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This study aims to examine the impact of consumption values on consumers’ purchase of organic food and green environmental concerns. Additionally, the relationships between green environmental concerns and consumers’ purchase of organic food are investigated.

A self-administered questionnaire was distributed to 500 consumers with experience in purchasing organic food in Pakistan. The covariance-based structural equation modeling (CB-SEM) technique was used for the data analysis using the Analysis of Moments Structure software version 23. The CB-SEM technique allows for the simultaneous estimation of all relationships.

The CB-SEM technique reveals that of the 11 hypotheses tested, social value heavily influences consumers’ green environmental concerns. Moreover, consumers’ purchase of organic food is greatly impacted by conditional value. Consumers purchase organic food for their daily needs because they feel responsible for preserving and protecting the environment against global warming and its associated threats. This green purchasing behavior actually leads to better social approval, through its ability to impress others.

Organizations and business owners should address green environmental concerns by seriously applying organic methods in the process of production, processing, packaging and selling of organic food products. Such organic practices would enable organizations and business owners to produce organic food products that are free from chemicals.

The inclusion of consumption values strengthens the explanatory power of the proposed model in the context of Pakistani consumers’ purchase of organic food and green environmental concerns simultaneously. This study therefore adds new and substantial insights into the marketing theory.

The purpose of this paper is to examine the determinants that influence students’ decision-making and satisfaction in campus e-voting, and to investigate the moderating effect on students’ decision-making and satisfaction in campus e-voting between students with different levels of trust in the system.

This study employed a quantitative method and applied the use of self-administered questionnaires among university students who have at least experienced once in casting votes electronically in the past year during the campus e-voting period. The data were analysed using partial least square-structural equation modelling (PLS-SEM) approach.

The PLS-SEM approach revealed that voters’ commitment to vote was the strongest determinant of students’ decision-making and satisfaction in campus e-voting. Voters’ high satisfaction with campus e-voting was based on the commitment and requirement of students of the university to vote. Compulsory voting was not a hassle for them in order to achieve campus development and sustainability. A moderation analysis revealed that the relative influence of commitment to vote on students’ satisfaction in campus e-voting was higher in the group with medium level of trust than among the group with high level of trust.

The election commission of the university and the university management should increase students’ turnout and commitment to vote during campus e-voting by outlining effective marketing strategies, campaigns and promotions across a number of digital platforms, including mobile SNS. They need to ensure that voters can sense their involvement is warranted and will continue to vote electronically in the next campus election.

The research yielded an exclusive perspective into students’ decision-making and satisfaction in campus e-voting. It also uncovered the influence of moderating effect of trust in the system in developing countries which is marginally concealed in the literature. The measurements produced can be used as a research tool for more exploratory and explanatory research related to political marketing among young adult voters.

Muslims are obliged to make a contribution to the less fortunate through zakat, which is one of the means of wealth distribution. However, very few studies have investigated the behavioural intention of users toward social media networks that use creative animation for zakat online campaigns to promote zakat awareness in developing nations. The rich content of zakat in social media networks using creative animation could attract today’s youth to engage with zakat. This research aims to examine the factors that influence youths’ intention to use social media networks for understanding zakat online campaigns that use creative animation.

Data were analysed via Analysis of Moment Structures (AMOS) version 18 to test the covariance-based structural equation modelling technique.

The results reveal that social influence has the greatest significant impact on youths’ intention to use social media networks for understanding zakat online campaigns that use creative animation. Officers in zakat institutions are supportive of the use of zakat campaigns that use creative animation on social media networks to enhance zakat understanding of the youth. Besides, individuals who are important to them would recommend accepting zakat online campaigns that use creative animation on social media networks to enhance their zakat understanding.

The social media networks of the zakat institutions should be designed with more creative, interactive and animated content to improve the quality of communication about the importance and benefits of contributing zakat. The content creator should use an inspiring emotional marketing strategy in their social media postings, interactive infographics and interactive videos because informational posts and emotionally positive content travel quicker than any other sort of content on social media through social sharing.

This study is unique and is noticeable as very few studies have investigated youths’ behavioural intention after viewing zakat online campaigns with creative animation on social media networks in a developing nation to promote zakat awareness. This platform has great potential to increase the engagement of working youth as zakat payers.

