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Book part
Publication date: 26 January 2023

Harleen Sahni, Nupur Chopra and Simran Grover

This case discusses the journey of SELCO Foundation, a Bengaluru based not-for-profit organization. It provides key learning and insights for social transformation and poverty…

Abstract

This case discusses the journey of SELCO Foundation, a Bengaluru based not-for-profit organization. It provides key learning and insights for social transformation and poverty alleviation. With the vision of “creating inclusive development pathways that were socially and environmentally sustainable,” the Foundation fostered and scaled ecosystems for democratization of access to clean energy and sustainable solutions for the marginalized communities. Using decentralized renewable energy (DRE), SELCO’s initiatives had established linkages between SDG7 (Affordable and Clean Energy) and SDG3 (Good Health and Well-being), SDG4 (Quality Education), SDG8 (Decent Work and Economic Growth), and SDG11 (Sustainable Cities and Communities). Throughout its journey, it continuously challenged normative development paradigms and perceptions about gender issues, poverty, and sustainability as a whole through a people-centric approach; empowering individuals, communities, and institutions. The recent COVID-19 pandemic landed a massive blow to the country’s socioeconomic structure. SELCO Foundation’s teams deployed in remote locations for livelihood interventions programs had faced a multitude of challenges due to COVID-19 lockdown. As a response to COVID-19 crisis, SELCO Foundation rallied its resources to support relief efforts across India. It leveraged its expertise in energy by deploying a pan India network of grass-root partners; community-sourced innovations to ramp-up last mile healthcare infrastructure, build community resilience programs, and strengthen existing capabilities. Leveraging sustainable solutions as a medium, SELCO’s transformative work extended beyond access to clean energy, and sought to address complex issues such as healthcare, education, reduction in drudgery in manual jobs, creating opportunities for dignified work and more. Through this case study, this chapter discusses the emergence, journey, and initiatives of SELCO Foundation. It explores a practice-based pedagogy of social transformation, and challenges faced in ecosystem building during the times of the pandemic. The chapter initiates a discussion for a way forward for the social enterprise in times of uncertainties and stringencies in order to continue impacting underprivileged lives to the best.

Details

Sustainability and Social Marketing Issues in Asia
Type: Book
ISBN: 978-1-80071-845-6

Keywords

Abstract

Subject Area

Strategic Management, Business Ethics.

Study Level

This case is suitable to be used in advanced undergraduate and MBA/MSc level.

Case Overview

The case accentuates the challenges faced by Geetanjali Woollens in its mechanical recycling business which is proving detrimental to its African business expansion plans. The case is developed from the episodes of divergence in January 2018 when the buyers’ non-acceptance of mechanically recycled products initiated a managerial dilemma between “business sustenance” and “sustainable business” for Geetanjali Woollens. Being associated with the recycling business for more than 25 years, Madhukar Ghosh, the General Manager at Geetanjali Woollen recycling unit, was delving upon practical, supply-chain-wide solutions to generate standard acceptance norms for mechanically recycled textiles. For him, ethical purpose of business existence was equally important as the profit motive. Bringing operational clarity and standardized regulatory framework still seemed a big challenge for international policymakers and torchbearers of environmental responsibility, and Governments and NGOs popularizing green initiatives. Lack of policy guidelines for business behavior was exacerbating the business functioning. Madhukar knew that consistent buyer policies and standard regulatory framework could clear some mist and induce maturity in the concept of circular economy. Some formalizations were expected till the end of December 2018, if the deadlines did not get pushed further.

