Search results

This study aims to examine the impact of the three dimensions of materialism, namely, possessiveness, envy and non-generosity along with attitude on the purchase intention of sustainable luxury products.

The research study contains a descriptive approach to research with a quantitative analysis done with exploratory and confirmatory factor analysis with 229 respondents.

The findings of the results contribute to research by extending the model of the theory of planned behavior with the material dimensions as an add-on.

The same could have been extended to all major metro cities of Indian where luxury brands are present in malls.

This shows that the consumer with a high level of materialism trait would be a very prospective segment for sustainable luxury brands.

The study shows that the three dimensions of materialism do impact the purchase intention of sustainable luxury producers and these findings will be crucial for devising consumer behavior-based strategies for sustainable luxury brands.

The purpose of this paper is to examine the three types of ethical consumption (positive, negative and discursive) simultaneously in three different geographical areas, namely, Hebron (PL), Sofia (BG) and Thessaloniki (GR).

Personal interviews were conducted in the three cities during autumn 2016 with the use of a structured questionnaire. Large enough samples were selected with the one-stage area sampling. The sampling unit was one adult person of all households in each randomly selected city block.

The consumers of all cities were not found frequently engaged in any ethical consumption type. Demographic analysis revealed extensive differences across each one of the behaviours in each one of the cities. Attitudinal and psychographic analyses indicated that consumers, who are less ethically disinterested and more generous, were found to be more frequently engaged in ethical purchase in all the three cities. Evidence was found that less ethically disinterested and more generous consumers are more likely to get engaged in boycotting calls, in Hebron and in Thessaloniki. Less ethically disinterested consumers were also found more active in discursive activities in Sofia and Thessaloniki.

Certain amendments of the behavioural and attitudinal scales could be essential to ensure the same level of measurement accuracy in different geographical areas. Larger and more representative of the overall population samples are needed to facilitate the generalisation of the results. Examination of cultural and political perspectives might add to the understanding of consumers’ ethical consumption in different contexts.

Firms interested in adopting ethical strategies or consumer groups that would like to call a boycotting or a consumer activism campaign should address their communication strategies towards targets that are described by the results in regard to each geographical area.

This study added to the limited so far relevant knowledge about the simultaneous examination of the three types of the overall ethical consumption in three different cities; interesting differences and similarities were revealed.

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

A growing number of consumers of luxury goods are embracing the notion of sustainability. Marketing and practitioners can influence their purchase intention towards such products through approaches which focus on highlighting the three dimensions of materialism.

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

The purpose of this paper is to empirically assess and compare motivations and moderating factors that influence intention to provide accommodation in two countries, which are different in terms of their culture and IT infrastructure development.

Empirical analysis on the basis of 396 valid questionnaires from two countries allowed finding two different models that explain intentions to provide accommodation in the analyzed environments. Subsequent multilevel modeling disclosed differences between influences on intention to provide accommodation in Turkey and Lithuania.

The results disclosed importance of country contexts in causing diversity between country-specific models and in generating differences of the influences, if the same model for two countries is applied. The most important findings include observed differences in influences of monetary and social motives on intention, as well as in moderations of materialism and mavenism.

Using the self-determination theory as the theoretical background, the study adds to the knowledge on intention to participate in sharing economy from the accommodation providers’ position. Additional value is brought by finding the importance of cultural contexts in the models that describe intentions of accommodation providing in sharing economy.

This paper aims to answer two questions: According to research carried out in the last decades, what are the factors that influence materialism in children? And, can these factors be classified in a comprehensive conceptual framework?

The paper reviews the most cited articles on the topic published in academic journals during the last 35 years, as well as a selection of articles in specific journals published during the last ten years.

A conceptual framework is provided which classifies the factors in three groups: individual factors, semi-contextual factors (family related) and contextual factors (external influences).

The classification helps to understand how the factors relate to each other, and is intended to be a tool for parents, educators and policy makers willing to understand how to deal effectively with materialism in children.

As far as is known, this paper is the first attempt to classify the factors that influence materialism in children in a conceptual framework.

The purpose of this paper is to understand the role of materialism and brand consciousness in determining the luxury consumption among the young Indian consumers.

