. misunderstandings, emotions, politics, self-doubts etc.) was lost online. However, over time the authors realized that the mess was still there, albeit in new manifestations, because Zoom shaped the interactions of the people the authors observed, the observations the authors could make and how the authors related to research participants and vice versa.

The article succinctly summarizes the key advice offered by the researchers (see Section 5) based on their experiences of converting on-site ethnographic observations into video-mediated observations enabling easy use by other researchers in relation to other projects and contexts.

The article positions video-mediated observations, via e.g. Zoom, which are distinctly characterised by happening in real time and having an object of study other than the online sphere itself, vis-à-vis other “online ethnography” methods. The article further aims to enable researchers to more rapidly rediscover and re-incite the new manifestations of the messiness of ethnography online, which is key to ensuring high-quality research.

Applied computational ontologies (ACOs) are increasingly used in data science domains to produce semantic enhancement and interoperability among divergent data. The purpose of this paper is to propose and implement a methodology for researching the sociotechnical dimensions of data-driven ontology work, and to show how applied ontologies are communicatively constituted with ethical implications.

The underlying idea is to use a data assemblage approach for studying ACOs and the methods they use to add semantic complexity to digital data. The author uses a mixed methods approach, providing an analysis of the widely used Basic Formal Ontology (BFO) through digital methods and visualizations, and presents historical research alongside unstructured interview data with leading experts in BFO development.

The author found that ACOs are products of communal deliberation and decision making across institutions. While ACOs are beneficial for facilitating semantic data interoperability, ACOs may produce unintended effects when semantically enhancing data about social entities and relations. ACOs can have potentially negative consequences for data subjects. Further critical work is needed for understanding how ACOs are applied in contexts like the semantic web, digital platforms, and topic domains. ACOs do not merely reflect social reality through data but are active actors in the social shaping of data.

The paper presents a new approach for studying ACOs, the social impact of ACO work, and describes methods that may be used to produce further applied ontology studies.

The purpose of this paper is to report on the NFAIS 2013 Conference.

This is a conference report.

The paper provides original reporting and viewpoints.

The author provides personal views on the conference.

The selection, integration and management of digital collections will be affected by current changes in the way audio visual content is delivered on the Internet. Describes a technology shift in audio visual content delivery, which pushes content to the “edge” of the Internet, thereby reducing bandwidth loads and improving user experience. Strategies that will allow information professionals to exploit this change are relevant to librarians and archivists who might otherwise opt for a centralized model of content distribution.

This paper aims to assess practical aspects of implementation of institutional repositories (IRs) in Africa with reference to the University of Nairobi and provide useful guidelines to the issues and lessons learned to the other practitioners.

The study used cross-sectional descriptive survey design to gather and analyze data that was both qualitative and quantitative in nature. In addition, questionnaires, interview schedule and observation guide were utilized to collect data from the respondents.

First, the study established that the IR has not been well integrated into mainstream information services of the library. Second, there is lack of awareness on the use of IR as an information resource on the part of students and staff. Third, there is need to integrate different forms of information into the IR including graphics, video and sound to carter for the whole population of users even those with disabilities. Finally, there is need for aggressive or serious rebranding, marketing and promotion of the IR.

IRs are vital sources of information that are increasingly being integrated and utilized in African higher education. Discussion of the University of Nairobi as a case study provides practical lessons, implications and home grown solutions for other institutions of higher learning in the African context.

IR is not only contemporary or emerging source of knowledge, information and communication but also fundamental or basic in institutions of higher learning. Consequently, IR provides excellent opportunities for universities to expand knowledge beyond internal and external learning environments.

Being fundamental sources of knowledge, IRs provide and support teaching, learning, research activities, scholarly communications and community services in universities and the society at large. As information and communication hubs, IRs have reinvented the image and role of universities as sources of knowledge in the society.

Universities need to embrace IRs as vital and valid sources of knowledge and learning. Developing IRs without aggressive rebranding, marketing and promotional strategies is not enough for universities, associated institutions plus the information staff, but with prove that the resources are being utilized to achieve organizational goals and objectives.