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Article
Publication date: 24 June 2020

Zamzami Zainuddin, Corinne Jacqueline Perera, Hussein Haruna and Habiburrahim Habiburrahim

The purpose of this study is twofold. Firstly, this research aims at helping countries implement an equitable, innovative and context-appropriate stay-home game plan for…

Abstract

Purpose

The purpose of this study is twofold. Firstly, this research aims at helping countries implement an equitable, innovative and context-appropriate stay-home game plan for the millions of disadvantaged and under-privileged students severely affected by the forfeiture of school closures; and secondly, this study proclaims that the burgeoning popularity of gamification has the potential to lay the bedrock foundation for ‘Literacy in the New Norm’.

Design/methodology/approach

The temporal closure of schools around the world to limit the spread of the COVID-19 has resulted in massive educational disruptions triggering adverse effects and bringing much of education under grave threat. Through a review of the current empirical and conceptual literature, this study proposes a new gamification concept in a non-technology environment.

Findings

Well underway are global dialogues that hold conversations on implementing mitigation strategies to counter the looming global health crisis. This has generated the impetus for a more concerted effort by concerned governments and international organizations to identify appropriate solutions for the continuity of learning so that the learning never stops. While educators and learners plunge further into the core of reconstructing education, the authors recognize that the fundamentals of technology and virtual connectivity have all along contributed to the multi-faceted e-learning stage set. However, concerns regarding the paradigm shift to remote online learning would certainly exacerbate inequalities cardinally felt across disadvantaged communities around the globe.

Originality/value

As the world is currently bound by strict isolation measures, learners of all ages have been relegated to the confines of their homes. For the most part, the stark realities of technological mishaps that have befallen underprivileged school children, serve as a reminder to help target children all over the world who are in most peril of losing ground in terms of continued education. It is on these grounds that the criterion set out in this article elucidates the nature and scope of a supplementary stay-home game plan detailing the use of game affordances that bear intelligently in the creation of home-based activities for parents to give it their best effort in fostering a collaborative and meaningful parent-child relationship that spawns the new language of literacy in the new norm.

Details

Information and Learning Sciences, vol. 121 no. 7/8
Type: Research Article
ISSN: 2398-5348

Keywords

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Article
Publication date: 9 June 2020

Abhishek Behl

The study aims to understand how big data analytics capabilities of tech startups help them gain competitive advantage and improve their firm performance. The study is…

Abstract

Purpose

The study aims to understand how big data analytics capabilities of tech startups help them gain competitive advantage and improve their firm performance. The study is performed for two countries: India and China. A comparative analysis is also discussed in the study.

Design/methodology/approach

The study collected responses from tech startups from both India and China. A total of 502 responses were collected with 269 from India and 233 from China. The results were analyzed using Warp PLS 6.0 after testing for common method bias, endogeneity and reliability of data. The study tested five primary hypotheses and also tested the effect of two control variables: country of origin of startup and age of the startup.

Findings

We found that big data analytics capabilities have a positive and significant impact on the firm performance and competitive advantage of tech startups. While organizational culture proved to have a positive impact as a moderator, innovation was found to have non-significant effect. The results also found to have non-significant effect of age of the firm while its country of origin does play an important role in defining its success.

Originality/value

The study offer key insights for the tech startups operating in two countries which are geographically neighbors but differ in the tech expertise from each other. Moreover, the study offers key insights on how does the origin of the country contributes significantly to explaining the success and competitiveness of the firm.

Details

Management Decision, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0025-1747

Keywords

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Article
Publication date: 12 June 2017

George Pettinico and George R. Milne

This paper aims to establish if quantified self-data positively impact motivation in a goal pursuit across a broad cross-section of consumers and in multiple contexts; and…

Abstract

Purpose

This paper aims to establish if quantified self-data positively impact motivation in a goal pursuit across a broad cross-section of consumers and in multiple contexts; and to understand the underlying causal mechanism and identify boundary conditions.

Design/methodology/approach

Exploratory qualitative research helped direct the hypotheses development. Two quantitative experiments were then conducted via MTURK, involving 331 respondents, to test the hypotheses in two different personal goal areas (fitness and carbon footprint reduction).

Findings

Self-quantification has a significant and positive impact on anticipated motivation in both contexts studied. The mediated model provides insight into the psychological process underlying self-quantification’s motivational impact, which involves strengthening user perceptions regarding feedback meaningfulness, self-empowerment and goal focus. Age (>50) was found to be a boundary condition; however, distance to goal was not.

Research limitations/implications

This paper focuses on initial (anticipated) motivation, which is the vital first step in behavior change. However, more work is needed to understand quantification’s long-term impact over the course of a behavior change process.

Practical implications

This research encourages firms to incorporate self-quantification features into products/services aimed at behavior change and helps firms better understand consumer-perceived benefits. It alerts firms regarding the extra effort needed to convince older consumers of these benefits.

Originality/value

This is the first study to confirm the “quantification effect” on motivation in multiple life areas and provide a causal model to explain how it works. It is also the first to highlight age as a boundary condition.

Details

Journal of Consumer Marketing, vol. 34 no. 4
Type: Research Article
ISSN: 0736-3761

Keywords

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