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Article
Publication date: 11 March 2021

Yaping Liu, Huike Shi, Yinchang Li and Asad Amin

This study aims to explore the factors influencing the post-pandemic intentions of Chinese residents to participate in outbound travel. The mechanism by which residents'…

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Abstract

Purpose

This study aims to explore the factors influencing the post-pandemic intentions of Chinese residents to participate in outbound travel. The mechanism by which residents' perception of the coronavirus disease (COVID-19) influenced their outbound travel intentions are studied.

Design/methodology/approach

This study developed an extended theory of planned behavior (TPB) model and used structural equations to analyze data received from 432 questionnaires. Responses were obtained through a combination of online surveys and a traditional paper-based distribution of questionnaires.

Findings

Results showed that attitude, subjective norms, perceived behavioral control and past outbound travel behavior have significant positive effects on post-pandemic outbound travel intentions. Although the perception of COVID-19 directly and negatively influences outbound travel intentions, it also has an indirect influence on outbound travel intentions through the mediating effect of non-pharmaceutical interventions. The authors also found that risk tolerance has a negative moderating effect on the direct impact of residents' perception of COVID-19 on their travel intentions.

Practical implications

The findings can serve as a reference for formulating appropriate tourism development policies by government agencies, tourism management departments and tourism enterprises in destination countries.

Originality/value

This study developed an extended TPB model by adding more constructs into the TPB model. Compared with the original TPB model, the extended TPB model has better explanatory power of post-pandemic travel intentions. The study also provides evidence for the applicability of the TPB model in studying travel intentions within the context of major public health emergencies and has expanded the application scope of the TPB model.

新冠肺炎疫情后中国居民出境旅游意愿的影响因素研究······································——基于疫情感知的扩展TPB模型

摘要

研究目的

本研究致力于探索新冠肺炎疫情后(以下简称“疫情”)中国居民出境旅游意愿的影响因素, 以及疫情感知对出境旅游意愿的作用机制。

设计/方法/手段

本文以TPB理论为基础, 通过构建扩展TPB模型, 并利用结构方程对432份问卷进行数据分析。问卷通过网络发放与传统纸质问卷调研相结合的方式获得。

研究发现

态度、主观规范、感知行为控制及过去出境旅游行为对中国居民疫情后出境旅游意愿具有显著正向影响; 疫情感知在直接负向影响出境旅游意愿的同时, 还通过非药物干预行为的中介作用间接影响出境旅游意愿; 在疫情感知对出境旅游意愿的直接影响中, 风险容忍度起着负向调节作用。

实际意义

研究结果对旅游目的地政府、旅游管理部门及旅游企业制定相应旅游发展政策具有一定前瞻性参考价值。

原创性/价值

本文通过在原始TPB模型的基础上加入更多变量, 进而构建了扩展TPB模型。与原始模型相比, 扩展TPB模型对疫情蔓延背景下中国居民疫情后出境旅游意愿有着更好的解释力和预测力。本文证实了在突发重大公共卫生事件背景下TPB模型对于研究旅游意愿的适用性, 扩展了TPB模型的应用范围。

Investigación sobre los factores que influyen en la voluntad de viajar al extranjero de los residentes chinos después de la nueva epidemia de neumonía coronaria: un modelo extendido de TPB basado en la percepción de la epidemia

Resumen

Propósito

Este estudio tiene como objetivo explorar los factores que influyen en las intenciones posteriores a la pandemia de los residentes chinos de participar en viajes al extranjero. Se estudia el mecanismo por el cual la percepción de los residentes sobre la enfermedad por coronavirus (COVID-19) influyó en sus intenciones de viajar al extranjero.

Diseño/metodología/enfoque

Este estudio tiene como objetivo explorar los factores que influyen en la intención de viaje de salida de los residentes chinos después de la pandemia, en particular el mecanismo por el cual la percepción de los residentes de COVID-19 influyó en sus intenciones de viaje de salida.

Hallazgos

Los resultados mostraron que la actitud, las normas subjetivas, el control conductual percibido y el comportamiento de viajes de ida y vuelta en el pasado tienen efectos positivos significativos sobre la intención de viajar de ida después de la pandemia. Si bien la percepción de COVID-19 influye directamente de forma negativa en la intención de viaje de ida, también influye indirectamente en la intención de viaje de ida a través del efecto mediador de las intervenciones no farmacéuticas. También encontramos que la tolerancia al riesgo tiene un efecto moderador negativo sobre el impacto directo de la percepción de los residentes sobre el COVID-19 en la intención de viaje.

Implicaciones prácticas

Nuestros hallazgos se pueden utilizar como referencia para las agencias gubernamentales, los departamentos de gestión del turismo y las empresas turísticas en los países de destino en la formulación de políticas de desarrollo turístico adecuadas.

