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Article
Publication date: 8 February 2024

Omkar Dastane, Muhammad Rafiq and Jason J. Turner

This study investigates the implications and significance of immersive technologies (viz. metaverse, virtual reality, and extended reality) in organizational learning and…

Abstract

Purpose

This study investigates the implications and significance of immersive technologies (viz. metaverse, virtual reality, and extended reality) in organizational learning and development.

Design/methodology/approach

Employing a strategy map (using Biblioshiny) and network analysis (using VOSViewer), the study analyzed a total of 189 Scopus-indexed documents, spanning the period 1997 to 2023.

Findings

The findings revealed four thematic clusters, knowledge management, training, e-learning, and technology. Each cluster provided insights into the various facets of development and learning in respect to these technologies. The strategy map identified key themes, revealing core ideas, emerging trends, and foundational concepts within the domain.

Practical implications

Organizations can utilize this study to incorporate metaverse, virtual reality, and extended reality in organizational development, optimizing training and boosting employee experience and productivity.

Originality/value

While most literature delves into the technical side of immersive technologies, our study uncovers their impact on development and learning in organizations, addressing a critical research gap and offering a guiding framework.

Details

Development and Learning in Organizations: An International Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1477-7282

Keywords

Article
Publication date: 9 March 2023

Omkar Dastane and Herman Fassou Haba

The purpose of the study is to identify drivers of mobile massive open online course (MOOC) continuous intention (CI) through the lenses of customer perceived value (CPV) theory…

Abstract

Purpose

The purpose of the study is to identify drivers of mobile massive open online course (MOOC) continuous intention (CI) through the lenses of customer perceived value (CPV) theory. Consumer choice is successfully explained by CPV, but lesser attention is given to linking the theory to the mobile MOOC context whereby the majority of theories have adopted approaches like technology acceptance model (TAM), unified theory of acceptance and use of technology (UTAUT), etc.

Design/methodology/approach

A mix-method approach was employed. Study A (qualitative), explores context-specific perceived value (PV) dimensions using nethnographic analysis of 627 learner reviews on Corsera app. Study B (quantitative), collects primary data by administering a questionnaire based on dimensions, and 231 responses were then analysed using structural equation modelling.

Findings

The results revealed that three context-specific PVs (i.e. pedagogy, interface and content) have a positive and significant impact on CI. Pedagogy value is a chief driving force of mobile MOOC CI followed by content value. Ubiquity value demonstrated insignificant impact.

Practical implications

The findings provide insights for MOOC apps and their developers for formulating better value propositions for ensuring sustainable business which may result in gaining a higher share in the growing mobile learning market.

Originality/value

This study bridges an important gap in mobile MOOC literature by providing a novel approach to investigating what drives mobile MOOC CI through the lenses of CPV theory. It is the first study investigating mobile MOOC CI through the specific CPV dimensions identified by employing a mixed-method approach. The study formulates a conceptual framework that may serve as a foundation for future research on mobile MOOCs for which literature is relatively scant.

Details

The International Journal of Information and Learning Technology, vol. 40 no. 2
Type: Research Article
ISSN: 2056-4880

Keywords

Article
Publication date: 7 March 2023

Omkar Dastane, Juan Carlos Fandos-Roig and Javier Sánchez-García

This study aims to explore customer perceived value (CPV) dimensions in the context of free mobile educational applications (EduApps) which are paramount in learning-based digital…

Abstract

Purpose

This study aims to explore customer perceived value (CPV) dimensions in the context of free mobile educational applications (EduApps) which are paramount in learning-based digital start-ups and are essential for the implementation of circular economy (CE). The purpose of the present study is to identify dimensions of CPV specifically for EduApps and propose a conceptual model that would assist the digital start-up decisions which in turn can be a catalyst in navigating to a CE.

Design/methodology/approach

The study uses the Netnography approach by analyzing online user-generated content. A total of 13,147 reviews posted on the Google play store after using top free education apps were coded using ATLAS.ti 9 software.

Findings

Major dimensions of context-specific CPV are identified as technical value, content value, pedagogical value, gamification value and learning value. Subdimensions and items are extracted for each of these dimensions.

Practical implications

The larger subscriber base drives sponsorships, advertisements and donations which underpin the business model of free EduApps. This can be obtained through an attractive value proposition. Identifying context-specific value dimensions would aid entrepreneurs in optimal value mix development decisions. The proposed framework can be utilized by both researchers (for scale creation, comparative studies and quantitative studies) and practitioners (for entrepreneurial decisions on better value propositions).

Originality/value

CPV successfully describes consumer decision-making, but less attention is paid to linking the theory to the setting of mobile learning apps, where the bulk of research is focused on techniques like TAM, UTAUT, etc. In addition, studies identifying CPV from mobile apps with a specific focus on EduApps are sparse. Extant literature in this context is either based on a foundation of in-store business value dimensions or dominated by technical aspects when focused on the context of mobile apps. The current study bridges this gap.

