The purpose of this paper is to examine the issues related to the promotion and marketing of olive oil, by the Greek company Minerva S.A. Thus, the product, its target market and competition are examined, a SWOT analysis is performed and the marketing mix is presented.
Since the aim of this study was to examine the marketing practices of the company Minerva S.A., the case study method was preferred because its fundamental characteristic is the “focus on a particular setting or event”.
The findings showed that the company offers high quality products in good prices and is a market leader. However, it faces severe competition. The company advertises its olive oil products and conducts intense promotional campaigns to promote them in the local market and abroad. Exports are a good opportunity to increase sales.
This paper is one of the few that have examined the promotion and marketing of olive oil worldwide and it is one of the very few that have examined such issues in the Greek market, where little research has taken place in this sector. Thus, it can give an important insight in the olive oil sector and become a useful tool for managers in this sector.
[In view of the approaching Conference of the Library Association at Perth, the following note on the Leighton Library may not be inopportune. Dunblane is within an hour's railway journey from Perth and has a magnificent cathedral, founded in the twelfth century, which is well worthy of a visit.]
Examines Just‐in‐Time (JIT) from its evolution as a Japaneseconcept through to a review of its philosophy and implementation. Citesseveral techniques of implementation…
Examines Just‐in‐Time (JIT) from its evolution as a Japanese concept through to a review of its philosophy and implementation. Cites several techniques of implementation. Includes a review of the early work of various researchers and practitioners. Concludes that JIT is a very effective manufacturing philosophy which is universal in nature encompassing all aspects of manufacturing. Suggests a few deficiencies in current literature.
The food values of fruits have during recent years attracted considerable attention from the leading chemists of the day. The enhanced supplies, arriving as they do from every quarter of the globe, prove that food fruits are increasing in popularity and form an important part of the national dietary.
The Food and Drugs Bill introduced by the Government affords an excellent illustration of the fact that repressive legislative enactments in regard to adulteration must always be of such a nature that, while they give a certain degree and a certain kind of protection to the public, they can never be expected to supply a sufficiently real and effective insurance against adulteration and against the palming off of inferior goods, nor an adequate and satisfactory protection to the producer and vendor of superior articles. In this country, at any rate, legislation on the adulteration question has always been, and probably will always be of a somewhat weak and patchy character, with the defects inevitably resulting from more or less futile attempts to conciliate a variety of conflicting interests. The Bill as it stands, for instance, fails to deal in any way satisfactorily with the subject of preservatives, and, if passed in its present form, will give the force of law to the standards of Somerset House—standards which must of necessity be low and the general acceptance of which must tend to reduce the quality of foods and drugs to the same dead‐level of extreme inferiority. The ludicrous laissez faire report of the Beer Materials Committee—whose authors see no reason to interfere with the unrestricted sale of the products of the “ free mash tun,” or, more properly speaking, of the free adulteration tun—affords a further instance of what is to be expected at present and for many years to come as the result of governmental travail and official meditations. Public feeling is developing in reference to these matters. There is a growing demand for some system of effective insurance, official or non‐official, based on common‐sense and common honesty ; and it is on account of the plain necessity that the quibbles and futilities attaching to repressive legislation shall by some means be brushed aside that we have come to believe in the power and the value of the system of Control, and that we advocate its general acceptance. The attitude and the policy of the INTERNATIONAL COMMISSION ON ADULTERATION, of the BRITISH FOOD JOURNAL, and of the BRITISH ANALYTICAL CONTROL, are in all respects identical with regard to adulteration questions; and in answer to the observations and suggestions which have been put forward since the introduction of the Control System in England, it may be well once more to state that nothing will meet with the approbation or support of the Control which is not pure, genuine, and good in the strictest sense of these terms. Those applicants and critics whom it may concern may with advantage take notice of the fact that under no circumstances will approval be given to such articles as substitute beers, separated milks, coppered vegetables, dyed sugars, foods treated with chemical preservatives, or, in fact, to any food or drug which cannot be regarded as in every respect free from any adulterant, and free from any suspicion of sophistication or inferiority. The supply of such articles as those referred to, which is left more or less unfettered by the cumbrous machinery of the law, as well as the sale of those adulterated goods with which the law can more easily deal, can only be adequately held in check by the application of a strong system of Control to justify approbation, providing, as this does, the only effective form of insurance which up to the present has been devised.
