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This paper aims to examine how the relationship norms established between customers and brands influence customer perceptions of crowdsourcing (vs firm-generated) cues.

Four studies (N = 851) examine the moderating role of relationship norms on product labeling cues (crowdsourcing vs firm-generated) effects on brand engagement, and the underlying mechanism of self-brand connection.

The findings suggest that crowdsourcing (vs firm-generated) cues lead to higher brand engagement (Studies 1A–1B), mediated by self-brand connection (Studies 2–3). In addition, relationship norms moderate the effects (Study 3), such that under exchange brand relationships crowdsourcing (vs firm-generated) cues yield higher brand engagement, whereas communal brand relationships reverse such effects.

The findings provide valuable managerial implications by highlighting the importance of using relationship norms as diagnostic cues to successfully implement crowdsourcing initiatives.

This research adds to the customer-brand relationship literature by revealing an accessibility-diagnosticity perspective of consumers’ reactions to crowdsourcing (vs firm-generated) cues.

Neutrality and diversity are the bedrock of public libraries. Yet, public libraries are also steeped in white privilege and many have yet to examine the effects of anti-Black racism. Amidst an ever-growing crisis of inequity, this chapter explores the development of the Black Community Public Library and its roots in Black-centered and community-based perspectives. It provides important insights into how public libraries can transgress the centrality of whiteness in traditional public libraries through community-led and community-based partnerships within collaborative anti-racism and justice frameworks. Opening in January 2022, the Black Community Public Library is the first of its kind to conceptualize and highlight the need for Black-centered services and collections in Canadian public libraries. Located in the Where We Are Now Black Community Centre, the library is the result of a year-long partnership between the Black Community Centre, local higher education institutions, and the municipal library system. It holds an initial circulating collection of 600 titles representing a variety of equity-seeking perspectives. Detailing the development and launch of the Black Community Public Library, this case study demonstrates how to re-envision library spaces with and for communities that have been historically under-represented and provides invaluable insight into how the public library sector can support and engage with Black communities through meaningful partnership and collaboration. Furthermore, it will substantially contribute to the growing body of collaborative knowledge on advancing anti-racism in LIS.

Humanized digital solutions that provide better access, understanding and use of health services enable better decisions and better patient’s experience focused on humanization of care. This translates into better health literacy in the digital area.

Currently health care is inseparable from digital health, and this evidence was highlighted during the COVID-19 pandemic. For this analysis, a cross-sectional study was carried out, with 335 valid answers in a quantitative and qualitative research to evaluate the opinion of the respondents regarding their digital health use and the means used, as well as the perception of emotions generated before and during the pandemic. A qualitative content analysis was also performed on the open question about the future of health.

The results showed a humanization in digital is essential and that it is necessary to prioritize the human relationship and find the meaning of space, communication and proximity of health face-to-face, respecting as differences.

This chapter will also propose the presentation of challenges and results from the application of health literacy on patient empowerment in the health system, based on humanized digital solutions.

This research aimed to analyze the interactions of “pre-adolescent” students in the classroom through relationships sustained by structure, agency, and power exercises based on Anthony Giddens’ Theory of Structuring.¹ A qualitative research approach was used with the characteristic of a case study in a municipal public school in the city of Itabira (MG), Brazil. As procedures for recording the evidence, we used the application of a questionnaire, observation of the classroom and listening to students and teachers in a class of the sixth year of elementary school II during the 2017 school year. The results indicated that the vision of “pre-adolescence” marked by biological and psychological changes remains institutionalized for school professionals. The students demonstrated the need for the teacher to use his teaching authority to set limits in the classroom, however, this exercise of agency-power by the teacher must be negotiated and mediated by the participation of “pre-adolescents.” In view of this procedural context, “pre-adolescent” students cannot be held responsible for the instability of the interactive process in the classroom if the historical and social context through which these students pass is not considered in comparison to the institutionalized characteristics solidified through the process, time, and space by the school and/or some of its representatives (teachers).