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Online services have replaced many services that were delivered through other avenues. However, adoption of them has varied significantly. This paper seeks to expand on technology adoption theories by integrating them with those exploring service innovation and attempts to explore factors that help or hinder the attitude towards using online services. Thus, the study aims to provide insight into attributes to which developers and designers of such services should pay attention.

The study accomplishes the purpose stated above through testing a framework that was developed as a result of critical literature review, interviews, a brainstorming session, an expert focus group and a final large‐scale survey. A set of prototypes was developed as alternative interfaces for the online service.

In addition to finding that usefulness and ease of use are affecting the intention to use in the case of online services, the paper also identified that users were positively influenced by their acquaintances, commercials and related news about online ticket reservation positively. Self‐efficacy was also identified as a positive factor. However, a significant relationship between other elements of the user interface, such as task or user characteristics, could not be identified.

There is an increased interest in better service design and development. In the case of online services, developing better user interfaces by different technologies is critical, because capabilities of user interface add a lot to the information technology (IT) adoption process. So putting emphasis on better marketing and user training would help the adoption of online services.

There were a number of hypotheses that were not supported in the paper. Further data collection may help to explore the role of user and service characteristics better.

The study integrates technology adoption and market research theories to assess service innovation.

The purpose of this paper is to review and analyse Vision 2023: the Turkish National Technology Foresight project. The paper aims to review the process of conducting the project, how it was implemented afterwards and how it compares to other national technology foresight projects

Through a literature search, a process framework was conducted. The analysis was then conducted in four phases. First a process review, second a comparative review, third content review and finally a post project review. Expert interviews and site visits to Turkish State Planning Organization and TUBITAK (Scientific and Technical Research Council of Turkey) helped the authors to collect the data on Vision 2023 including how it was established, which areas were involved and what the recommendations were. Finally an expert panel was organized as part of a recent Portland International Conference on Management of Engineering and Technology. This included experts involved in the project as well as leading researchers who have been analyzing this project. This panel helped to validate the results.

Processes used in the Turkish project were similar to the other national projects, however lack of political ownership and change in leadership had been blocking the recommendations coming out of this project from being implemented. A second effort is required to modify the results of the first one and to establish political ownership and leadership. Several other national projects had multiple rounds before solid actions were taken. Industry needs to be a part of the effort as the panelists indicated that several key corporations were missing in the first project.

The project provides comparative details on running national technology foresight projects. This should be useful for those responsible for planning similar projects.

The paper reviews the project implementation process and what happened after the implementation providing feedback on what should have been done or should be done in similar foresight projects.

This paper aims to analyse the adoption of fitness wearables by using the unified theory of acceptance and use of technology (UTAUT). The study analyses the relative weights and causal combinations of antecedent variables on use and intention to use fitness wearables.

The study design involves two stages: first, from the perspective of variable-oriented analysis, a structural equation model is tested using partial least squares (PLS) technique on a sample of 176 adopters and a second sample of 187 non-adopters. Second, from the perspective of case-oriented analysis, a fuzzy set qualitative comparative analysis (fsQCA) identifies causal combinations of variables that lead to use of wearables by adopters and intention to use by non-adopters.

PLS results show that performance expectancy and effort expectancy have high net effects on use and intention to use for adopters. FsQCA analysis shows that current users follow a streamlined path to adoption. High beliefs on performance expectancy and effort expectancy are the main influences of intention to use a fitness wearable for non-adopters. In contrast to adopters, non-adopters may follow a number of paths to intention to use through performance expectancy, effort expectancy or facilitating conditions. This insight was apparent only after analysing the data sets by using fsQCA.

For sake of parsimony, this paper tested UTAUT model instead of the more complex unified theory of acceptance and use of technology 2.

Marketers in the fitness category can enhance use and intention to use by utilising not one but a combination of causal factors such as performance expectancy, effort expectancy and facilitating conditions. Wide societal deployment of wearables depends on performance and expectations.

The widespread use of mobile devices depends on performance expectancy and effort expectancy. To transit to a real knowledge economy, co-creation should occur at early stages of product development so that these expectations are shared and better products be developed.

This paper offers a nuanced understanding of fitness wearable adoption by analysing adopters and non-adopters through variable- and case-oriented techniques. It complements the one-linear-path perspective with a number of alternative causal combinations of variables that lead to use and intention to use fitness wearables. While the causal path for adopters is unique, there are a number of causal combinations of antecedents that lead to high intention to use in potential adopters.