Search results

1 – 10 of 13
To view the access options for this content please click here
Article

Oliver Meixner and Viktoria Knoll

The purpose of this paper is to describe the further development of the previously introduced switch of brand (SB) model (presented in 2012) which helps to approximate…

Abstract

Purpose

The purpose of this paper is to describe the further development of the previously introduced switch of brand (SB) model (presented in 2012) which helps to approximate variety-seeking behaviour (VSB) out of household panel data.

Design/methodology/approach

Based on existing theoretical variety-seeking models analysing household panel data, the further expansion of the variety-seeking model “Switch of Brands” (SB) is presented. In the last contribution in the British Food Journal the authors presented this simple but powerful tool to approximate VSB. The further developed model “Switch of Brands – Promotions” (SB PR ) integrates relevant variables into one theoretical variety-seeking model (number of purchased brands, number of purchases, price promotions, etc.). In particular, price promotions were integrated into the SB model in order to deliver even more realistic approximations of households’ VSB.

Findings

The explanatory power of the model in view of brand loyalty is tested. The empirical analysis is conducted with scanner household panel data from Austria in three different product categories.

Research limitations/implications

The data analysis shows that the model has an excellent explanatory power concerning brand loyalty, however, not better than the original SB model.

Practical implications

The SB PR model allows interpretations for marketing purposes and brand management including marketing variables (here: price promotions). The model may be applied in any business field where panel data are available.

Originality/value

The model delivers a consistent theoretical framework for approximating VSB by means of purchase histories.

Details

British Food Journal, vol. 117 no. 2
Type: Research Article
ISSN: 0007-070X

Keywords

To view the access options for this content please click here
Article

Oliver Meixner and Viktoria Knoll

The aim of this paper is to introduce and evaluate an expanded model approximating variety‐seeking behaviour (VSB), which is defined as the phenomenon that consumers…

Abstract

Purpose

The aim of this paper is to introduce and evaluate an expanded model approximating variety‐seeking behaviour (VSB), which is defined as the phenomenon that consumers switch between brands because of the utility gained from the switch itself.

Design/methodology/approach

As a theoretical basis, two existing approaches, the switch (S) and the successive switch (SS) models, were examined and adjusted. The integration of both approaches led to the expanded “switch of brands” (SB) model. SB was tested empirically using panel data for a highly developed food market (the Austrian food market for three product categories, i.e. fruit juice, fruit yoghurt, and chocolate, with data for 2007 and 2008).

Findings

The integration of S and SS into the expanded SB model succeeded. Based on an annual comparison, the reliability of the SB model was tested. Since the results can be reproduced, it can be determined that the SB model is reliable. To test the explanatory power, a variable assessing brand loyalty (“brand purchase frequency”) was introduced. Correlation analyses showed that the expanded variety‐seeking model is more appropriate for approximating VSB than either S or SS.

Research limitations/implications

The SB model is still very basic, integrating only three variables. Other influencing variables have to be considered to further improve the significance of the SB model.

Practical implications

The expanded VSB model can be applied in all product categories and markets where panel data are available. It helps to analyse panel data in view of consumers' variety seeking and brand switching behavior.

Originality/value

The expanded variety‐seeking model (SB) is easy to implement and gives valid information on VSB. It can be used for marketing decisions, especially in connection to brand management.

Details

British Food Journal, vol. 114 no. 11
Type: Research Article
ISSN: 0007-070X

Keywords

To view the access options for this content please click here
Article

Rainer Haas, Oliver Meixner and Marcus Petz

In the contribution the authors show how the concept of community-powered co-innovation can successfully be implemented in order to improve the situation of small-scale…

Abstract

Purpose

In the contribution the authors show how the concept of community-powered co-innovation can successfully be implemented in order to improve the situation of small-scale farmers. The purpose of this paper is to focus on developing countries in consideration of economic, social and ecological sustainability aspects.

Design/methodology/approach

All findings are based on an in-depth, detailed examination of one specific case. The case study approach allows analysis of innovation and cooperation within rural societies while considering their contextual conditions.

Findings

The case study goes back to an initiative begun in 2011. Stakeholders from Nepal were connected to five Austrian distributors and nine German distributors selling their products in Austria and Germany. In total, about 600 Nepalese farmers are cultivating on average less than 1 ha of agricultural land each. A German entrepreneur founded the first Demeter farm in Nepal and founded an ethical business in Nepal to cooperate with the farmers there. The University of Natural Resources and Life Sciences Vienna (BOKU) acted as a knowledge broker. The whole initiative followed the Triple Helix concept.

