Search results

1 – 2 of 2
To view the access options for this content please click here
Article
Publication date: 19 July 2011

Oliver Budzinski and Janina Satzer

Despite still being younger than a decade, the theory of multisided markets has offered numerous valuable insights for the analysis of industries in which a supplier…

Abstract

Purpose

Despite still being younger than a decade, the theory of multisided markets has offered numerous valuable insights for the analysis of industries in which a supplier serves two distinct customer groups that are indirectly interrelated by externalities. Examples include payment systems, matching agencies, commercial media, and software platforms. However, professional sports markets have largely been neglected so far in this kind of research although they possess the characteristics of multisided markets. The purpose of this paper is to contribute to filling this gap by describing the platform elements of professional suppliers of sports events and by conceptually outlining issues where an application of this theoretical framework is likely to provide valuable insights and to add to the existing knowledge. Among these problems are integrative pricing strategies of sports clubs towards such different customer groups as attendees, broadcasters, sponsors, etc., including their welfare and antitrust implications, and design decisions of sports associations, in order to promote positive feedback loops among the customer groups as well as management strategies to reinforce positive externalities among customer groups and alleviate negative ones.

Design/methodology/approach

The paper applies the theory of multisided markets to sports markets. It analyses whether the participants and their interrelations can be described as facing a multisided market context and briefly outlines the strategy implications for sports business.

Findings

The paper finds that the multisided market framework offers a promising framework for analysing sports business and adds insights to several problems of sports markets that “traditional” analysis cannot fully solve.

Originality/value

This is the first paper to systematically discuss the applicability of the multisided market framework to sports markets. As a conceptual paper, it hopes to stimulate further research in this area and open a promising avenue for scientific progress in the field.

Details

Sport, Business and Management: An International Journal, vol. 1 no. 2
Type: Research Article
ISSN: 2042-678X

Keywords

To view the access options for this content please click here
Article
Publication date: 12 October 2015

Peter Omondi-Ochieng

This study aims to examine the association between national economic prosperity (measured by per capita gross national income – GNI) and the acquisition of football…

Abstract

Purpose

This study aims to examine the association between national economic prosperity (measured by per capita gross national income – GNI) and the acquisition of football workers (indicated by number of amateur footballers, football officials and professional footballers) and predict football performances (specified by qualifications at continental football championships) based on per capita GNI and football workers.

Design/methodology/approach

Archival data of 203 national football teams were utilized based on continental football championship records before 2014. Binary logistic regression analysis was used to build various models to ascertain their predictive values. Economically prosperous nations are those with a per capita GNI of more than US$10,000, and unprosperous nations are those with per capita GNI of less than US$10,000.

Findings

The analysis indicated that per capita GNI was significantly and positively associated with the acquisition of football workers – but not predictive of football performance. Rather football officials and professionals emerged to be the key predictors of football performance and not per capita GNI. The final model predicted 73.1 and 74.2 per cent of performance and non-performance, respectively, of national football teams correctly.

Research limitations

The findings were largely restricted to quantitative archival data for the last continental championships. However, future research may benefit from using qualitative interviews, questionnaires and or ethnographic studies of players, teams and or managers.

Practical implications

The results revealed that economic prosperity positively influences the acquisition of football resources (here – in football workers). Specifically, targeted production of football workers, such as the acquisition of a large number of effective professional footballers and officials, can boost football performance – and not merely economic prosperity.

Originality/value

Actual football-specific human capital (and not general population) was used in predicting continental football qualifications – a factor uncommon in such studies.

Details

Team Performance Management, vol. 21 no. 7/8
Type: Research Article
ISSN: 1352-7592

Keywords

1 – 2 of 2