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Article
Publication date: 1 September 2004

Nurhan Tosun

From a theoretical perspective, there is an emergent trend toward the planning of financial public relations strategies in order to add financial value to businesses…

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Abstract

From a theoretical perspective, there is an emergent trend toward the planning of financial public relations strategies in order to add financial value to businesses. However, the benefits of strategising and planning cannot be fully realised unless they are supported by the entire range of corporate communications activities. In this paper, we explore the idea that to create financial value in business there should be a synergistic interaction among all public relations activities, here exemplified through an embryonic process model.

Details

Corporate Communications: An International Journal, vol. 9 no. 3
Type: Research Article
ISSN: 1356-3289

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