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The development should be oriented to a limited number of products. To improve the global competitive position of the Slovenian tourism, priority should be given to a limited number of products. The conclusions of the study “Slovenia Tourplan 2.000 and Tourist Operational Marketing Plan for Slovenia” by Econstat & THR give the right direction. We suggest to work on the five proposed clusters:

The authors of this case study show the importance of tourism for Slovenia, the host country of the 49th Congress of AIEST which took place from 28th August to 2nd September 1999 in Porto Roz.

Tourism policy is a generic term with many interpretations. For too long time tourism policy has been identified with promotion of the public sector. Nowadays the content is much more embracing. The first section of this contribution briefly describes the evolution in this content and deal with the present meaning that is given to tourism policy. “Competitiveness” and “sustainability” are the the two key terms in the modern view. The situation of Bruges with respect to those two core notions is the central theme of this contribution. For the analysis of competitiveness the Porter approach is an interesting instrument. This leads to the strenghts and weaknesses of Bruges with respect of competitiveness. Sustainability was always a major element in the tourism policy of Bruges.

To measure the economic impact of tourism several indicators are mentioned in the literature. Variables which are mentioned very often are: Expenditure, income, employment, foreign exchange earnings, tax receipts, investments, social benefits, tourism multiplier, etc...

The starting‐point of this article is that it will be essential to give quality a crucial function in the tourism policy of the future. The philosophy of quality management is known. However its application in the tourism sector is hampered by a number of particularities of this sector. This article proposes a possible approach at the level of a tourist municipality or region. Based on an extensive quality audit among tourists it must be possible to draw up a quality plan which should result into a considerable quality improvement of the tourism product.

The final objective of each communication action is a change in consumer behaviour. Frequently this change in attitude is translated in terms of purchases. But the change can be related to the pre‐purchase behaviour, as for instance the returning of a coupon, the ordering of a certain brochure, or a change in attitude regarding a certain product,…

Profile of world tourism today S. Medlik gives in his publication “Trends in World Tourism” a good picture of world tourism today. This publication, together with the WTO‐publication “Tourism Compendium”, allows us to formulate a profile of world tourism today.

The recent adverse economic and military developments in the Balkan Peninsula have provided sound indications regarding the future development of the area. It now seems to be unavoidable that a revised economic environment should be created, based on stability and economic co‐operation. Such a co‐operation among the Balkan countries will assist a common effort in establishing the framework for the development of all the relevant area.

In many tourism country destinations the dominant structure is that of small‐to‐medium enterprises (SMEs). They are prevalent for example in the hotel trade, travel agencies, tourism transport systems and the many tourism‐related attractions. In contrary, in new destinations in emerging economies and developing countries that have strong tourism sectors the big corporations and chains are particularly well represented. Each of these sectors — the big corporations and the chains that operate on an industrial scale on the one hand, and the smaller type of business on the other — has its own characteristic structural advantages and disadvantages.

The 47th Congress attempted to answer the following key questions: What exactly does quality mean in tourism? How can general and/or total quality be produced and marketed? How important is it to include the customer (tourist) in the process that leads to the provision of tourism services? In what way does quality create competitive advantages? How can the quality of a destination be assured in the same way as that of a corporation?