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The necessity of geographical accessibility between service provider and the customer has been essential for face‐to‐face contact in many service industries. However, the emergence of electronic commerce (EC) and new technologies has altered the concept of location and geographical accessibility of service industries in a traditional economy. This study developed factors representing characteristics of product/service processes and verified that those factors are significantly related to customer needs of geographical accessibility in the transactions of EC. In addition, it investigated the relationships with the reasons for customer needs of geographical accessibility. Data for analyses were collected through customer surveys and statistically analyzed through exploratory factor analysis, multiple regression analysis, and canonical correlation analysis.

This study aims to examine the trustworthiness of internet-based quality signals (specifically webpages and before-sale services) from the perspective of interactivity by evaluating the associations between on-line signals of product quality and the off-line perceived quality of actual products.

Empirical data are collected from 261 Chinese female university students. Partial least squares structural equation modelling is used to test the conceptual model.

Both webpages and before-sale services are positively associated with off-line perceived quality, but only the quality of before-sale service has a direct association with customer satisfaction. Webpages and before-sale services are both trustworthy signals for indicating the quality of physical products; however, these signals provide different levels of trustworthiness.

The interactivity perspective supplements information-economics theory in examining the trustworthiness of internet-based signals. A signal is a trustworthy indicator only if customers perceive a close relationship between the quality of the signal and the actual product quality.

On-line sellers should improve the reciprocity and controllability of communications from a buyer’s perspective and should pay more attention to the strategic role of on-line communication for improving customer service.

Researchers have evaluated the trustworthiness of on-line quality signals from an information-economics perspective. This study extends these previous studies by addressing the perspective of interactivity. Two types of product-quality signals, including webpages and before-sale services, are assessed in terms of their trustworthiness by examining how these signals relate to off-line perceived quality and customer satisfaction.

The purpose of this study is to examine similar and/or different perspectives on, and practices of online-learning interaction as projected by the participating educators who are from either Korea or the USA.

In this study, the authors analyzed how college instructors from two countries, Korea and the USA, consider the role of online-learning interaction in their students' learning by interviewing nine instructors from both countries. The authors examined the educators' responses using constructivism and Confucianism as the frame of reference.

The analysis showed that the US instructors tend to focus on learner-to-learner interaction, whereas Korean instructors emphasized teacher-to-learner interaction. Korean instructors perceived a gap between ideal and reality in integrating interaction as a part of online activities in the course.

This study focuses on a cross-national comparison of online-learning interaction between Korea and the USA. Thus, it will provide practical ideas for global or multicultural user experiences on online-learning courses.

Minicomputers provide an alternative means to access on‐line bibliographic retrieval systems. As the use of on‐line retrieval continues to grow and to spread into the nontechnical community, users and potential users will find it imperative to establish new methods to maximize the benefits of available on‐line systems. The paper explores the effects minicomputers can have on the on‐line retrieval environment. The experience at Editec indicates that minicomputers used in on‐line retrieval offer substantial benefits not possible using computer terminals, the major benefit being the increased acceptance of the on‐line search product by the end user community. Variable costs are held down to acceptable limits, the major consideration for those interested in their use being their high capital cost. The primary difference in using minicomputers rather than computer terminals is the ability to work at higher speeds. This enables many changes to be made which can affect the on‐line retrieval product. The decision to use minicomputers for on‐line retrieval entails lengthy analysis of current and projected use of on‐line retrieval within an organization, the availability of qualified staff, the costs of equipment and software development. It is hoped that some of the considerations in the paper may be helpful in analyzing these questions.

In this paper, the focus is on a new type of electronic service encounter called Moderated Group Chat (MGC). MGC is defined as on‐line, real‐time interactions between groups of customers with an active coordinating role for a company representative and a commercial objective. Based on the technology acceptance model, we develop a conceptual framework and examine empirically which factors drive customer satisfaction with MGC sessions. Particularly, we look at the impact of perceived usefulness, perceived ease of use and perceived enjoyment on customer satisfaction. As MGC involves multiple participants and interactions take place within an electronic group environment, predictor‐criterion relationships may vary between individual‐ and group‐level or shared perceptions. Therefore, the relationships between aforementioned determinants and chat session satisfaction are tested using a multi‐level model. In addition, group size was included as a control variable. Finally, since chat is an innovative service delivery channel, we also took a number of customer characteristics (i.e. innovativeness, experience with investing and experience with chat) into account. Whereas we find support for a positive impact of the majority of predictor variables on chat session satisfaction, the precise nature of the relationship varies across levels. Moreover, while group size is positively related to satisfaction, experience with investing exhibits a weakly negative relationship.

