Search results

The purpose of this study is to determine the optimum stimulation levels (OSLs) of cultural tourists within the context of their novelty seeking tendencies and to determine whether their OSLs have a moderating effect on the relationship between their satisfaction and revisit intentions.

To collect data, an online survey was conducted for Turkish cultural tourists (n = 563) in May 2018, and the data were analysed with PROCESS by Hayes.

The study’s findings demonstrated that Turkish cultural tourists were high-level novelty seekers and that novelty seeking has a moderating effect on the relationship between their satisfaction and short-term revisit intentions.

This study contributes to the literature by revealing the moderator effect of novelty seeking tendency on the relationship between satisfaction and revisit intention within the scope of cultural tourism, which has not been examined before.

This paper aims to investigate relationships among correlates of individual innovative activity: creativity, innovativeness, novelty seeking and intelligence.

Data were collected from 202 students of the Higher School of Economics (123 females and 79 males).

The findings revealed significant relations between intelligence and fluency of participants’ creative performances, as well as novelty seeking and innovativeness.

Limitations include the correlation design, the sample of students and the self-reported measures for novelty seeking and innovativeness.

The paper proposes a number of implications for researchers and practitioners who deal with innovation. The results of the study can be applied to various procedures and stages of innovation management.

The study contributes to knowledge on psychological correlates of innovation on an individual level, such as creativity, innovativeness, novelty seeking and intelligence, as well as produces an empirically validated model of the relationships among them.

The purpose of this paper is to first, propose a causal model to understand the process of corporate social responsibility (CSR) perception formation among customers; and second, identify differences among innovative and conservative customers in that process.

A structural equation model is tested in a sample of 1,124 banking services customers in Spain. Also, a multisampling analysis is implemented in order to determine how novelty seeking moderates the process of CSR perception formation among customers.

Results confirm that customer CSR perceptions are directly and positively influenced by: the congruence between CSR initiatives and corporate profile; customer attributions of corporate motivations to engage in CSR; and corporate credibility in developing CSR initiatives. Nonetheless, while innovative customers pay greater attention to corporate credibility than conservative customers when evaluating CSR initiatives, conservative customers evaluate the congruence of CSR initiatives and their attribution of altruistic motivations to a larger extent than innovative customers.

These findings suggest that companies should take into account customer novelty seeking when planning their CSR and communication strategies because highlighting different qualities of their CSR initiatives can have diverse effects for the success of corporate investments.

The greatest contribution of the paper is the study of the moderating role of novelty seeking in the process of customer CSR perception formation; previous scholars had long ignored this variable when evaluating customer perceptions.

The aim of this study is to profile types of gifters via a set of psychographic consumption traits (frugality, gratitude, market mavenism and novelty seeking) and identify differences among the groups regarding their gift-purchasing behavior.

Based on the data from 193 participants, the authors seek to identify and profile unique consumer segments (gifters) generated from the four psychographic consumption traits. Second, once the segments are established, the authors analyze how the segments differ across 16 unique gift-purchasing behaviors.

The data generated four distinct consumer segments: experiential gifters, considerate gifters, convenience gifters and astute gifters. Across the segments, there were differences in their gift consumption behavior (e.g. time/effort spent, desire for customization, gift presentation, derived joy, purchasing frequency, eco-friendliness, seeking assistance, regifting and more).

US-based sample was collected via an online panel in January; this may restrict the generalizability of the research, given that gift consumption customs may vary across different countries. Thus, future research should include participants from other geographic regions to increase the external validity of the research.

Retail managers can use this knowledge to devise marketing strategies focused on the gift-purchasing behaviors of each group.

Segmenting clusters based on differences in consumption traits provides insights to retailers looking to build a competitive advantage, particularly in a gift purchasing context.

The purpose of this paper is to examine whether visitors’ seeking and escaping motivations influence the cognitive evaluation of a non-traditional festival in Saudi Arabia, which in turn leads to the sense of joy and subsequent word-of-mouth publicity. In Saudi Arabia, leisure and tourism opportunities are limited and many Saudis have a strong desire for new leisure experiences. Although the government and event organizers have made efforts to provide visitors with unconventional experiences at non-tradition-based festivals, these festivals have not attracted many Saudi Arabian visitors.

A quantitative methodology was used based on the on-site data collected from 458 visitors attending the Abha summer festival in Saudi Arabia. A structural equation modeling was used to test the relationships among seeking motivations, escaping motivations, cognitive evaluation, sense of joy and word-of-mouth.

The result reveals that two seeking motivations (i.e. food and entertainment) and two escaping motivations (i.e. diversion and escape) influence cognitive evaluation, which in turn influences their sense of joy and ultimately word-of-mouth. However, novelty, a seeking motivation, does not influence cognitive evaluation.

The authors limited the study of seeking and escaping motivations to one non-traditional festival in Saudi Arabia. Further studies can use multiple festivals to increase generalizability to non-traditional festivals in Saudi Arabia. Another extension of this study would be to examine these motivations in both traditional and non-traditional festivals in Saudi Arabia to assess to what extent visitors’ seeking and escaping motivations are fulfilled in each type of festival.

Diversion motivation is the most important factor for non-traditional festival organizers to consider in developing strategies to attract more visitors in Saudi Arabia.

This paper is the first that applies Iso-Ahola’s motivation theory and the cognitive appraisal theory of emotion in the non-traditional festival setting in Saudi Arabia.

To explore, describe and explain what processes are at work in facilitating or inhibiting entrepreneurship amongst academics.

A corporate entrepreneurship perspective is used to construct a framework for understanding academic entrepreneurship at different ontological levels within a university context. A single case study method is adopted involving a purposeful sampling strategy of academic entrepreneurs within one university. A sense‐making approach investigated the practice of entrepreneurship by academics.

