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The purpose of this paper is to discuss the evolution of crisis communication and management along with its inclusion into the field and practice of emergency management. This paper also discusses the inclusion of nonprofit organizations and the need for these organizations to engage in crisis communication planning and strategy creation to address the diverse and numerous crises that nonprofits are at risk of experiencing.

This paper utilizes a systematic literature review of crisis communication planning tools and resources focused on nonprofit organizations to derive best practices and policy needs.

The resources analyzed provide foundational insight for nonprofit organizations to proactively develop plans and strategies during noncrisis periods to support their organization when a crisis occurs.

Limitations of this paper include limited academic research and practical resources related to nonprofit organizations and crisis communication planning. As such, several potential avenues for empirical research are discussed.

This paper provides considerations for nonprofit organizations engaging in crisis communication planning and aspects leaders need to partake in to reduce or eliminate the risk of facing an operational or reputational crisis.

This paper highlights the critical need to generate a crisis communication plan due to the diverse crises nonprofit organizations face and their connection to the emergency management structure. Understanding the crisis and utilizing a crisis communication plan allows nonprofit organizations a way to strategically mitigate the impact of a crisis while also providing essential services to their respective communities and maintain their overall stability.

This paper is unique in its analysis of crisis communication planning resources and creation of a planning framework to assist nonprofit organizations in their planning efforts.

This study seeks to illustrate shared obstacles and opportunities that US nonprofit communicators face, broadening the understanding of nonprofit communication management beyond fundraising, donor relations, and social media practices.

A total of 35 nonprofit communicators from across the USA were interviewed. The participants represented a variety of nonprofit sizes that address a variety of issues.

The interviews revealed six common challenges that the participants face: politics, laws and regulations, media attention, evaluation, brand recognition, and employee engagement. The interviews also revealed four common opportunities that the participants face: job satisfaction, collaboration, communication value, and professional development.

The findings illustrate how nonprofit communicators in the USA address some shared experiences. In doing so, the findings lead to nine valuable areas for future research. Given that the findings are limited to the USA, future research is needed to examine nonprofit communicators’ shared experiences in other countries.

The study builds on recent research examining how the environment in which communication management is practiced affects communication practices, thereby contributing to theory development that predicts effective communication practices via sector. In addition, the study serves as a call to action for researchers to address pressing management issues identified by nonprofit communicators.

The study builds on recent research examining how the environment in which communication management is practiced affects communication practices. In addition, the study serves as a call to action for researchers to address pressing management issues identified by nonprofit communicators.

While research has shown that corporate social responsibility (CSR) can enhance a company's reputation, less is known about the effects of CSR communication on nonprofits. Hence, the current study seeks to understand how corporate reputation, message credibility and message source may impact consumers' attitudinal and behavioral intentions toward nonprofits.

A 2 (corporate reputation: low vs high) × 2 (CSR communication source: newspaper blog vs nonprofit blog) between-subjects online experiment was conducted. Real-world corporations (Toyota and Volkswagen) and a nonprofit (World Wildlife Fund) were chosen based on a pretest.

Nonprofit reputation increased after reading a CSR message, especially when it involved a partnership with a low-reputation corporation. Nevertheless, CSR partnerships with high-reputation corporations evoked higher volunteer intentions. Message credibility mediated the relationship between corporate reputation and nonprofit reputation. When the communication source was the nonprofit and the partnership involved a high-reputation corporation, positive evaluations of nonprofit likeability and competence resulted.

Nonprofit communication managers should understand the merit of communicating CSR partnerships with their constituents, regardless of medium. Additionally, the choice of a corporate partner is important for certain nonprofit outcomes. Lastly, message credibility is another important factor that should be considered.

The study bridges literature in communications that typically examines CSR by focusing on its effects on corporate outcomes with literature in nonprofit management that looks at nonprofit outcome measures. This study demonstrated that nonprofit–corporate alliances can also influence nonprofit reputation and donation/volunteer intentions based on the reputation of the corporate partner.

The purpose of this paper is to examine philanthropic partnerships between donor organizations and nonprofits and how ethics of care may play an important role in the quality of relationship between the partners.