Details

Management Decision, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0025-1747

Keywords

Article
Publication date: 21 February 2024

Xianwei Lyu, Omkar Dastane and Xiaoguang He

Food SMEs is the backbone of local and world economy. Even while food SMEs are aware of the potential advantages of implementing supply chain analytics (SCA), only a small number…

Abstract

Purpose

Food SMEs is the backbone of local and world economy. Even while food SMEs are aware of the potential advantages of implementing supply chain analytics (SCA), only a small number of companies use data-based decision-making. This is because of technophobia. In light of this, the purpose of this study is to investigate the factors that have an impact on SCA adoption which in turn influence the sustainable performance of firms.

Design/methodology/approach

The data were collected from 221 managers working in food-related SMEs in China by using a questionnaire-based survey. The framework of this study was validated using a rigorous statistical procedure using the technique, namely, partial least squares structural equation modelling.

Findings

The findings of this study suggest that all modified UTAUT components (i.e. performance expectancy, effort expectancy, social influence, facilitating conditions and technophobia) significantly influence SCA adoption. Moreover, the existing study highlights and confirms the significance of adopting SCA to improve sustainable performance.

Originality/value

This research is novel, as it extends and investigates the theoretical framework based on UTAUT theory in SCA context and its impact on sustainable organizational performance. In addition, the factor of technophobia is tested in SCA context. This study has several contributory managerial implications for food SMEs.

Details

Journal of Science and Technology Policy Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2053-4620

Keywords

Article
Publication date: 17 January 2023

Rizwan Mushtaq, Omkar Dastane, Muhammad Rafiq and Berna Doğan Başar

Despite its importance, the literature on women financial inclusion (WFI) remains fragmented due to the absence of a comprehensive review that consolidates the intellectual…

Abstract

Purpose

Despite its importance, the literature on women financial inclusion (WFI) remains fragmented due to the absence of a comprehensive review that consolidates the intellectual structure of the field. This paper examines the intellectual structure of the topic and gives a complete overview of the research undertaken so far in the field.

Design/methodology/approach

A bibliometric study of 235 Scopus-indexed publications, including citation analysis, keyword network analysis, co-authorship analysis and reference co-citation analysis using VOSviewer was performed.

Findings

The study identified major contributors to the field (the most prolific author was Ghosh, S.), the leading journals in the field (the World Development), the geographical locations where research in the field is concentrated (India is the leading country) and the organisations focussing on green consumer research (leading organisation: The World Bank, USA). In addition, four significant themes that describe the body of information about women's financial inclusion were found.

Originality/value

This study provides policymakers and academic scholars with fresh insights at a higher level into this burgeoning topic. Such insights would aid in the development of initiatives to address women's financial inclusion concerns.

Peer review

The peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-06-2022-0438.

Details

International Journal of Social Economics, vol. 50 no. 8
Type: Research Article
ISSN: 0306-8293

Keywords

Article
Publication date: 18 April 2023

Muhammad Rafiq, Omkar Dastane and Rizwan Mushtaq

The purpose of this study is to map the research landscape on the topic of waste management in the business and management domain, with a particular emphasis on pro-environmental…

330

Abstract

Purpose

The purpose of this study is to map the research landscape on the topic of waste management in the business and management domain, with a particular emphasis on pro-environmental ethical behaviour. The objective is to evaluate publication performance, identify key stakeholders, investigate major clusters, recognise the evolution of themes and offer a research agenda for the future based on bibliometric reflection.

Design/methodology/approach

Preferred Reporting Items for Systematic Review and Meta-Analysis procedure was used to extract and choose a total of 609 publications from the Scopus database from 1985 to 2022. The research then does bibliometric analysis with the open-source R application bibliometrics. The authors used a number of tools and techniques, including a collaboration network, word dynamics, co-occurrence network, thematic map and strategy map.

Findings

The analysis identifies most prolific stakeholders, key clusters and evolving themes in the field. The motor themes, niche themes, basic themes and emerging themes of the field were identified, and future research agenda is proposed based on such identification.

Originality/value

To the best of the authors’ knowledge, this is the first bibliometric study in the field of waste reduction, providing a comprehensive view of the research landscape by analysing more than 50 years of literature focussing on behavioural aspects. These findings could assist policymakers in identifying waste management/reduction priority regions and developing policy guidelines for a more sustainable waste practise. In addition to providing recommendations and future directions for academic research, this report also includes these elements.

Details

Journal of Global Responsibility, vol. 14 no. 3
Type: Research Article
ISSN: 2041-2568

Keywords

Article
Publication date: 4 April 2023

Hafizah Omar Zaki, Dahlia Fernandez, Omkar Dastane, Aini Aman and Soliha Sanusi

This study unravels the intellectual structure of virtual reality (VR) in digital marketing (DM) research, identifies core research gaps and presents future research avenues. The…

1545

Abstract

Purpose

This study unravels the intellectual structure of virtual reality (VR) in digital marketing (DM) research, identifies core research gaps and presents future research avenues. The study also conducts a performance analysis of publications in the field and identifies the most important stakeholders of the stated topic.

