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1 – 5 of 5Jesica Yanet Perez Benegas and Marina Zanfardini
The purposes of the present study were to analyse: (1) if there is a hierarchical relationship between cognitive dimension (attention) and emotional dimension (enthusiasm); (2) to…
Abstract
Purpose
The purposes of the present study were to analyse: (1) if there is a hierarchical relationship between cognitive dimension (attention) and emotional dimension (enthusiasm); (2) to what extent the cognitive and emotional dimensions of the customer engagement (CE) affect loyalty to consumer brands in traditional settings and in social media; and (3) if involvement moderates the relationships between cognitive and emotional dimensions of CE and between each CE dimension and the two kinds of loyalties (offline and social media).
Design/methodology/approach
The authors applied structural equation model on a sample of 272 passengers of main airlines operating the domestic Argentinian market in 2018. The authors also used multigroup analysis to combine involvement as a moderator variable.
Findings
Cognitive dimensions of engagement (attention) had a direct and positive effect on the emotional engagement (measured by enthusiasm). Capturing the attention of passengers is key to maintaining their loyalty both in offline and online environments, especially if they are lowly involved with brands.
Research limitations/implications
The present study suggests and tests a model for the consequences of CE as a multidimensional construct in a specific service context.
Originality/value
Following the attitude formation approach and the hierarchy of effect of advertising theory, this study researched the dynamic of relationship between cognitive and emotional dimensions of CE. The results contribute on the line of considering CE as a process, including stages that consumers go through until they achieve the engagement with the brand. The results offer evidence of the specific impact of each CE dimension on loyalty at two environments (offline and social media).
研究目的
本研究有以下三個目標:
(1) 、探討認知維度 (注意) 與情緒維度 (熱忱) 之間是否存在著一個等級關係;
(2) 、瞭解顧客契合的認知維度和情緒維度、分別在傳統的設置裡,以及在社交媒體內,影響消費者品牌忠誠的程度;和.
(3) 、研究參與會否調節顧客契合的認知維度和情緒維度之間的關係;再者,參與會否調節顧客契合每個維度與兩類忠誠 (即離線和社交媒體) 之間的關係。
研究設計/方法/理念
我們以結構方程模型,分析一個涵蓋於2018年在阿根廷國內市場營運的主要航空公司272名乘客的樣本,我們亦以多組分析,把參與作為調節變數,合併在一起。
研究結果
研究結果顯示,顧客契合的認知維度對情緒維度 (以熱忱來計量) 有直接和積極的影響。研究結果亦顯示,若要在離線、以及在網絡環境下維持乘客的忠誠,最重要的是公司需取得他們的注意,特別是當他們談及品牌時是卑微的。
研究的局限/啟示
本研究為瞭解在一個特定服務業的背景裡,顧客契合、作為多元的構建會帶來的結果,建議並測試了一個模型。
研究的原創性/價值
研究人員使用態度形成的理念和廣告的階層效果理論,去探討顧客契合的認知維度與情緒維度之間的關係的動態。研究的貢獻、在於視顧客契合為一個過程,而這個過程,包括了消費者若要與品牌齧合所需經過的階段。另外,研究結果為每個顧客契合,在離線和社交媒體兩個環境裡,對忠誠所產生特定的影響提供了證據。
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Rui Lin, Qiguan Wang, Xin Yang and Jianwen Huo
In complex environments, a spherical robot has great application value. When the pendulum spherical robot is stopped or disturbed, there will be a periodic oscillation. This…
Abstract
Purpose
In complex environments, a spherical robot has great application value. When the pendulum spherical robot is stopped or disturbed, there will be a periodic oscillation. This situation will seriously affect the stability of the spherical robot. Therefore, this paper aims to propose a control method based on backstepping and disturbance observers for oscillation suppression.
Design/methodology/approach
This paper analyzes the mechanism of oscillation. The oscillation model of the spherical robot is constructed and the relationship between the oscillation and the internal structure of the sphere is analyzed. Based on the oscillation model, the authors design the oscillation suppression control of the spherical robot using the backstepping method. At the same time, a disturbance observer is added to suppress the disturbance.
Findings
It is found that the control system based on backstepping and disturbance observer is simple and efficient for nonlinear models. Compared with the PID controller commonly used in engineering, this control method has a better control effect.
