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Article
Publication date: 4 September 2017

Petros Lois, Efthalia Tabouratzi and Georgios Makrygiannakis

The purpose of this paper is to explore how the delivery of an accounting information system (AIS) course affects the perceptions of accounting and non-accounting students, and…

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Abstract

Purpose

The purpose of this paper is to explore how the delivery of an accounting information system (AIS) course affects the perceptions of accounting and non-accounting students, and whether these differences are important enough to suggest the separate the delivery of this course.

Design/methodology/approach

A questionnaire was distributed during the last teaching weeks of the AIS course in a Cypriot University. A comparative analysis between the two study groups, i.e. accounting and non-accounting students, followed.

Findings

The findings suggest that the successful delivery of the course reinforces the positive perceptions of the accounting group, and increases the interests and the positive perceptions of the non-accountants.

Originality/value

Following the development of the enterprise resource planning and the hybridization of the accountants’ role, non-accountants are increasingly engaged in practices traditionally performed by financial or management accountants. That market development may motivate business schools to offer AIS courses to non-accounting students. This study addresses this unexplored topic.

Details

EuroMed Journal of Business, vol. 12 no. 3
Type: Research Article
ISSN: 1450-2194

Keywords

Article
Publication date: 30 August 2022

Nader Elsayed

By drawing on Belief Perseverance Theory (BPT), this study investigates the pre- and post-perceptions of the First Accounting Course (FAC) differentiating between accounting and…

Abstract

Purpose

By drawing on Belief Perseverance Theory (BPT), this study investigates the pre- and post-perceptions of the First Accounting Course (FAC) differentiating between accounting and non-accounting students in a virtual learning setting at a Gulf Cooperation Council (GCC) university, and explains why students' perceptions have formed.

Design/methodology/approach

Adopting a case study approach, this study employs quantitative (anonymous questionnaires) and qualitative (semi-structured interviews) methods.

Findings

Responses from 142 financial accounting students indicate that non-accounting majors generally changed the students' perceptions significantly at the end of the semester, whereas students' accounting counterparts had relatively stable perceptions. This study also finds that a large number of non-accounting students perceived the benefits of taking the FAC and generally have less negative perceptions of the accounting profession, which supports the notion that non-accounting students evaluated discrediting information to reassess non-accounting students pre-established perceptions.

Practical implications

This study has several implications as follows: for the accounting education literature on how FAC assists students in changing students' perceptions through the lens of BPT, for professional accounting bodies to find ways to promote accounting careers for students and for educators to increase students’ desire for accounting study and profession.

Originality/value

The findings from this study are expected to contribute to GCC society by providing clarifications towards increasing students’ desire for accounting studies and professions.

Details

Journal of Accounting in Emerging Economies, vol. 13 no. 5
Type: Research Article
ISSN: 2042-1168

Keywords

Article
Publication date: 1 March 2006

Satoshi Sugahara and Gregory Boland

This study aims to investigate tertiary business students' perceptions of certified public accountants (CPAs) in Japan and how this perception may influence their career path…

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Abstract

Purpose

This study aims to investigate tertiary business students' perceptions of certified public accountants (CPAs) in Japan and how this perception may influence their career path decision.

Design/methodology/approach

This study is the first such research in Japan that has been conducted to investigate students' perception of various factors regarding the accounting profession and CPA. The data used in this study were collected via questionnaires completed by students who were studying at the undergraduate and graduate levels in large Japanese universities. From approximately 200 universities offering accounting courses in Japan, this study mainly selected universities where students were contemplating a career in the accounting profession. The results of the questionnaire were then quantitatively analyzed.

Findings

The results indicated significant differences in several factors of perceptions toward the CPA between accounting students and non‐accounting students. These results create various implications that need to be addressed in order to reverse the current situation of the problematic unpopularity towards the accounting sector in Japan.

Originality/value

As this is the first accounting education paper produced in Japan on this topic the results will inspire educators and the CPA to re‐think the way in which they market accounting as a profession to potential students.

Details

Asian Review of Accounting, vol. 14 no. 1/2
Type: Research Article
ISSN: 1321-7348

Keywords

Article
Publication date: 1 February 2004

Cheryl L. Allen

The purpose of this study is to determine whether, in the presence of the 150‐hour requirement, the image of accounting continues to deter high‐quality students from choosing…

4805

Abstract

The purpose of this study is to determine whether, in the presence of the 150‐hour requirement, the image of accounting continues to deter high‐quality students from choosing accounting as a major. This study uses the cognitive theory of planned behavior as the framework to investigate the factors that limit students' interest in a 150‐hour accounting major. According to the data, while the image of accounting continues to suffer in the presence of the 150‐hour requirement, the accounting major is attracting the type of student the profession desires. This finding suggests that the profession will have to explore additional means beyond the 150‐hour mandate by which to improve the image of accounting in order to achieve its goal of attracting high‐performing, otherwise non‐accounting, students to the accounting major. On the other hand, this finding is encouraging, given the profession's concern about losing access to high‐performing students.