This paper aims to present a meta‐model for electronic government (e‐government) which takes account of the broad nature of this contemporary socio‐technical phenomenon. As such it contains within it a number of possible “business models” for the development of e‐government – strategies for e‐government focused around key business processes and information systems.

This meta‐model is built from literature taken from the domains of informatics, business and public administration. It is also built on established academic, policy and practitioner literature from the domain of e‐government itself.

The paper demonstrates and validates the use of this meta‐model in three ways. First, it is used as an explanatory tool to help review the contemporary experience of e‐government in the UK. To help in this process we position specific case examples of e‐government against the model from this experience. Second, it is used to evaluate a number of existing models of e‐government, particularly those which provide an explicit framework of e‐government progress. A number of deficiencies in such models are identified from this evaluation. Third, the meta‐model is proposed as a framework for evaluating and potentially benchmarking e‐government. The intention is to raise the perspective of evaluation and benchmarking in this area beyond its contemporary focus on electronic service delivery.

To demonstrate the worth of this approach, the paper describes the application of elements of this meta‐model in two evaluation/benchmarking exercises undertaken by the author in the context of regional e‐government.

The purpose of this exploratory research paper is twofold. First, to identify how wine is being talked about within the Twitter environment and second to examine whether the constructs of soft and hard value can be demonstrated within the social media, Twitter content. The overall aim is to establish whether Twitter can create value for wine stakeholders.

A netnographic approach has been adopted through the collection of 1,500 English language tweets on the subject of wine which were analysed using Nvivo qualitative data analysis software against the constructs of value found in the literature.

The early findings suggest that Twitter can create soft value for wine focused businesses but that hard value is not yet strongly evident. Wine marketers need to be more aware of both the content of wine tweets and the profiles of those who tweet.

The use of social media within wine businesses is in its infancy. Wine focused businesses are currently not optimising value creation through Twitter. Whilst Twitter does exhibit value, wine marketers, wine brands and wine retailers are not engaging with consumers who are talking about wine via Twitter.

This paper has provided evidence that there is value within social media, specifically Twitter. The contribution of this paper lies in identifying not only the types of value that wine businesses could develop by embracing Twitter but also how the different profiles use Twitter differently.

A model of the relationships between individuals' perceptions of internet use and internet usage behaviors is presented and tested. The purpose of this paper is to propose that a lack of perceived responsiveness to on‐line communication is positively related to individuals' general resistance to use the internet as a communication information exchange medium, termed general internet apprehensiveness (GIA). Perceptions of GIA are negatively associated with on‐line information‐seeking behavior, and positively associated with individuals' resistance to or fear of using the internet for on‐line retail transactions, termed transactional internet apprehensiveness (TIA).

College‐aged students reported their attitudes about on‐line information seeking, on‐line purchasing, and their on‐line information seeking and purchasing behaviors. The model presented is tested with path analysis to assess the variables' interrelationships.

Ultimately, lack of responsiveness is positively related to GIA, GIA is negatively related to information‐seeking behavior, and TIA is negatively related to consumers' on‐line purchasing of goods and services.

The student sample used in this study prevents us from making broad‐based generalizations. While students represent a large base of internet users and have been presented as a viable population to study in investigations for both academic audiences and marketing practitioners, future research will continue to benefit from more diverse samples of internet users.

This study offers hospitality professionals a better understanding of the elements that inhibit or encourage on‐line information seeking and purchasing behaviors.

This paper further defines the socio‐demographic factors that inhibit consumers from using the internet as both an information‐sharing tool and purchasing medium.

This paper describes an experimental study into the validity and reliability of international qualitative market research through the Internet. Is it possible to generate valuable and valid qualitative market information from several countries, on the basis of on‐line research organised from one country? The results of face‐to‐face research and on‐line research in Singapore, the United Kingdom and Sweden are compared. The study clarifies the opportunities and limitations in using this type of market research in an international context.

Focuses on the exploration of consumer experience and attitudes towards online interaction within virtual communities. One of the emerging e‐commerce business models, the consumer to consumer “community” model, is relatively new but underpins the framework for the research conducted. The dramatic change in terms of how consumers interact with each other and potentially engage with direct marketers is epitomised by a change in the level of perceived control with a shift towards consumer‐controlled interaction. The growth in virtual or on‐line communities is part of this evolution, and this paper reports on the qualitative phase of an ESF/DMA‐funded research project.