A careful study demonstrates that President Bush has implemented the faith-based initiative as a method of governmentality, one which appears to be biased toward…
A careful study demonstrates that President Bush has implemented the faith-based initiative as a method of governmentality, one which appears to be biased toward Christianity. This paper examines the definition of Foucaultʼs governmentality as it relates to the ever-expanding structure of contemporary American governance and justifies the categorization of faith-based initiatives as an example of pastoral power. Ultimately, these arguments characterize the current state of governmentality as “born-again,” and call specific attention to what appears to be a strong affiliation of “charitable choice” with evangelical Christianity. By relying on evangelical Christianity to govern, the pastoral-panopticon coupled with governmental resources has brought back an older method of regulation which is less obvious in its intrusion, and more dangerous for it.
The Board of Agriculture, by virtue of the powers conferred upon them by the Sale of Food and Drugs Act, 1899, have made regulations whereby it may be presumed, until the contrary is proved, that milk containing less than 8·5 per cent. of solids‐not‐fat, or less than 3 per cent of fat, is adulterated within the meaning of the Act. The suggested limit for fat in milk recommended by the special committee appointed by the Board of Agriculture was 3·per cent., and it will therefore be observed that the new regulations have fixed a standard for milk‐fat which is even lower than the low limit recommended by the committee. There are even rumours that a further lowering of this standard is to bo urged upon the authorities. Although from the point of view of Public Analysts and the officials responsible for the enforcement of the Food and Drugs Acts it is satisfactory that an official standard for the composition of milk has at last been set up, it is idle to suppose that the fixing of such a limit will materially improve the character of the milk‐supply as a whole. It should be remembered that milk which contains only 3 per cent of fat, although under the new regulations legally “genuine,” is, as a matter of fact, of the poorest quality, and is only produced by a cow when in bad condition, or by a particular breed of cow which is remarkable more for the quantity than for the quality of the fluid yielded. Producers and vendors of milk of good quality have been placed in a very unfortunate position by the new regulations, as the tendency of the trade will be to lower all milk to the official limits, with the result that those dealers who are still desirous of maintaining a high standard of quality will have to compete in the matter of price with less conscientious traders, who, taking advantage of the protection afforded by the regulations, will be enabled to sell to the public “genuine” milk, from which all “superfluous” fat has been removed. Gradation of quality in an article of food cannot, of course, be provided for by official regulation, and for the purpose of legal classification it is only possible to differentiate between legally “genuine” and adulterated articles. Therefore, in a legal sense, and also in a popular sense, a milk containing 4 per cent. of fat is no more “ genuine ” than one containing 3 per cent., although the former is, of course, a superior article. Competition in the dairy trade, which has of late years become very keen, will, as the result of the fixing of this standard, become more acute than before, and to keep their position it will be necessary for those milk‐vendors who are desirous of maintaining their reputation as vendors of milk of good quality to give to their customers some guarantee that their product is indeed superior to the legalised article. Any statements of the traders themselves upon this point will naturally be received by customers with reserve, as proceeding from an interested source, and the guarantee, to be effective, must therefore be given by an authority whose statements are above suspicion. It is hero that the system of Control will be found to be a necessity both to the milk dealer and milk consumer.
The case of food poisoning which affected some 150 persons at Derby appears to be undoubtedly a genuine case of ptomaine poisoning. During the last few years many isolated deaths have occurred, after the consumption of some particular kind of food, which have been attributed to ptomaine poisoning, but the evidence put forward in support of this view has not unfrequently been open to grave doubt. At Derby, however, the nature of the outbreak and the symptoms presented by the patients were characteristic, and if further proof were needed it would be contributed by the interim report of Dr. SHERIDAN DELEPINE, of Manchester, who made an examination of the suspected pies and their ingredients. Most people are fully acquainted with the history of this out break, which was not confined to Derby but extended to various parts of the country, in every case the persons attacked having consumed portions of the infected pork pies. Dr. DELEPINE has issued an interim report in which he states that he has isolated a bacillus belonging to the colon group which is, in his opinion, undoubtedly responsible for the pathogenic properties of the pies. The evidence as to the relation of the bacillus to the epidemic is, says Dr. DELEPINE, absolutely clear. The bacillus in question has been isolated from a pork pie, from a pork bone pie, from the blood, spleen and intestines of one of the persons who died, and from the blood, spleen, bile and intestines of several animals which have died in two or three days from the effects of feeding on a pork pie. The bacilli obtained from all these sources were identical in appearance. Animals inoculated with this bacillus have died, and in their blood the same bacillus has been again found; and four specimens of blood obtained from patients who had been ill after eating a portion of a pork pie have given, on examination, a clear serum reaction, but the blood of normal persons and also of patients affected with typhoid fever has given no similar clear serum reaction. Dr. DELEPINE has also been able to ascertain the presence of the same bacillus in a pork pie which Dr. ROBERTSON, of Sheffield, had sent him. This statement appears to leave no room for doubt as to the dangerous nature of the pies, and Dr. DELEPINE's complete report will be awaited with considerable interest.