Originalidad/valor

Este estudio desarrolló un modelo TPB extendido agregando más constructos en el modelo TPB. En comparación con el modelo TPB original, el modelo TPB extendido tiene un mejor poder explicativo de las intenciones de viaje posteriores a una pandemia en el contexto de una pandemia. Este estudio también proporcionó evidencia de la aplicabilidad del modelo TPB para estudiar las intenciones de viaje en el contexto de las principales emergencias de salud pública y amplió el ámbito de aplicación del modelo TPB.

Content available
Book part
Publication date: 14 February 2022

Michael Calnan and Tom Douglass

Abstract

Details

Power, Policy and the Pandemic
Type: Book
ISBN: 978-1-80262-010-8

Content available
Book part
Publication date: 3 March 2022

Abstract

Details

Entrepreneurship and Post-Pandemic Future
Type: Book
ISBN: 978-1-80117-902-7

Article
Publication date: 25 October 2021

Pomi Shahbaz, Shamsheer ul Haq and Ismet Boz

Coronavirus disease 2019 COVID-19 is a health and humanitarian disaster threatening the livelihood and nutritional security of the people globally. This study examined the impacts…

Abstract

Purpose

Coronavirus disease 2019 COVID-19 is a health and humanitarian disaster threatening the livelihood and nutritional security of the people globally. This study examined the impacts of COVID-19 pandemic-related non-pharmaceutical measures on households' livelihood and food security in Pakistan.

Design/methodology/approach

Data collected through an online survey from 712 households were analyzed through descriptive statistics, t-test, and binary logit model.

Findings

More than 71% of the total households asserted that COVID-19 had affected their livelihoods negatively. Results revealed that food insecurity among households had increased more than two folds during one year of the COVID-19 compared to the pre-pandemic period. Moreover, the number of households in food insecure and severely food insecure groups had also increased significantly during the pandemic. Increasing monthly income was negatively associated with the COVID-19 induced food security and livelihood shocks implying that households with lower monthly income were likely to suffer more from the COVID-19. Households having agriculture as their main source of livelihood were 35 percentage points less likely to suffer the negative effects of the pandemic compared to wage earners. Wage-earners were 29 percentage points more likely to suffer worsened food security than salaried persons during the COVID-19 period. A large proportion of the households were forced to change their nutritional patterns to negate the adverse consequence of the pandemic on their livelihood and food security.

Research limitations/implications

The cross-sectional nature of the collected data does not allow developing a causal relationship between COVID-19 implications and the food security of the households.

Originality/value

The pandemic has affected every sphere of life in developing countries but there is no study to assist the policymakers that how to minimize the impacts of the COVID-19 on the food security of households. Therefore, the study will fill this gap in the literature and help policymakers in developing countries to develop strategies to lessen the impact of the pandemic on food security.

Details

Journal of Agribusiness in Developing and Emerging Economies, vol. 12 no. 3
Type: Research Article
ISSN: 2044-0839

Keywords

Article
Publication date: 5 December 2023

Matti Haverila, Russell Currie, Kai Christian Haverila, Caitlin McLaughlin and Jenny Carita Twyford

This study aims to examine how the theory of planned behaviour and technology acceptance theory can be used to understand the adoption of non-pharmaceutical interventions (NPIs)…

Abstract

Purpose

This study aims to examine how the theory of planned behaviour and technology acceptance theory can be used to understand the adoption of non-pharmaceutical interventions (NPIs). The relationships between attitudes, behavioural intentions towards using NPIs, actual use of NPIs and word-of-mouth (WOM) were examined and compared between early and late adopters.

Design/methodology/approach

A survey was conducted to test the hypotheses with partial least squares structural equation modelling (n = 278).

Findings

The results indicate that relationships between attitudes, intentions and behavioural intentions were positive and significant in the whole data set – and that there were differences between the early and late adopters. WOM had no substantial relationship with actual usage and early adopters’ behavioural intentions.

Originality/value

This research gives a better sense of how WOM impacts attitudes, behavioural intentions and actual usage among early and late adopters of NPIs and highlights the effectiveness of WOM, especially among late adopters of NPIs. Furthermore, using the TAM allows us to make specific recommendations regarding encouraging the use of NPIs. A new three-stage communications model is introduced that uses early adopters as influencers to reduce the NPI adoption time by late adopters.