In total, 29 in-depth interviews were conducted with communications professionals at nonprofit organizations to understand how their partnerships with national sport organizations benefited their organizations and how characteristics of the sport organizations’ communication and behavior have consequence for their partners.

The four dimensions of ethics of care (building trust, showing mutual concern, promoting human flourishing and responsiveness to needs) clearly emerged as the most beneficial ways sport organizations engage with their nonprofit partners.

This study introduces the concept of ethic of care into the CSR literature and suggests that ethics of care may play an important role in relationship management with key publics.

Practically, this study offers insights for corporate partners about the way their communication and behavior influence nonprofits, and it suggests ways that corporations can improve their work with partners to create a more productive relationship.

This is one of the first studies to use ethics of care to examine the relationship of CSR partnerships and the first to conduct a study with sport organizations.

This study seeks to understand the communication factors associated with effective social media for nonprofit organizations (NPOs). Specifically, the study investigated how interactive and emotional communication strategies influence public engagement in different ways, and how the effects differ by service-oriented and other types of NPOs.

Using computer-assisted textual and emotional analyses, the authors examined the functional interactivity, contingency interactivity and emotion elements of 301,559 tweets from the 100 largest US nonprofits. Negative binomial regression was applied to test the relationships among these elements and public engagement on Twitter (i.e. likes and retweets).

Findings revealed negative effects of functional interactivity on likes, negative effects of contingency interactivity on likes and retweets but a positive effect of functional interactivity on retweets. The findings also showed negative effects of emotion valence on likes and retweets but positive effects of emotion strength on likes and retweets. There were varying effects of interactivity and emotion on public engagement for service-oriented and other types of NPOs.

This study advances the nonprofit social media scholarship in several ways. First, this study suggests a clear yet largely ignored distinction in the effects of functional and contingency interactivity on public engagement. Second, this study is an early attempt to examine the role and impact of emotion elements in nonprofit social media success without downplaying the role of interactivity. Third, this study is one of the earliest attempts to include interaction effects for different types of NPOs. Last, this study contributes to the organizational social media use research by demonstrating the benefits of computer-assisted approaches in processing text data on social media. From a practical perspective, this study provides strategic guidelines for NPOs to design effective communication contents and improve their public engagement on social media.

The purpose of this paper is to examine corporate social responsibility (CSR) partnerships from the often-overlooked perspective of nonprofit beneficiaries, situated in the rapidly evolving higher education funding environment.

In-depth interviews with corporate relations officers from public research universities across the USA were conducted. Qualitative coding procedures from Lindlof and Taylor (2019) were employed to analyze transcript data.

Three main factors have contributed to a rapidly evolving climate for corporate partnerships: CSR partnerships help universities build their reputations rather than endowments; feature new preferences in communication-based stewardship practices; and raise questions about university autonomy and authority.

New interpretations of interdependent relationships and stewardship may be needed to explain new corporate funding models, while threats to nonprofit organizational authority and autonomy may be growing.

Nonprofit practitioners may better understand how to position their organizations as more attractive to corporations while learning how to advocate for mutual benefits. They may also benefit from a new understanding of corporate stewardship.

While previous research has documented detrimental effects to nonprofits in CSR partnerships, higher education fundraisers in this study detail their struggles with new models of measuring success, new expectations for stewarding corporate partners and perceived threats to autonomy. Their voices add to a fuller understanding of rapidly evolving relationship management practices in higher education.

This study aims to examine articles on nonprofit branding over an 18-year time span to develop an overview and better understanding of the subject.

This study used the Scopus database in a search for studies that deal, regardless of the approach, with branding in a nonprofit context. Subsequently, through a systematic review, a database with 84 articles was generated and 77 articles were submitted to bibliometric analysis.

This study identified six main research areas (brand and donation, brand management, brand orientation, nonprofit and for-profit partnership, communication strategies and stakeholder management), which were analyzed and discussed, seeking to identify the relationship between research in each area. In addition, this study presents the limitations of the research and thus verify that, although this body of literature is growing, the complexity of the nonprofit sector offers several opportunities for future research, which are pointed out at the end of the study.

