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Article
Publication date: 26 January 2010

Jeffrey Podoshen

428

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Journal of Consumer Marketing, vol. 27 no. 1
Type: Research Article
DOI:
ISSN: 0736-3761

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Publication date: 11 September 2009

Abhijit Roy

433

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Journal of Consumer Marketing, vol. 26 no. 6
Type: Research Article
DOI:
ISSN: 0736-3761

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Article
Publication date: 1 January 2012

Craig Henry

966

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Strategy & Leadership, vol. 40 no. 1
Type: Research Article
DOI:
ISSN: 1087-8572

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Book part
Publication date: 1 January 2005

Naresh K. Malhotra

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Review of Marketing Research
Type: Book
DOI:
ISBN: 978-0-85724-723-0

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