Design/methodology/approach

The Web of Science database was used to retrieve the publications that were relevant to the topic between 2012 and 2022. Biblioshiny, a shiny app for the Bibliometrix R package, is used to conduct a bibliometric analysis by decoding the results into several visual representations.

Findings

This report includes the most prolific contributors, keyword analysis results, productive nations, authors and connections, as well as the most often cited publications on VR in DM. In DM research, numerous perspectives on VR were looked at, explored and revealed.

Practical implications

The findings provide a new perspective and understanding of the issue for researchers in order to improve their research insights in the field. This study will also benefit marketing practitioners in ensuring the sustainability and innovativeness of technology used to run their DM campaigns.

Originality/value

This research provides the first bibliometric analysis of the citation works and productivity in the field of VR in DM using Biblioshiny, identifies core research gaps and provides future research agenda which can be useful to advance the research understanding in this context.

Details

Marketing Intelligence & Planning, vol. 41 no. 4
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 12 May 2023

Dahlia Fernandez, Omkar Dastane, Hafizah Omar Zaki and Aini Aman

Robotic Process Automation (RPA) is a digital transformation tool that demonstrated tremendous growth in research output as well as its application in the past decade. This study…

Abstract

Purpose

Robotic Process Automation (RPA) is a digital transformation tool that demonstrated tremendous growth in research output as well as its application in the past decade. This study attempts to identify essential research gaps and proposes future research agendas in the field by analyzing publishing trends, major stakeholders (authors, countries, affiliations, journals), key clusters and evolving themes by mapping the most recent research (2016–2022) in the field.

Design/methodology/approach

Preferred Reporting Items for Systematic Review and Meta-Analysis (PRISMA) was used to retrieve a total of 244 publications from the Web of Science (WOS) database for this analysis. The study then uses the open-source R program bibliometrix to conduct bibliometric analysis. A variety of tools and methods including collaboration network, word dynamics, co-occurrence network, thematic map and strategy map were utilized.

Findings

The analysis reveals the most influential stakeholders (country: the USA, author: Arai K, affiliation: Christ Deemed University), main clusters of intellectual structure (process mining, digital transformation, blockchain, information systems) and the evolution of themes (model innovation, artificial intelligence, big-data, design science and user acceptance) in the subject.

Originality/value

This study uses bibliometric analysis to provide a comprehensive overview of RPA literature which unravels the conceptual structure of the stream and proposes a research agenda for the future. Based on the growth of themes and the strategy map, this study may assist entrepreneurs and practitioners in determining field priorities for strategizing process innovation.

Details

European Journal of Innovation Management, vol. 27 no. 2
Type: Research Article
ISSN: 1460-1060

Keywords

Article
Publication date: 19 September 2023

Tao Zha, Eugene Cheng-Xi Aw, Omkar Dastane and Angeline Gautami Fernando

This research aims to unravel the intricate relationship between luxury brands' social media marketing strategies (i.e. communication and engagement) and their impact on…

2718

Abstract

Purpose

This research aims to unravel the intricate relationship between luxury brands' social media marketing strategies (i.e. communication and engagement) and their impact on consumers' willingness to pay a premium and brand loyalty.

Design/methodology/approach

A large online consumer panel was used to conduct an online survey of 381 consumers. Partial least squares structural equation modeling was adopted for hypothesis testing.

Findings

The study's outcomes indicated that (1) perceived interactivity and perceived openness positively influence social media brand communication, (2) social media brand communication and engagement are positive determinants for consumer empowerment and parasocial interactions, (3) consumer empowerment and parasocial interactions positively influence willingness to pay a premium and (4) parasocial interactions (but not consumer empowerment) positively influence brand loyalty.

Research limitations/implications

The study offers significant theoretical implications by unraveling the mechanism of social media marketing for luxury brands, which is under-researched in the current literature. More specifically, the study reveals the process of how social media brand communication and engagement reinforce luxury brand outcomes through parasocial interactions and consumer empowerment. In addition, the study provides empirical evidence to delineate the role of interactivity and openness in enhancing social media brand communication. Moreover, the study extends past research that emphasized initial adoption outcomes such as attitude and purchase intention by probing luxury brand loyalty and willingness to pay a premium.

Practical implications

By effectively strategizing social media marketing, luxury brand marketers can promote brand loyalty and willingness to pay a premium. Luxury brand marketers should concentrate on establishing parasocial interaction with consumers by designing optimal social media brand communication and engagement. To this end, luxury brand marketers should consider integrating the elements of interactivity and openness in their communication with consumers.

Originality/value

The study offers valuable insights for luxury brand marketers aiming to capitalize on the potential of social media marketing to enhance their revenue generation and customer retention. The study advances past luxury branding research by validating the role of consumer empowerment and parasocial interactions in luxury brands' social media marketing.

Details

Marketing Intelligence & Planning, vol. 41 no. 8
Type: Research Article
ISSN: 0263-4503

Keywords

Abstract

Details

International Journal of Social Economics, vol. 50 no. 8
Type: Research Article
ISSN: 0306-8293

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