The purpose of this paper is to examine the relationship between perceived ease of use, cognitive absorption (CA), perceived usefulness (PU) and fashion involvement (FI) with students' buying intentions.

The paper is based on questionnaires distributed to a sample of Master of Business Administration students with a response rate of 84.2 percent. The data were analyzed with statistical tools such as descriptive analysis, factor analysis, reliability analysis and multiple regressions.

The survey showed that PU, product search, search process, CA, FI, and online experience have a significant impact on online shopping, while the other two variables (i.e. CA and FI) do not have an impact on online shopping.

Future researchers are encouraged to include new variables and mediating variables in the research model and applying multivariate statistical data analysis such as structural equation modelling technique for interpreting results.

Data about consumer acceptance of internet shopping are invaluable to e‐retailers. It was suggested that e‐retailers need to advertise and promote their latest products and update their web site regularly by stressing issues on the ease of use, the usefulness and the reliability of online shopping.

This research provides additional perspectives on internet shopping among Malaysian consumers.

The purpose of this paper is to examine the relationship between returning consumer environmental behaviour and tourists’ propensity to stay in a green hotel, particularly in the Malaysian context. Next, the influence of a moderating variable (i.e. green hotel knowledge) on returning tourists’ propensity to stay in a green hotel is also examined.

The research used a hierarchical regression for data analysis across a sample of 400 young respondents who stayed at a green hotel at least once in a year. Their participation was purely voluntary.

Empirical analysis via hierarchical regressions confirmed that returning tourists’ intention to stay at a green hotel was influenced positively by perceived behavioural control and attitude. However, the subjective norm was found to be not significantly related to returning tourists’ intention to stay at a green hotel.

The current data were only collected from respondents within one area which may not represent the entire population of Malaysia. Hence, it is imperative that sample size be expanded, and wider geographical areas with different cultural values covered to improve generalizability of findings.

These empirical results may benefit the hotel industry involved in green initiatives and activities in formulating effective marketing strategies to review the demand of returning consumers to stay in green hotels and evaluate the acceptance level of the returning consumers towards green behaviour. The hotel industry should take its environmental and social responsibility seriously and uphold aspects of energy efficiency, natural resources and environment and indoor environmental quality in business operations in a sustainable manner besides focusing on maximizing profit.

The results of this study offer a new forward motion to the findings of prior studies on environmental behaviour, which is not much covered in the literature in the Malaysian context by providing additional information in narrowing the research gap with regard to understanding returning consumers’ intention to stay in green hotels. Next, the proposed framework could be the basis for further research investigating returning consumers’ intention to stay in green hotels, within the Malaysian context.

This paper aims to examine whether Muslim and non-Muslim consumers give different importance to green food consumption.

Data were analysed using means comparison and multiple discriminant analysis across a sample of 700 students in a public higher learning institution in the Federal Territory of Labuan, Malaysia, using the convenience sampling technique.

Empirical results via multiple discriminant analysis discovered that imperative aspects such as specific needs, personal environmental values related to green food and governmental efforts strongly predict discrimination towards green food consumption among the non-Muslim consumers. Muslim consumers follow a strict diet that complies with religious dietary laws.

Understanding Muslim and non-Muslim consumers’ awareness of and intentions towards green food consumption is very important for any manager in the food industry or food market, as it is critical that the food they produce is safe, environmental and healthy. It is understood that Muslim consumers are very particular about food intake, as they can only consume food that complies with religious dietary laws.

The results of this study presented vital insights and enhanced the understanding of the role of religion and its influence on green food consumption in Asia.

Successful information retrieval is determined by library patrons retrieving accurate, relevant, and up-to-date information stored in documents; this affects their self-efficacy, emotions, and behavior. The purpose of this paper is to examine the impact of mastery experiences, self-evaluation, vicarious observation of others’ experiences, social feedback, and physiological state of library patrons’ emotions after information retrieval.

A structured close-ended questionnaire survey was utilized of which 200 responses were valid and usable for data analysis. Multiple regression analysis was executed to assess the influence of personal self-evaluation, comparisons with others, physiological state, and social feedback, on the library patrons’ emotions after information retrieval.

