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1 – 10 of over 3000Chandan Acharya, Pratigya Sigdyal, Divesh Ojha, Pankaj C. Patel and Amandeep Dhir
This paper aims to address the challenges knowledge actors face when using knowledge codifiability to develop common interests. The challenge is compounded when actors with…
Abstract
Purpose
This paper aims to address the challenges knowledge actors face when using knowledge codifiability to develop common interests. The challenge is compounded when actors with diverse knowledge domains depend on each other to complete tasks, and, simultaneously, update their knowledge to address novelty in the organizational environment.
Design/methodology/approach
Given this context, this paper studies the impact of two moderating variables, systems dependence (Z) and novelty (W), on the relationship between knowledge codifiability (X) and common interests (M). This study also examines whether common interests (M) mediate the relationship between knowledge codifiability (X) and knowledge transfer (Y). To test the hypotheses, the authors collected data from 163 entrepreneurs in the southwest USA.
Findings
The results demonstrate that novelty in the knowledge domain of actors provides a supporting context for knowledge codifiability to develop common interests, but only when actors’ dependence on each other to complete tasks is at low to medium level. Moreover, the results also provide evidence that common interests mediate the relationship between codifiability and ease of knowledge transfer.
Originality/value
Using the results, this study provides a decision-making framework for managing tasks based on system dependence and novelty level.
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Denise Pape and Waldemar Toporowski
Experiential stores offer potential for emotional brand-consumer connections and word-of-mouth (WoM) generation. Past research links the lifecycle of such stores with perceived…
Abstract
Purpose
Experiential stores offer potential for emotional brand-consumer connections and word-of-mouth (WoM) generation. Past research links the lifecycle of such stores with perceived novelty, a defining characteristic that has not received sufficient recognition. Scarce products are identified as a promising strategy to enhance novelty perceptions. Additionally, the authors differentiate between electronic and interpersonal WoM, and consider need for uniqueness (NFU) as a relevant personality variable.
Design/methodology/approach
This study encompasses three experiments that seek to shed light on suggested relationships. The first two experiments explore the interplay between scarcity, perceived novelty, and WoM. Moving forward, the third study delves deeper into the matter, scrutinizing the conditions under which scarce products manifest their utility in experiential stores.
Findings
The findings indicate that incorporating scarce products can rejuvenate the novelty aspect of experiential stores and promote positive WoM outcomes. Additionally, including NFU as a personality variable presents a communication dilemma, as high NFU individuals tend to engage more in electronic WoM but less in interpersonal WoM. However, this relationship is contingent on circumstances, with high NFU individuals showing a greater inclination towards interpersonal WoM when the probability of being imitated is low.
Practical implications
This study offers practical guidance for brand managers aiming to sustain the appeal and success of their experiential stores, as well as for commercial real estate managers seeking to revitalize vacant spaces in the post-COVID-19 era.
Originality/value
This pioneering study investigates the role of perceived novelty and scarce products in experiential stores, aiming to identify optimal conditions for favorable consumer responses. It also contributes to research on the forward spillover effect and underscores the importance of interpersonal proximity in WoM investigations.
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Batkhuyag Ganbaatar, Khulan Myagmar and Evan J. Douglas
By examining the impact of product innovation on abnormal financial returns following the launch of new products, this study aims to test the explanatory power of a new compound…
Abstract
Purpose
By examining the impact of product innovation on abnormal financial returns following the launch of new products, this study aims to test the explanatory power of a new compound measure of product innovativeness (Ganbaatar and Douglas, 2019).
Design/methodology/approach
It is a longitudinal study in which the authors used the compound product innovativeness score (CPIS) for the first time to measure product innovativeness. The abnormal financial returns are estimated through the event study design, where four different models are used. Artificial neural network analysis is done to determine the impact of the CPIS on abnormal returns by utilising a hexic polynomial regression model.
Findings
The authors find effect sizes that substantially exceed practically significant levels and that the CPIS explain 65% of the variance in the firm’s abnormal returns in market valuation. Moreover, new-to-the-market novelty predicts 83% of the variation, while new-to-the-firm (catch-up) innovation insignificantly impacts firm value.
