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1 – 10 of over 1000Stephanie Q. Liu, Marie Ozanne and Anna S. Mattila
People express subjectivity and objectivity in everyday communication, yet little is known about how such linguistic content affects persuasion in electronic word-of-mouth (eWOM)…
Abstract
Purpose
People express subjectivity and objectivity in everyday communication, yet little is known about how such linguistic content affects persuasion in electronic word-of-mouth (eWOM). Drawing on the congruity theory and the selectivity model, the present study proposes that the effectiveness of subjectivity/objectivity expressions in an online review is contingent on whether the consumption experience is primarily hedonic or utilitarian, and whether the decision maker is a male or female. Furthermore, this study aims to examine the psychological mechanism that underlies the proposed effects.
Design/methodology/approach
This research used an experimental design to test the hypotheses. Four versions of online review stimuli were created. Participants were asked to read the online reviews and to complete a survey.
Findings
The findings indicate that expressing subjectivity (vs objectivity) in online reviews effectively boosts men’s purchase intention in the hedonic context and women’s purchase intention in the utilitarian context. Furthermore, the mediation analysis reveals that perceived relevance of the review is the psychological mechanism explaining the joint effects of linguistic style, consumption type and gender on purchase intention.
Originality/value
This research is the first to examine expressing subjectivity (vs objectivity) as a persuasion strategy in online reviews. Findings of this research add to the growing literature on linguistic effects in eWOM. Furthermore, this research deepens the understanding of conversational norms for hedonic vs utilitarian consumption in consumer-generated content and gender differences in processing online reviews.
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Maria Chiara Demartini and Sara Trucco
The purpose of this paper is to investigate the effect of the use of subjective (objective) performance measures on relevant organisational outcomes, namely perceived managerial…
Abstract
Purpose
The purpose of this paper is to investigate the effect of the use of subjective (objective) performance measures on relevant organisational outcomes, namely perceived managerial discretion (PMD) and manager’s satisfaction with the performance measurement system (PMS). Furthermore, the paper analyses the indirect link between subjective vs objective measures and managers’ satisfaction through PMD.
Design/methodology/approach
To test the research hypotheses, a paper-based questionnaire was sent to Italian health care managers in Lombardy. Thus, a PLS-SEM analysis was performed on a data set of 97 Italian health care managers.
Findings
Empirical findings showed that objective measures are more capable of supporting the managerial perception of discretion when compared to more subjective ones such as “fads” and “fashions”, and that managers are more satisfied with the PMS when it is grounded on objective measures rather than subjective ones.
Originality/value
The paper operationalizes and empirically tests the measure of PMD, linking this to antecedents and consequences. It also extends the literature on subjectivity in the PMS, since it develops new knowledge on the choice between subjective and objective measures by applying this choice to a variety of PMS, whereas prior literature on objective vs subjective measures has mainly focussed on performance evaluation.
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The aim is to contribute to the personalist economics research agenda by exploring how personalist thought can theoretically inform the question of well-being and its measurement.
Abstract
Purpose
The aim is to contribute to the personalist economics research agenda by exploring how personalist thought can theoretically inform the question of well-being and its measurement.
Design/methodology/approach
The paper draws on the work of personalist philosopher Emmanuel Mounier. After reviewing relevant aspects of Mounier's political economic thought, the second section considers the conceptual implications for a personalist well-being measure and analyses its key tenets: integrality; heterogeneity; objectivity vs. subjectivity; and autonomy and freedom. The third section consists of a dialogue between Mounier's personalist philosophy and some aspects of Sen's capability approach applied to the issue of well-being measurement, which echoes and parallels some fundamental dimensions of personalist thought.
Findings
Firstly, the conceptual analysis offers preliminary avenues for moving towards measuring well-being using an agent model that aligns more closely with the model of the economic agent as person, as is articulated by personalists and incorporating personalist principles. Secondly, the brief analysis of ways in which aspects of Sen's capability theory dialogue with personalist economic principles demonstrate the potential for personalist principles to be incorporated into welfare assessment theory.