The findings of this study indicated that social feedback had the greatest influence on the library patrons’ emotions after information retrieval, followed by personal self-evaluation and physiological state.

This study employed quantitative research design utilizing multiple regression analysis which provides useful insight for university librarians on the specific factors that have significant effects on library patrons’ emotions after information retrieval. The outcomes add a new perspective to preceding studies on library patrons’ emotions after information retrieval, which has previously been inadequately researched in the Malaysian setting.

Mobile technologies offer the opportunity to embed learning in a natural environment. The objective of the study is to examine how the usage of mobile phones for m‐learning differs between heavy and light mobile phone users. Heavy mobile phone users are hypothesized to have access to/subscribe to one type of mobile content than light mobile phone users, to have less frequent access to, subscribe to or purchase mobile content within the last year than light mobile phone users, and to pay less money for mobile learning, its content and mobile games than light mobile phone users.

Data were collected from 436 respondents. An analysis of variance (ANOVA) test was run to examine how the usage of mobile phone for m‐learning differs between heavy and light mobile phone users in terms of access/subscription to several types of mobile content, frequency of access to, subscription to, and purchase of mobile content within the last year, and maximum amount of money paid for mobile learning, its content and mobile games.

Significant differences can be identified when comparing the usage of mobile phones for m‐learning between heavy and light mobile phone users. It was found that heavy mobile phone users access/subscribe to more than one type of mobile content than light mobile phone users, have more frequent access to, subscription to and purchase of mobile content within the last year than light mobile phone users, and to spend more money on mobile learning, its content and mobile games than light mobile phone users.

Future research should aim at a deeper understanding of mobile phone usage for learning by including new variables and mediating variables and applying a multivariate analysis of data such as structural equation modelling to interpret the results, as this would allow for a simultaneous relationship among endogenous and exogenous variables, serve as a purposeful representation of the reality from which the data has been extracted, and provide a parsimonious explanation of the data.

Mobile content needs to be developed specifically for mobiles, with clear images and good quality sound to enable users to continue to come back and enjoy new segments and features. Mobile phones must be small, reliable, and convenient devices that can provide the full spectrum of information and entertainment options to users.

This research provides a new perspective on mobile phone usage for m‐learning among Malaysian mobile phone users.

The purpose of this paper is to investigate whether patients' perceptions exceed expectations when seeking treatment in private healthcare settings in the Klang Valley Region of Malaysia.

A survey was conducted among 191 patients in the Klang Valley Region of Malaysia to measure service quality of the private healthcare setting in Malaysia using SERVQUAL 5 dimensions model by Parasuraman et al. and three additional dimensions of the human element, when it comes to rendering good healthcare services, i.e. courtesy, communication and understanding of customers.

The results revealed that the customers' perceptions did not exceed their expectations, as they were dissatisfied with the level of healthcare services rendered by private healthcare settings in that they felt that the waiting time of more than an hour to receive the service was excessive and, when there was a problem, the healthcare provider did not provide a response fast enough.

Only eight service quality dimensions were studied. The sample investigated is relatively small, where three private healthcare settings were selected.

It is recommended that hospital management should look into highlighted areas for which patients have high expectations.

The paper adds to the existing body of research on healthcare service quality, particularly on patients' perceptions and expectations. Survey results should be useful for continuous quality improvement.

The purpose of this paper is to study factors that influence consumers' intention to purchase and use of pirated software.

This study tests the impact of five factors (procedural fairness, reciprocal fairness, distributive fairness, subjective norm, and attitude) on intention towards software piracy by 289 consumers' in Malaysia. Survey questions from prior studies were adopted and customized, and the model was analyzed using partial least squares and structural equation modeling tool (Smart‐PLS 2.0 M3).

The results indicated that a significant and positive relationship exists between reciprocal fairness, procedural fairness, subjective norm, attitude, and consumers' intention towards software piracy.

This study was restricted to consumers within one country (Malaysia). Additional studies across other countries are encouraged. This research can help businesses better improve the ways to reduce software piracy rates. They get to understand more about the exact problem and cause behind software piracy and can target better strategies to curb this problem.

This study is useful for researchers, managers, and software vendors willing to highlight the factors that contribute to software piracy.

The study highlights factors that influence consumers' intention towards software piracy, which has not been widely studied especially in Malaysia.