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In the last 50 years, every Olympics has experienced a major cost overrun. This paper explores the reasons for this cost underestimation and looks into the occurrence of the winner's curse. We also forecast the spending pattern of future host cities. Finally, we discuss the role of the International Olympic Committee in making the Olympic Games more efficient and sustainable.

The review of literature on the topic of constant cost overrun in the Olympic Games is surprisingly very thin. We comprehensively review the existing literature to understand the scholarship in this area. This paper also produces future cost trends for the host cities.

We argue that cost underestimation is resulting from the outdated bid process which encourages spectacle over efficiency. A no-bid environment is more efficient and allows the host city to negotiate effectively with the International Olympic Committee. The Los Angeles Games of 1984 was profitable and has shown reusing the infrastructure can save a lot of money which could help make the Olympic Games economically sustainable.

This paper adds to the existing knowledge on the cost overrun aspect of Olympics financing. We also forecast the cost trends of hosting future Olympics.

The purpose of this paper is to analyse the 2012 Olympic opening ceremony with the goal of making a nuanced contribution to the discussion of online participation and engagement afforded by social media.

This paper applies a qualitative approach of sequential video analysis to the 2012 Olympic opening ceremony interpretive segment.

Despite the Olympics being a “networked media sport” where countries compete against each another in various sporting events, the paper argues that the overarching narrative of the London 2012 opening ceremony is one that breaks down traditional barriers, while simultaneously situating the individual at the centre of “networked spectatorship”.

Beyond merely watching media events, the paper proposes the term, “networked spectators” to identify how people participate in the content creation, social media moderation, and conversation using social media. Networked spectatorship moves away from the binary of active and passive participation, and rather reflects on the multiple ways people can engage in media events, which specifically includes social media monitoring/moderation as a form of participation.

This study investigated whether the 2008 summer Olympic Games improved the country image of China among foreign consumers. It examined the extent to which the changed country image contributed to its product image. A quasi-experimental research design was used, with surveys taken two months before and two months after the event. The results showed that hosting the Olympics significantly improved the country image of China but did not affect the image of its products in a positive way.

Although research on the impacts of the Olympic Games on Athens addressed the impact of the Games on economy, generic tourism, and urban restructuring, there has not been given to date attention on the prospects for sport tourism development in Athens as a result of hosting the Olympics, especially if it is considered that the construction of Olympic facilities was legitimized by the government's intention to use them for sport. To address this omission, the purpose of this study is to draw attention to examining the challenges and potential of post‐Olympic Athens to exploit its Olympic legacy for the development of sport tourism.

A qualitative approach was employed by conducting nine semi‐structured interviews with Athens’ tourism/administrative officials and analyzing them in line with pertinent literature.

Results show that the city's tourism officials respond with ad‐hoc policies in their effort to capitalize on Athens’ Olympic legacy. Consequently, Athens’ potential is constrained by the absence of a comprehensive tourism policy aimed at enriching and diversifying the city's post‐Olympic tourism product. In this context, the study shows that there is limited awareness by the city's tourism administration for sport tourism development and for establishing appropriate coordination mechanisms, which could foster mutually beneficial links between sport and tourism stakeholders. This leaves unexploited the potential for utilizing effectively Athens’ Olympic facilities and destination capitals in developing a competitive sport tourism product mix.

A limitation of the study is that it examines Athens’ sport tourism prospects through the lens of tourism policy. Future studies are needed to examine also sport policy. On a broader level, it is suggested that future research should extend the focus on the study of post‐event leverage to find the best means for fostering post‐Games Olympic tourism from a sustainability perspective.

To redress post‐Olympic Athens’ inertia and associated structural problems that affect its tourism policy, the study presents a framework for the strategic planning and sustainable development of sport tourism in Athens.

The study by examining Athens’ neglected legacy for sport tourism, attempts to synthesize a common ground for sport and tourism development in Olympic cities. This inquiry suggests the need for a broader planning and leveraging framework to extend the study of Olympic tourism in the post‐Games period as it relates to the use of Olympic legacy and post‐Olympic assets, which can, in turn, reveal the conditions for synergistic development of sport and tourism. Also, such an examination may shed light on what and how can be corrected in order to mitigate the sources and consequences of problems, while providing lessons for future Olympic cities. Finally, by focusing on sport tourism as it is induced by the Olympics knowledge can be advanced on how to effectively leverage the Olympic legacy and develop sustainable post‐Olympic tourism products.

Political dissent threads through the history of the Olympic Games. Although the International Olympic Committee (IOC) openly prohibits athletes from injecting politics into the Games, Olympians have nevertheless staged protests, using the Olympics to challenge the predominant power structures and institutions. This chapter analyzes outbursts of athlete activism in the context of wider social movements that make these political paroxysms more viable. Social movements scythe political space for athletes, spark athletes' political imaginary, and provide support and cover. From the early days of the Games, Olympic athletes have expressed dissent, as when Irish track-and-field athlete Peter O'Connor rebelled against British colonialism at the 1906 Olympics in Athens. At the Mexico City 1968 Games, Czech gymnast Vera Čáslavská carried out a politically symbolic acts as did US sprinters John Carlos, Tommie Smith, and Wyomia Tyus. At the 1972 Munich Games, US track medalists Vincent Matthews and Wayne Collett protested in nonchalant fashion on the medal stand. At the 1980 Olympics, Polish Olympian Władysław Kozakiewicz issued politically provocative symbology on the pole vault mat that challenged Soviet hegemony. In the twenty-first century, numerous Olympians have made political statements, despite a rule in the Olympic Charter that forbids such activity. In each case, athlete activists were bolstered by vibrant political movements in their home country. In this chapter, I trace the relationship between political Olympians and social movements as well as the wider dialectic of resistance and restriction that encompasses the interplay between dissident Olympians and the IOC.

At the 2020 Tokyo Olympics, Laurel Hubbard made history as the first openly transgender woman to compete in an individual sport. In the weeks leading up to and following her performance, hundreds of original news articles were written about her – few of which fully supported her participation. In this chapter, we detail our content analysis of written news media created in the weeks surrounding Hubbard's Olympic debut. Using Ahmed's (2000) theorization of the discursive creation of ‘strangers’, we relay how journalists' usage of imagery and narrative structures framed Hubbard as an ‘other’, separate from other elite athletes and undeserving of her status as an Olympian – serving to powerfully shape public perceptions of Hubbard's identity, humanity and her right to compete in the sport that she loves.

This chapter introduces the development of sport sociology in Japan especially focusing on the activities of the Japanese Society of Sport Sociology (JSSS) and research by members of the society. Following a brief history, we discuss some notable and influential research in Japanese sport sociology. Then we pick up the two areas of Olympic Studies and Sport for Development and Peace to show the current situation of sport sociology in Japan. In Japan, the development of sport sociology and sport itself are tightly linked with the development of the society as a whole, especially influenced by economic factors. In regards to the future of sport sociology as well as sport, we believe that this will depend on the economic situation, although sport-related persons (except for sociologists) tend to expect much of the governmental body. Because the volume of Olympic Studies and Sport for Development and Peace research is increasing, sport sociology will achieve a certain amount of success by the 2020 Tokyo Olympics/Paralympics. However, we need to seek a way to maintain the momentum of sport sociology in Japan after the year 2020.