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Article
Publication date: 8 January 2019

Fakhri Baghirov, Ye Zhang and Noor Hazarina Hashim

This study aims to investigate the adoption and performance of Facebook fan pages (FFPs) among global airline companies in developed, least developed and developing countries.

Abstract

Purpose

This study aims to investigate the adoption and performance of Facebook fan pages (FFPs) among global airline companies in developed, least developed and developing countries.

Design/methodology/approach

Diffusion of innovations theory has been applied as the underlying theory in this study. By using content analysis, data were collected from the official FFPs of global airlines.

Findings

Results show no significant difference in FFP adoption among global airline companies in developed, least developed and developing countries. However, there is a significant difference in performance and timing of adoption of FFP between the countries. Airlines from developed countries adopted FFP three years earlier than developing countries and performed better than airlines from developing and least developed countries.

Research limitations/implications

Because FFP is studied with limited variables, future studies can expand to other social networking sites and explore more variables to get reliable results.

Practical implications

Academically, this study adds to internet and technology implementation literature. Finding of poor performance on FFP implementation among airlines in developing and least developed countries could draw attention to increased engagement with fans and improve FFP performance in the future. To successfully use Facebook, airline companies should establish a two-way communication and respond to their fans.

Originality/value

This paper fulfils an identified need to study the difference in using FFPs among global airline companies in developed, least developed and developing countries.

Details

Tourism Review, vol. 74 no. 3
Type: Research Article
ISSN: 1660-5373

Keywords

Article
Publication date: 25 March 2020

Abu Saim Md. Shahabuddin, Mohd Edil Abd Sukor and Noor Hazarina Hashim

The purpose of this paper is to explain the importance of the understanding of the halal business from an Islamic perspective. Business use of the Quranic and fiqhi word halal is…

Abstract

Purpose

The purpose of this paper is to explain the importance of the understanding of the halal business from an Islamic perspective. Business use of the Quranic and fiqhi word halal is now conspicuous because of the penetration of halal product ideas not only into the food products but also into the pharmaceutical, cosmetic, leisure and entertainment industries.

Design/methodology/approach

This paper evaluates the Islamic authenticity of the prevailing halal business initiatives. Toward this evaluation, explains the frame of reference and shows the Islamic ethical excellence of business enterprises. This framework is based on the Quranic injunctions and instructions regarding usury (riba), intoxicants (khamr), trade with mutual consent (taradim minkum) and trading during Friday prayer (Jumuah), which have direct or indirect implications for the management of business enterprises. Then, it describes and evaluates two cases, namely, halal chicken and Sharīʿah-compliant hotel. Materials for these cases are obtained through an internet blog and literature review.

Findings

The evaluation reveals that these halal business cases are overwhelmingly product-centric and they violate or neglect people’s rights. On the scale of ethics and social responsibility, while they largely maintain legal responsibility, moral and spiritual responsibilities hardly draw their attention. Hence, a need for a fundamental reorientation of halal business thought is suggested in the conclusion.

Practical implications

The findings may serve as a useful input for halal business owners in improving their practices to confirm with all moral and spiritual standards of Islamic business conduct, and not the only product. These standards have significant implications for equitable growth in a society and a blissful eternal life.

Originality/value

The topic of product-centric halal business has not been fully explored and understood by its stakeholders. This paper aims to give insights to an overwhelming trend toward equating halal products with the whole of the halal business.

Details

Journal of Islamic Marketing, vol. 11 no. 6
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 16 September 2013

Abou Bakar, Richard Lee and Noor Hazarina Hashim

This study examines the differential influence of religiosity, materialism and guilt on consumer ethical judgment. It further investigates how the influence may differ across two…

1259

Abstract

Purpose

This study examines the differential influence of religiosity, materialism and guilt on consumer ethical judgment. It further investigates how the influence may differ across two religiosity dimensions (intrinsic and extrinsic) and two types of unethical behaviour (active and passive).

Design/methodology/approach

A quasi-experimental approach assigned Pakistani university students randomly to two groups. One group (n=144) answered a survey regarding an active unethical behaviour (changing price tag), while the other (n=123) answered a similar survey but regarding a passive unethical behaviour (given and pocketing surplus change). This paper used projective technique to help reduce respondents' sensitiveness to the two scenarios. The data was methodologically analysed and fitted using structural equation modelling.

Findings

Religiosity does not influence ethical judgment directly, but is mediated by guilt. As expected, materialism negatively determines ethical judgment, and the influence is stronger with active than with passive unethical behaviour. Materialism influences ethical judgment more (less) than guilt does when unethical behaviour is active (passive). Religiosity stems more from intrinsic than extrinsic dimension regardless of the unethical-behaviour type.

Research limitation/implications

Overall, this study highlights that the effects of religiosity on consumer ethics is not straightforward in that the relationship cannot be fully understood without accounting for the role of guilt and materialism, as well as the types of religiosity and ethical behaviour. Significant academic and managerial implications are presented.

Originality/value

This is an initial study on consumer ethics to consider the differential influence of religiosity, materialism and guilt across different religiosity dimensions and unethical behaviour. The context of a Muslim market is also under-researched compared to Western markets.

Details

Journal of Islamic Marketing, vol. 4 no. 3
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 7 August 2018

Madhurima Deb

The purpose of this paper is to investigate the impact of store-level attributes, relationship investment, culture and religiosity on relationship quality.

Abstract

Purpose

The purpose of this paper is to investigate the impact of store-level attributes, relationship investment, culture and religiosity on relationship quality.

Design/methodology/approach

To attain the above objective, data were collected from 350 customers from India and Nigeria. Data were analyzed using SPSS and AMOS.

Findings

In the present study, empirical evidence was found for the impact of most of the store’s positioning attributes on perceived relationship investment and relationship quality, in India and Nigeria. Factors like personalization and their impact on relationship investment and quality were not supported in Nigeria. Additionally, religiosity was found to impact relationship quality only in case of Nigerian customers. Cultural differences were also found between consumers of both these countries.

Originality/value

The present study contributes to the theory of consumer behavior and cross-cultural studies by examining the effect of the relationship between various cultural dimensions and religiosity on customer’s commitment with a store, which to the author’s best knowledge is not done before. The present study makes important contribution to the existing literature of relationship quality in three ways: first, by specifying important store-level attributes that impact customer’s perception about relationship investment. By applying these practices, retailers can guide customer’s perception of relationship investment, second, this study confirmed the impact of relationship investment on relationship quality, thus demonstrating the retailers as to why should they invest time and effort in building positive perception about relationship investment, third, this study is first of its kind to have investigated the impact of culture and religiosity on the perception of relationship investment and relationship quality.

Details

International Journal of Retail & Distribution Management, vol. 46 no. 7
Type: Research Article
ISSN: 0959-0552

Keywords

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