Develops a tentative framework for bounding the phenomenon of academic entrepreneurship and presents a model that attempts to identify key elements of academic entrepreneurship in terms of different modes of knowledge production and value‐creating processes.

The single case setting limits the applicability of the research to other institutions. However, the framework and model that are developed and the overall approach are valuable contributions to an important, emerging research area. The academic entrepreneurship framework provides a series of logically related conceptual bins that form a basis for future research. The model of academic entrepreneurship attempts to explain how academics produce different types of knowledge.

The paper suggests that academic entrepreneurs have a complex set of relationships with their parent disciplines and the university setting within which they operate. The outcomes indicate that orthodox models of entrepreneurship are not always meaningful as regards understanding what academic entrepreneurs actually do in practice.

The paper investigates a little‐understood phenomenon and one that is increasingly important for UK policy makers and university administrators. The academic entrepreneurship framework and model is an original and valuable contribution to the study of this phenomenon.

This study aims to draw a more nuanced picture of the impact of co-creation experience shedding light on the moderating role of consumers’ personal features. Virtual co-creation is considered a viable strategy to develop consumer-centered products in the digital era. As an additional effect, this research highlighted that co-creation experiences may establish beneficial consumer–brand relationships.

Using survey data stemming from 727 consumers who virtually engaged in new product development projects, the authors test the hypotheses, applying structural equation modeling.

The results of this study show that consumers’ personal features such as novelty seeking and dissatisfaction with existing products moderate the impact of an enjoyable experience on aspects of the consumer–company relationship. Consumers’ dissatisfaction with current product solutions is also found to moderate the relationship between an enjoyable co-creation experience and evoked product interest as well as between product involvement and evoked product interest. The study further substantiates previous findings on the relationship-effects of co-creation and particularly highlight the potential of co-creation experiences for nurturing “imaginary” relationships with the product being co-created significantly prior to market launch.

Participants in virtual co-creation approaches are widely heterogeneous individuals ranging from customers and Facebook fans to brand community members and innovative users. The study contributes to a better understanding of how the diversity of the crowd can be handled in virtual co-creation and advances the theory of value co-creation as a new marketing paradigm.

The primary purpose of this study was to investigate Gen-Y men's implicit beliefs, perceptions of their appearance and apparel styling, degree of fashion involvement, novelty seeking behavior and attitudes/intention toward the new style subscription box retail model.

An online survey was used to collect data from adult men who were born between 1977 and 1994 residing in the USA. For data analyses, SPSS and AMOS were utilized for preliminary analysis and hypotheses testing with the structural equation modeling approach.

The findings of this research demonstrated that Gen-Y men's appearance management behaviors are guided by their innate mindsets or implicit theories, which further influenced their perceptions toward fashion and style subscriptions. Although Gen-Y men's degree of fashion involvement did not have a significant influence on their attitudes, this study found that their novelty seeking behavior positively influenced their attitudes and thus their intention to use style subscription box retail.

To the researchers' knowledge, this study is the first to explore the role of innate mindsets among male consumers in the Gen-Y group in the context of style subscription box retail. Therefore, the findings of the research will add theoretically grounded insights by linking the research area of the style subscription box retail and implicit theory appearance, as well as provide marketing strategies for style subscription box retailers.

Research on the relationship between novelty and travel intention is lacking. This study attempts to fill this gap by developing a theoretical model to explain how novelty influences travel intention through two mediating paths: brand equity and tourist motivation.

In this study, data were collected from 466 foreign visitors to Taiwanese night markets. To test the model, the authors applied structural equation modeling (SEM) to identify the critical attributes that predicted foreign tourists' travel intentions.

The SEM analysis indicated that novelty in tourism management was related to brand equity and intrinsic motivation, which increased foreign tourists' travel intentions and offered advantages for highly competitive, high-density night markets in Taiwan. In addition, brand equity was an important mediator that connected novelty and tourists' travel intentions. Finally, novelty indirectly affected travel intention and intrinsic motivation through brand equity.

There may exist potential moderators in the relationships among the brand equity and travel intention categories. Future research studies could explore whether any moderators influence the relationship mechanisms examined in this study.

This research expands on previous research studies that have focused on the value of travel intention. Furthermore, the study uses brand equity theory (BET) and the theory of planned behavior (TPB) to examine the mediating effect of intrinsic motivation on the relationship between novelty and travel intention.

The main purpose of the present paper is to identify the differences in the antecedents of holiday destinations revisit intentions in the short and long run. Specifically, this work analyzes the influence of specific variety seeking, perceived value, destination image, satisfaction, switching costs and past switching behavior.

This is a quantitative study and the authors collected data personal interviews at households using the random route sampling technique. The sample comprises 400 tourists who have been on holiday at least once in the last two years, excluding lodging in relatives' and friends' houses or their own secondary residence. The data is analyzed through structural equation modeling.

The results show that there are relevant differences in the antecedents of holiday destination revisit intentions in the short and long term. The main determinants of the intention to return to the destination for the next holiday are past switching behavior, switching costs and specific variety seeking, whereas the assessment of the destination (image and satisfaction) does not have a significant effect. However, in the long term, satisfaction becomes the most relevant antecedent of intentions to return, specific variety seeking maintains its influence, and past switching behavior and switching costs become irrelevant.

The findings have relevant implications for destination managers in helping them to understand the temporal pattern of tourist revisit intentions and the main antecedents.

The main contribution of this paper is twofold. Firstly, researchers have rarely considered the temporal dimension when analyzing the antecedents of revisit intention, despite the usefulness of this approach to improve the understanding of tourists' return intentions. Secondly, the research is focused on specific variety seeking – that is, the propensity to seek variety in a concrete product category; rather than general variety seeking that is the usual approach.