In order to measure materialism, brand consciousness, attitude toward luxury brands and purchase intention, pre-established scale items were used to design the self-administered questionnaire. A valid sample of 342 respondents was collected through mall intercepts, in-store intercepts, luxury brands exhibitions and festivals and international airports. The relationship was tested using regression analysis.

The findings support that the materialism and brand consciousness are positively related to the luxury consumption in India and play an important role in predicting the behavior of the young luxury buyers. The Indian youth is buying expensive luxury brands as symbols of status success and wealth in order to fulfill their materialistic goals. The desire to own and possess the well-known and expensive brand names demonstrates the importance the consumers attach to the social and symbolic value of the luxury brands.

The study reveals that the young Indian luxury buyers choose to buy brands that are most advertised. Creative advertisements enhancing luxury brands’ symbolic and social value can be effective. The study has implications for the international luxury brands, as they are expensive, well known and famous among the global consumers.

The key contribution of the study is the establishment of materialism and brand consciousness as important antecedents in the development of attitude toward luxury brands among the young Indian consumers.

This chapter discusses whether marketing can ever be Islamic given the common view of marketing functions as unsustainable and sometimes unethical, for example, how marketing promotes materialism.

This chapter reviews extant literatures in Islamic marketing, with a particular emphasis on stakeholder orientation in marketing.

We argue that Islamic marketing is indeed compatible with the concepts of ethical and sustainable marketing encompassing social, environmental as well as economic perspectives and encourages ethical behaviour.

This chapter highlights that discussions on Islamic marketing should include sustainable marketing and emphasises the growing importance of stakeholder orientation in marketing.

Many leading authorities contend that “materialism,” the disposition to own and consume products, is a basic core value of the contemporary culture of the United States. Little is known, however, regarding the manner in which children's interest in consumer products changes with age. This article examines this and related issues, citing empirical evidence of age‐ and gender‐based patterns with respect to materialism as evidenced by reference to consumer products in children's conversations with peers.

This study aims to investigate the influence of quality of lifestyle (QoL) on affluent Muslim consumers that in turn influences their interests or inclinations, either towards “relationship” or “materialistic” QoL, when purchasing luxury products or services.

This research uses a questionnaire-based survey involving 233 Muslim customers. Data were analysed using exploratory factor analysis, confirmatory factor analysis and structural equation modelling.

The results show that relationship QoL of the consumers insignificantly affects their materialistic QoL. Thus, one way of achieving their quality lifestyle is through sharing and generosity and not through materialistic QoL. Also, their relationship QoL affects their basic necessity QoL through physical and community relationships but not through their social relationship. Furthermore, basic necessity QoL negatively affects both materialistic QoL and luxury purchase inclinations, indicating that they generally tend to go for material goods once their basic needs are fulfilled. Finally, there is a significant positive effect of materialistic QoL on their interest in purchasing luxury products or services.

The small sample size used in this research represents the main limitation of this research. This study provides further evidence that the preferences for luxury products/services are not the same across cultures. In the affluent country of Qatar, consumers initially prefer relationship QoL over materialistic QoL. After they have surpassed the basic necessity QoL, only then they would go for materialistic QoL and be inclined to go for luxury products/services.

This study has found that there are great opportunities for international luxury product marketers to market their products and services to Muslim customers in the lucrative market of Qatar or in other affluent Muslim markets similar to that of Qatar.

The findings imply that the lifestyles of affluent Muslim consumers are slightly different from consumers in other societies/cultures in terms of their preference for luxury goods and services. Their interests in buying luxury products and services are somewhat guided by their religious convictions, which caused them to give preference to basic necessity QoL over materialistic QoL, at least at the initial stage of their lifestyle.

The novelty of this study is its focus on understanding whether luxury consumption in a “new rich” Muslim developing country (Qatar) nourishes “materialistic” or “relationship” values of QoL. Also, although researches on materialistic QoL are in abundance, research on relationship QoL is somewhat limited. Thus, the major contribution to this study is the adoption of a more comprehensive approach to investigating QoL of consumers in an affluent Muslim country.