Expected Learning Outcomes

The objectives of this case are as follows:

  • to highlight the limitations that recycled apparel and textile products have and the concerns that emerge for buyers, designers, and consumers, due to these limitations;

  • to highlight the myopic business vision with which the recycling business is suffering due to the lack of a formalized regulatory framework, which in turn is creating various system barriers and making recycling business an unattractive proposition;

  • to appreciate the contribution of mechanical recycling of post-consumer textile waste as a closed-loop manufacturing technique in recouping the eco-impacts of increased disposal of apparel and textile products; and

  • to promote discussions for innovative solutions for limitations and concerns related to substances of concern in the recycling business and deliberations for a more effective tracking of such substances to facilitate buyer acceptance of mechanically recycled products.

to highlight the limitations that recycled apparel and textile products have and the concerns that emerge for buyers, designers, and consumers, due to these limitations;

to highlight the myopic business vision with which the recycling business is suffering due to the lack of a formalized regulatory framework, which in turn is creating various system barriers and making recycling business an unattractive proposition;

to appreciate the contribution of mechanical recycling of post-consumer textile waste as a closed-loop manufacturing technique in recouping the eco-impacts of increased disposal of apparel and textile products; and

to promote discussions for innovative solutions for limitations and concerns related to substances of concern in the recycling business and deliberations for a more effective tracking of such substances to facilitate buyer acceptance of mechanically recycled products.

Details

Green Behavior and Corporate Social Responsibility in Asia
Type: Book
ISBN: 978-1-78756-684-2

Keywords

Book part
Publication date: 9 June 2022

Harleen Sahni and Nupur Chopra

Social entrepreneurship is a multidimensional construct, with social value creation lying at its core. Innovativeness and venturesomeness are the prominent decision-making…

Abstract

Social entrepreneurship is a multidimensional construct, with social value creation lying at its core. Innovativeness and venturesomeness are the prominent decision-making characteristics that facilitate value creation by social enterprises (SEs). Sustainability goals can be attained better with synergistic operations of the two entities. Both SEs and SDGs aim at creating values for overall well-being, however discrepancies in interpreting and measuring the values created, leads to problems in achieving operational integration between the two.

This chapter comprehends the nature of values created by SEs. It further examines the scope and benefit of integration between SEs and SDGs for creating better value propositions. Methodology of the research included extant review of literature and relevant frameworks to comprehend concepts of SEs and SDGs. To examine practical aspects of value creation, in-depth interviews were conducted with social entrepreneurs. The chapter concludes that SDGs resonate strongly with work of many SEs due to the basic nature of their mission and objectives. However, there is ambiguity regarding how integration between the two entities can be effectively operationalized. The way forward for value creation through SEs-SDGs integration in post-COVID times is discussed. For sustenance and growth in complex times, along with emphasis on traditional values, SEs and SDGs will have to focus on creating strategic values through active collaboration and synergy. Impact reporting is critical, but additionally, core managerial and operational activities of SEs and SDGs must also orient cohesively. The chapter proposes an integrated framework for systematic alignment of SEs and SDGs missions, objectives, resource management, mobilization, networking etc. for purposeful collaborations.

Book part
Publication date: 30 November 2020

Harleen Sahni and Nupur Chopra

Globalization and its impacts on economies, societies and cultures has been a hot topic of research and discussion in the past few years. Recent times are witnessing the upsurge…

Abstract

Globalization and its impacts on economies, societies and cultures has been a hot topic of research and discussion in the past few years. Recent times are witnessing the upsurge of another doctrine in the international arena – the practice of isolationism, a policy majorly related to political affairs but extendable to business, sustainability, green behaviour and various other spheres.

Globalization has resulted in various kinds of disordering and reordering of business objectives and practices. Modern day consumers have new needs and lifestyle orientations. The flip side is that increased global operations have precipitated newer challenges for Corporate Social Responsibility (CSR). But for managing globalization, isolationism is not the answer (Altman, 2007). Isolationism cannot be expected to have reciprocative effects of globalization. In fact, it may be in dispute with interests of many social stakeholders.

Responsible businesses have reoriented their CSR initiatives towards environmental and social stewardship. Sustainable Development Goals (SDGs) are the more recent strategic tools that provide a more focussed mandate to address sustainability issues emerging from increased production, consumption and disposal. In the times of vulnerabilities and disruption, there is an increasing emphasis on developing CSR as a horizontal enabler of SDGs.