Research limitations/implications

The study shows qualitative results out of an individual initiative. The findings are of a qualitative nature, they are not necessarily transferable to comparable cases. The outcome has to be interpreted as hypotheses, further research activities are required for broader application.

Originality/value

The case study shows how the authors can sustainably improve the economic and social situation of underprivileged market participants in the least developed countries by establishing a teaching-based cooperation between a university, an ethical business and farmers.

Details

British Food Journal, vol. 118 no. 6
Type: Research Article
ISSN: 0007-070X

Keywords

To view the access options for this content please click here
Article

Tobias Stern, Rainer Haas and Oliver Meixner

The aim of this paper is to investigate consumer attitudes to, and acceptance of, affective communication in the context of pre‐knowledge regarding wood‐based food additives.

Abstract

Purpose

The aim of this paper is to investigate consumer attitudes to, and acceptance of, affective communication in the context of pre‐knowledge regarding wood‐based food additives.

Design/methodology/approach

A survey of 263 Austrian consumers was carried out to investigate pre‐knowledge, attitude and attitude change as a result of affective communication about wood‐based food additives.

Findings

About 14 per cent of the sample had pre‐knowledge concerning wood‐based food additives. In general the attitudes towards wood‐based additives were significantly better than those towards food additives in general. The results indicate a connection between pre‐knowledge and attitude. Respondents who had knowledge about wood‐based food additives evaluated them better, especially in contrast to those who had wrong ideas about them. Furthermore, it proved possible to improve the evaluations of those respondents who did not know about wood‐based additives by providing basic information.

Practical implications

The provision of additional information would improve the marketing potential of wood‐based additives, especially in contrast to additives in general. If the topic is ignored, there is a risk that public discussion could be based on non‐knowledge‐based conceptions by some consumers. The provision of early impact information is suggested in this regard.

Originality/value

Although the use of wood as a raw material in the food industry is common, it has not been a subject of public or scientific discussion to date.

Details

British Food Journal, vol. 111 no. 2
Type: Research Article
ISSN: 0007-070X

Keywords

Content available
Article

Abstract

Details

British Food Journal, vol. 116 no. 1
Type: Research Article
ISSN: 0007-070X

Content available
Article

Justin Beneke

Abstract

Details

British Food Journal, vol. 117 no. 2
Type: Research Article
ISSN: 0007-070X

To view the access options for this content please click here

Abstract

Details

Sensor Review, vol. 26 no. 3
Type: Research Article
ISSN: 0260-2288

Keywords

To view the access options for this content please click here

Abstract

Details

Smart Cities
Type: Book
ISBN: 978-1-78769-613-6

To view the access options for this content please click here

Abstract

Details

Smart Cities
Type: Book
ISBN: 978-1-78769-613-6

To view the access options for this content please click here
Article

Xuyue Yin, Xiumin Fan, Wenmin Zhu and Rui Liu

Aiming at presenting an interaction-free assembly assistance tool, the purpose of this paper is to propose a synchronous augmented reality (AR) assembly assistance and…

Abstract

Purpose

Aiming at presenting an interaction-free assembly assistance tool, the purpose of this paper is to propose a synchronous augmented reality (AR) assembly assistance and monitoring system. The system monitors operator’s hands activity and process completeness to recognize the assembly state, then display the AR contents contextually.

Design/methodology/approach

An assembly behavior recognition method is proposed based on gesture recognition. An assembly completeness inspection method is proposed based on SURF feature matching. Assembly state and AR display state are solved by a novel sequential hybrid AR display control strategy. A synchronous multi-channel AR view output strategy is proposed based on QR matrix decomposition.

Findings

A prototype system has been developed, and case study is performed on an industrial product. Experiments are performed to verify the feasibility, efficiency and recognition accuracy of the proposed methods.

Research limitations/implications

The proposed system assists users to perform assembly tasks with automatic visual guidance and vision monitoring, avoiding distractions caused by redundant human–computer interactions.

Practical implications

All methods are integrated to work on only one head-worn device, making the proposed system portable and cheaper. The vision processing pipelines and the view output channels are reconfigurable for customization.

Originality/value

This paper proposes an interaction-free AR assembly assistance and monitoring system. Assembly behavior recognition and assembly completeness inspection methods are integrated to monitor the assembly state. A sequential hybrid AR display control strategy is proposed to contextually update the AR contents. A synchronous multi-channel AR view output strategy is proposed to fulfill different visualization needs.

Details

Assembly Automation, vol. 39 no. 1
Type: Research Article
ISSN: 0144-5154

Keywords

1 – 10 of 13