Originality/value
Personalist economics strives to re-think the foundations of economic theory by introducing the acting person as the economic agent, as opposed to the individual. Dissatisfaction with a range of mainstream economic well-being indicators suggests that there is a deficit in the normative and ontological assumptions that underlie conventional welfare economic models.
Peer review
The peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-02-2023-0084.
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The study of educational administration is narrowly conceived and becoming moribund. It has come to his condition because of an overreliance on, and an uncritical acceptance of…
Abstract
The study of educational administration is narrowly conceived and becoming moribund. It has come to his condition because of an overreliance on, and an uncritical acceptance of, structural‐functionalism as its world view and value freedom, objectivity and nomothetic analysis as the guiding principles of its inquiries. The recent phenomenological critique has focussed attention on these matters and has stimulated some debate. This debate is much needed and to be welcomed, for it opens new avenues for pursuing the study of educational administration, avenues which may prove to be more productive than those travelled during the last twenty five years.
The purpose of this paper is to review the legacy of sociologist Irving Kenneth Zola in bringing the body into social science research and making visible and dismantling social…
Abstract
Purpose
The purpose of this paper is to review the legacy of sociologist Irving Kenneth Zola in bringing the body into social science research and making visible and dismantling social structured barriers to hearing and speaking and living as fully human.
Methodology/approach
It begins with an examination of Zola’s experience of “being sexy” in his book, Missing Pieces (1982). It considers what a visual sociological focus on “being sexy” can contribute to understanding structured barriers to living as fully human after the emergence of this field in the 1990s and 2000s.
Research implications
It provides two examples of the use of video cameras in understanding the daily experiences of adults using wheelchairs and children with asthma that continue the embodied work begun by Zola.
Social implications
Embodied sociological research can be a strategy for social and political change.
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The process of scanning the business environment is reconceptualized on the basis of a critical analysis of Aguilar’s pioneering work on scanning, as well as that of Lawrence and…
Abstract
The process of scanning the business environment is reconceptualized on the basis of a critical analysis of Aguilar’s pioneering work on scanning, as well as that of Lawrence and Lorsch’s contingency theory. Concepts of general systems theory, entropy and communication theory are utilized in order to prove the hypothesis: the level of complexity of the environment, “imposes” on the organization a specific or analogous scanning process, and in turn an analogous communication system which is in effect the structure of the organization itself.
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Ashraf Khalil, Salam Abdallah, Rafiq Hijazi and Kundan Sheikh
This study aims to understand the patterns of content-sharing behaviour on major social media platforms by young adult users with reference to how these sharing patterns are…
Abstract
Purpose
This study aims to understand the patterns of content-sharing behaviour on major social media platforms by young adult users with reference to how these sharing patterns are influenced by two main sociocultural factors in their lives, religiosity and social conformity.
Design/methodology/approach
Online surveys including both the ATSCI test for social conformity as well as the Hoge test for religiosity were filled out by 590 participants. In-depth interviews with six participants representative of the same population were conducted to deepen analysis of key variables explored in the surveys. The design of the interviews was semi-structured, whereby the focus was to achieve a general overview of participants' intentions and habits regarding sharing information via social media.
Findings
The findings show a significant positive impact of religiosity and social conformity on users' sharing intention which, in turn, affects their inclination towards verifying the content they share.
Social implications
The authors' findings emphasise how users bear the onus of correcting the online information space. It paves the way for future research by recognising the value of independent corroboration amongst users.
Originality/value
This study lends key support to the growing body of research on social media use in societies in which shared religious and cultural values tend to clearly impact everyday social interaction.