Article
Publication date: 12 August 2022

Matti Haverila, Kai Christian Haverila and Caitlin McLaughlin

Health authorities have introduced non-pharmaceutical interventions (NPIs) with the aim of reducing the spread of viruses. Against the backdrop of social marketing, normative and…

Abstract

Purpose

Health authorities have introduced non-pharmaceutical interventions (NPIs) with the aim of reducing the spread of viruses. Against the backdrop of social marketing, normative and utility theories, the purpose of the paper is to examine the relationships between user centric measures such as perceived effectiveness, user satisfaction, and value for effort on intentions to continue to use NPIs. Furthermore, the moderating role of value for effort on user satisfaction and, subsequently, intentions to continue to use NPIs was also considered.

Design/methodology/approach

A cross-sectional online survey was completed in British Columbia, Canada (N = 287). Analysis was done with partial least squares structural equation modeling.

Findings

The results show that the relationships between user centric measures are positive and significant on intentions to continue to use NPIs. Furthermore, value for effort moderated the relationship between user satisfaction and intentions to continue to use NPIs – but the relationship was negative. Thus, the higher values of the value for effort construct cause the relationship between user satisfaction and reuse intention to somewhat diminish.

Originality/value

The results confirm the positive and significant relationships between user centric measures in the context of the use of NPIs and introduce a new understanding of the effect of value for effort on the relationship between user satisfaction and intentions to use NPIs. This enables health officials to better understand how to encourage the use of NPIs.

Article
Publication date: 30 May 2020

Steffen Roth

Social distancing. Travel bans. Confinement. The purpose of this paper is to document that more than 50% of the world population is affected by World Health Organization (WHO…

Abstract

Purpose

Social distancing. Travel bans. Confinement. The purpose of this paper is to document that more than 50% of the world population is affected by World Health Organization (WHO) recommendations for the 2020 coronavirus crisis. The WHO admits that the evidence quality for the effectiveness of these recommendations is low or very low.

Design/methodology/approach

This self-contradiction is confirmed by a WHO document published in October 2019 as well as supporting documentation from the European Centre for Disease Prevention and Control.

Findings

This viewpoint concludes that an obvious resolution of this self-contradiction would be to limit restrictions and interventions to those for whose effectiveness the WHO’s document reported that there was at least moderate evidence.

Originality/value

A shift of focus is suggested from discussions on the commensurability and social costs of anti-COVID-19 interventions to their actual effectiveness.

Details

Kybernetes, vol. 50 no. 5
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 1 December 2008

Chris Naylor, Chiara Samele and Jan Wallcraft

Developing ‘patient‐centred’ health services has become a goal in many countries but little work has been done to identify what research is needed to support the development of…

Abstract

Developing ‘patient‐centred’ health services has become a goal in many countries but little work has been done to identify what research is needed to support the development of such services within mental health. The aim of this study was to consult all relevant stakeholder groups to establish research priorities for developing ‘patient‐centred’ mental health services in the UK. More than 1,000 stakeholders were consulted, including service users, carers and mental health professionals. The consultation identified 12 thematic areas requiring further research. These should be prioritised if services are to become more centred on the needs and aspirations of the people who use them.

Details

Mental Health Review Journal, vol. 13 no. 4
Type: Research Article
ISSN: 1361-9322

Keywords

Abstract

Details

Power, Policy and the Pandemic
Type: Book
ISBN: 978-1-80262-010-8

Article
Publication date: 10 January 2024

Taeahn Kang, Rei Yamashita and Hirotaka Matsuoka

Although many attempts to discover key segments of sport spectators have been extant, little segmentation effort has been made to reflect pandemic situations such as the COVID-19…

Abstract

Purpose

Although many attempts to discover key segments of sport spectators have been extant, little segmentation effort has been made to reflect pandemic situations such as the COVID-19 pandemic. The purpose of this research is twofold: (1) to classify sport spectators into key segments based on perceived risks associated with a mass-gathered sporting event during the COVID-19 pandemic and (2) to identify each segment’s profiles.

Design/methodology/approach

Questionnaire surveys of spectators attending a Japanese rugby game during the COVID-19 pandemic (January–June 2021) were conducted (n = 1,410). A combination of hierarchical and non-hierarchical clustering methods was executed.

Findings

The results revealed the five-cluster solution as the optimal number of clusters representing the samples (i.e. spectators with extremely low-risk perception, those with low-risk perception, those with moderate-risk perception, those with high-risk perception and those with higher social risk perception). This five-cluster solution showed sufficient stability and validity. Moreover, each segment had different profiles regarding three background aspects – demographics, psychographics and behavioral variables.

Originality/value

This study is the first effort to segment sport spectators based on perceived risks associated with a mass-gathered sporting event in the pandemic situation. Despite extensive segmentation studies to explore sport fans, contribution reflecting the post-crisis situations is scant. Therefore, the findings provide insight into this realm by providing a new viewpoint for understanding sport spectators during a possible future pandemic era.

Details

Asia Pacific Journal of Marketing and Logistics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-5855

Keywords

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