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The evolution of firm level practices over time has always been a keen area of interest for management scholars. However, in comparison to other social scientists…
The evolution of firm level practices over time has always been a keen area of interest for management scholars. However, in comparison to other social scientists, particularly economists, the relative dearth of firm level panel data sets has restricted the methodological options for exploring inter-temporal changes.
This paper applies a pseudo panel methodology to investigate the evolution of training spend at the firm level over time.
The analysis is framed within a varieties of capitalism lens and by adopting a more meaningful approach to examining changes over time it leads us to question some of the “truisms” linked to firms expected behaviours within different national institutional frameworks.
As with any large-scale quantitative analysis, it would always benefits from a larger number of observations and/or a longer time period, in this instance access to annual data rather than 4 or 5 year intervals would have been helpful.
By adopting a different, and more appropriate, approach to analysing existing cross-sectional data over time this empirical research helps to achieve a deeper understanding of the complex issues that influence decision making at the firm level.
At the firm level, in line with the practical implications above, this will enable decision makers to achieve a deeper understanding of the evolution of the external context in which they operate and the likely influence of that evolution within their own organisation.
This approach enables a more meaningful exploration of inter-temporal changes in situations where longitudinal data does not exist.
This chapter analyses the marketing management practices for the video games industry in Turkey. To identify the extended value chains and define the critical success…
This chapter analyses the marketing management practices for the video games industry in Turkey. To identify the extended value chains and define the critical success factors in this local environment, we invited the members of OYUNDER – Game Developers, Designers and Publishers Association in Turkey – to participate in an online survey. The following three main research questions guided this survey: (1) How video game developer companies resolve marketing decisions, decide on their marketing mix and create marketing plans; (2) how they perceive the importance given to marketing in their industry and (3) how they measure and judge the success of their marketing activities. Results indicate that Turkish video game developers are predominantly male and young. They organise and work in small teams. They lack marketing planning as indicated by actualised versus expected revenues and marketing spendings. Only 23.7% of the participants report employing marketing-related staff and their opinions of marketing-related business partners – such as advertising and PR agencies – are negative due to these institutions’ perceived lack of industry experience. The developers mainly use social media channels and digital advertising for their marketing needs. Above-the-line advertising is the least used channel, with content, influencer and below-the-line marketing channels ranging in the middle. They report confidence in managing campaigns for social media, digital marketing and content marketing. However, they believe that they lack the skills to manage above-the-line and below-the-line marketing activities, reporting lack of capital and human resources as the main barriers. Although they believe that marketing can help them reach new customers, they are also afraid to take risks and admit to being conservative in marketing practices.
The introduction of consumer products can be traced back to the invention of the wheel, and after the first invention, humankind discovered that what can be consumable is…
The introduction of consumer products can be traced back to the invention of the wheel, and after the first invention, humankind discovered that what can be consumable is marketable. Therefore, it is safe to suggest that the development of marketing, in thought and practice, has always been hand-in-hand with the evolution of humankind. Modern Turkey or Anatolia, one of the cradles of civilisation located in the Fertile Crescent or, in other words, Old Mesopotamia, has always been the centre of trade and marketing. As an emerging economy, Turkey has a lot to combine the ways of western practices with market dynamics unique to her, whereas authors find the development of marketing practices in Turkey exceptionally interesting. Therefore, this chapter aims to provide an insight and a brief history regarding the development of the Turkish marketing context throughout the years. We believe that this contribution will be helpful to those who are interested in the development of marketing in an emerging economy in an academic fashion, as well as for those who are attracted to follow the footprints of the modern era’s business environment.
Along with accounting scandals in the past, academics, researchers, and legislators have focused on fraud. The purpose of this study is to examine postgraduate and…
Along with accounting scandals in the past, academics, researchers, and legislators have focused on fraud. The purpose of this study is to examine postgraduate and doctoral studies, articles, and books about forensic accounting and fraud audit published between the years 2008 and 2018 in Turkey. For this purpose, a total of 96 studies have been examined and 35 of these are master’s theses, 10 of them are PhD theses, 45 of them are articles, and six of them are books. These studies were presented in tables as classified. The studies examined in our research are summarized as year they were published, the author, and the scope of the topic and in terms of results. The conclusions of this study can be summarized as follows: (a) the majority of thesis published about forensic accounting and fraud audit are in 2011 and following years. In addition, most of the theses are focused on forensic accounting review rather than fraud audit. (b) Results in the articles reviewed are in the same direction with theses. (c) There are very few books about fraud audit and forensic accounting. One of them is related to fraud audit, while the rest of them are related to forensic accounting and forensic accounting profession. We suggest extending the scope of the study and making to other countries.
Marketing academics and practitioners have acknowledged that consumers form specific relationships with brands that are able to create unique and memorable qualities. As a…
Marketing academics and practitioners have acknowledged that consumers form specific relationships with brands that are able to create unique and memorable qualities. As a result, the concept of consumer–brand relationship has been of great interest for marketers. Indeed, consumer–brand relationships are very complex and multidimensional in nature. A common perception is that brand management should create ultimate offerings and communication to have successful relationships with its consumer base. However, how consumers construe their relationships with brands is mostly out of the brands’ control. It is an emotion-intense realm and necessitates careful study of the consumers as well as the context. After summarising the current literature on brand relationships, we focus on Turkish consumers’ relationships with brands.