Details

Managerial Auditing Journal, vol. 19 no. 2
Type: Research Article
ISSN: 0268-6902

Keywords

Article
Publication date: 1 July 2005

Paul Coram

In recent years there has been a decrease in the proportion of commerce students taking an accounting major in Australia (Institute of Chartered Accountants in Australia, 2001)…

Abstract

In recent years there has been a decrease in the proportion of commerce students taking an accounting major in Australia (Institute of Chartered Accountants in Australia, 2001), resulting in a greater proportion of first year accounting classes comprising non‐accounting majors. At our institution we felt that an approach based on “active learning” strategies as suggested by the Albrecht and Sack Report (2000) was appropriate for non‐accounting majors. This was primarily to instil a greater enthusiasm for and interest in accounting than had been evident from our experience with these students in the past. In the course evaluations the non‐accounting majors were positive about their learning experiences. In reviewing the students’ assessment performance we found that the non‐accounting majors actually performed better than the accounting majors in one of the five assessment components – the final exam. These findings suggest that the active learning approach may be beneficial to all accounting students.

Details

Accounting Research Journal, vol. 18 no. 1
Type: Research Article
ISSN: 1030-9616

Keywords

Article
Publication date: 4 December 2009

Anis Barieyah Mat Bahari and Lai Ming Ling

This study aims (i) to assess the quest for tax education among working adults that pursuing off‐campus non‐accounting program, (ii) to analyze the level of tax knowledge among…

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Abstract

This study aims (i) to assess the quest for tax education among working adults that pursuing off‐campus non‐accounting program, (ii) to analyze the level of tax knowledge among the working adults, (iii) to elicit the relevant tax topics to be taught should tax education be integrated into non‐accounting curriculum in higher education. We surveyed 450 working adults pursuing off‐campus non‐accounting program in one Malaysian public university. 190 usable responses were received. The survey found 64 per cent of the respondents were keen to learn taxation, and only 23.7 per cent of the respondents possessed high level of tax knowledge. The topics that they desired to learn the most are basic tax principles, personal taxation, tax planning for individuals and taxation for small business and company. The findings suggest that as we moved into the era of self‐assessment tax system, it is imperative for the accounting academics and the education authorities to seriously consider introducing tax education in non‐accounting curriculum in higher education.

Details

Journal of Financial Reporting and Accounting, vol. 7 no. 1
Type: Research Article
ISSN: 1985-2517

Keywords

Article
Publication date: 1 May 2019

Godfred Matthew Yaw Owusu, Rita Amoah Bekoe, Sarah Anobil Okyere and Edem Emerald Welbeck

The purpose of this study is to investigate the factors that influence the course major decisions of accounting and non-accounting students.

Abstract

Purpose

The purpose of this study is to investigate the factors that influence the course major decisions of accounting and non-accounting students.

Design/methodology/approach

A set of questionnaires was developed and administered to 550 undergraduate business students from the University of Ghana Business School. Statistical tests were conducted to examine the mean differences of students’ views on the factors that influence course major selection. Logistic regression analysis was employed to investigate the factors that influence the course major selection of students.

Findings

The results demonstrate that students’ confidence in their academic strength and abilities to manage academic work are good predictors of their course major decisions. Also, students who major in accounting are driven more by self-interest, while non-accounting students are largely motivated by extrinsic interest. Moreover, students’ academic performances were found to be influential on their course major decisions.

Research limitations/implications

This study relied on the views of students from only one university in Ghana, which, in some respect, limits the extent of generalization of the findings.

Practical implications

The paper provides some useful insights into the factors that inspire students to major in accounting. As a means of addressing the supply deficit of accountants globally, policymakers should find the results useful in developing the appropriate strategy that will attract students to the accounting field.

Originality/value

The study provides new insights into the course major selection discourse from a developing-country perspective.

Details

Journal of International Education in Business, vol. 12 no. 1
Type: Research Article
ISSN: 2046-469X

Keywords

Article
Publication date: 4 May 2012

Philmore Alleyne and Nadini Persaud

The purpose of this paper is to determine whether there were differences in students' ethical perceptions based on gender, academic major and religiosity.

Abstract

Purpose

The purpose of this paper is to determine whether there were differences in students' ethical perceptions based on gender, academic major and religiosity.

