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Case study
Publication date: 20 January 2017

Robert F. Bruner and Casey S. Opitz

Students act as outside analysts attempting to determine how Alfin will finance its expected growth based on sales of antiwrinkle cream.

Abstract

Students act as outside analysts attempting to determine how Alfin will finance its expected growth based on sales of antiwrinkle cream.

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Darden Business Publishing Cases, vol. no.
Type: Case Study
ISSN: 2474-7890
Published by: University of Virginia Darden School Foundation

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Case study
Publication date: 29 March 2016

Abhishek and Gunjan Dandotiya

Dinesh Sibal, CEO of Q-Connect, was reading his mails on his laptop after returning back to his hotel room in Guwahati. He was in Guwahati for his regular monthly meeting with…

Abstract

Dinesh Sibal, CEO of Q-Connect, was reading his mails on his laptop after returning back to his hotel room in Guwahati. He was in Guwahati for his regular monthly meeting with field team. One of the mails was from marketing manager of a leading consumer durables company dealing in kitchen utensils and appliances. The company wanted to use Q-Connect network to carry out demonstrations and sales of its products for its target customers in Assam. Sibal was pleased as this was the first instance of a company reaching out to him for using Q-Connect network. He wanted to share the good news with his colleague Gulancha Baruah with whom he had built this network.

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Indian Institute of Management Ahmedabad, vol. no.
Type: Case Study
ISSN: 2633-3260
Published by: Indian Institute of Management Ahmedabad

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