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Ernesto Cardamone, Gaetano Miceli and Maria Antonietta Raimondo
This paper investigates how two characteristics of language, abstractness vs concreteness and narrativity, influence user engagement in communication exercises on innovation…
Abstract
Purpose
This paper investigates how two characteristics of language, abstractness vs concreteness and narrativity, influence user engagement in communication exercises on innovation targeted to the general audience. The proposed conceptual model suggests that innovation fits well with more abstract language because of the association of innovation with imagination and distal construal. Moreover, communication of innovation may benefit from greater adherence to the narrativity arc, that is, early staging, increasing plot progression and climax optimal point. These effects are moderated by content variety and emotional tone, respectively.
Design/methodology/approach
Based on a Latent Dirichlet allocation (LDA) application on a sample of 3225 TED Talks transcripts, the authors identify 287 TED Talks on innovation, and then applied econometric analyses to test the hypotheses on the effects of abstractness vs concreteness and narrativity on engagement, and on the moderation effects of content variety and emotional tone.
Findings
The authors found that abstractness (vs concreteness) and narrativity have positive effects on engagement. These two effects are stronger with higher content variety and more positive emotional tone, respectively.
Research limitations/implications
This paper extends the literature on communication of innovation, linguistics and text analysis by evaluating the roles of abstractness vs concreteness and narrativity in shaping appreciation of innovation.
Originality/value
This paper reports conceptual and empirical analyses on innovation dissemination through a popular medium – TED Talks – and applies modern text analysis algorithms to test hypotheses on the effects of two pivotal dimensions of language on user engagement.
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John E. Timmerman, Serhiy Y. Ponomarov and Frank Morris
Republic Electric is faced with the need to engage in a systematic process of evaluating vendors for its just-in-time manufacturing. The case gives students the opportunity to…
Abstract
Synopsis
Republic Electric is faced with the need to engage in a systematic process of evaluating vendors for its just-in-time manufacturing. The case gives students the opportunity to think through the process for vendor selection in the context of real-world constraints for a specific organization, to become acquainted with the Delphi technique for developing consensus, to gain hands-on experience with linear averaging, to engage in calculations of value indexes, and to recognize the marketing implications of effectively evaluating vendors. A key takeaway for students is the fact that vendor selection decisions are multifaceted and will vary among organizations depending on each organization’s particular strategic needs, operational constraints, and human judgment.
Research methodology
The case is based upon a consulting assignment with the company that is represented by Republic Electric. The experience was gained first-hand by one of the authors.
Relevant courses and levels
This case is targeted at undergraduate students in marketing, materials management, supply chain management, and purchasing, but can work well in a variety of business courses in which supply chains or the development of evaluation tools is studied, to include graduate classes.
Theoretical bases
The concept of vendor assessment is well developed in the literature and represents a pragmatic, but often neglected, step in the practice of choosing suppliers.
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The purpose of this paper is to propose a model to test whether the combined effects of valence and objectivity/subjectivity of online review have an effect on consumer judgment…
Abstract
Purpose
The purpose of this paper is to propose a model to test whether the combined effects of valence and objectivity/subjectivity of online review have an effect on consumer judgment and whether e-WOM platforms have a moderating effect.
Design/methodology/approach
In total, 480 respondents participated in online experiments with a four (positive+objective, positive+subjective, negative+objective, and negative+subjective online review) by two (marketer-generated vs consumer-generated brand community web sites) between subject design.
Findings
The experiment showed that: an objective negative online review was rated higher in terms of message usefulness compared to the other types of online reviews; positive reviews, whether they are objective or subjective, were rated higher in terms of attitudes toward and intention to purchase the reviewed product, and the effects of online reviews moderated by e-WOM platforms on consumer judgment were supported.
Research limitations/implications
The present study, based on an established theoretical foundation, will help the research community to gain a deeper understanding of the combined effects of online review valence and attributes on consumer judgment and whether user-generated web community is better for consumers to consult product experience.
Practical implications
The findings of this study can provide interested firms with useful strategies and tactics to enhance users’ acceptance of online reviews in terms of who operates the web sites.
Originality/value
With increasing use of consumers’ online reviews, the present study proposed and tested a comprehensive research model integrating both the valence and objectivity/subjectivity of online review, which has rarely been addressed in previous research.
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