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This case describes a situation in which Vivek Vyas and Vimal Popat conceive an idea to start an online obituary advertising platform. Vyas and Popat then discuss the…
This case describes a situation in which Vivek Vyas and Vimal Popat conceive an idea to start an online obituary advertising platform. Vyas and Popat then discuss the possible ways to start an online obituary advertisement platform. The purpose of this case is to provide an opportunity to step into the shoes of Vyas and Popat and explore the best possible option to offer an alternate solution to print obituary advertisement. The case provides the context for students to examine alternate options for the print obituary advertisement amidst lack of entrepreneurial experience of Vyas and Popat.
DURING the latter part of 1980 I read a number of articles dealing with the subject of obituaries. The first, in time and in professional interest, was by Edward Dudley in the Library Association record — which he edited for nine years. It is good to see that he now has time to take a critical look at some sections of that journal, starting (LAR September 1980 p423) with the obituaries.
Recently, questionnaires from two reference book publishers were received by the Perkins Library Reference Department at Duke University. One questionnaire described new reference serials which were being considered as possible publications, while the other was a “user needs survey” of a standard reference serial. Both questionnaires were examples of ways in which reference librarians can have direct input into the creation (or non‐creation) of new reference sources and the improvement of already existing reference tools.
Through a discussion of the case, students will be able to conduct “Pros and Cons” analysis for entering a new market. Conduct “SWOT” analysis for entering a new market…
Through a discussion of the case, students will be able to conduct “Pros and Cons” analysis for entering a new market. Conduct “SWOT” analysis for entering a new market. Explain how to create a Blue Ocean Market Space, by implementing the concept of value-innovation. Demonstrate the role of “strategy canvas” and “The four action framework” in creating Blue Ocean Market Space.
This case describes a situation in which Vivek Vyas (Vyas) and Vimal Popat (Popat) first generation entrepreneurs starts their venture shradhanajali.com in June 2011. The monthly revenues range in between INR 75,000 and INR 80,000. Shradhanjali.com has garnered customers from major parts of India, USA, Canada, UK and Africa. It was in 2019 when Vyas and Popat co-founders of Shradhanjali.com were in their office at Rajkot, Gujarat reading an article in financial express, which had a mention of India’s 10 most wacky startups which used technology and internet to get closer to users. One of the startups reported by financial express was offering people to book cremation for the funeral of the deceased loved ones. Looking at the article Popat thought to enter a new market space by mid of 2020, where new offering to customers to book online pujas across temples in India on the birth and death anniversaries of their loved ones. The purpose of this case is to provide an opportunity for the participants to make use of management tools such as Pros and Cons; and SWOT analysis to decide whether shradhanjali.com should penetrate more into this world of e-commerce and offer online puja service to their customers. However, the two co-founders are undecided whether to add online puja service in their service portfolio as they do now know the way forward to convert the idea of online puja into a viable business? Participants need to take into consideration the data given for shradhajali.com and make assumptions and resolve the dilemma through which Vyas and Popat are going through.
Complexity academic level
The case involves various issues with first generation online startup in strategic management field such “Pros and Cons” analysis and challenges faced during the new market creation phase. Thus, this case can be used for covering multiple perspectives related to blue ocean strategy (e.g. application of strategy canvas and the four action framework).
Teaching notes are available for educators only.
CSS 11: Strategy.