Research limitations/implications
This paper demonstrates how the CPIS, an objective and direct measure of product innovativeness, can be used to gain more insight into the innovation effect.
Practical implications
Implications for the business practice of this study include the necessity of relentless innovation by firms in contested differentiated markets, particularly where technological advance is ongoing. Larger and mature firms must practice corporate entrepreneurship to renew their products on a continuous basis to avoid slipping backwards in their markets. Innovation leadership, rather than following the leader, is also important to increase competitive advantage, given the result that innovation followship does not produce abnormal financial returns.
Originality/value
In this study, the authors focused on the effect of product innovativeness on firm performance. While the literature affirms a positive relationship between innovation and firm performance, the effect size of this relationship varies, due largely to the authors contend to simplistic measures of innovativeness. In this study, the authors adopt the relatively novel “compound” measure of product innovativeness (Ganbaatar and Douglas, 2019) to better encapsulate the nuances of both technical novelty and market novelty. This measure of product innovativeness is applicable to firms of all sizes but is more easily applied to entrepreneurial new ventures and SMEs, and it avoids the shortcomings of prior firm-level and subjective measures of innovativeness for both smaller and larger firms. Using a more effective analytical method (Artificial Neural Network), the authors investigated whether there is a “practically” significant effect size due to product innovation, which could be valuable for entrepreneurs in practice. The authors show that the CPIS measure can very effectively explain abnormalities in the stock market, exhibiting a moderate effect size and explaining 65% of the variation in abnormal returns.
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Maher Georges Elmashhara, Marta Blazquez and Jorge Julião
This study aims to investigate the influence of different virtual fashion styles on attitude and satisfaction within virtual reality (VR) tourism experiences. The investigation…
Abstract
Purpose
This study aims to investigate the influence of different virtual fashion styles on attitude and satisfaction within virtual reality (VR) tourism experiences. The investigation considers the mediating effect of perceived attractiveness, popularity, novelty and weirdness, as well as the moderating role of self-congruence with avatar clothing and the desire for unique products.
Design/methodology/approach
This research uses a quantitative experimental approach. Initially, a three-step pilot study (N = 201) was conducted to select avatar fashion styles for the main investigation. In the primary study, participants (N = 326) engaged with one out of four fashion style conditions to select attire for their avatars and then completed a self-administered survey. Data analysis involved paired-sample t-tests, multivariate analysis of variance and Hayes’ PROCESS Models.
Findings
The results show that presenting fantasy avatar fashion styles leads to a decrease in perceived attractiveness and popularity, while concurrently increasing perceptions of novelty and weirdness which in turn exert a negative influence on attitude and satisfaction with the virtual fitting room (VFR). However, these relationships change when considering the moderating role of self-congruence with avatar clothing and the desire for unique products.
Practical implications
VR tourism experience providers and designers can use research findings to bolster positive attitude and enhance satisfaction with VFR; an important first step that strongly affects the rest of the VR tourist journey.
Originality/value
This study contributes to tourism research by exploring the intersection of immersive technologies and virtual fashion. It emphasizes the enhancement of critical touchpoints like the VFR, moving beyond a sole focus on VR adoption, to improve the overall virtual tourist experience.
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Seyedeh Fatemeh Kalantarzadeh Tezerjany
The primary intent of this study was to assess the influence of novelty-seeking on the satisfaction of consumers. The investigation concentrated on Malaysian consumers who have…
Abstract
Purpose
The primary intent of this study was to assess the influence of novelty-seeking on the satisfaction of consumers. The investigation concentrated on Malaysian consumers who have experience using online food delivery (OFD) applications.
Design/methodology/approach
To perform the research, non-probability and convenience sampling methods were enforced to gather the required data. An online questionnaire in the form of a Google Survey was conducted in Kuala Lumpur, Malaysia. Upon completion of the survey, the results were analyzed using SPSS software. Both the Service Quality (SERVQUAL) model and expectation disconfirmation theory (EDT) were exploited to shed light on the impact of consumer satisfaction.
