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The purpose of this paper is to examine self-perceived employability, the factors that influence this, the chances to find a job and retirement preferences of two generations older workers with a low occupational status in the creative industries in the Netherlands.

Survey data including qualitative elements were obtained from 1,112 older workers registered in a job agency specialized in older workers. Correlations, t-tests and multiple regressions were performed to test the hypotheses, while the open questions were analyzed in a qualitative manner.

The Veteran Generation reported a higher self-rated employability than the Baby Boomer Generation, found a job quicker and also preferred to retire later than the Baby Boomer Generation. In addition, they focussed on aspects that fostered their employability. The Baby Boomers, on the other hand, stressed the importance of some barriers that hindered their employability. The Baby Boomer Generation explained how external factors like negative stereotypes and being too expensive hinder their employability and chances at the labor market.

A limitation in the study is the use of a cross-sectional design that fails to capture the influence of the aging process.

In the light of the aging population, knowledge about which factors influence the employability and labor participation of older workers is necessary. More insights about the differences and similarities among the various generations in the workforce can help organizations to take important decisions about human resource policies and practices.

This study compared the Baby Boomer Generation to the Veteran Generation in a sector that is known for its unstable employment and hazardous working environments.

The purpose of this paper is to study and understand the older generation’s attitude toward use of technology for workplace communications.

In-depth interviews were conducted with the older generation employees of an Indian Oil and Gas Public Sector Undertakings. Data gathered from the interviews were then analyzed to draw broad themes.

Although the older generation is aware of the importance of technology and has adequate knowledge of its use, they are reluctant to use it. The reluctance is not on account of techno-phobia; it is more in the nature of approach-avoidance.

Organizations and human resource managers should focus on addressing the mental block of the older generation regarding the use of technology.

Reverse mentoring and formation of cross-generational teams can be used to alter older generation’s selective mindset in relation to technology.

This paper discusses the role of technology in intergenerational communication in the Indian context.

The purpose of this paper is to develop a theoretical model describing psychological states and behavioral outcomes experienced and exhibited by older generation interpersonal helping behavior (IHB) recipients in Chinese organizations.

The paper draws upon relevant literature and develops a theoretical model.

The analysis suggests that the extent of IHB that older generation Chinese employees receive from younger generation employees will lead to loss of mianzi, which will then result in reduced perceived generational guanxi, increased intended social isolation, and reduced intention to share task-related knowledge with the younger generation employees. The paper also proposes that perceived generational guanxi and intended social isolation will mediate the relationship between loss of mianzi and intention to share task-related knowledge with younger generation employees.

Because mianzi is an important cultural feature in Chinese societies, this paper provides four implications. First, younger generation employees could preserve and/or enhance older generation employees’ mianzi using less powerful messages. Second, younger generation employees should initiate task behaviors involving seeking opinions and expertise from older generation employees before exhibiting IHB. Third, mangers could reduce the negative impact of generational differences by establishing generational mentoring relationships between younger and older generation employees. Finally, younger generation employees could preserve and/or enhance older generation employees’ mianzi by playing the role of an informal subordinate rather than a problem solver when exhibiting IHB.

This paper is the first study exploring consequences of IHB from the perceptive of older generation IHB recipients in the Chinese context.

The purpose of this study is to synthesize the current turnover literature that has investigated the nonfinancial antecedents of turnover intention across generations. This paper provides an integrative and analytical review of prior empirical studies with two research questions: What nonfinancial factors influencing employee turnover have been empirically identified across different generations? and What generational commonalities and uniqueness exist among the turnover antecedents?

To identify nonfinancial antecedents of employee turnover, an integrative literature review that allows a systematic process of searching and selecting literature was conducted. While synthesizing the antecedents identified in the articles, the authors were able to categorize them at three different levels: individual, group and organizational

The authors discuss each antecedent according to three categories: individual, group and organizational levels. Based on the findings from the first research question, the authors further explore the commonalities and uniqueness among three generations (i.e. Millennials, Generation X and older workers).

This study found both generational commonalities and uniqueness in terms of turnover intention antecedents. Based on the findings of the study, the authors discuss how to facilitate these common factors across all generations as well as considering the factors unique to each generation. Differentiation within organizations regarding retention strategies should yield positive results for both employees and organizations.

Despite the growing research regarding consumer luxury value perception and their influence on luxury consumption behavior in different cultural contexts, there is little research investigating the cultural variation toward luxury within different generations in a given society. The purpose of this paper is to assess the relationships among Confucian propriety, luxury value perception, and purchase intention of luxury brands, and especially how these relationships differ between young and older consumers in a Chinese context.

Data were collected through a questionnaire survey in China. A multi-group structural equation model was used to test the conceptual model and research hypotheses.