Fashion & textile industry is the second most polluting industry globally. Fast fashion is having catastrophic impacts on the environment. Due to the massive size and magnitude of the global fashion & textile industry (USD 920 billion in 2018 and projected to grow to USD 1,230 billion by 2024), it becomes important to examine dimensions of CSR, in reference to SDGs in this sector. The fashion & textile industry is one of the most globally integrated. Sourcing, production, supply chain management, market development and retailing are all dependent on integration and collaboration amongst various business entities and regulatory bodies across national boundaries. Isolationism may result in disorientations in the enabling environments of this industry.

As sustainability is going to be the most important directive in coming future, the study aims to examine the cohesiveness between the current CSR initiatives of the fashion & textile sector and the prescribed SDGs. The study will further investigate if the instantaneous momentum of isolationism could cultivate multifaceted challenges for the horizontal integration of CSR in SDGs; and if yes, what will be the nature of these challenges?

Book part
Publication date: 28 March 2023

Harleen Sahni, Nupur Chopra and Priti Gadhavi

India generates a massive 9.4 million tonnes of plastic waste annually; out of which approximately 5.6 million tonnes go for recycling and 3.8 million tonnes are left uncollected…

Abstract

India generates a massive 9.4 million tonnes of plastic waste annually; out of which approximately 5.6 million tonnes go for recycling and 3.8 million tonnes are left uncollected or leaked from after-use collection systems. Reckless production and consumption of non-biodegradable plastic has serious implications, especially for developing nations where plastic use is predominant for fulfilling needs of increasing population and rapid urbanisation. Despite the harmful impacts of plastic, its desirability is inevitable due to its versatility. For the stringently growing economies, affordable and durable solutions will always be priorities over mindfulness. Imprudent plastic waste has precipitated the ban-change-collect challenge. Options like banning single use plastic (SUP), using alternative bio-benign products and improving waste collection systems are not proactively embraced by businesses and governments. Also, user-awareness and behaviour change for make-use-dispose is not instantaneous and easy. Optimistically, the government, NGOs and industry units have started exhibiting sensitivity to the cause and the emergence of start-ups is decentralising waste management in India. Inclusion of informal waste pickers in the formal waste management system has increased the reach and social impact of start-ups in India, imparting a distinctive and promising twist to the waste management sector. This chapter investigates the plastic waste management scenario in India through extensive literature review. It scrutinises the social aspects associated with the plastic waste management sector and attempts to comprehend connotations of ‘socially responsible plastic’ through semi-structured interviews with service providers in the sector. Thematic analysis was used to analyse interview data. The research indicated the initiation of systemic efforts towards formalisation of the sector. It emphasised the importance of role of waste pickers and their recognition as enablers of the system. Need of an ecosystem approach to nurture start-ups and facilitate better transparency and integration in the waste management system is also illustrated in this research.

Details

Socially Responsible Plastic
Type: Book
ISBN: 978-1-80455-987-1

Keywords

Content available
Book part
Publication date: 26 January 2023

Abstract

Details

Sustainability and Social Marketing Issues in Asia
Type: Book
ISBN: 978-1-80071-845-6

Content available
Book part
Publication date: 28 March 2023

Abstract

Details

Socially Responsible Plastic
Type: Book
ISBN: 978-1-80455-987-1

Content available
Book part
Publication date: 30 November 2020

Abstract

Details

CSR in an age of Isolationism
Type: Book
ISBN: 978-1-80043-268-0

Content available
Book part
Publication date: 9 June 2022

Abstract

Details

Social Entrepreneurs
Type: Book
ISBN: 978-1-80382-101-6

Content available
Book part
Publication date: 30 May 2019

Abstract

Details

Green Behavior and Corporate Social Responsibility in Asia
Type: Book
ISBN: 978-1-78756-684-2

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