Findings
Analysis of responses from the 250 participants unveiled that novelty-seeking positively influences consumer satisfaction. The finding depicted that reliability and responsiveness have the most positive impact on consumer satisfaction whereas tangibility has no effect on the satisfaction of consumers by using OFD applications.
Research limitations/implications
This study had three main limitations: first, the limitations on access to the participants during the pandemic; second, combining quantitative and qualitative methods to obtain more accurate results; third, the study was limited to the context of Kuala Lumpur, Malaysia.
Practical implications
The conclusions brought to the fore that OFD marketers should provide appropriate service quality while concentrating on novelty and well-designed apps to surge consumer satisfaction.
Originality/value
OFD apps have facilitated customers' access to various meals and helped food vendors survive in the competitive marketplace. A new aspect, novelty-seeking, is added to the SERVQUAL dimensions (i.e. empathy, tangibility, reliability, assurance and responsiveness) identified in the literature review.
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Jingxuan Huang, Qinyi Dong, Jiaxing Li and Lele Kang
While the growth of emerging technologies like Blockchain has created significant market opportunities and economic incentives for firms, it is valuable for both researchers and…
Abstract
Purpose
While the growth of emerging technologies like Blockchain has created significant market opportunities and economic incentives for firms, it is valuable for both researchers and practitioners to understand their creation mechanisms. This paper aims to discuss the aforementioned objective.
Design/methodology/approach
Based on the knowledge search perspective, this study examines the impact of search boundary on innovation novelty and quality. Additionally, innovation targets, namely R&D innovation and application innovation, are proposed as the moderator of the knowledge search effect. Using a combination of machine learning algorithms such as natural language processing and classification models, the authors propose new methods to measure the identified concepts.
Findings
The empirical results of 3,614 Blockchain patents indicate that search boundary enhances both innovation novelty and innovation quality. For R&D innovation, the positive impact of search boundary on innovation quality is enhanced, whereas for application innovation, the positive effect of search boundary on innovation novelty is improved.
Originality/value
This study mainly contributes to the growing literature on emerging technologies by describing their creation mechanisms. Specifically, the exploration of R&D and application taxonomy enriches researchers' understanding of knowledge search in the context of Blockchain invention.
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Jean Paolo Gomez Lacap, Melody Narisma Plaza, Jamielene Caballero and Maricar dela Cruz
This study aims to explore the influence of perceived value, enjoyment and novelty of fast-food chains’ smart retailing technology (SRT) on Filipino consumers’ attitude and…
Abstract
Purpose
This study aims to explore the influence of perceived value, enjoyment and novelty of fast-food chains’ smart retailing technology (SRT) on Filipino consumers’ attitude and loyalty.
Design/methodology/approach
Purposive sampling was used in identifying the respondents (N = 343). The participants were composed of consumers of the leading fast-food chains in the Philippines, where SRT using self-service ordering kiosks is being implemented. The hypotheses were explored using partial least squares path modeling, and predictive-causal was the study’s research design.
Findings
The results reveal that, among the factors, perceived enjoyment substantially contributes to the formation of favorable consumers’ attitude toward SRT. Moreover, perceived value was found to have a moderate effect on attitude while perceived novelty showed small impact. In terms of consumers’ attitude and loyalty, the two variables were found to have large positive and significant relationship. The moderation analysis shows that consumers’ attitude toward SRT has medium indirect effect on the relationship between perceived enjoyment and loyalty, while there is small indirect influence on the links between perceived value and loyalty, and between perceived novelty and loyalty.
Originality/value
As more and more fast-food establishments are adopting the use of SRT via self-ordering kiosks, the present study is the only study in the Philippine context that explores how perceived value, enjoyment and novelty affect consumers’ attitude and loyalty.
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Kianoosh Rashidi, Hajar Sotudeh and Alireza Nikseresht
This study aimed to investigate how the enrichment of medical documents' index terms by their comments improves the relevance and novelty of the top-ranked results retrieved by an…
Abstract
Purpose
This study aimed to investigate how the enrichment of medical documents' index terms by their comments improves the relevance and novelty of the top-ranked results retrieved by an NLP system.