The results show that the effects of functional value and social value on purchase intention of luxury brands are stronger for older generations than younger ones, while the effects of self-identity and hedonic value on purchase intention are stronger for younger generations than older ones. The Confucian propriety relates positively to the functional value and social value; however, these effects are more salient for older consumers.

The results of this study reveal the evolution of luxury consumption values and behaviors of Chinese consumers, suggesting that marketers should no longer label Chinese luxury consumers with common behaviors. It is also recommended that marketers of luxury brands in China should adapt this shifting attitude and respond actively to the expectations of different generations.

The purpose of this paper is to investigate public opinions towards elderly care. The authors analysed respondents’ opinions towards financial support, practical help and care for elderly people.

The authors used nationally representative data collected in Finland in 2012. Respondents represent an older generation (born between 1945 and 1950, n=1,959) and their adult children (born between 1962 and 1993, n=1,652).

First, the authors compared the opinions of older and younger Finns but did not find that older adults were more likely than younger adults support the state responsibility, or vice versa. It was also when only actual parent-child dyads (n=779) from same families were included. Next, the authors found that several socioeconomic and family-related variables were associated with public opinions of elderly care in both generations. For instance, in both generations lower-income individuals supported the state’s responsibility more compared to their better-off counterparts.

The study provides important knowledge on attitudes towards elderly care using unique two-generational data of younger and older adults.

The purpose of this paper is to explore differences in wine preferences between Generation Y and older cohorts in the USA.

A total of 260 US consumers participated in a web‐based survey that took place in April 2010. The best‐worst scaling method was applied measuring the level of importance given by participants to a list of most common attributes used in choice of wine. Independent sample t‐tests were applied to compare the best‐worst scores between Generation Y and older cohorts.

Differences were found in the level of importance that Generation Y gives to wine attributes in comparison to older cohorts. Generation Y was found to attach more importance to attributes such as “Someone recommended it”, “Attractive front label” and “Promotional display in‐store”, whereas older cohorts gave more importance to attributes such as “I read about it” and “Grape variety”. This suggests that Generation Y preferences for wine are driven by marketing added‐value activities such as promotions and labelling, whereas limited importance is given to information about wine, reflecting lack of subjective knowledge, experience and involvement about wine.

This research adds to generation‐based research in wine marketing and contributes towards a better understanding of the differences between generation cohorts in relation to their preferences towards wines.

This study is among the first to compare wine preferences of Generation Y with older cohorts using the best‐worst scaling method.

Human life course is shaped by a set of consecutive roles, such as being a worker, a spouse and a parent in a standard biography. However, being instantly disengaged from any of these roles may cause devastating effects on people’s lives. This discontinuity not only influences the very dynamics of the meaning of working, but also causes aging labor force to be excluded from the market economy. Experienced workers are drained from the pool of labor force just because they are old. This study aims at focusing on the effects of compulsory retirement both upon individual and upon structure, through the lenses of Political Economy of Aging (PEA) and Human Resources Management (HRM). The PEA perspective proposes a tripartite relationship among state (politics), market (economy) and individual (society), while HRM perspective provides an insight of an effective use of workforce from different generations, including older generation.

The purpose of this paper is to examine how the baby boomer generation and the veteran generation in the Netherlands perceive their own employability and how this is related to their self-reported job performance.

In total, 973 workers in employment aged 45 and over filled out a survey measuring self-perceived employability and self-reported job performance. Data were analyzed by the use of t-tests and multiple regression.

Based on the human capital theory, it was found that self-perceived employability was positively related to self-reported job performance. However, in contradiction with our expectations, the veterans perceived their internal and external employability as more positive than the baby boomers.

This study distinguishes between two generations that are part of the group “older workers”. Moreover, we show that a positive relationship exists between one’s perception of one’s own employability and their self-reported performance.

Baby boomers are now the fastest growing group of adopters of social media. This research uses qualitative research methodologies to understand the factors influencing adoption and use of social media and other emergent technologies by baby boomer and silent generation women. Life Course Perspectives (especially as combined with either Role Theory and/or Social Exchange Theory), and Family Systems Theory provide a strong basis for considering reciprocal socialization as an important dynamic in relationships between different generations, specifically within families. This research reveals and examines a particular form of reciprocal socialization between family members, the process of social media adoption. Using a convenience sample of 28 women born before 1963, we examine the characteristics of women who use computers, and more specifically who use social networking sites and other forms of emergent technology such as Skype. We also investigate the familial and social factors that women report as contributing to their adoption of social media. Women report that children, specifically daughters, strongly influence their decision to use social media such as Facebook. Women who do not use social media are found to either report lack of interest or perceived lack of ability to negotiate new technology, or to indicate that use of social media is unnecessary to them due to the spatial proximity of their families.