By focussing on a range of global and local brand studies, this chapter offers a comprehensive and well-informed analysis of the issues and practices involved in consumer–brand relationships in the Turkish context. The chapter is organised into three parts. The first part focusses on antecedents of consumer–brand relationships such as the global or local identity of the brand and brand personality. The second part presents detailed explorations of various brand relationships such as brand love and brand trust. The third and the final part focusses on an important phenomenon, the stage for various brand relationships, being online brand communities. The chapter concludes with the future research directions in these three main areas together with a discussion of offline and online branding opportunities in the Turkish market.
This case is about the success of Filli Boya, one of the well-known brands of the Turkish paint industry, on using traditional TV advertisements for creating brand…
This case is about the success of Filli Boya, one of the well-known brands of the Turkish paint industry, on using traditional TV advertisements for creating brand awareness. The purpose of this case study is to point out how TV advertisement, the so-called ‘traditional and boring’ communication tool, could still be effective when integrated into the contemporary marketing philosophy and modern marketing communication trends such as real-time social media marketing.
A qualitative method was applied and both primary and secondary sources of information were used in this study. As primary sources of information, in-depth interviews were conducted. Purposive sampling method was used, and participants were recruited from a sample that was broadly believed to be able to evaluate the brand from different points of view. Interviews were analysed through content analysis using the grounded theory approach. The secondary sources of information, including advertisements and news in media, reports and user contents shared in social media were also used considering the principle of multiple data sources.
Uncovering the contemporary ways of using traditional mass advertising based on a Turkish brand’s experiences, this case could be taken up in advertising courses at both graduate and postgraduate levels when discussing creativity in advertising and also modern integrated marketing communication methods.
Each decision-making involves risk; therefore, risk is a strategic element in management and organization. In terms of risk management, the transformation process in…
Each decision-making involves risk; therefore, risk is a strategic element in management and organization. In terms of risk management, the transformation process in organizations should be aimed at optimizing and improving the most important performance criteria such as cost, quality, flexibility and speed, rather than just as required by legislation. Transformation process has sustainability risks for organizations. ATO transformation process should be well designed. Process also should include clear steps to implement them. Sound and well-designed process will be useful for organizational performance and quality management. The management of the risks of conversion processes is vital for the continuation of operations without interruption. In aviation universities’ approved training organizations (ATOs), each system must be handled and processed separately. Transformation plans should be prepared considering the risks of each system. The purpose of this study is to develop process flowcharts of all systems in sustainable ATO transformation process from risk management perspective.
Flowchart method is useful to identify process risks in organizational system transformation. Flowcharts simplify communication and provide effective analysis of the process. Flowchart enables designing plan which is suitable for aimed results. Flowcharts method provides efficient coding and system analysis and program development phase also serves as a guide while debugging errors. In this study, flowcharts including all stages have been developed for transition to an ATO authorization. With these flowcharts, all elements of the process and the risks, threats and opportunities that may be faced can be proactively identified together. Thus, improvements will be possible to achieve the corporate objectives of the transformation and reorganization process and increase the corporate performance with optimum resource usage.
Flowcharts may contribute to the reorganization and transformation of processes in all aviation academies. In this sense, it provides infrastructure for future studies. New studies can be carried out for the reorganization of all departments in aviation. It is believed that this research will contribute to the aviation management literature. Flowchart is also called as process flowchart or process flow diagram. Flowchart is effective methodology to manage transformation process risk. Owing to clarify each step in transformation process, risks may be managed with timely decision-making by managers. In this research, five fundamental flowcharts have been developed in ATO system. These include all processes in transformation as preparation of manuals, new authority application, competent authority inspections, corrective and preventive actions, revalidation and fees in transformation process and its parts. Presented flowcharts may be useful to identify and manage process risk in initial phase as consent with proactive management style.
This research presents designed flowcharts for ATO transformation risk management process. This research may extend at other departments in aviation universities such as air traffic control, maintenance and management.
As a methodology, flowcharts can be considered as schematic algorithms. The flowchart is a detailed representation of the process to carry out a specific task. In this research, flowcharts have been developed for transformation process stages at ATO authorization. These flowcharts are useful for proactive identification of process elements and their risks – threats and opportunities. Thus, improvements will be possible to achieve the corporate objectives of the transformation and reorganization process and increase the corporate performance with optimum resource usage. Flowcharts may contribute to the reorganization and transformation of processes in all aviation academies. In this sense, it provides infrastructure for future studies. New studies can be carried out for the reorganization of all departments in aviation. It is believed that this research will contribute to the management and strategy literature with engineering.
ATO transformation process risk management has not been studied much in literature. The operational manuals of ATO's management and strategy planning prepare according to both legal regulations and handbooks of aviation authorities which obliged for ATO. It is anticipated that this original study may be useful for determining the risks of transformation processes of flight training departments of civil aviation universities and for good process design. Flowcharts may contribute to the reorganization and transformation of processes in all aviation academies. In this sense, this study provides infrastructure for future studies. New studies can be carried out for the reorganization of all departments in aviation. It is believed that this research will contribute to the aviation management literature. Flowchart is also called as process flowchart or process flow diagram. Flowchart is effective methodology to manage transformation process risk. Owing to clarify each step in transformation process, risks may be managed with timely decision-making by managers. The aviation universities operate with authorization. This research may contribute to their process management and strategy to complete their transformation and transition via risk management. Developed flowcharts present all necessary steps to become authorized as an ATO. This research may serve as a kind of framework guide for other aviation organizations to be used in their transformation/transition process.