Practical implications
The proposed method can provide a reliable and effective stability scheme for spherical robots. The problem of instability in real motion is solved.
Originality/value
In this paper, the oscillation model of a spherical robot is innovatively constructed. Second, a new backstepping control method combined with a disturbance observer for the spherical robot is proposed to suppress the oscillation.
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The research focused on analysing a unique type of heat exchanger that uses swirling air flow over heated tubes. This heat exchanger includes a round baffle plate with holes and…
Abstract
Purpose
The research focused on analysing a unique type of heat exchanger that uses swirling air flow over heated tubes. This heat exchanger includes a round baffle plate with holes and opposite-oriented trapezoidal air deflectors attached at different angles. The deflectors are spaced at various distances, and the tubes are arranged in a circular pattern while maintaining a constant heat flux.
Design/methodology/approach
This setup is housed inside a circular duct with airflow in the longitudinal direction. The study examined the impact of different inclination angles and pitch ratios on the performance of the heat exchanger within a specific range of Reynolds numbers.
Findings
The findings revealed that the angle of inclination significantly affected the flow velocity, with higher angles resulting in increased velocity. The heat transfer performance was best at lower inclination angles and pitch ratios. Flow resistance decreased with increasing angle of inclination and pitch ratio.
Originality/value
The average thermal enhancement factor decreased with higher inclination angles, with the maximum value observed as 0.94 at a pitch ratio of 1 at an angle of 30°.
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M. Iadh Ayari and Sabri T.M. Thabet
This paper aims to study qualitative properties and approximate solutions of a thermostat dynamics system with three-point boundary value conditions involving a nonsingular kernel…
Abstract
Purpose
This paper aims to study qualitative properties and approximate solutions of a thermostat dynamics system with three-point boundary value conditions involving a nonsingular kernel operator which is called Atangana-Baleanu-Caputo (ABC) derivative for the first time. The results of the existence and uniqueness of the solution for such a system are investigated with minimum hypotheses by employing Banach and Schauder's fixed point theorems. Furthermore, Ulam-Hyers
Design/methodology/approach
This paper considered theoretical and numerical methodologies.
Findings
This paper contains the following findings: (1) Thermostat fractional dynamics system is studied under ABC operator. (2) Qualitative properties such as existence, uniqueness and Ulam–Hyers–Rassias stability are established by fixed point theorems and nonlinear analysis topics. (3) Approximate solution of the problem is investigated by Adomain decomposition method. (4) Convergence analysis of ADM is proved. (5) Examples are provided to illustrate theoretical and numerical results. (6) Numerical results are compared with exact solution in tables and figures.
Originality/value
The novelty and contributions of this paper is to use a nonsingular kernel operator for the first time in order to study the qualitative properties and approximate solution of a thermostat dynamics system.
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Daniel Mican and Dan-Andrei Sitar-Taut
The current study aims to empirically analyze the influence of different information sources, together with the persuasiveness of recommender systems (RSs) on the consumer’s…
Abstract
Purpose
The current study aims to empirically analyze the influence of different information sources, together with the persuasiveness of recommender systems (RSs) on the consumer’s purchase intention (PI). It also expands the research on RSs from the point of view of consumer behavior and psychology, considering perceived usefulness and relevance. In addition, it analyzes how different types of personalized recommendations, along with non-personalized ones, influence PI.
Design/methodology/approach
The proposed model has been validated using partial least squares structural equation modeling (PLS-SEM), based on the data collected from 597 online shoppers.
Findings
This study proves that both information search and RSs influence PI, being complementary rather than mutually exclusive. Recommender systems’ findings indicate that the PI is primarily influenced by the perceived relevance of RSs, the information provided by manufacturers and reviews. Moreover, only the influence of the perceived usefulness of personalized recommendations strongly affects PI. Conversely, non-personalized recommendations do not affect PI.
Practical implications
Developers should focus on increasing the perceived usefulness and relevance of RSs. Thus, they could adopt the hybridization of RSs with the aggregation of both personal shopping behavior and social network contacts. It should integrate information signals from multiple sources to include sentiment extracted from reviews or links to the manufacturer’s page. Furthermore, the recommendation of discounted products must be only for products preferred by customers, because only these influence the PI.
Originality/value
This research provides a structural model that examines together, for the first time, the influence on the PI of the main RSs and sources of information.
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