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Article
Publication date: 2 October 2019

Ra'ed Masa'deh, Omar Alananzeh, Omar Jawabreh, Rashed Alhalabi, Hassan Syam and Faisal Keswani

This study aims to quantify the associations among employee’s communication skills (language ability, body language and personal appearance), restaurant image and tourist…

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Abstract

Purpose

This study aims to quantify the associations among employee’s communication skills (language ability, body language and personal appearance), restaurant image and tourist behaviour.

Design/methodology/approach

A survey instrument is used to examine the relationships in the proposed model by using structural equation modelling (SEM) technique. The collected primary data (n = 153) are analysed to test the relationship between exogenous and endogenous constructs expressed in the proposed structural model.

Findings

The results revealed that language ability, body language and personal appearance impacted restaurant image, which, in turn, affected tourist behaviour.

Practical implications

This study will contribute a better understanding towards employee’s communication skills in Aqaba city resorts and restaurants.

Originality/value

This study is considered the first in the region that links the tourist image of a restaurant with its employee’s skills and its impact on tourists’ behaviour.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 13 no. 3
Type: Research Article
ISSN: 1750-6182

Keywords

Article
Publication date: 12 March 2018

Ra’ed Masa’deh, Omar Alananzeh, Ali Tarhini and Oroub Algudah

This paper aims to investigate the effects of promotional mix in terms of advertisement, website and direct sale on job performance during the political crisis in the Middle East.

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Abstract

Purpose

This paper aims to investigate the effects of promotional mix in terms of advertisement, website and direct sale on job performance during the political crisis in the Middle East.

Design/methodology/approach

Data were collected from 121 Jordanian employees working in hotels in Aqaba city, using a self-administrated questionnaire including 35 items. Multiple regression analysis was conducted to test the research hypotheses.

Findings

The results of the current study revealed that there is a significant impact of hotels’ advertisement and hotels’ direct sale on hotel performance, whereas hotels’ website has no significant impact.

Originality/value

This is the first study that examines the effect of promotional mix on hotel performance during the political and economical crises in the Middle East and clarifies the most important elements that affect the countries’ economy, especially those involved in political conflicts.

研究目的

本论文主要研究中东地区政治危机时期的促销组合对酒店绩效的各种影响, 其中促销组合是指广告、网站、和直接销售。

研究设计

本论文采用35个问题的自助问卷形式采集数据。数据样本取自亚喀巴城的121名约旦员工。本研究采用多元回归分析法以测量研究假设。

研究结果

本研究结果表明酒店的广告和直接销售对酒店绩效有显著作用, 但是酒店网站对于酒店绩效的作用并不显著。

研究原创性

本论文是首篇研究中东地区政治危机时期的促销组合对酒店绩效影响的文章。

Details

Journal of Hospitality and Tourism Technology, vol. 9 no. 1
Type: Research Article
ISSN: 1757-9880

Keywords

Article
Publication date: 2 October 2017

Ra’ed Masa’deh, Omar Alananzeh, Noof Algiatheen, Rawan Ryati, Reem Albayyari and Ali Tarhini

This study aims to quantify the associations among employees’ perception of implementing green supply chain management (i.e. through seven variables, namely, internal…

2248

Abstract

Purpose

This study aims to quantify the associations among employees’ perception of implementing green supply chain management (i.e. through seven variables, namely, internal environmental management, green information systems, green purchasing, tourist perceptions, environmentally friendly activity, employee emotional behavior and environmental legislation) with hotel’s economic and operational performance.

Design/methodology/approach

A survey instrument is used to examine the relationships in the proposed model by using the structural equation modeling (SEM) technique. An analysis of the primary data (n = 150) collected from employees in Aqaba hotels located in Jordan is conducted to test the relationship between exogenous and endogenous constructs expressed in the proposed structural model.

Findings

The findings revealed that while green information systems, employee emotional behavior and environmental legislation affected hotels’ economic performance, internal environmental management, green purchasing, tourist perceptions and environment-friendly activity did not. Also, hotels’ economic performance positively impacted hotels’ operational performance. However, as the coefficient of determination (R²) for the endogenous research variables for economic performance and operational performance was 0.16 and 0.17, respectively, the relationships between the exogenous and endogenous constructs were not supported.

Practical implications

This study will contribute towards a better understanding of employee perceptions of implementing green supply chain management and hotel performance in Aqaba City.

Originality/value

This is the first study that adequately covers the associations among employee perception of implementing green supply chain management on hotel’s economic and operational performance in the Middle East.

Details

Journal of Hospitality and Tourism Technology, vol. 8 no. 3
Type: Research Article
ISSN: 1757-9880

Keywords

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