Design/methodology/approach

A self‐administered survey was conducted of 132 students at a university in Barbados, to determine ethical perceptions on five moral constructs: justice, relativism, utilitarianism, deontology and egoism.

Findings

The study found that females displayed higher ethical values compared to males, non‐accounting students (majoring in management and economics) were more ethical than accounting students, and students who perceived themselves as being religious were more ethical than non‐religious students. Both female accounting and non‐accounting students, as well as religious and non‐religious females, held higher ethical perceptions than their male counterparts.

Research limitations/implications

The sample was small, thus limiting the generalisability of the results to the wider student population.

Practical implications

The results should be useful for educational institutions to implement more ethical courses into the curriculum.

Originality/value

The paper demonstrates that ethical perceptions are important among undergraduate students, and that there needs to be remedies to improve the low ethical perceptions among accounting students. The paper also contributes to the sparse literature on ethics in the Caribbean.

Details

Journal of International Education in Business, vol. 5 no. 1
Type: Research Article
ISSN: 2046-469X

Keywords

Article
Publication date: 20 July 2010

Satoshi Sugahara, Kazumi Suzuki and Gregory Boland

The objective of this paper is to explore undergraduate students' self‐efficacy of their generic skills in an attempt to identify whether a student's choice of a major in…

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Abstract

Purpose

The objective of this paper is to explore undergraduate students' self‐efficacy of their generic skills in an attempt to identify whether a student's choice of a major in accounting develops these types of skills.

Design/methodology/approach

The present paper collected its data from a survey administered in September, 2007 to undergraduate students studying at an Australian university located in the nation's capital. The questionnaires were distributed to students who were enrolled in both a Bachelor of Commerce and a Bachelor of Business Administration degree. In these degrees, students can major in any business‐related subject including business administration, human relations, finance, financial planning, and accounting. From a total response of 174 students, 165 students were identified as effective respondents.

Findings

The findings have indicated that accounting programs produce a limited impact on improving students' self‐efficacy in relation to what is required in today's accounting profession. An improvement is found in one's self‐efficacy of analytical skills only. Further analysis confirmed that there are other stronger predictors such as job experiences and the native language of English, which will affect students' higher self‐efficacy of generic skills.

Originality/value

This paper successfully contributes to the literature on students' self‐efficacy by providing the first empirical evidence on the effect that an undergraduate accounting curriculum in Australia has on developing students' self‐efficacy of generic skills. Tertiary educators, by revamping current accounting programs, will assist future graduates develop a full range of generic skills that are necessary for them to compete in today's competitive accounting environment.

Details

Asian Review of Accounting, vol. 18 no. 2
Type: Research Article
ISSN: 1321-7348

Keywords

Article
Publication date: 12 March 2018

İlhan Dalci and Hasan Özyapici

This paper aims to explore whether cultural values identified by Hofstede (1980) are relevant with respect to the relationship between career drivers and students’ intentions of…

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Abstract

Purpose

This paper aims to explore whether cultural values identified by Hofstede (1980) are relevant with respect to the relationship between career drivers and students’ intentions of pursuing a career in accounting.

Design/methodology/approach

A total of 266 Turkish, East African, West African, Iranian and Arabic business-related students studying at Eastern Mediterranean University in North Cyprus have participated in this study. To test the hypotheses, a t-statistic at the univariate level and a discriminant analysis at the multivariate level have been performed.

Findings

The results reveal that collectivism and/or large power distance are associated with the statistically significant relationship between parental and peers’ influence and students’ intentions of choosing an accounting career. The results further demonstrate that collectivism and/or strong uncertainty avoidance is/are relevant to insignificant relationship between beliefs factors and students’ career aspirations into accounting profession.

Research limitations/implications

The main implication derived from this study states that the accounting educators and professional accounting firms should mostly target parents and convince them of the positive aspects of accounting study and profession to attract more students from cultures characterized by collectivism and large power distance. Parallel to this, the results suggest that universities and professional accounting firms should use their current students to attract more students into their accounting-related programs.

Practical implications

Given evidence that cost of education is an important issue for the students opting to pursue a career in accounting, educators could attract more students into their accounting programs by providing scholarships to bright students intending to study accounting. They could also increase attractiveness by offering reductions in tuition fees to the students for obtaining good grades in accounting courses.

Originality/value

This study is unique in the sense that it takes a new step to investigate the influence of career-choice factors by using multiple dimensions of cultural values. In addition, this could be the first study exploring the factors that may influence decision of the students studying in North Cyprus in choosing accounting career.

Details

Journal of Financial Reporting and Accounting, vol. 16 no. 1
Type: Research Article
ISSN: 1985-2517

Keywords

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