Design/methodology/approach
A semi-experimental pre-test and post-test research was designed to compare NLP-based indexes before and after being expanded by the comment terms. The experiments were conducted on a test collection of 13,957 documents commented by F1000-Prime reviewers. They were indexed at title, abstract, body and full-text levels. In total, 100 seed documents were randomly selected and served as queries. The textual similarity of the documents and queries was calculated using Lucene-more-like-this function and evaluated by the semantic similarity of their MeSH. The results novelty was measured using maximal marginal relevance and evaluated by their MeSH novelties. Normalized discounted cumulative gain was used to compare the basic and expanded indexes' precisions at 10, 20 and 50 top ranks.
Findings
The relevance and novelty of the results ranked at the top precision points was improved after expanding the indexes by the comment terms. The finding implies that meta-texts are effective in representing their mother documents, by adding dynamic elements to their rather static contents. It also provides further evidence about the merits of the application of social intelligence and collective wisdom reflected in the actions and reactions of users in tackling the challenges faced by NLP-based systems.
Originality/value
This is the first study to confirm that social comments on scientific papers improve the performance of information systems in terms of relevance and novelty.
Peer review
The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-05-2022-0283.
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This study explores how app store awards shape the behavior of leading digital entrepreneurs, focusing on their engagement in technological innovation through feedback and…
Abstract
Purpose
This study explores how app store awards shape the behavior of leading digital entrepreneurs, focusing on their engagement in technological innovation through feedback and re-signaling mechanisms. It aims to reveal the nudging effect of award signals on entrepreneurial behavior.
Design/methodology/approach
In this study, data from 349 leading mobile app entrepreneurs in the UK Google Play Store were collected over an extended period from various sources. Functionality novelty and explorative behavior were assessed by analyzing app release date and permission technologies in comparison to both their own prior apps and those of their closest competitors. Hypothesized relationships were tested using accelerated failure time parametric models.
Findings
This study extends the literature on signaling by showing that (1) the top developer award signal served to nudge entrepreneurs to improve the functionality novelty of their apps and those who succeeded were less likely to switch to another product category, (2) the award signal created a window of opportunity for non-award entrepreneurs to respond and those who released new apps around the midpoint of a normal app development cycle significantly improved the likelihood of winning the award in a subsequent round of award-giving, and (3) the effect of functionality novelty on winning the award was more pronounced when non-award entrepreneurs pursued more explorative than exploitative behavior in app development.
Originality/value
The results offer novel insights into an understudied area, specifically the influence of online award signals on nudging entrepreneurs to pursue technological innovation. The research also highlights the crucial role played by the app store as an intermediary signaler.
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Siqi Hu, Carol Hsu and Zhongyun Zhou
Security education, training and awareness (SETA) programs are the key to addressing “people problems” in information systems (IS) security. Contrary to studies using conventional…
Abstract
Purpose
Security education, training and awareness (SETA) programs are the key to addressing “people problems” in information systems (IS) security. Contrary to studies using conventional methods, the present study leveraged an “event” lens and dimensionalized employees' perceptions into three sub-dimensions: perceived novelty, perceived disruption and perceived criticality. Moreover, this research went a step further by examining how pedagogical and communication approaches to a SETA program affect employees' perceptions of the program. This study then investigated whether – and if so, how – these approaches impact employees' perceptions of the SETA program and their subsequent commitment to it.
Design/methodology/approach
Utilizing a factorial-based scenario survey, this study empirically tested a model of the above relationships via covariance-based structural equation modeling.
Findings
The results of this research showed that pedagogical approaches were more effective than communication approaches and that employees' perceptions of the SETA program accounted for a large variance in their commitment to SETA.
Originality/value
First, this research deepens understanding of the protection of information assets by elaborating on the different approaches that organizations can take to encourage employees' commitment to SETA. Second, the study enriches the SETA literature by theorizing a SETA program as an organizational “event”, which represents a major shift from the conventional approach. Third, the study adds to the theoretical knowledge of the event lens by extending it to the SETA context and investigating the relationship among three event strength components.
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