This study contributes to the academic literature on the topic by providing a systematization of knowledge about branding in the nonprofit sector and also offers insights about nonprofit branding to institutions and managers in this industry.

This is the first study, to the authors’ knowledge, to evaluate and quantify the progress of brand literature in the nonprofit sector.

The purpose of this paper is to test and refine the long-established signal transmission model of the communication process by examining the ways in which a newly formed nonprofit arts foundation communicated its professed values to its stakeholders.

The study uses a mixed method case study approach. Interviews with key informants and observations of the foundation’s webpages enabled the identification of the professed values of the arts foundation. Next, a questionnaire survey established whether these values had been successfully decoded by stakeholders and identified the channels via which the values-related signals had been received.

The transmission model was found to be relevant as a model. However, to improve its fit within a nonprofit arts context, a modification to the model is suggested which highlights the importance of multi-sensory channels, the importance of context and the increasingly important role of the stakeholder.

This study is a small-scale case study, although its mixed methods help to ensure validity.

The findings will help nonprofit arts organisations to decide how to best communicate their values to their stakeholders.

The improved communications model will contribute to the enabling of organisations to uphold and transmit their values and thus improve society’s overall quality of life.

Literature which provides in-depth examination of the communication of values within a nonprofit arts context via a range of channels, including traditional, online and multi-sensory, is sparse. The opportunity to study a newly formed nonprofit arts organisation is also rare. The results of this study provide valuable evidence that even in today’s social media-rich world, people, sounds, sights and material objects in physical space still have a vital role to play in the communication of values.

This study aims to investigate the complex relationship between corporate–nonprofit partnership characteristics (type, duration and source of communication); attitude toward the corporation (pretest and posttest); partnership evaluation; and stakeholders' willingness to engage in anti-corporate behaviors when a corporation behaves irresponsibly and negatively impacts an individual's community. The three partnership characteristics are evaluated, individually and collectively, to discern which, if any, characteristics protect or buffer a corporation from stakeholders' engagement in negative communication behaviors when controlling for how stakeholders evaluate the partnership and the corporation.

The study used an online experiment with 970 participants who were randomly assigned to a 2 × 2 × 3 × 2 factorial design.

Contrary to some previous research findings, this study found that individuals who evaluate either the corporation or the partnership favorably are more likely to engage in anti-corporate behaviors. Neither the partnership type nor communication source provides a buffering effect. The only partnership characteristic to generate a buffering effect was duration and that only occurred if the partnership lasted three years. This study concludes that when corporate social responsibility (CSR) and corporate social irresponsibility (CSI) co-occur, an amplification rather than mollifies stakeholders' willingness to enact anti-corporate communication behaviors in instances of CSI.

This study advances scholarly understanding of CSR and CSI as in-tandem concepts and practices. The findings challenge previous claims that corporate–nonprofit partnerships can buffer corporations from negative events. In contrast, we find that partnerships are limited in their ability to reduce stakeholders' willingness to engage in anti-corporate behaviors in instances of CSR. It also answers calls that CSR research should use non-fictitious companies to increase ecological validity of the study design.

This paper aims to investigate the benefits generated by the use of new technologies by nonprofit organizations, with focus on how these artefacts can improve their ability to achieve their social mission.

To understand the potential use of technology by a nonprofit organization, the concept of affordance was applied. The authors propose a processual model of affordances’ interdependences that enrich the extant literature. Six nonprofit organizations in two Brazilian regions were deeply investigated using a multiple case study method.

The authors identified new sub-categories of technology affordances, which are not just related to nonprofit but that could be also applied to other types, including for-profit. Sub-categories of affordances seem to play different roles in the actualization process. The authors are not proposing determinist connections among sub-categories, but they argue that they sustain some sub-categories precede or create the condition for others to emerge.

Nonprofit organizations lack theoretical and empirical investigations on management in general and on technology management in particular. In its turn, the technology field does not pay much attention, both in terms of research and practice, to the specificities of the third sector where the nonprofit organizations operate. This process model of potential uses of new technologies that might favor nonprofit organizations contributes to the cross-fertilization between two distinct fields: third sector and technology management.